Over the past several years, the industry of marketing has changed drastically. We’ve stepped out of the comfort zone of fighting for a slot for radio or television ads, overpaying for billboards, and printing mass quantities of brochures, and have moved in the direction of the internet. Marketers are taking the same budgets they’ve scrapped on for years and stretching it across multiple platforms and becoming vastly successful, quickly.
Consumers are glued to the web, all day, every day. In the United States, the average adult spends at least six hours a day engrossing themselves in some form of digital media, and this is just for leisure.
How do you, as a business or marketer, take this time and convert it into dollars? How can you convert your prospects, especially those spending mass quantities of time online, into converted customers? The answer is simple: you choose a Google-Certified, award-winning, online marketing company with a reputation for success, Digital Logic.
At Digital Logic, we offer a range of services, with the ability to tailor options to meet goals set for your specific company needs. We are able to construct a website, which should serve as your best sales representative, and market your brand so that your potential customers can find your site. We are passionate about developing marketing strategies to drive more qualified leads for our clients. Contact us today to see how we can help you start getting qualified leads and converting them into lifelong customers.
Digital Logic’s Internet Marketing Services
What is digital marketing or internet marketing and how will it help my business? Put simply, digital marketing can be defined as any type of promotion or promotional activity done online. A few of our marketing services include:
- Free Consultation: Competitive Analysis
- Website Design and Development
- Conversion Rate Optimization
- Social Media Marketing
- Video Advertising
- http://Search Engine Optimization
- Content Marketing
- Pay Per Click (PPC) Advertising
- Branding Services/Creatives
- Local Search Engine Optimization
How can you expect to compete in the industry if you don’t even know how you stack up against your competitors. In order to rank number one on the SERP (search engine results pages), you need to know what the top ranking company has, that you don’t. With this, there are a number of moving parts, so it’s safe to say, you can blow through a budget quickly if you don’t know what you’re looking for or don’t know how to change your campaigns to position yourself to rank higher.
What’s considered in the competitive analysis?
- Evaluate your website and areas that we feel could be improved
- Determine how easily you are shown when searched for: search engine and social ranking
- Are your digital assets (blogs, videos, reports, etc) being utilized properly? We look into this
- Evaluate your branding: how well you are presenting your brand, products, services, lead-nurturing, etc.
- Look at your overall online advertising strategy and see if there are improvements that could be made
- Assessing your online reputation and how well it is being maintained and managed.
Why do you need a competitive analysis for your business?
- On average, customers will search three different sites before making a purchase
- The number one position on Google gets 33% of all web traffic for that search injury
- 62% of US consumers shop online at least once a month
- 78% of consumers don’t look at a product in store before buying it online
Your website should serve as your number one sales representative all day, every day. If your website isn’t growing your company, you are underutilizing one of your most valuable assets. Almost half of your prospects will judge your company based off of your website alone. Simply put, every company, big or small, needs a website. If your website is outdated, isn’t mobile friendly, isn’t converting your leads into clients, or just isn’t performing how you feel it should be, your business is suffering because of it. Of this, we are certain. Here are just a few of the touchpoints that Digital Logic excels in:
- Visible Website– In order for your business you receive any kind of traffic, your website will need to be optimized to show up in search engines, like Google. It’s one thing to build or design a website, it’s another thing completely to have it optimized for SEO.
- Secure Website– Ever wondered what the difference between HTTP and HTTPS was? Probably not. The “S” at the end, stands for “secure”. Between data breaches and hacked customer credit cards, your prospects will be very wary of visiting a site that isn’t secure. Google will give preference to secure sites, as well.
- Fast-Loading Website– If your site hasn’t loaded to the fold in three seconds or less, 40% of visitors will visit another site, as opposed to waiting it out. For every one second your website delays, you can expect a 1% decrease in conversions.
- Optimal UX (user experience)– Your audience will form an opinion of you based off of your website experience. They need to be able to easily access information and navigate quickly through your menu options.
- Mobile-Friendly Website– Google ranks mobile responsive websites higher than it ranks those who aren’t. If this isn’t enough to convince you, we aren’t quite sure what will be.
We believe that you shouldn’t have to work for your website, but instead, your website should work for you. At Digital Logic, we know what designs will drive traffic for what industry and location. We seamlessly integrate our design, content, and are able to turn out a turn-key website to suit your company’s needs.
We don’t believe in holding your website hostage. Once the website is built, it is yours to keep. After all, you paid for it! We are able to design a website with your specific goals in mind.
For more information, check out our blog: Web Design Best Practices for Conversions.
How do you know if your website is converting your leads as well as it should? No matter how big or small your business is, your website is bound to get at least some traffic on its own. Conversion rate optimization is the process of taking the organic traffic you’re already getting, and maximizing your site’s ability to convert that traffic into leads and sales. You can invest in PPC advertising or SEO all day, but if your site isn’t built to convert, you are more than likely wasting time and money.
