PPC Management Services
- PPC Management Company With Two Decades of Success Stories
- Get the PPC management performance results you've always wanted.
High-performing pay-per-click management services geared towards maximizing your ROI.
In 16 months, we boosted ROI to 523.53% for our highest-performing franchise marketing client.
*Includes media spend & Digital Logic management fees || **Unique phone calls, form submissions & chats
8 Months
*Includes media spend & Digital Logic management fees
**Unique phone calls, form submissions & chats
18 Months
*Includes media spend & Digital Logic management fees
**Unique phone calls, form submissions & chats
23 Months
*Includes media spend & Digital Logic management fees
**Unique phone calls, form submissions & chats
Learn more about our PPC Management Services
Transparent PPC Management Agency
Every digital marketing agency will approach campaign management differently. At Digital Logic, we help our clients reach and exceed their goals by using proven PPC advertising techniques.
While some PPC management agencies are quick to take your money, set up your Google Ads account, and let your campaigns run on autopilot, that’s not who we are as a PPC company. We know that the only way to run successful PPC campaigns long term is to consistently update them, tweaking the target audience to get more qualified traffic, changing geofences, adding negative keywords, and essentially making campaign adjustments at least weekly, but oftentimes, on a daily basis. We test different variations in order to find out what works best for your account and unique business goals, helping you achieve the highest possible yield from your PPC ad spend.
If your current PPC agency started off great but now the results are lacking, your search campaigns are more than likely on autopilot. Or, if you’ve worked with the same PPC management company for years, and you’re still getting the same return on your investment, they could do better. You could do better.
Stop paying for PPC management services you aren’t receiving.
Performance and full ppc management transparency is what you want, so that’s what we deliver.
Learn About Pay-Per-Click (PPC) Advertising and PPC Management Services
- Search Engine Advertising | What You Need To Know
- SEO vs SEM | Which is better to grow your business?
- Strategies for Online Lead Generation
- Top Google Display and Banner Ad Sizes
- Top Key Digital Marketing Metrics Small Businesses Need To Measure
- Top Questions To Ask When Hiring a Digital Marketing Agency
- What is Digital Advertising? Introduction to Digital Advertising
- What is Digital Media?
- What is Google Tag Manager and Why Use It?
- What is the Buyer’s Journey
- PPC Management Pricing
PPC Campaign Management Services
Unlike other fly-by-night management agencies or PPC management software, our professional PPC management team has worked with Google Ads (formerly Google AdWords) for over 15 years, managing millions of dollars in ad spend. As a seasoned PPC agency, we’ve learned what it takes to maintain a great relationship with clients, and we’ve built our PPC strategy around what gets our clients the best results while still maintaining complete transparency.
You Own the Account
Your Google Ads account is considered an asset.
We Optimize Your PPC Campaign for Conversions
As a business owner, you care about getting traffic through the door and producing sales, not impressions, click-through rate, or any other metrics. So, we optimize for the digital marketing goals and metrics that suit the needs of your business the best!
We Use Transparency and Clarity for Reports on our PPC Advertising Services
We show you the metrics you care about, sparing you from the technical jargon. Unless, of course, you want to follow along, in which case, we are happy to do so.
No Digital Marketing Silos Here
We work as a team. Digital Logic’s PPC program is built to support your overall digital marketing strategy, working with our content marketing team for better conversion rate optimization and search engine optimization efforts.
No Long-Term Contracts for PPC Advertising Services
Our PPC agency requires 90 days to cancel PPC management services. Unlike the big box agencies, we believe that the best way to keep a client is to do our jobs well, not lock them into a long-term contract they hate.
We Don’t Autopilot Ad Campaigns
At Digital Logic, we don’t “campaign setup and ditch.” We have a truly amazing PPC management team that manages search campaigns on a daily or weekly basis, depending on the spend velocity. So, our managers always know what’s going on with their client’s account performance on search engines and social media platforms. So, we are able to make adjustments quickly.
You Get a Dedicated Campaign Manager
Every single client has a dedicated point of contact who will answer any questions in less than 24 hours during the week and sometimes, even on the weekends. Our account managers are seasoned pros at campaign tracking and know what it takes to make them successful.
