Over the past several years, the industry of marketing has changed drastically. We’ve stepped out of the comfort zone of traditional marketing- fighting for radio or television ad slots, overpaying for billboards, printing mass quantities of brochures, and have moved towards investing in an internet marketing service provider, like Digital Logic.
Marketers are taking the same budgets they’ve scrapped on for years, stretching it across multiple platforms, and becoming vastly successful, quickly through internet and digital marketing services.
How Digital Marketing Services Work
Consumers are glued to the web, all day, every day. In the United States, the average adult spends at least six hours a day engrossing themselves in some form of digital media, and this is just for leisure.
So, how do you, as a business or marketer, take this time and convert it into dollars?
How can you convert your prospects, especially those spending an extensive amount of time online, into converted customers using lead generation?
The answer is simple: you choose a Google-Certified, award-winning, online internet marketing company with a reputation for success, Digital Logic.
Digital Logic’s Online Marketing Services
At Digital Logic, we’re a full-service marketing agency. We offer a range of internet and digital marketing services. By tailoring online marketing options, we meet goals set for your specific company needs. We construct your website, which should serve as your best sales representative. This helps market your brand, so that your potential customers can find your site.
We are passionate about developing internet marketing strategies and search engine advertising strategies to drive more qualified leads for our clients. Contact us today to see how we can help you start getting qualified leads and converting them into lifelong customers.
What is digital marketing or internet marketing services and how will they help my business? Put simply, digital marketing can be defined as any type of promotion or promotional activity done online.
Digital Marketing Services
A few of our digital marketing services include:
(Feel free to jump ahead)
Free Consultation: Competitive Digital Marketing Analysis
How can you expect to compete in the industry if you don’t even know how you stack up against your competitors?In order to rank number one on the SERP (search engine results pages), you need to know what the top ranking company has, that you don’t. With all of the digital marketing methods available across several digital channels, we can safely assure you, there are a number of moving parts. More often than not, those who choose not to hire digital marketing companies for professional services quickly burn through marketing budgets without much hope for successful digital marketing campaigns.
What's Considered in a Competitive Marketing Analysis?
As a professional digital marketing service provider, we look at a host of key points when providing an SEO competitive marketing analysis for potential clients.
Our digital marketing experts:
- evaluate your website, finding areas that we feel could be improved.
- determine how easily you are shown when searched for: on both search engines and social media platforms.
- look into your digital assets (blogs, videos, reports, etc) and determine if they’re being utilized properly.
- evaluate your branding: how well you are presenting your brand, products, services, lead-nurturing, etc.
- look at your overall online marketing strategy and see if there are improvements that could be made.
- assess your online reputation and how well it is being maintained and managed.
Why Do You Need a Competitive Marketing Analysis for Your Business?
If you’re looking into various digital marketing agencies and are still on the fence for an online marketing investment, here are a few recent statistics:
Internet Marketing Service: Website Design and Development
Your website should serve as your number one digital marketing sales representative all day, every day.
If your website isn’t growing your company, you are under-utilizing one of your most valuable online marketing assets. Almost half of your prospects will judge your company based off of your website alone.
Simply put, every company, big or small, needs a website. If your website is outdated, isn’t mobile friendly, isn’t reaching your target audience, isn’t converting your leads into clients, or just isn’t performing how you feel it should be, your business is suffering because of it.
Even the Best Digital Marketing Services Need a Solid Website
As a respected digital marketing company, we take pride in the services we offer.
We believe that every client should have the following in order to move forward with a successful digital marketing campaign:
In order for your business you receive any kind of traffic or reach your target audience, your website will need to be optimized to show up in search engines, like Google.
It’s one thing to build or design a website, it’s another thing completely to have it optimized for SEO and have an SEO strategy in place for success.
Ever wondered what the difference between HTTP and HTTPS was? Probably not. The “S” at the end, stands for “secure”. Between data breaches and hacked customer credit cards, your prospects will be very wary of visiting a site that isn’t secure. Google will give preference to secure sites, as well.
If your site hasn’t loaded to the fold in three seconds or less, 40% of visitors will visit another site, as opposed to waiting it out. For every one second your website delays, you can expect a 1% decrease in conversions.
