As a business owner, we are all looking for ways to push through the challenges we’re all facing right now. We're all feeling the sting of the Coronavirus. We'd both would be lying if we said our business and personal lives haven't taken a hit--they have. Most of...
Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and...
As a lawyer, your marketing efforts will focus more on generating a strong pipeline of referrals. This process, however, may not be as easy as simply "being good at what you do". Whether you're a seasoned attorney or considering a solo practice, legal referral...
Franchise marketing refers to the marketing strategies and tactics franchisors and franchisees use to attract new clients or customers to increase awareness and drive revenue to their franchise organization. Franchise marketing has evolved to almost 100% to digital...
You understand the basics of how geofencing works, in general. But, you aren't quite sure how you can implement the strategy for your specific business. In this post we provide a few geofencing examples to get you on the right track to success! Here are some examples...
Marketing to mobile devices, beyond a doubt, brings better results than its more traditional predecessors. Studies show that the average American checks their phone once every 12 minutes. 10% of Americans check their phone every 4 minutes. What's everyone doing? Well,...
If you don't have a Snapchat account, you're basically in the minority. With over 210 million daily users and the recent updates to Instagram and Facebook, Snapchat has recently topped Facebook's engagement rate and is neck-and-neck with Instagram's 85%, at...
The first step to a successful business is answering a question or filling a need. As a business owner, you've checked this off your list. More than likely, you know, at least vaguely, which people need your product or service. The next step becomes a little more...
Geofencing is an excellent way to communicate with your customer base in real time. Most brick-and-mortar stores now realize that mobile devices can serve as the marketing bridge between online and offline. Geofencing is the most basic entry into the world of...
Geofencing technology gives businesses the ability to target their most qualified audience via boundaries. When a potential customer steps into pre-set boundaries, they activate ads or notifications for the business. This entices the audience within that boundary to...
Geofencing is the use of GPS or RFID to create a virtual geographic boundary, which enables software to trigger responses when a mobile device crosses the boundary. In this post, we'll dive into the basic geofencing definition. Geofencing Definition Geofencing is a...
Hospital marketing is a process of planned communication, awareness and relationship building designed to appeal to hospital consumers, lead them through their hospital journey, and keep them engaged with the hospital system. Hospital Marketing Strategy Your hospital...
What is a Marketing Audit? A marketing audit is a systematic examination of the way a business is being marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful, a marketing audit may also show the failures so the...
Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve...
Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has...
The world of digital advertising is complex, layered, and can oftentimes be confusing for those taking their first stab at it. However, despite the potential difficulties, giving it up as a lost cause is irresponsible to your business; digital advertising is swiftly...
Advertising is an age-old facet of the running of a business. But these days, it looks a little different than it has in the past. More people see ads on Facebook or at the top of their Google searches than they do ads in the paper or even on TV. As the digital age...
Recruitment marketing is the process of building, nurturing, and organizing your brand as an employer, and communicating it to the public in order to attract and hire top talent. While conventional wisdom says that good employees will eventually find their way to any...
An attorney directory is a service that researches, lists, analyzes and then ranks attorneys at a local level. These legal directories have become a fixture in the legal industry and attorneys across the country use the platform to promote their perspective law firms....
A law firm marketing strategy is a plan of action that is designed to promote and sell a legal service. Marketing your law firm can be a complicated and lengthy process. It’s easy to get bogged down in spreadsheet columns that never seem to lead anywhere, and...
Dental marketing is the marketing strategy and marketing tactics dental practices and dental clinics use to attract and retain new patients, as well as increase awareness of their dentist brand. Most dental patients will agree that finding a dentist is difficult. But,...
If you're running or own a business and are starting your online marketing efforts, you've probably heard the words, "Google Tag Manager" thrown around a time or two. You may be wondering what Google Tag Manager is and why it is important for your business. We will...
At Digital Logic, we have a saying, "Where's the best place to hide a dead body? On the second page of Google." If a page isn't indexed by Google, it will not receive any organic traffic. What is indexing? Indexing, in oversimplified terms, is Google's way of...
We have a saying here at Digital Logic, “If we can’t track it, we don’t buy it.” If you build the best website but have no idea how many visitors are coming to your website, which pages they’re visiting and for how long, and what pages led them there, chances are,...
If you’re an online marketer, or in you’re doing any sort of online advertising, you’ll need to know what banner sizes Google AdWords will accept. For those who just need the dimensions and nothing else, we’ve done you a favor and listed them right here in the...
Data privacy: you deserve it. After all, it’s your personal information that’s on the line. That’s the fuss surrounding all these privacy laws, isn’t it? Of course, it’s not. Otherwise, there would be no fuss. Have you ever voted for or against something and really...
Do you need help figuring out how to delete your Instagram account? You’ve come to the right place. Some have chosen to forgo Instagram after the recent privacy breach. Some just need a break from social media. Whatever the reason, we’ll cover what you need to know...
Over the past several years, the industry of marketing has changed drastically. We’ve stepped out of the comfort zone of fighting for a slot for radio or television ads, overpaying for billboards, and printing mass quantities of brochures and have moved towards...
Why Retargeting Education? Retargeting allows you to reach out to visitors who have left your site without converting. This guide will explain how specialized campaigns can increase conversions for your company. We’ll show you how optimizing your retargeting display...
A pre-roll ad is a promotional video advertisement that plays before the content of an online video. Pre-roll ads are typically 6 seconds, 15 seconds or 30 seconds. Pre-roll ads on YouTube and Facebook are the most common type of pre-roll advertisements. Pre-roll...
The digital marketing agency has a reputation for being fast-paced and changing rapidly. This holds true for topics such as Google algorithms, digital technology, platforms, etc. However, when we tell a customer that we recommend SEO, the same questions are normally...
Search engine advertising also referred to as search advertising, online search advertising, PPC, or internet search advertising, is a form of marketing that allows you to display your ads on a search engine platform, such as Google or Bing. Businesses who use search...
Healthcare marketing strategy involves communicating health information using customer-centered and science-based strategies to promote healthcare practices. Digital marketing for the healthcare industry can be a challenge, no doubt. Just as the healthcare industry...
Well, television, you had a good run, but is it too soon for business owners to change the channel? We’ll answer this and the resounding question asked by so many small business owners: “How do I get the best return on investment for my marketing efforts?”. In 2019,...
Getting Started with Attorney Referral Marketing Besides doing your law firm marketing online extremely well, it's important to focus on referral marketing for your law practice. Referred legal client prospects turn into paying clients. They are the least expensive to...
Plastic surgery marketing refers to the marketing strategies plastic and cosmetic surgery providers, and practices use to attract new patients and increase awareness of their plastic surgery or cosmetic surgery business. Plastic surgery marketing has evolved almost...
If, as a business owner, you're wondering, "What is the buyer's journey?", you aren’t alone. As important as the journey that your buyers take to purchase your product is, it is commonly overlooked helpful marketing information. Even though your customers don’t want...
Facebook Business Page is the place where you can spark up and develop a relationship between your brand that the world of potential customers, out there. In 2019, a Facebook Business Page is a necessary tool for operating your business. It allows you to perform a...
Frequently Asked Geofencing Questions: What is Geofencing Marketing? How Does Geofencing Work? Is Geofencing Expensive? Can I Use Geofencing Without SEO? Why Should I Start Geofencing Marketing? What is Geofencing...
As the times change, so do consumer habits and your strategies for online lead generation should too. The expectations of today’s customers are different than those of customers in years past. Jump to a topic: What is Online Lead Generation? High-Quality Lead...