Definition: A marketing audit is a systematic examination of the way your business is marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful, a marketing audit may also show the failures so the necessary changes...
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Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve...
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Everyone knows that smartphones have revolutionized the way we do… well, just about everything, including the way we find and interact with our physicians. In fact, perhaps no one understands the way smartphones have changed the course of everyday human interaction...
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The world of digital advertising is complex, layered, and can oftentimes be confusing for those taking their first stab at it. However, despite the potential difficulties, giving it up as a lost cause is irresponsible to your business; digital advertising is swiftly...
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Advertising is an age-old facet of the running of a business. But these days, it looks a little different than it has in the past. More people see ads on Facebook or at the top of their Google searches than they do ads in the paper or even on TV. As the digital age...
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Recruitment marketing is the process of building, nurturing, and organizing your brand as an employer, and communicating it to the public in order to attract and hire top talent. While conventional wisdom says that good employees will eventually find their way to any...
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Attorney Directories. What are they? An attorney directory is a list of law firms and lawyers, compiled in one place. The public has access to this list. Attorneys are able to create listings for themselves and their firms there, sometimes for free, or sometimes in...
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A law firm marketing strategy is a plan of action that is designed to promote and sell a legal service. Marketing your law firm can be a complicated and lengthy process. It’s easy to get bogged down in spreadsheet columns that never seem to lead anywhere, and...
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If you're running or own a business and are starting your online marketing efforts, you've probably heard the words, "Google Tag Manager" thrown around a time or two. You may be wondering what Google Tag Manager is and why it is important for your business. We will...
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At Digital Logic, we have a saying, "Where's the best place to hide a dead body? On the second page of Google." If a page isn't indexed by Google, it will not receive any organic traffic. What is indexing? Indexing, in oversimplified terms, is Google's way of...
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We have a saying here at Digital Logic, “If we can’t track it, we don’t buy it.” If you build the best website but have no idea how many visitors are coming to your website, which pages they’re visiting and for how long, and what pages led them there, chances are,...
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If you’re an online marketer, or in you’re doing any sort of online advertising, you’ll need to know what banner sizes Google AdWords will accept. For those who just need the dimensions and nothing else, we’ve done you a favor and listed them right here in the...
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Data privacy: you deserve it. After all, it’s your personal information that’s on the line. That’s the fuss surrounding all these privacy laws, isn’t it? Of course, it’s not. Otherwise, there would be no fuss. Have you ever voted for or against something and really...
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Do you need help figuring out how to delete your Instagram account? You’ve come to the right place. Some have chosen to forgo Instagram after the recent privacy breach. Some just need a break from social media. Whatever the reason, we’ll cover what you need to know...
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Over the past several years, the industry of marketing has changed drastically. We’ve stepped out of the comfort zone of fighting for a slot for radio or television ads, overpaying for billboards, and printing mass quantities of brochures, and have moved in the...
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