SEO for Criminal Defense Lawyers

Grow your criminal defense practice with award-winning search engine marketing services

professional marketing services

What is Criminal Defense SEO?

Criminal defense SEO refers to a digital marketing strategy that focuses on optimizing the online presence of a law firm by increasing its visibility in organic search results for keywords related to criminal law practice.

The goal of criminal defense attorney marketing through SEO is to try to get the legal firm’s website to appear prominently in search engine rankings when individuals are seeking information or legal representation related to criminal offenses.

By utilizing organic marketing strategies like keyword research, content marketing, optimizing web pages, improving site structure, and building authoritative backlinks, criminal defense SEO aims to drive relevant organic traffic to the criminal defense law firm’s website, thereby increasing its online visibility and potential client base.

ppca small business

Our digital marketing approach enables criminal defense attorneys to establish a strong online presence, connect with prospective clients, and ultimately grow their criminal defense firm.

Benefits of SEO for Criminal Defense Attorneys

Implementing an effective SEO strategy has a number of benefits for criminal lawyers when it comes to reaching potential clients through online platforms like Google Search and other search engines.

By optimizing their websites with relevant keywords and content, defense firms can increase their visibility on search engine results pages (SERPs).

This, in turn, makes the criminal defense law firm more likely to be found by users who are seeking legal representation for criminal cases, potentially generating leads and increasing ROI.

Appearing higher up on search engines tends to establish credibility and trust with prospective clients, as most consumers perceive higher-ranking websites on Google’s search results as being more reputable.

SEO also allows a criminal defense lawyer to target niche practice areas or specific geographic locations (local SEO), helping to attract relevant leads and increase the likelihood of conversion.

By investing in SEO, criminal lawyers can gain an edge over other websites and stay ahead in the ever-evolving digital landscape.

To recap, some of the benefits that can come with criminal defense law firm SEO include:

Joseph GreenwaldGreenwald Law Firm
Read More
Having tried every marketing tool in the past, I can honestly tell you that the services provided by the Digital Logic are the real deal. You will see an immediate increase in business. It is quite literally like turning on a faucet, the phone doesn’t stop ringing. Total Game Changer!!!
Scott NewtonManassas Law Group
Read More
Digital Logic is doing exactly what they said they would do. They cleaned up our website and increased traffic. Quality personal service with people who still care about their customers. We have used the big name national website content providers. Digital Logic is better and more cost effective.
Julie LopezTatro Lopez Law Firm
Read More
One of the top vendors I’ve come across in a decade. After we had a terrible experience with one of the big legal website vendors, Digital Logic did a terrific job transferring our websites. They worked quickly, efficiently, paid great attention to detail, all at a very competitive price. Their customer service is outstanding.
Josh ClaytonClayton Law Firm
Read More
These guys are the real deal. Lots of companies will promise results and usually fail to deliver. It’s amazing how many folks are looking for my type of business (legal services) online instead of word-of-mouth and other types of media. Now, because of Digital Logic, these clients are finding me. Great work!
Dan GordonGordon & Gordon Law Firm
Read More
Seth and his team are amazing. They do excellent work and are extremely easy to work with. I highly recommend them!
Criminal Defense Marketing

What Determines SEO Success for Criminal Defense Law Firms?

The biggest marker in terms of SEO success for a criminal defense firm is its ability to consistently generate high-ranking organic search traffic and convert prospective clients into new cases.

As digital marketers, we measure our success in a few different ways, including traffic volume, traffic value, keyword rankings, and ultimately, an increase in revenue for your law firm that can be directly attributed to our criminal defense SEO project.

In case you’re uncertain about which marketing metrics to focus on when measuring the success of your SEO campaign, our team at Digital Logic is here to provide guidance and assistance in identifying the key indicators that align with your goals as a criminal defense attorney.

Other Law Firm Marketing Services

Some of the most effective, groundbreaking strategies we use for our clients include the following:

Search Engine Optimization Services
web development and design services
Web Development Services
content marketing services
Content Creation and Marketing
Conversion Rate Optimization
remarketing services
Remarketing Services
graphic design services
Graphic Design Services
Online Video Advertising
social media management
Social Media Management

Criminal Defense Lawyer SEO Essentials

There are a number of different SEO (Search Engine Optimization) techniques that can be used to increase the legal firm’s website’s ranking on search engines like Google and Bing.

By implementing effective organic marketing strategies, criminal defense attorneys can attract potential clients who are searching for legal services related to criminal law on search engines.

Below are some SEO campaign essentials for criminal defense lawyers looking to grow their law firm online.

0 %
of global traffic comes from Google search, Google Images, and Google Maps

Keyword Research for Defense Law Firms

One of the most important aspects of a successful SEO strategy is comprehensive keyword research.