Optimal UX (User Experience)
Your audience will form an opinion of you based off of your website experience. They need to be able to easily access information and navigate quickly through your menu options.
Google ranks mobile responsive websites higher than it ranks those who aren’t. If this isn’t enough to convince you, we aren’t quite sure what will be.
Company Owned Website
We believe that you shouldn’t have to work for your website, but instead, your website should work for you. We do this by ensuring each of our sites follows the current web designs best practices for conversions.
At Digital Logic, we know what designs will drive traffic for what industry and location. We seamlessly integrate our design, content, and are able to turn out a turn-key website to suit your company’s needs.
We don’t believe in holding your website hostage. Once the website is built, it is yours to keep. After all, you paid for it! We are able to design a website with your specific digital marketing goals in mind.
Internet Marketing Service: Conversion Rate Optimization
How do you know if your website is converting your leads as well as it should?
No matter how big or small your business is, your website is bound to get at least some traffic on its own. Conversion rate optimization is the process of taking the organic traffic you’re already getting and maximizing your site’s ability to convert that traffic into leads and sales.
You can invest in PPC management services or SEO all day, but if your site isn’t built to convert, you are more than likely wasting time and money.
Moreover, how will you know how much money you should be investing into online marketing services, if you don’t understand how much money you could be or should be making off of each visitor?
Questions, such as, “How much should I pay per click?” or “How much is each click worth?” can all be answered once you know your conversion rate from online marketing campaigns.
How to Increase Your Website’s Conversion Rate
In order to increase your website’s conversion rate, the digital marketing specialists at Digital Logic:
include compelling calls to action and place them in strategic locations.
ensure that your business’ contact information is up-to-date and easy to spot.
determine whether you’d rather have a broad range of conversion or conversions for specific targets. For more conversions, we require less information.
use compelling, positive language, especially with respect to CTA’s.
create a dedicated landing page for testimonials, certifications, and various awards.
continually test your call-to-action buttons, placements, and various other forms.
use high-quality graphics and optimize them using SEO services.
make sure your website loads quickly.
At Digital Logic, we believe the only way to make sure your website is working at its maximum potential is to test, track, and tweak.
How Analytics Help Website Conversions
With analytics, we are able to see how many people are visiting your site, and what steps they are taking before they convert or leave your site.
You don’t necessarily have to have a huge business, a ton of traffic, or spend a lot of money in order to get plenty of conversions. You just need to partner with a leading digital marketing company, like Digital Logic.
In order to get more conversions, you need to be tracking how many you’re getting now. You would be surprised at how much we are able to guess at statistics, “best sellers”, or what will drive more conversions, etc. for companies, when the owners don’t even know the information, themselves.
In order to run successful digital marketing campaigns, we know that we need to understand our clients and the way their companies work!
Having a website that can’t convert is like having a sales representative that can’t close a deal. All of the data is there, along with every tool needed to do so, but if you aren’t good at it or haven’t been trained to know what to look for, online marketing is going to be a struggle.
We use Google Analytics configured with tags for your website and a custom calling service, complete with a dynamic number replacement. If you have a limited advertising budget, it is extremely important that you make sure your site can convert before spending more money on Google ads or social media ads.
Internet Marketing Service: Social Media Marketing
Social media avenues, such as Facebook, provide the opportunity for businesses to engage with their audience while building brand awareness, all at the same time. With social media campaigns, you are able to target a specific audience, thus saving your advertising budget, long term.
Facebook is one of the best platforms to collect audience data using social media advertising.
Just like with digital marketing, we set up a whole social media marketing strategy: complete a competitor analysis, set up organic campaigns designed to help your audience interact with your business more easily. Then we use analytics to help create data-driven paid campaigns. After some time, your dedicated account manager will leverage social media platforms, using the data from your paid campaign, along with the data provided with your organic traffic, and tweak your campaign until it starts turning leads into conversions.
Internet Marketing Service: Video Marketing
Since the acquisition of YouTube, the Google share price continues to rise. It’s no surprise, then, that YouTube is the second most popular search engine, second to only Google, its owner.