Moreover, how will you know how much money you should be investing, if you don’t understand how much money you could be or should be making off of each visitor? Questions, such as, “How much should I pay per click?” or “How much is each click worth?” can all be answered once you know your conversion rate.
How to Increase Your Website’s Conversion Rate
- Include compelling calls to action, and place them in strategic locations
- Your business’ contact information is up-to-date and easy to spot
- For more conversions, require less information
- Use compelling, positive language, especially with respect to CTA’s
- Have a dedicated page for testimonials, certifications, and various awards
- Continually test your call-to-action buttons, placements, and various other forms
- Use high-quality graphics and optimize them for SEO
- Make sure your website loads quickly
At Digital Logic, we believe the only way to make sure your website is working at its maximum potential is to test, track, and tweak. With analytics, we are able to see how many people are visiting your site, and what steps they are taking before they convert or leave your site. You don’t necessarily have to have a huge business, a ton of traffic, or spend a lot of money in order to get plenty of conversions.
In order to get more conversions, you need to be tracking how many you’re getting now. You would be surprised at how much we are able to guess at statistics, “best sellers”, or what will drive more conversions, etc. for companies, when the owners don’t even know the information, themselves. Having a website that can’t convert is like having a sales representative that can’t close a deal. All of the data is there, along with every tool needed to do so, but if you aren’t good at it, or haven’t been trained to know what to look for, it’s going to be a struggle.
We use Google Analytics configured with tags for your website and a custom calling service, complete with a dynamic number replacement. If you have a limited advertising budget, it is extremely important that you make sure your site can convert before spending more money on ads.
Social media avenues, such as Facebook, provide the opportunity for businesses to engage with their audience while building brand awareness, all at the same time. With social media campaigns, you are able to target a specific audience, thus saving your advertising budget, long term. Facebook is one of the best platforms to collect audience data.
Just like with Digital Marketing, we set up a whole social media marketing strategy: complete a competitor analysis, set up organic campaigns designed to help your audience interact with your business more easily. Then we use analytics to help create data-driven paid campaigns. After some time, we use the data from your paid campaign, along with the data provided with your organic traffic, and tweak your campaign until it starts turning leads into conversions.
Since the acquisition of YouTube, the Google share price continues to rise. It’s no surprise, then, that YouTube is the second most popular search engine, second to only Google, its owner. Websites who have videos generally tend to experience a 157% increase in organic traffic.
Want to know our favorite type of video ad? Check out our blog, What is a Pre Roll Ad, here.
Over 40% of global shoppers say that they have purchased a product they discovered on YouTube. Just like with regular online advertisements, video advertisements can be targeted by location, interests, etc. in order to help stretch your advertising budget. Especially when advertising on YouTube, you are given an almost endless list of categories and subcategories for which you can choose your audiences.
Although video ads are undoubtedly helpful across all industries, we find them extremely helpful for industries who generally have a bad connotation attached to the actual visit, such as lawyers and doctors. In Healthcare Marketing Trends, we discuss how video advertising is especially helpful for those in the medical field.
Although it’s a bit of an oxymoron, video ads aren’t the only way to advertise your business, via video. You can also make company introduction videos, that show your audience your staff, product or service reviews by customers, to help convert those on the fence, or even “how-to” videos, to show different ways in which your product or service may be used.
No, these won’t turn and burn clients as PPC ads will, but they will definitely increase organic traffic, over time, and will help build brand trust. Google just released some of it’s latest research data and it turns out, “how-to” videos are the most watched and most popular videos on the YouTube platform.
Moreover, anyone who has dabbled in internet marketing is well aware that Google likes to switch up its media, if at all possible. What this means is, even if your post about a topic wouldn’t outrank another website organically, your video on the same topic, very well could. Video content is easier to rank for than written content. So if your blogs aren’t getting the spotlight you feel they deserve, maybe it’s time to start shooting some video.
If you aren’t showing up when someone searches for you, you’re losing business, plain and simple. It’s time to make increasing your SEO priority, a priority. SEO isn’t an overnight process, and it has its challenges, for sure, but it is a surefire way to increase traffic exponentially, over time. SEO is a broad umbrella of marketing efforts, all that work behind the scenes to build your brand awareness and send more qualified leads.
What is SEO? SEO is short for search engine optimization. It is, in the most basic form, the process of creating and formatting content and coding that ranks well on search engines, like Google, whether it be on the front or back end. In order to do this, your website must be fast, optimized, secure and also, mobile friendly. It’s a little easier said than done, as there are several moving parts, and what is popular last week, organically, may not be popular this week. So this is an ever-changing task.
