Trust a Google Partner with Your Internet Marketing Services
Digital Logic is a unique, full-service marketing agency with years of experience and the latest Google certifications. We provide our clients with excellent results in their online marketing campaigns.
This is because we choose to remain true to what makes us unique, as well as a successful digital marketing agency, being versatile. While we do specialize in certain industries, we don’t limit ourselves to those industries.
The Online Marketing Agency You Choose Does Matter
Digital marketing services provide businesses in every industry the opportunity to advertise their brand online. With traditional marketing, those who have the biggest marketing budget win. But now that most businesses are choosing to minimize their traditional marketing budget and allocating those resources to work with a digital marketing company, instead, the playing field is pretty level.
It all boils down to whether or not you trust the right digital marketing service provider to help you grow your brand. No pressure at all!
Hiring the right digital marketing company is one of the best ways to reach your prospective clients while continuing to build great relationships with your current clients. As long as your brand has a strong web presence, your customers and target audience will always know you’re there.
On the other hand, hiring the wrong digital marketing company means that you probably wasted a decent chunk of your monthly marketing budget, with nothing to show for it.
The digital marketing service provider that you select, as well as the internet marketing services they’re able to provide do matter.
Having a fully optimized website, a solid social media presence, and profitable digital marketing campaigns allows your business to thrive online.
Internet Marketing Service Providers That Think Outside the Box
We’re internet marketing service providers that conduct ourselves differently than most online marketing agencies:
Every Marketing Strategy is Custom
So many other internet marketing agencies heavily rely on the cookie cutter, ‘one size fits all’ digital strategies. Even online marketing agencies that claim to specialize industry-specific internet marketing services will apply the builder-grade approach to both your website and your local competitor’s website, as well.
We see this so much when it comes to law firm marketing agencies.
In contrast, Digital Logic hires and trains extremely talented digital marketing professionals.
Our Marketing Team is In-House
Many marketing agencies give the impression that everything needed to fulfill your internet marketing strategies is completed in-house. When in reality, this is hardly ever the case. Many online marketing agencies outsource work, taking a piece of the profit and potentially sacrificing the quality of the output. We don’t do that here.
At Digital Logic, our digital marketing firm has the best when it comes to website developers, SEO strategists, content marketing strategists and writers, and PPC management specialists. And, all of our clients have a dedicated account manager.
We Make Data Backed Decisions
Our staff uses data to make informed decisions for every client, in every industry. Unlike the big-box digital marketing agencies, we don’t hand over a script and set of instructions to employees, repeating the same process for everyone. Instead, we employ those with high-level critical thinking skills and provide them with the data they need to make each campaign as successful as humanly possible.
That’s something you won’t get from big-box digital marketing agencies. Data is not only at the core of all our decisions, it is the secret to getting and maintaining a high ROI.
Our Secret to Online Marketing Success
We don’t bind our clients to hefty contracts. Instead, we choose to do our job. Happy clients don’t want to leave.The secret to our success is really pretty simple:
- We work hard.
- We provide our clients with the best results possible.
- We keep an open line of communication with our clients.
- We give our clients the data to prove our efforts are working.
Take a look at some of our most popular internet marketing services.
Digital Marketing Services to Grow Your Business
Over 85% of your customers search for products and services online. So it is important that you establish a strong online presence, or you will lose out on potential customers.
We’ve seen too many businesses, both local and nationally recognized, get burned by agencies that claim to be the best at digital marketing. Having a flashy website and well-spoken sales staff doesn’t make a digital marketing agency qualified to run Google Ads, though.
Our PPC management team truly offers the most professional services possible. We’ve worked with Google Ads, (formerly Google AdWords) for over 15 years, managing millions of dollars in ad spend, and we’ve earned the title of being one of the few Google Premier Partners, a title reserved for the best digital marketing companies with the best customer service, ROI, and ability to manage large marketing budgets adequately.
We take this digital marketing service seriously. We understand that most online marketing services require some amount of trust, and we’ve learned what it takes to maintain great relationships with our clients-building our PPC marketing strategy around our clients marketing goals, while still providing a better ROI than most, if not all other digital marketing service providers. We’re transparent and honest. If we think you need to spend more to get better results, we’ll tell you. And, on the flip side, if we believe spending more will hurt your online marketing ROI, we’ll let you know that, as well.
Remarketing, or sometimes called retargeting, is one of the digital marketing services that produces the best return on investment, simply due to its inherent nature. Remarketing is simply the process of utilizing current digital marketing campaigns, tracking those who have interacted with those campaigns and then, creating new marketing campaigns tailored to walk that searcher through the buying process, based on data and their previous Internet actions.
