Use Logic To Establish an Initial Marketing Budget Many businesses we work with will pick an amount to spend on marketing without using much hard logic to determine how much the amount will be. A quick example: A percentage of average monthly revenue or target monthly revenue. There are several studies that will show the benchmark for your industry that can be found with a simple Google search. Most small businesses will spend between 5% – 13% of monthly gross revenue on marketing and advertising. Start with a number, then adjust it based on how well your marketing is performing – the monthly marketing budget you start with doesn’t have to stay static all year. Don’t Skimp on Content Marketing and Creative Content marketing and creative services are something you should not skimp on or be cheap with. We see businesses all the time that run huge TV buys or digital buys, but the creative they run is low quality, or they don’t do a good job at rotating creative to help reduce ad decay. Ad decay happens when target customers / clients are served the exact same creative over a long period of time. This means you need to swap out or rotate your creative message every few weeks. With content marketing, this is the content that stays out on the web forever and doesn’t cost you anything...Read More
Month: January 2017
- Social Media Marketing For Business [2018 Guide] – Digital Logic
- Geofencing and Geotargeting in Marketing and Advertising: What you need to know.
- Search Engine Advertising For Small Businesses: A Guide
- 20 Law Firm Marketing Ideas [2018 Edition]
- Infographic: Why Local Online Marketing Matters for Small Business