It doesn’t do much to simply guess what search queries are popular among your target audience – you’ve got to have the data to back it up. That’s where we come in. 

At Digital Logic, our approach to defense attorney SEO involves data-driven research to identify relevant law-related keywords that contribute to local SEO rankings.

Our primary goal is to get your prospective clients to discover your content through Google’s organic search results.

To do this, we meticulously and strategically craft each page of your website around a targeted keyword while avoiding the counterproductive practice of keyword stuffing that can potentially impede your firm’s website’s ranking.

Keep in mind, however, that throwing in keywords here and there is not enough – even if they are well-researched and highly relevant to your practice.

To successfully optimize your criminal defense attorney SEO content, it’s crucial to ensure strategic keyword usage in various areas across each page, including but not limited to:


Content Marketing Strategy for Criminal Defense Lawyers

Content marketing services play a crucial role in enabling law firms to establish trust and credibility with their target audience by delivering high-quality content that addresses their target audience’s questions and concerns.

By providing valuable information and solutions for criminal charges, content marketing services for defense attorneys effectively engage and nurture the audience, positioning the law firm as a reliable source within the legal industry.

Forms of Law Firm Content

The type of content used, whether that’s blogs, videos, e-books, or more, depends on the unique goals of the advertiser.

Below, we’ll identify the types of content we find to be most effective for criminal defense lawyers.

Practice Area Pages

Your criminal defense law firm should have a web page dedicated to each individual practice area. For example, you may want to include a page for theft crimes, violent crimes, sex crimes, expungement, domestic violence, and so on.

From there, you should also build off those pages by creating what we call “subpages.” Subpages for theft crimes, for instance, might include shoplifting, petty theft, auto theft, grand larceny, etc.

These pages not only help promote your legal services and attract users who are searching for specific crimes and relevant laws, but they also help send what we call “link juice” to your main pages.

Google Business Profile

A Google Business listing and legal directories (such as Justia, Avvo, Oyez, etc.) are additional ways to establish credibility while simultaneously enhancing a defense firm’s visibility in local search results.

For example, criminal defense attorneys can optimize their Google Business profile with accurate information, including the firm’s name, address, operating hours, phone number, and website, making it easier for potential clients to find and contact the firm.

Additionally, optimizing your Google Business profile helps ensure that you could show up as one of the three featured law firms of Google’s Map Pack when prospects search for local defense lawyers.

Criminal Defense Blogs

Blog posts for defense lawyers are designed to address inquiries raised by prospective clients. The purpose of these posts is to cultivate reliability and establish trust between criminal defense firms and prospective clients.

The utilization of long-tail keywords in blog posts allows for easier attainment of higher rankings compared to the short-tail keywords used in your practice area pages. That’s why we leverage informative blog posts that are relevant to criminal defense topics in order to boost the visibility and ranking potential of harder-to-rank practice area pages.

This is achieved using a data-driven internal linking strategy, where we strategically connect and link back to relevant content across your site.

Legal Directories

Meanwhile, legal directories act as online platforms that list local attorneys and the services they provide.

In addition to enhancing the firm’s online presence and credibility through their business listing, these directories also offer an additional avenue for potential clients to discover the firm and inquire about their services.

What’s more, these directories often have high domain authority, meaning that backlinks from these directories to the firm’s website can boost the website’s own authority as well as search engine rankings.

What Makes Our Criminal Defense Content Better?

Search engines like Google strive to direct users to the most relevant and reliable websites to address their needs effectively. That’s why, at Digital Logic, we specialize in providing the best law firm SEO strategy to ensure that your defense content is positioned favorably in search engine rankings. 

By implementing our comprehensive SEO strategy, we optimize your website’s content, structure, and relevance to align with the search engine’s criteria. This increases the likelihood of Google recognizing your website as the most valuable and authoritative resource for users, resulting in higher visibility and placement on the first page of Google’s search engine results pages (SERPs).

As a result, search engines like Google actively contribute to generating free leads for your law firm by directing organic traffic to your website, maximizing your online presence, and expanding your client base.

Responsive web design showcase

Legal Content That Ranks Well on Local Search Results

A defense attorney legal firm’s website should be equipped to address any inquiries a potential client or lead might have.

At Digital Logic, we leverage various tools like Google Analytics, Google Search Console, and Ahrefs to precisely identify the particular questions or online search terms your potential clients are likely to ask as part of your local SEO strategy.

Criminal Defense Marketing Content That Understands User Intent

Criminal defense lawyers may be adept at navigating the legal system, understand laws and criminal penalties, and have all the answers to commonly asked questions, but that doesn’t always mean they are the best at explaining things in layman’s terms.