With remarketing campaigns, we target users that have been to your website before but did not convert. By convert, we mean take a desired action, such as calling, purchasing, or completing an online form submission. Remarketing ads follow your potential customer around the internet in an attempt to get your customer to complete the action you want them to take. Our remarketing network covers 95% of the entire internet users. For those who have completed a contact form, you can use remarketing to tie into your email marketing campaigns, if you choose to do so.
For some businesses, the customer decision-making process is short. For example, restaurants. Most potential customers don’t feel as if they need to conduct a ton of research in order to decide what they’re having for dinner.
But, for other businesses, the buying process can be lengthy. This applies to the legal field, the healthcare field, and businesses that offer higher price tag items.
Digital remarketing services certainly won’t hurt businesses with shorter buying cycles. But, for those businesses with longer buying processes will see the most success.
You always want your business to be at the forefront of your prospective customer’s mind. Retargeting is the best way to ensure that happens!
When executed correctly, video marketing can be a powerful digital marketing service.With online video advertising, we can reach your ideal customers on video ad networks like YouTube, Facebook, Instagram and SnapChat.
You can target your audience based on:
- small geographic areas
- large geographic areas
- income level
And tens of thousands other unique demographic or behavioral options.
With video digital marketing services, you have the ability to capture your potential customers’ attention. Our digital marketing specialists have the ability to utilize video production and strategically pair it with your SEO and PPC marketing strategies to produce exceptional results.
For those looking to advertise an ecommerce business, we can set up online marketing campaigns for Google Shopping ads. This is a Google service that allows users to search for products via online shopping websites and compare prices between different vendors.
This form of internet marketing is often overlooked, as it is still one of the newer digital marketing methods. In fact, Google only attributes 20% of clicks to shopping ads, right now. So, if your company is one that frequently sells merchandise online, this may be a great opportunity!
Google shopping ads work by taking your product types from your online store’s product feed and then showing them using the keyword data that you’ve provided on your website.
With the help of our SEO experts, our PPC management team will make sure that your ecommerce website has the best titles, descriptions, and images for each product that you plan to run Google shopping ads for.
Search Engine Optimization (SEO) Services
Search engine advertising is an efficient way to target your customers at the moment they are searching for your services. At Digital Logic, our organic marketing experts use keyword research, paired with extensive industry research and experience to formulate your custom digital marketing strategy.
Our search engine optimization team will work with you to ensure that your brand gets increased traffic and better visibility on the search engine results pages.
Unlike many other SEO companies, our SEO strategists perform keyword research, conduct both on-page and off-page SEO services and always track the results through programs like Ahrefs and Google Search Console. By doing this, we’re able to ensure better lead generation: attracting more high-quality leads and increasing your website traffic, while also increasing your conversion rate as part of your digital marketing services.
Investing in SEO services means you’re in it for the long haul, as these campaigns do take time to perform. However, our Google Certified campaign managers have the knowledge and experience to take your search engine optimization campaigns to the next level more quickly than big box firms. Because, as we mentioned, Digital Logic is made up of a team that’s able to think outside the box and provide our clients with the best possible, completely personalized online marketing strategy.
Local SEO Services
According to Google, 88% of potential customers that search for local businesses online will either call for information or to schedule an appointment or visit the location within 24 hours, after they’ve found the information they need. So, local SEO services are a must for every business-from small business to multi-location companies to franchises.
With Digital Logic’s local SEO online marketing services, you’re able to attract those qualified leads and convert them into paying customers.
As a leading digital marketing agency, we’ve invested in programs that seek out incorrect NAP information, name, address and phone number. Then, we manually check each platform and all of the digital channels to make sure your business information is correct, across the board.
We also use every local directory listing possible to use as a linking opportunity-linking on all available platforms back to your website, as well as include structured data markup to your website to provide Google with your specific physical location and information.
Having a consistent NAP paired with ensuring that business listings link back to your company’s website will prove to Google and other search engines that you are a brand or physical store location that can be trusted. This, in turn, will help your location pages rank higher within the search results and allow potential customers to find your website using voice search, as well.
Link Building Services
All of our organic digital marketing services include professional link building, as this is critical to the success of your website ranking. The process of link building is simply acquiring links from high-ranking, authoritative websites in order to gain the trust of Google, as well as your potential customers.
This digital marketing service focuses on a variety of tactics, including manual outreach for sponsorships and collaborations, writing press releases on behalf of your business and using paid advertisements, when necessary, in order to help complete the most successful digital marketing campaign possible.
