Digital Healthcare Marketing Strategy for 2023
Healthcare marketing strategy involves communicating health information using customer-centered and science-based strategies to promote healthcare practices. Digital marketing for the healthcare industry can be a challenge, no doubt. Just as the healthcare industry evolves, so does the marketing industry. Healthcare professionals have to be two steps ahead in order to compete with the medical marketing […]
Youtube vs TV Advertising: Where to Market Your Business?
Well, television, you had a good run, but is it too soon for business owners to change the channel? We’ll answer this and the resounding question asked by so many small business owners: “How do I get the best return on investment for my marketing efforts?”. We are now in a multiple-device era. Prime example: […]
What is the Buyer’s Journey? : A Guide to Digital Customer Journeys
Guide to the Digital Customer Journey What is a Digital Customer Journey? If, as a business owner, you’re wondering, “What is the buyer’s journey?” or “What is a customer journey?” You aren’t alone. The buyer’s journey – also known as the digital customer journey (MCI) – describes the entire customer experience from when they realize […]
How to Create the Ultimate Facebook Business Page
Facebook Business Page is the place where you can spark up and develop a relationship between your brand that the world of potential customers, out there. In 2019, a Facebook Business Page is a necessary tool for operating your business. It allows you to perform a multitude of tasks that range from responding to customers, […]