Users who seek legal advice on the internet don’t want to walk away feeling more confused. That’s why we have SEO copywriters on staff who are trained to interpret legal jargon and break it down in simpler terms for the general public.

Variety of High-Quality Legal Content

Creating diverse, relevant, and high-quality content for law firm websites entails identifying a primary keyword and incorporating several variations or long-tail versions of that keyword.

Many lawyers tend to focus on optimizing for the head, wishing to target phrases like ‘Shreveport Personal Injury Attorney,’ rather than the tail, such as phrases like ‘What Does a Victim Need to Prove in a Personal Injury Lawsuit in Shreveport?’

In reality, both angles are essential for improving Google rankings in a specific practice area.

0 %
of all searches include location

Local SEO for Criminal Defense Lawyers

At Digital Logic, our local SEO services go beyond traditional SEO campaigns by placing a strong emphasis on optimizing your Google Business Profile, harnessing the power of Google Maps, online directories, and local search traffic to attract potential clients.

While enhancing your overall search engine visibility through keyword research remains essential, our local criminal lawyer SEO strategy is specifically tailored to rank well for your practice area or services at the local level.

By employing local SEO strategies, we aim to generate organic results and increase your website’s authority. This dual approach, combining both local and traditional SEO for law firms, results in improved search engine rankings, ensuring that your website is prominently displayed to potential clients seeking your specific practice area.

Learn more about local SEO services:

web development and design services

Website User Experience

As a criminal defense attorney, you should be aware that most people who are searching for your services are going through a difficult time.

As such, your goal should be to make your website as user-friendly and appealing as possible for them.

Website user experience encompasses the client-facing aspect of web design, emphasizing the importance of turning website visitors into valuable leads.

Law firm marketing strategists, like our team here at Digital Logic, possess a deep understanding of design elements and interfaces that have been statistically proven to enhance conversion rates.

By combining website design, on-page SEO, technical SEO, and general SEO techniques tailored specifically for criminal law firms, the user experience is optimized to maximize the likelihood of generating meaningful leads from your website traffic.

Below, we’ll list some of the more important aspects of a website that provides a seamless user experience.

Law firm marketing web design

Content Organization

Website visitors should be able to easily find their way around without putting in an unnecessary amount of effort.

In other words, if a prospective client is searching for a specific practice area, it should be readily accessible without the need for extensive searching.

Navigation and Content Readability

Not only should your content be well-organized and easy to find, but it should also be relatively easy for the average person to read.

What’s more, it should also utilize appropriate font choices, eye-friendly contrast, and minimal distractions.

An easily navigable and readable website ensures that visitors can easily browse your content without experiencing visual strain or being overwhelmed by unnecessary elements.

Conversion Pathways

Your law firm’s website should be a seamless journey for potential clients, guiding them towards specific actions that lead them through the buyer’s funnel and ultimately result in conversion as paying clients.

By strategically designing and implementing clear calls-to-action and intuitive navigation, your website can effectively prompt visitors to take the desired steps that nurture them from initial interest to the point of conversion.

Does your law firm's website appear to be outdated and in desperate need of a cleaner, more professional look?

Our web design team will build your website with with your conversion goals in mind.

Technical SEO for Criminal Defense Lawyers

Ensuring a positive user experience on your law firm’s website involves not only the quality of content but also the technical aspects of on-page SEO and the overall site structure.

Paying attention to the onsite and technical SEO elements listed below plays a crucial role in delivering a seamless user experience to your audience.

Website Security

It is essential for your law firm’s website to have an up-to-date and valid security certificate as part of your technical SEO strategy. This not only demonstrates your commitment to maintaining a secure online environment but also instills confidence in visitors who expect their information to be protected.

By prioritizing website security, you lay the foundation for establishing trust with potential clients, fostering a positive user experience, and encouraging them to engage with your defense firm further.

Fast Load Times

Along with mobile optimization, another important ranking factor and on-page SEO element for law firm websites is your page’s load speed.

It doesn’t matter if you have the most informative and optimized content on the internet – if it takes longer than 20-30 seconds to load a page, odds are, the user will leave your site and look elsewhere for their information. Of course, the same can be said for content that’s lacking or non-existent but has a fast load time.

When it comes to the technical side of search engine optimization, it’s an extremely delicate balance.

Mobile Optimization

This element of technical SEO ensures that your law firm’s website offers seamless navigation and optimal user experience across all devices, whether it be desktop or mobile.

In this day and age, it’s essential that your website automatically adjusts to different devices and screen sizes, guaranteeing that each potential client enjoys the best possible browsing experience no matter where they are searching from.


Google has established guidelines that reward high-quality content and penalize those who attempt to use quick fixes and risky coding strategies to gain an advantage. Google’s enforcement tactics make it impossible to succeed by manipulating search results.