Our team of online marketing experts write strategic blogs and publish insightful information, while our graphic designers help distribute eye-catching infographics to help build your backlink profile.
The more high-quality backlinks that your website accumulates, the more traction you’ll see on Google and other popular search engines, such as Bing.
Technical SEO Services
While every SEO service is critical to the success of your overall SEO strategy, technical SEO tends to be the SEO service that is most commonly overlooked by prospective clients and even most digital marketing companies. While your website is certainly the foundation for a successful digital marketing campaign, technical SEO services are what makes sure that everything is laid out properly.
Most of the time, we’re able to see just how professional or unprofessional an internet marketing company is by looking at the coding, or technical SEO services that they’ve provided. It takes about 30 seconds to spot holes for most websites.
While it won’t do much visually for your website, technical SEO is an important digital marketing service because it explains to Google what your site is all about, and Google is obviously what determines where your site will rank on the SERP. It also ensures that your website will show for those using voice search to find your business locally.
Our marketing team frequently runs audits on all of our clients’ websites, checking for crawl errors, HTTPS status codes, improving site speed, and eliminating or correcting any duplicate content. We also ensure that your website doesn’t have any internal 301 errors and isn’t linking to any outside pages that no longer exist.
For relevant pages, we include structured data markup, such as FAQ schema, to help your overall search engine rankings, as part of your SEO digital marketing strategy.
Content Marketing Services
Your prospective customers discover your business organically through the content your company puts out. This will make an impact on how people interact with your brand and how your brand will establish earned media. At Digital Logic, our SEO and content marketing team puts a heavy emphasis on top-quality content creation.
Our SEO strategists consistently conduct competitor analysis, stay on top of the latest trends, and find gaps in your overall content marketing strategy. Then our content creation team creates pages, blog posts, press releases, email marketing blasts, and social media posts that are consistently better than your competitor’s.
For headlines and meta descriptions, we use a data-driven approach. Utilizing keywords that get the most traffic, with the best opportunity for conversion, our content marketing team crafts enticing headlines and structures your content to promote easy reading for your target audience, while providing Google with the information it needs to better understand how the content links to your site, as a whole.
Our social media marketing services will help enhance your brand recognition by allowing you to leverage social media platforms where your potential clients are most likely interacting. Our digital marketing agency first speaks with you to identify your social media management goals. Then, we perform a competitive analysis, paired with more keyword research and target customer behavior analysis.
Using the data we compile from our research and analysis, we then begin to develop your custom social media management strategy.
If you plan to run social media ads on platforms such as Facebook, LinkedIn or Pinterest, we’ll discuss the goals for your social media advertising campaigns. We’ll work with our graphic designers, content marketing strategists, as well as our PPC management team to ensure that your overall social media marketing strategy is cohesive and consistent with the content that we’re posting on your website.
Our social media marketing team creates hyper-targeted ads, using geofencing advertising when appropriate, determines the best bidding strategy for your business, then monitors the ROI for your social media management efforts, specifically.
While there aren’t as many options for advertising on social media channels as there are on paid advertising platforms, such as Google, we do try to use as much outside data to ensure that our clients who wish to utilize social media as means to boost their overall digital marketing efforts get the best results and return on investment possible.
It’s important to note that while social media marketing is a great way to grow your online presence or email marketing list, it is not a stand-alone digital marketing strategy. It must be used in conjunction with PPC and/or SEO marketing strategies to really be an effective form of digital marketing.
Website Design and Development Services
One of our professional digital marketing services is website design and development. At Digital Logic, we create custom, responsive websites that are SEO friendly in order to help your business meet and exceed your digital marketing goals.
We create unique design elements meant to compliment your brand, add data-driven call to action features that encourage your website visitors to take a specific action, and build custom, simplified contact forms to help your website’s conversion rate and build email marketing lists for businesses that apply them.
When developing a new website for a client, we do so with the long-term goal in mind, making sure that the site structure is able to support the business growth that our online marketing services will provide.
Online Reputation Management Services
Your online reputation and reviews can seriously make or break your business. You can employ the best internet marketing company and buy all of the best digital marketing services that you want, but if your business consistently receives bad reviews across multiple platforms, your business will still suffer.
At Digital Logic, we consistently monitor your online reviews and inform you when your business receives a less than stellar rating.
If the review is on a platform that allows disputes, we will dispute the review on your behalf. If it’s on a platform that doesn’t allow disputes, we will guide you through the process of responding, if you so choose.