Websites who have videos generally tend to experience a 157% increase in organic traffic, and pre roll ads have aided in marketing efforts for small businesses across the United States.
Over 40% of global shoppers say that they have purchased a product they discovered on YouTube.
Just like with regular online advertisements, video advertisements can be targeted by location, interests, etc. in order to help stretch your advertising budget. Especially when advertising on YouTube, you are given an almost endless list of categories and subcategories for which you can choose your audiences.
Although video ads are undoubtedly helpful across all industries, we find them extremely helpful for industries who generally have a bad connotation attached to the actual visit, such as lawyers and doctors. In Healthcare Marketing Trends, we discuss how as a leading healthcare digital marketing company, we’ve seen how video advertising is especially helpful for those in the medical field.
Although it’s a bit of an oxymoron, video ads aren’t the only way to advertise your business, via video. You can also make company introduction videos that show your audience your staff, product or service reviews by customers, to help convert those on the fence, or even “how-to” videos, to show different ways in which your product or service may be used.
No, these won’t turn and burn clients as PPC ads will, but they will definitely increase organic traffic and customer engagement, over time, and will help build brand trust. Google just released some of its latest research data and it turns out, “how-to” videos are the most watched and most popular videos on the YouTube platform.
Digital Marketing Videos That Rank
Anyone who has dabbled in any digital marketing services is well aware that Google likes to switch up its media and provide alternate means of content creation, if at all possible.
What this means is, even if your post about a topic wouldn’t outrank another website organically, your video on the same topic, very well could. Video content is easier to rank for than written content. So if your blogs aren’t getting the spotlight you feel they deserve, maybe it’s time to start shooting some video.
At Digital Logic, we offer digital marketing solutions that aren’t set in stone. Since we’re a small digital marketing company, we’re agile enough to change your campaign strategy, if we feel it will provide the best outcome for your business.
Internet Marketing Service: Search Engine Optimization
What is an SEO service?
SEO is short for search engine optimization.
SEO services, in the most basic form, include the process of creating and formatting content and coding that ranks well on search engines, like Google, whether the SEO service is implemented on the front or back end.
In order for professional SEO services to help your marketing campaigns, your website must be fast, optimized, secure and also, mobile-friendly. It’s a little easier said than done, as there are several moving parts. And, what is popular last week, organically, may not be popular this week. So even affordable SEO services include ever-changing tasks.
If you aren’t showing up when someone searches for you, you’re losing business, plain and simple.
It’s time to make increasing your SEO priority, a priority. SEO isn’t an overnight process, and it has its challenges, for sure, but it is a surefire way to increase traffic exponentially, over time.
SEO for Marketing
The term, search engine optimization (SEO), is a broad umbrella of marketing efforts, all that work behind the scenes to build your brand awareness and send more qualified leads.
Even though you want your website to be aesthetically pleasing for your customers, you also want the coding to be easily crawl-able for Google.Our internet marketing company will look at your metadata, your sitemap, your indexes, and a multitude of other factors and decide which strategy needs to be taken in order to get your website whipped into SEO shape.
Content Marketing Services
Content marketing is one piece of the search engine optimization strategy mentioned above.
It can be such a struggle for business owners to see how content marketing will help their overall digital marketing strategy, but we are firm on this piece of advice: content is king. Having a solid content marketing strategy is critical to the success of your business.
This is something tossed around the digital marketing service industry, seriously, like candy. It’s so obvious to those of us to do it, how well it works, but one of those ‘hard to explain’ concepts, and we understand.
Think of it like this: here you are, reading our blog. What does that tell you?
You probably would have never searched for Digital Logic. But, you had a question and we were there to answer it for you.
You trust us, as a digital marketing agency, a little more now, than you did before you clicked that link. Don’t you?
So, maybe not today or tomorrow or even next week, when you decide you want to hire a digital marketing firm, because we took the time to write helpful content you could use, you will be more prone to reaching out to Digital Logic than you would have been had we never written anything.
That’s the beauty of content marketing services.
Why Choose Content Marketing?
Content marketing not only builds brand trust, but it also provides digital marketing help in SERP rankings.