While manipulative tactics may work temporarily, you will eventually be caught, and your legal website will suffer the consequences.

This is encouraging news for lawyers and law firms who want to create a sustainable pipeline, even if it takes a little longer to achieve. You can achieve success with your SEO efforts without compromising your principles or worrying about competitors who jeopardize their reputations for a brief period of success.
Instead of trying to trick Google, law firms must work with the search engine to achieve organic results.

Online Search Authority

Establishing trust with Google is a vital component of SEO for law firms. Online search authority refers to the level of trust that Google assigns to your website in comparison to other websites vying for the same or similar search queries. By building authority, you gain Google’s “confidence” in your website as well as position yourself as a trusted legal service provider in your area.

But how exactly do you build authority?  

Google judges your website’s authority based on several factors. However, most importantly is:

  • The usefulness of your content
  • The user’s experience
  • High-quality backlinks (links from other websites with high authority)

Link Building Strategy

When it comes to Google’s trust and authority for your law firm’s website, the presence of backlinks from reputable websites plays a significant role. However, it’s important to note that not all backlinks are beneficial.

Quality link building is a crucial aspect of off-page SEO, and it cannot be achieved through spammy or low-quality links. One way we do this is by utilizing as many legal directories as we can.

Another effective approach to acquiring high-quality backlinks is by creating valuable criminal defense content that encourages your audience to share it, thereby promoting a specific practice area.

For the best off-page SEO results, your legal content should provide benefits to others in order to encourage sharing.

To achieve this, we at Digital Logic try to avoid overly promotional language in our writing for both ourselves and our clients. By offering genuinely helpful information, the likelihood of users sharing the content on social media platforms or linking back to your website increases, resulting in organic backlinks that contribute to your site’s credibility and authority.

Criminal Defense SEO FAQs

What are Google's Ranking Factors for Criminal Defense Law Firms?

The fundamental principles of SEO remain consistent over time, whether that’s for auto repair shops, clothing boutiques, or criminal defense firms. At the end of the day, Google’s primary goal is to deliver the most accurate and reliable results to its users. As a result, Google consistently updates its algorithms to improve accuracy. It evaluates web pages based on an extensive range of ranking factors to determine their accuracy and relevance in search results.

Some of the most important ranking factors include:

  • Keywords and topic clusters
  • Domain authority
  • Linking
  • Core web vitals
  • Onsite optimization factors

The short answer? It depends. Things on the internet are constantly changing. This includes everything from Google’s algorithm to the way users search for information to the information itself.

These are all reasons why a defense firm’s website and the content on it should be regularly updated. Another reason a criminal defense lawyer may want to update their website’s content is because a competitor outranked them.

Well-trained SEO specialists like those at Digital Logic are constantly observing changes within the legal and digital landscape that may necessitate the need for a content update.

The timeframe for your law firm’s SEO campaign to yield results is determined in part by the number of resources you allocate and the experience and skill of the law firm SEO company you’re working with. Numerous factors come into play when determining the effectiveness and timing of your law firm’s SEO strategies, including things like the website’s content, technical SEO, user experience, and the competitive landscape surrounding your legal niche.

All in all, it can take anywhere from a few weeks to several months to notice the results of criminal defense SEO services.

We know you hate to hear this, but once again, the answer is it simply depends.

Think of it like this: PPC for law firms is akin to renting, meaning it offers quick but temporary marketing visibility. Once you stop paying for the advertisements, that marketing visibility vanishes. SEO, on the other hand, is more like a long-term investment. By focusing on high-quality content creation and reputable link building, you can establish a lasting organic impact on Google search engine results. The investment made by your criminal defense law firm today to improve organic keyword rankings will continue to be profitable well into the future.

In summary, the choice between SEO and PPC for a criminal defense lawyer depends on the type of exposure they want, how quickly they want it, and how long they want it to last.

Work With a Top-Rated Criminal Defense Law Firm Marketing Agency

Digital Logic is a leading criminal defense law firm SEO/marketing agency that specializes in driving success through effective digital marketing strategies tailored for defense law firms.

With our extensive experience in legal SEO, we understand criminal defense law firms’ unique challenges when it comes to increasing their online presence. That’s why our team of experts utilizes cutting-edge techniques and data-driven research to optimize your law firm’s SEO efforts, ensuring increased online visibility and improved SERP rankings.

We combine our in-depth knowledge of the legal industry with proven SEO strategies to create a customized SEO strategy specifically designed for your criminal defense law firm. 

With Digital Logic’s comprehensive approach to criminal defense law firm SEO, we are committed to delivering measurable results and helping your law firm thrive in the digital landscape.

professional marketing services

Shoot us your email and our team will be in touch about your proposal