Conversion Rate Optimization
Regardless if you’re investing in SEO or PPC digital marketing services, getting your target audience to your website is only half of the battle. Conversion rate optimization ensures that your website is able to act as your online salesperson, gently guiding potential customers through the buyer’s journey, until they become paying clients, or even better, brand representatives.
We constantly refine the digital marketing channels that are producing the best results. We optimize every PPC campaign to achieve the highest yield at the lowest cost. We pride ourselves on offering the most cost effective marketing solutions for increasing your digital footprint.
If you want to find the agency that offers the best digital marketing services, look for a company that prides itself on conversions, not just clicks.
And, campaign optimization is truly in our soul.
At the individual campaign level, we employ tracking and optimization such as keyword level performance, audience performance, and interaction and page performance. We utilize conversion based optimization to improve campaign performance and to become more efficient with your digital ad campaigns, over time.
Analytics & Reporting
Each client’s reporting dashboard is different. At our digital marketing agency, we are able to track all metrics relevant to your business. Such as:
- Amount of customers or potential leads you’ve had visiting your website.
- Number of phone calls or form submissions you’ve received for any PPC campaign we’re running for you.
- Number of sales your company has generated.
- Your revenue.
- Amount of brand exposure.
We want you to know with certainty that our digital marketing agency is working for you. We want you to see the tangible, historical evidence that is relevant to the growth of your ROI.
Why Choose Digital Logic for Your Internet Marketing Services?
If you chose your previous or current internet marketing agency by searching “digital marketing company near me”, then you may have made a marketing faux pas. You see, digital or internet marketing agencies can help anyone across the nation, across the world, even, in some cases. We’re all for shopping local, but not if that means hiring a less than awesome internet marketing agency. There’s too many of us “good ones” out there for that!
The Digital Logic Promise
At Digital Logic, we listen to our clients and do our best to help them exceed their internet marketing goals. We’re always more than happy to provide references of happy clients when our prospective clients ask!
We know what it means to be a small business, so we never take advantage of our clients. We look out for your business just like we’d do our own…often times more than we do our own.
But, what does that mean?
Digital Marketing Help
Digital marketing is an umbrella term for all of the internet marketing strategies used to promote a business or brand, across all the digital channels. Digital marketing services can include search engine optimization, PPC advertising, website design and development, email marketing, social media marketing, geofencing, and a host of other digital marketing solutions that drive searchers to your website or foot traffic into your business.
A digital marketing firm is made up of digital marketing experts, in theory. Professional digital marketers are those who understand how to develop an internet marketing strategy using lead generation and customer engagement techniques to help businesses capitalize on marketing investments. Marketing professionals ensure that your brand effectively engages with consumers throughout the entire buying process-from the point of first contact, whether they found your brand through inbound marketing, email marketing services, ppc ads, or organically, to after the conversion with follow-ups, if applicable.
The main digital marketing services include professional inbound marketing services: SEO and content marketing, PPC advertising, social media marketing, and web design and development.
Digital marketing services allow your customer to find your business online, for starters. By investing in internet marketing efforts, your business has a better chance of not only interacting with prospective customers, but also converting those leads into paying customers.
Because most of your target customers search online before making a purchase, you want to be seen as the authority in your field. In order to do so, you must first persuade Google.
For this reason, we recommend investing in both PPC and SEO online marketing services.
As with anything in marketing, your digital marketing services cost will depend on several factors. When you compare digital marketing services to traditional advertising services, we can promise that your business will get a better return on investment. With traditional advertising, you’re essentially paying for widespread brand recognition. Which is both helpful and wasteful at the same time.
On the other hand, digital marketing is more researched based. As a professional internet marketing service provider, we take the time to understand your target audience and marketing mix. We’re able to audit our online marketing strategy as often as we like and tweak things that could perform better. This mitigates a good portion of the unnecessary costs associated with traditional forms of marketing.
Most internet marketing agencies need you to invest in website design services or will need to migrate your website in order for them to host it. Digital Logic is no exception, here. We need to be able to host sites, at the very least, so that when we make updates or changes to your website, we can back the site up on our server, just in case anything goes wrong. The last thing you want is for your business website to be out of commission for any period of time.
From here, we really recommend SEO digital marketing services as the first priority. This will include local SEO, as well.
For most businesses, though, they expect to see quick results, and that simply will not happen with SEO. If an internet marketing agency tells you otherwise, run. To combat this, we recommend PPC digital marketing services to give clients the initial boost they need to get their website traffic rolling.