Law Firm PPC Services

Fully managed law firm PPC management to put your firm right to the top of search engines.

Law firm ppc services

Pay-per-click (PPC) advertising is an important part of a legal firm’s marketing strategy. Besides taking a referral from a friend or family member, most clients tend to search for a lawyer online. So how do you make sure your firm is the first thing they see?

Easy. You trust the law firm PPC experts at Digital Logic.

What is Attorney PPC?

We can’t express just how critical it is for attorneys to partner with a reputable legal PPC agency to take full advantage of the benefits accessible through digital advertising, especially if they’re targeting specialty regions with high ROI.

But hey, we can at least try!

Here are the essentials for PPC for attorneys.

law firm ppc services

PPC for Attorneys

PPC is, in many respects, a digital equivalent of traditional display advertising. Whether it’s a billboard, a bus stop, or a banner ad, you’re paying someone to put your face on their platform.

Similar to how a billboard on a highway will cost more than one on a country road, an ad on a competitive domain or high-volume search keyword will cost you more as well.

The difference is—aside from the setting, of course—that PPC advertising is all about tracking the stream of leads that eventually convert to clients. Meanwhile, with traditional display advertising, thousands of individuals may view your ad but never take the next step by contacting your firm.

As a result, you’ll be saddled with a high advertising cost and little to show for your time, money, and effort.

PPC for lawyers allows you to customize your ad placement and only pay when someone clicks on your ad. For example, you may pay to have your website appear at the top of a Google search for “Cincinnati workers’ comp attorney.”

As a result, you’ll be charged every time someone completes that search query and subsequently visits your website.

Unlike most PPC management agencies, we don’t set campaigns on autopilot. We make campaign adjustments every week and oftentimes on a daily basis. Running a successful PPC campaign involves constant testing so we can help you achieve the highest possible yield.
https://www.ruleranalytics.com/blog/reporting/legal-marketing-statistics/
PPC services

PPC Tips

5/5
Having tried every marketing tool in the past, I can honestly tell you that the services provided by the Digital Logic are the real deal. You will see an immediate increase in business. It is quite literally like turning on a faucet, the phone doesn’t stop ringing. Total Game Changer!!!
Law firm marketing reviews
Joseph Greenwald
Greenwald Law Firm
5/5
Digital Logic is doing exactly what they said they would do. They cleaned up our website and increased traffic. Quality personal service with people who still care about their customers. We have used the big name national website content providers. Digital Logic is better and more cost effective.
Law Firm Marketing
Scott Newton
Manassas Law Group
5/5
One of the top vendors I’ve come across in a decade. After we had a terrible experience with one of the big legal website vendors, Digital Logic did a terrific job transferring our websites. They worked quickly, efficiently, paid great attention to detail, all at a very competitive price. Their customer service is outstanding.
Law Firm Marketing
Julie Lopez
Tatro Lopez Law Firm

SEO vs. PPC

The primary distinction between PPC and SEO is PPC’s paid component. Both are used to reach your target audience by utilizing relevant keywords, but PPC requires you to pay to appear in front of your target audience, whereas SEO is organic. Thus, the number of hits on your website is proportional to the cost of generating the content.

Think of it this way: SEO for attorneys is a marathon, while PPC services for attorneys is more like a sprint. Search engine optimization is a long-term plan that can be built on over time to create a competitive advantage. This is great for creating a solid, steady stream of traffic and building your firm’s reputability.

However, there are times when you need to achieve internet presence rapidly and generate immediate traffic flow to your website. That’s where PPC comes in.

Say there’s been a major pharmaceutical drug recall, and your firm just so happens to have a practice area in class action lawsuits. Obtaining high organic search results through SEO services may take months, and by then, the competition is already ahead of you.

Utilizing a successful PPC campaign, on the other hand, can help you achieve results on the spot and get a leg up on the competition, so to speak.