Even though you want your website to be aesthetically pleasing for your customers, you also want the coding to be easily crawlable for Google. We’ll look at your metadata, your sitemap, your indexes, and a multitude of other factors and decide which strategy needs to be taken in order to get your website whipped into SEO shape.
For more detailed information, we have a detailed description of What Does an SEO Company Do?
Content marketing is one piece of the search engine optimization strategy mentioned above. It can be such a struggle for business owners to see how content marketing will help their overall marketing strategy, but we are firm on this piece of advice: content is king. This is something tossed around the digital marketing industry, seriously, like candy. It’s so obvious to those of us to do it, how well it works, but one of those ‘hard to explain’ concepts, and we understand.
Think of it like this: here you are, reading our blog. What does that tell you? You probably would have never searched for Digital Logic, but you had a question and we were there to answer it for you. You trust us, as a company, a little more now, than you did before you clicked that link. Don’t you? So, maybe not today or tomorrow or even next week, when you decide you want to hire a digital marketing agency because we took the time to write helpful content you could use, you will be more prone to reaching out to Digital Logic than you would have been had we never written anything.
Content marketing not only builds brand trust, but it also helps in rankings. Traditional advertising simply doesn’t work the way it used to. Customers have much higher expectations than they did in the past. Companies are required to give value to their customers, in order for customers to select them as their chosen vendor.
Moreover, content marketing is arguably the cheapest form of online marketing available. Over time, it’s one of the best ways to organically gain traffic and gain brand awareness. After a while, your customers will begin to market for you, by sharing your posts, blogs, and content, in general.
In relation to traditional media or advertising, PPC (pay per click) advertising is much more controllable and affordable. In most scenarios, it’s a very cost-effective way to gain more traffic online. In order to maximize your budget and return, you’ll need to invest in a company who’s, for better lack of words, “good at it”. In order to get a high return, you’ll need an experienced company who makes data-driven decisions, and constantly updates and optimizes your campaign.
What All Goes Into PPC
The first step in a PPC campaign is to look at the local competition. We use a program that can pull search results as if we were searching from your location, from any location. We see if your competition is investing in PPC ads, and if so, we analyze the search terms of their campaign and create competitive goals accordingly. From here, we research alternative keywords, and most of the time, we actually find better, more intent driven keywords that will ultimately lead to more conversions. We, then, create ad copy and creatives for your company, multiples for each campaign, giving us the ability to test them. The better performing ads take preference, and we optimize data once again. Like any other campaign, PPC is not a load and go type deal. It requires constant research, constant tweaking, and constant tracking in order to continue to thrive.
When you think of a company, more than likely, the branding is what comes to mind. You think of the logo before you ever think of the products or services. When you hear the word McDonald’s, does the image of a cheeseburger come to mind first or the “golden arches”? Everyone associates the “golden arches” with McDonald’s because they have done an impeccable job of branding over the years.
Regardless if you’re starting from scratch or just trying to grow the business you already have, you’ll want to have a strategic creative plan for your company. We’ll take your background, what’s important to you and your business, what sells well in your industry and provide you with a handful of creative options that align your company logo with your mission statement and general goals. A company without branding just doesn’t seem legit to most of your prospects. Your brand is a way to convey your credibility, your experience, and most importantly, your value.
97% of consumers search the internet for local services. As a local business, how will you connect with those who are searching for things that you offer but don’t know about your business, specifically? This is where local SEO can really help local businesses, especially small local businesses. If you search for service plus your location, and your business isn’t the first to show on the SERP (search engine results page), then your company is in desperate need of local SEO services.
For more information on location targeting, check out our blog post on Geofencing.
A good local SEO company, like Digital Logic, will not only help to get your business on the “local map”, but we also make sure that those who are searching for you on mobile devices will be able to find you, as well. You want your customers to be able to access your business online and be able to use Google Maps if they want to visit your physical storefront. “Near me” searches are increasing rapidly, especially with the enablement of voice search. Your customers are no longer going through the Yellow Pages before they leave the house. They’re on the road, picking up their phones and saying, “Google, find a store near me.” and following the directions given to them by their smartphones.
Don’t you want your company to be the one that Siri, Alexa, or whatever other bots out there selects and directs your prospect to? Of course, you do, and this is the importance of local SEO.
If you’re like most business owners, you wear many, many hats. You’re, no doubt, pulled in many different directions: day-to-day business issues, finances, juggling inventory, and at the end of the day, there’s not much time left for marketing. In order to run these campaigns effectively, you need experience and a decent amount of time for maintenance. At Digital Logic, our campaign managers have expert knowledge and are able to employ industry experience with a broad range of tools to analyze the present competitive factors, performance of your current marketing strategy, evaluate your overall website and conversion performance, and use this data to increase your traffic, leads, conversion, and most importantly, return on investment.