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online advertising spend overtakes tv ad spend

Online Advertising Spend Overtakes TV Ad Spend in 2017

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According to a recent report from PwC, online advertising will overtake total TV spend in 2017 in the United States. For 2016, Internet Advertising is expected to reach $68.1 Billion and have annual growth of 9.4% to $74.7 Billion in 2017. By 2020 Online ad spend is targeted to be at $93.5 billion.

2016-United-States-Ad-Spend-By-Medium

2020-United-States-Ad-Spend-By-Medium

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