If your business is looking for an extra competitive edge, you’ve probably toyed with the idea of marketing online. For many who spend their time selling products or providing services, the thought of creating and refining an online advertising campaign is...
One of the most cost effective strategies to grow your business through your online presence is SEO. In order to measure your progress, you’ll want up-to-date, cutting-edge analytical and SEO tools. Fortunately for you, there are many to choose from. Here’s an...
What is Google Adwords? Google Adwords, now known as Google Ads, is a platform in which businesses can purchase advertisements. These display across Google’s wide range of options. Your ads could show at the top of Google search results, in banners on non-search...
Digital strategy is a wide-ranging term. It is an evolving business strategy designed to improve performance and operations by use of technology. As the world continues to digitize almost everything, all strategies of business will soon focus primarily on digital...
If you want to improve your website’s traffic, you’ve probably come up with an SEO strategy, spent some time on web development, and improved your content. Perhaps you even invested in search engine advertising or other internet marketing services. How do you know if...
Dental SEO is the process of optimizing your dental website presence on search engines to gain more exposure and more traffic. It uses your website as the main tool to increase your chances of being found online through search engines. Simply put: if someone searches...
We’ve surveyed America’s biggest cities for the best dentist websites by city. Some used the services of a dentist marketing company, and others built their site on their own. We found the top search results for each location. Next, we evaluated the websites based on...
Are you looking for ways to grow your business and client base? Curious about Local Service Ads for attorneys and how they work? Advertising has always played the biggest role in expanding businesses. These days, advertising focuses more on digital content (web...
The landscape for dental marketing has changed dramatically over the past few years. It tracks closely with the change in healthcare marketing. You already know how important it is to have a professional-looking dental website. A GMB listing and a portfolio of photos...
As a small business owner, you probably know what SEO does, but don't exactly understand how it works. If you're searching for "affordable small business SEO services", you realize, at this point, that you need to spend money on it, but you're not quite sure how much....
Before the internet, thus the ability to search for products on Google, or market on social media, newspapers and garage sales were the closest thing the general public had to a marketplace. Now, technology offers an outlet in which we can sell and promote our...
As a business owner, we are all looking for ways to push through the challenges we’re all facing right now. We're all feeling the sting of the Coronavirus. We'd both would be lying if we said our business and personal lives haven't taken a hit--they have. Most of...
Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and...
As a lawyer, your marketing efforts will focus more on generating a strong pipeline of referrals. This process, however, may not be as easy as simply "being good at what you do". Whether you're a seasoned attorney or considering a solo practice, legal referral...
Franchise marketing refers to the marketing strategies and tactics franchisors and franchisees use to attract new clients or customers to increase awareness and drive revenue to their franchise organization. Franchise marketing has evolved to almost 100% to digital...
You understand the basics of how geofencing works, in general. But, you aren't quite sure how you can implement the strategy for your specific business. In this post we provide a few geofencing examples to get you on the right track to success! Here are some examples...
Marketing to mobile devices, beyond a doubt, brings better results than its more traditional predecessors. Studies show that the average American checks their phone once every 12 minutes. 10% of Americans check their phone every 4 minutes. What's everyone doing? Well,...
If you don't have a Snapchat account, you're basically in the minority. With over 210 million daily users and the recent updates to Instagram and Facebook, Snapchat has recently topped Facebook's engagement rate and is neck-and-neck with Instagram's 85%, at...
The first step to a successful business is answering a question or filling a need. As a business owner, you've checked this off your list. More than likely, you know, at least vaguely, which people need your product or service. The next step becomes a little more...
Geofencing is an excellent way to communicate with your customer base in real time. Most brick-and-mortar stores now realize that mobile devices can serve as the marketing bridge between online and offline. Geofencing is the most basic entry into the world of...
Geofencing technology gives businesses the ability to target their most qualified audience via boundaries. When a potential customer steps into pre-set boundaries, they activate ads or notifications for the business. This entices the audience within that boundary to...
Geofencing is the use of GPS or RFID to create a virtual geographic boundary, which enables software to trigger responses when a mobile device crosses the boundary. In this post, we'll dive into the basic geofencing definition. Geofencing Definition Geofencing is a...
Hospital marketing is a process of planned communication, awareness and relationship building designed to appeal to hospital consumers, lead them through their hospital journey, and keep them engaged with the hospital system. Hospital Marketing Strategy Your hospital...
What is a Marketing Audit? A marketing audit is a systematic examination of the way a business is being marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful, a marketing audit may also show the failures so the...
Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve...
Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has...
The world of digital advertising is complex, layered, and can oftentimes be confusing for those taking their first stab at it. However, despite the potential difficulties, giving it up as a lost cause is irresponsible to your business; digital advertising is swiftly...
Advertising is an age-old facet of the running of a business. But these days, it looks a little different than it has in the past. More people see ads on Facebook or at the top of their Google searches than they do ads in the paper or even on TV. As the digital age...
Recruitment marketing is the process of building, nurturing, and organizing your brand as an employer, and communicating it to the public in order to attract and hire top talent. While conventional wisdom says that good employees will eventually find their way to any...
An attorney directory is a service that researches, lists, analyzes and then ranks attorneys at a local level. These legal directories have become a fixture in the legal industry and attorneys across the country use the platform to promote their perspective law firms....
Marketing your law firm can be a complicated and lengthy process. It’s easy to get bogged down in spreadsheet columns that never seem to lead anywhere, and marketing your law firm in 2021 can be even more complicated than it might have been just ten years ago. But, it...
Dental marketing is the marketing strategy and marketing tactics dental practices and dental clinics use to attract and retain new patients, as well as increase awareness of their brand. The main goal is to get potential patients to make a phone call or book an online...
If you're running or own a business and are starting your online marketing efforts, you've probably heard the words, "Google Tag Manager" thrown around a time or two. You may be wondering what Google Tag Manager is and why it is important for your business. We will...
At Digital Logic, we have a saying, "Where's the best place to hide a dead body? On the second page of Google." If a page isn't indexed by Google, it will not receive any organic traffic. What is indexing? Indexing, in oversimplified terms, is Google's way of...
We have a saying here at Digital Logic, “If we can’t track it, we don’t buy it.” If you build the best website but have no idea how many visitors are coming to your website, which pages they’re visiting and for how long, and what pages led them there, chances are,...
If you’re an online marketer, or in you’re doing any sort of online advertising, you’ll need to know what banner sizes Google AdWords will accept. For those who just need the dimensions and nothing else, we’ve done you a favor and listed them right here in the...
Data privacy: you deserve it. After all, it’s your personal information that’s on the line. That’s the fuss surrounding all these privacy laws, isn’t it? Of course, it’s not. Otherwise, there would be no fuss. Have you ever voted for or against something and really...
Do you need help figuring out how to delete your Instagram account? You’ve come to the right place. Some have chosen to forgo Instagram after the recent privacy breach. Some just need a break from social media. Whatever the reason, we’ll cover what you need to know...
Over the past several years, the industry of marketing has changed drastically. We’ve stepped out of the comfort zone of fighting for a slot for radio or television ads, overpaying for billboards, and printing mass quantities of brochures and have moved towards...
Why Retargeting Education? Retargeting allows you to reach out to visitors who have left your site without converting. This guide will explain how specialized campaigns can increase conversions for your company. We’ll show you how optimizing your retargeting display...