Whether you’re looking for local personal injury cases or nationwide mass tort lawsuits, PPC advertising conducted by a team of experienced professionals is an excellent option.

seo vs sem

Guide to Google Adwords/PPC for Law Firms

At Digital Logic, we provide your firm with a qualified team of internet marketing experts that are Google AdWords and Google Ads Advanced Search certified. This ensures we can develop and execute a PPC campaign that fulfills your goals and objectives in a timely, cost-effective, and successful manner.

Google Adwords Management Service

Google Adwords, now more simply known as Google Ads, is a paid advertising platform that falls under the PPC marketing channel. It is a highly effective way to drive qualified traffic and prospective clients to your firm while they’re searching for legal services like the ones you offer.

With Google Ads, you can boost your website traffic, receive more phone calls, and increase your leads and case intake.

Google Ads allows you to develop and share well-timed ads with your target audience on both desktop and mobile devices. This means your company will appear on the search engine results page (SERP) when your target consumers use Google Search or Google Maps to hunt for services similar to yours. Simply put, your target audience will see your ad when it makes sense for them to see it.

Real Client Results
In 24 months, we boosted ROI to 559.72% for our highest-performing law firm marketing client.
$ 0
*Cost
0
**Unique Leads
$ 0
Conversion Value
0 %
Estimated ROI

*Includes media spend & Digital Logic management fees || **Unique phone calls, form submissions & chats

24 Months

$ 0
*Cost
0
**Unique Leads
$ 0
Est. Conversion Value
0 %
Estimated ROI

*Includes media spend & Digital Logic management fees

**Unique phone calls, form submissions & chats

23 Months

$ 0
*Cost
0
**Unique Leads
$ 0
Est. Conversion Value
0 %
Estimated ROI

*Includes media spend & Digital Logic management fees

**Unique phone calls, form submissions & chats

22 Months

$ 0
*Cost
0
**Unique Leads
$ 0
Est. Conversion Value
0 %
Estimated ROI

*Includes media spend & Digital Logic management fees

**Unique phone calls, form submissions & chats

How To Advertise a Law Firm with PPC

Here at Digital Logic, our strategies consist of exhaustive keyword research and thorough demographic and competitor analysis. In paid search advertising, meticulous keyword selection is crucial. We’re not after broad, generalized keywords. Instead, we aim for terms that are specific to the clients you are seeking and the exact type of cases you are looking for. To do so, we apply innovative software and cutting-edge techniques to conduct only the most in-depth keyword research.

In addition to precisely tailoring your search terms, we also anaylze the demographics of your target audience to base our approach on. For example, we can personalize your campaign depending on age, geography, gender, interests, and more. Additionally, we’ll continuously track the performance of your top competitors to ensure you remain ahead of the competition.

Lawyer PPC Agency

As a successful PPC agency for attorneys, we recognize that a good strategy is an adaptable strategy. We are able to see firsthand the constant fluctuation of SERPs and what it takes to obtain a top spot on them. As a result, we are constantly finding more innovative and productive ways to integrate PPC into your web marketing plan.

Here’s how it works: we’ll begin working on your PPC services by sorting out details and goals through a phone call. Then, we’ll begin analyzing your competition and creating a thorough PPC management strategy. The difference between us and other PPC management companies is that we don’t run our campaigns on autopilot. We know that a successful PPC campaign necessitates ongoing testing and data analysis to achieve the best possible results. Every week, and often even on a daily basis, we’ll make campaign modifications based on our continuous research and observation while providing you with updates on the work we’re doing and what we’ll be doing next.

0 %
of people say paid search ads make it easier to find the information they are searching for on a website or search engine.

We handle it all!

Attorney PPC Management

When done correctly, PPC ads target the people who are most in need of your services, offering them with a clear, focused, and direct call to action. However, when done incorrectly, they can be unproductive, wasteful, and infuriating—especially when you’re spending $50 or more per click. That is why it is so important that you put your PPC management in the hands of a team that’s proven to get real results, and FAST.

At Digital Logic, we develop strategies around our knowledge of law firm PPC services and your specific goals. We believe that giving our attorneys immediate access to our team members streamlines the process and allows them to obtain rapid, direct responses, resulting in better campaigns and outcomes.

Get your FREE Law Firm PPC plan