Content Marketing
Promote your brand
Content marketing has the ability to create a connection and relationship with your customers. Tailor the content to their needs and interests while conveying your brand’s personality and offerings, without trying to force them to buy.
A Successful Content Marketing Campaign
Successful campaigns do not happen over night. They require specific strategies that change based on the data they give back.
The Audience
Before you can decide on the content you wish you create, you must first understand your target audience and what type of messaging they respond to.
The Content
Videos, blogs, graphics, images, social media posts, emails, reports- all of these are types of content that can be created to draw in your target audience.
The Offer
You do not promote directly through the content you create; you should promote the offer your content leads your audience to.
The Follow up
Once you have received your audience’s contact information, nurture your relationship with them through email marketing, additional content, and remarketing.
Project Summary of client below
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A quote about how the website built by Digital Logic has brought in conversions and a roi…
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THE IMPORTANCE OF CONTENT MARKETING
On average, B2B marketers allocate 28% of their total marketing budget to content marketing. (Source: Content Marketing Institute, 2015) . Content marketing is a strong, long-term approach to improving your brand’s online visibility and you simply can not replace its impact by any other methods, comparably. Prioritizing your content marketing efforts can also help you nurture a stronger relationship with your customers, keeping your interactions more effortless rather than repeating the same sales pitch which can be now discovered on your company’s website.
LET'S WORK TOGETHER
Digital Logic creates, publishes, and shares content for your business with the goal of building the reputation and visibility of your brand.