Traditional advertising simply doesn’t work the way it used to. Customers have much higher expectations than they did in the past. Companies are required to give value to their customers, in order for customers to select them as their chosen vendor.
Moreover, content marketing is arguably the cheapest digital marketing service available. Over time, content creation is one of the best ways to organically gain traffic and gain brand awareness. After a while, your customers will begin to market for you, by sharing your posts, blogs, and content, in general.
Pay Per Click (PPC) Advertising
In relation to traditional media or advertising, PPC (pay per click) advertising is much more controllable and affordable.
Typically, this digital marketing strategy a very cost-effective way to gain more traffic online.
To maximize your budget and return, you’ll need to invest in a digital marketing agency that’s “good at it”. But, in order to get a high return, you’ll need experienced digital marketing service providers that make data-driven decisions, and constantly update and optimize your marketing campaign.
How Our Digital Marketing Agency Does PPC Advertising
The first step in a PPC campaign is to look at the local competition.
Our marketing professionals use a program that can pull search results as if we were searching from your location, from any location. We see if your competition is investing in PPC ads. And if so, we analyze the search terms of their campaign and create competitive goals accordingly.
From here, our marketing team researches alternative keywords. Most of the time, we actually find better, more intent driven keywords that will ultimately lead to more conversions. This stretches your monthly marketing budget a little further!
A/B Testing Your Google Ads
We, then, create ad copy and creatives for your company, multiples for each campaign, giving us the ability to test them.
The better performing ads take preference, and our marketing team optimizes data once again.
Like any other inbound marketing campaign, PPC is not a load and go type deal. It requires constant research, constant tweaking, and constant tracking in order to continue to thrive.
Digital Marketing Services: Branding & Creative
When you think of a company, more than likely, the branding is what comes to mind.
You think of the logo before you ever think of the products or services.
When you hear the word McDonald’s, does the image of a cheeseburger come to mind first or the “golden arches”? Everyone associates the “golden arches” with McDonald’s because they have done an impeccable job of branding over the years.
Regardless if you’re starting from scratch or just trying to grow the business you already have, you’ll want to have a strategic creative plan for your company.
We’ll take your background, what’s important to you and your business, what sells well in your industry and provide you with a handful of creative options that align your company logo with your mission statement and general goals.
A company without branding just doesn’t seem legit to most of your prospects. Your brand is a way to convey your credibility, your experience, and most importantly, your value.
A successful digital marketing campaign should always start with great branding and a solid website.
Local Search Engine Optimization Digital Marketing Services
97% of consumers search the internet for local services.
As a local business, how will you connect with those who are searching for things that you offer but don’t know about your business, specifically?
This is where local SEO can really help local businesses, especially small local businesses. If you search for service plus your location, and your business isn’t the first to show on the SERP (search engine results page), then your company is in desperate need of local SEO services.
Local SEO Companies
A good local SEO company, like Digital Logic, will not only help to get your business on the “local map”. But, we also make sure that those who are searching for you on mobile devices will be able to find you, as well.
You want your customers to be able to access your business online and be able to use Google Maps if they want to visit your physical storefront. “Near me” searches are increasing rapidly, especially with the enablement of voice search.
Your customers are no longer going through the Yellow Pages before they leave the house. They’re on the road, picking up their phones and saying, “Google, find a store near me.” and following the directions given to them by their smartphones.
Don’t you want your company to be the one that Siri, Alexa, or whatever other bots out there selects and directs your prospect to? Of course, you do, and this is the importance of local SEO.
Professional Online Marketing Services from Digital Logic
If you’re like most business owners, you wear many, many hats. You’re, no doubt, pulled in many different directions: day-to-day business issues, finances, juggling inventory. And, at the end of the day, there’s not much time left for marketing.
In order to run these campaigns effectively, you need experience and a decent amount of time for maintenance.
At Digital Logic, our campaign managers have expert knowledge and are able to employ industry experience with a broad range of tools to analyze the present competitive factors, performance of your current marketing strategy, evaluate your overall website and conversion performance, and use this data to increase your traffic, leads, conversion, and most importantly, return on investment. We offer some of the best digital marketing services in the industry and have a plethora of testimonials to show for it!