How to do a Marketing Audit

marketing audit

What is a Marketing Audit? A marketing audit is a systematic examination of the way a business is being marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful, a marketing audit may also show the failures so the necessary changes can be made for your business to thrive. Businesses […]

Identifying the Nature of SEO Links: The Evolution of “Nofollow” Links

Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve with it.  On September 10, 2019, Google unveiled two […]

11 Smart Orthopedic Marketing Tactics for 2020

Orthopedic Marketing

Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has evolved almost 100% to digital marketing. Everyone knows that smartphones have revolutionized the way we do… well, just about everything, […]

How to Advertise on LinkedIn

The world of digital advertising is complex, layered, and can oftentimes be confusing for those taking their first stab at it.  However, despite the potential difficulties, giving it up as a lost cause is irresponsible to your business; digital advertising is swiftly becoming the gold standard in the marketing game. At the same time, utilizing […]

Advertising Cost: The Cost of Advertising Online

Advertising is an age-old facet of the running of a business. But these days, it looks a little different than it has in the past. More people see ads on Facebook or at the top of their Google searches than they do ads in the paper or even on TV. As the digital age marches […]

What is Recruitment Marketing?

Recruitment marketing is the process of building, nurturing, and organizing your brand as an employer, and communicating it to the public in order to attract and hire top talent.  While conventional wisdom says that good employees will eventually find their way to any open position, this method of recruitment has grown unreliable in a world […]