Constantly Improving Paid Search Campaigns
Our goal isn’t to gain the most clients we can. Instead, we focus on maximizing the profits for the clients we have. You make more, so you’re able to spend more. It isn’t uncommon for our Google ads team to increase your conversions by 50-90% in the first few months.
PPC Management Services Offered
- Google Search Ads
- Google Display Ads
- Google Local Service Ads
- Google Shopping Ads
- Bing Ads
- YouTube Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Remarketing Ads
What Do Our PPC Services Include?
When you choose PPC management services, you get a turnkey solution to developing, managing, and improving your PPC strategies on search engines, specifically using Google Ads. Plus, you get to partner with a PPC management agency that has extensive experience in managing pay-per-click campaigns. The deliverables of our services depend on your chosen plan.
Monthly PPC Campaigns Management
At Digital Logic, we include the following tasks as part of your monthly PPC management campaign optimization:
Bid Adjustments
Our team thoroughly analyzes your ad performance data, including factors like keyword performance and ad placement, and makes appropriate bid adjustments based on your budget and interactions.
Ad Placement Adjustments
We experiment with placement shifts and will tweak the placement of your ad groups when the data supports that changing it will improve the outcome.
Targeting Adjustments
This includes adjustments to your target audience as well as target channels. Sometimes our testing may reveal that we should pursue ads on other search engines, such as Bing Ads, display networks, or social media advertising, in addition to running Google Ads.
Geofencing Improvements
At Digital Logic, we regularly perform geofencing improvements for PPC campaigns to help our clients target potential customers within a specific geographic area. Our PPC ads are optimized to only target people within the geofenced areas.
Keyword Research
Keyword research is essential for your Google Ads campaign. Whether it's analyzing the performance of a specific target keyword (what we call keyword analysis) or looking for opportunities for new keywords using our handy keyword research tool, we work to make sure your campaign continues to perform well over time.
Ad Copy Optimization and Split Testing
We perform regular experiments across the entire PPC funnel in order to get your business the quality traffic that you’re looking for. This includes constant A/B testing with new ads and landing pages.
Landing Page Review
We’ll review and analyze your landing page to look for holes in the content you have currently while scoping out your competitor’s landing pages to make sure that yours are always better.
Cost vs. Performance Analysis
Using key metrics, we’ll compare the costs of your ad campaign to the results it generates to determine which techniques are providing the best value for your investment and where improvements can be made.
Conversion Tracking
We’ll utilize our conversion tracking software to make sure that you’re getting more qualified leads and phone calls.
Call Monitoring
Our in-house team monitors and analyzes the quality of calls to evaluate the effectiveness of the campaign and make data-driven decisions for campaign optimization.
Competitive Analysis
We perform a deep dive into what your competitors are doing, including which keywords they’re going after and what ad creative they’re using.
Monthly Campaign Performance Review
We’ll conduct a monthly campaign performance review using Google Analytics, CallRail, and whatever information your business provides us with to assess the effectiveness of your campaign.
Partner with a Proven PPC Management Service Agency
Running Google search advertising campaigns can be difficult, but it doesn’t have to be. We know that business owners often juggle too much at once as it is. That’s why you should let a PPC expert at Digital Logic handle your PPC marketing campaigns. We’ll do all the heavy lifting so you don’t have to spend valuable time – or worse, money – trying to figure out what works and what doesn’t.
PPC management must be a strategic initiative – not an elaborate digital marketing strategy based on a collection of strategies. Search engine advertising is a campaign that uses a lot of the underlying data for analytics to inform, optimize and grow long-term. At Digital Logic, we’re able to take advantage of the data available and the information and knowledge we have collected over time to constantly increase the ROI for your PPC campaigns. See what makes us different from the other PPC agencies out there by reaching out today.
PPC Management FAQs
What is PPC?
We’ve already talked a lot about PPC management, but let’s take a second to get back to the basics. What exactly does PPC stand for, and what does it mean? PPC stands for “pay-per-click,” which is a type of online advertising model where advertisers are charged a fee each time one of their ads are clicked. When marketers place bids on terms relevant to their companies and create corresponding ads to show up at the top of search engines, this is known as pay-per-click advertising. As advertisers only pay when someone clicks on their ad, PPC is a successful way to increase brand awareness and drive targeted traffic to a website.
What is PPC Management?
PPC (or pay-per-click) management is the process of creating, overseeing, and managing the money a business allocates for ad spend through paid advertising. This includes strategizing in order to bring the best ROI while minimizing the total expenditure. PPC management agencies like Digital Logic completely manage your ad spend in order to generate leads for your business.
Why is PPC Management Important?
Pay-per-click gives businesses a level of control that no other form of marketing can give. This is because we can study what works and what doesn’t. We can select the target audience for which we want your Google ads to show, minimizing the risk of wasting money. Using Google Analytics, we’re able to squeeze every last penny of your monthly budget for a better return on ad spend.
Why Are Our PPC Management Services Second to None?
We offer completely customized digital marketing strategies for small businesses that align with the objectives of a campaign. When Digital Logic advertises on your behalf, you will obtain the latest advertising technology to help target a precisely chosen market. Our PPC campaigns leverage the expansive network provided by Google, from text advertising to remarketing, in order to help your business see the best returns yet.
What’s the Difference Between PPC and SEO?
PPC and SEO are both great digital marketing techniques used to drive traffic to a website, but they differ in several ways. An SEO strategy (search engine optimization strategy) involves optimizing a website and the content appearing on the website in order to improve its ranking in organic search results. Organic search results are the non-paid listings that appear on search engines. Then there’s PPC. PPC is a form of paid search advertising that involves paying for ad space on search engine results pages, or SERPs. Paid ads can be found at the top of the SERP and are marked with the “Ad” label. As you know, with PPC, advertisers pay a fee only when someone clicks on the ad. Ultimately, SEO is more of a long-term strategy to improve organic search rankings, while PPC is a short-term strategy to achieve immediate visibility.
Will PPC Affect My SEO?
Utilizing both SEO and PPC campaigns is a great way to maximize your effort when it comes to digital advertising. But will one affect the other? The short answer is no. Your PPC efforts will be neither hindered nor boosted by implementing a separate SEO strategy. However, though the two do not rely on one another, they both play their own very important roles in increasing a business’s online visibility and overall increasing its ROI.
How is Ad Spend for PPC Calculated?
PPC ad management is all about maximizing your profit by generating the most visitors or sales at the best possible cost. You’ll need to study the data for impressions, clicks, cost, and total sales value. In order to calculate your profit, you subtract the total cost from the total sales value. At Digital Logic, we provide all of this information on your client dashboard. We’re completely transparent with where your PPC budget goes and how much you made from it.
Can My Competitors Target My Branded Keywords Using Google Ads?
To be blunt, yes, they can. Google doesn’t have any rules against bidding on branded target keywords, regardless if it’s their brand or not. We understand how frustrating this can be when you are brand-building. However, Google does restrict the use of trademarked names within their ad copy, though. When you work with Digital Logic, we will investigate and find ways to mitigate the effects of your competitors using your brand to promote themselves as best we can. Look at the bright side, they’re helping you build your own brand awareness!
Why Aren’t My PPC Ads Making Me Any Money?
It’s easier to sell most of our potential clients on PPC advertising than it is on search engine optimization services. But the truth is, PPC advertising isn’t an easy task to master. Even digital marketing agencies who have been in the business a while have failed when launching a campaign that’s outside of their wheelhouse. Of course, there are those who do make lots of money using PPC ads, but this isn’t by luck. It’s a result of an in-house PPC strategy that they’ve tried, tested, and crafted into perfection-balancing a quality score and ad spend.
PPC Management Blog
Expanded resources, professional tips and ideas to keep in mind when marketing your business online.
How to Calculate CPM
Need to know how to calculate CPM for your Google Ads reporting? Our PPC management experts go over the basics of calculating CPM metrics.
Adwords Report Tool
Need help with the AdWords report tool? Our digital marketing experts show how to use Google’s Ad reporting tools step-by-step.
PPC Meaning
What is PPC Meaning? How Can PPC Management Services Help Grow Your Small Business? Our PPC Marketing Experts Explain Definitions and Tasks.
PPC Consultants
Generate More Leads & Dominate Competition by Partnering With One Of Our Expert PPC Consultants. If You’re Running Search Ads, Give Us a Call. An Experienced PPC Consultant at Digital Logic May Make All the Difference in Your Company’s Success!
Let's work together
Let us know how we can help you with your pay per click(PPC) management.
