PPC Management Services

We’ve already talked a lot about PPC management, but let’s take a second to get back to the basics. What exactly does PPC stand for, and what does PPC mean?

PPC stands for “pay-per-click,” which is a type of online advertising model where advertisers are charged a fee each time one of their ads is clicked. You may also hear this referred to as paid search advertising or search engine marketing.

When marketers place bids on search terms relevant to their companies and create corresponding ads to show up at the top of search engines, this is known as pay-per-click advertising.

Because advertisers only pay when someone clicks on their ad on the search engine results pages, PPC is a successful way to increase brand awareness and drive targeted traffic to a website.

Pay Per Click (PPC) management is the process of creating, overseeing, and managing the money a business allocates for ad spend through paid advertising.

This includes strategizing in order to bring the best ROI for bid management while minimizing the total expenditure. In layman’s terms, this means securing more traffic in the most cost effective way.

PPC management agencies or PPC management service providers, like Digital Logic, completely manage your ad spend in order to generate leads for your business.

Our pay per click advertising professionals are often asked, “Why is PPC management important?”

Pay-per-click gives businesses a level of control that no other form of marketing can give. This is because we can study what works and what doesn’t.

Our PPC advertising agency can select the target audience for which we want your Google ads to show, minimizing the risk of wasting money. Using Google Analytics to run a regular PPC audit, we’re able to squeeze every last penny of your monthly budget for management services to get a better return on ad spend.

We offer completely customized digital marketing strategies for small businesses that align with the objectives of a campaign.

When Digital Logic advertises or provides management services on your business’s behalf, you will obtain the latest advertising technology to help target a precisely chosen market.

Our PPC campaigns leverage the expansive network provided by Google, from text advertising to remarketing campaigns, in order to help your business see the best returns yet.

Our PPC specialists also offer management for ads on both Google and across alternate digital marketing channels, video ads, shopping ads, display ads, banner ads, social media ads, and remarketing campaigns to secure more relevant traffic for your business. We also offer conversion optimization services to improve performance.

PPC and SEO are both great digital marketing techniques used to drive traffic to a website, especially for eCommerce businesses, but SEO differs from PPC accounts in several ways.

An SEO strategy (search engine optimization strategy) involves optimizing a website and the content appearing on the website in order to improve its ranking in organic search results. These search results are the non-paid listings that appear on search engines.

Then there’s PPC.

PPC is a form of paid search advertising that involves paying for ad space on search engine results pages, or SERPs. Paid ads can be found at the top of the SERP and are marked with the “Ad” label.

As you know, with PPC, advertisers pay a fee only when someone clicks on the ad. Ultimately, SEO is more of a long-term strategy to improve organic search rankings, while PPC is a short-term strategy to achieve immediate visibility.

Utilizing both SEO and PPC campaigns is a great way to maximize your effort when it comes to digital advertising. But will one affect the other? Will SEO affect your PPC performance in any way?

Your PPC efforts will not be hindered by implementing a separate SEO strategy. But, investing in professional SEO services ensures that all of your landing pages are optimized for the best results. The landing page experience is one of the common factors Google’s search engine crawlers take into account when showing PPC ad campaigns.

Additionally, working with professional SEO companies typically ensures that your business will receive the absolute best ad copy based on ongoing keyword research. Your ads may also perform better due to optimized site links, which tell Google’s search engine crawlers that your business is trustworthy.

While the two do not rely on one another, they both play their own very important roles in increasing a business’s online visibility and overall increasing its ROI.

PPC ad management is all about maximizing your profit by generating the most visitors or sales at the best possible cost. You’ll need to study the data for impressions, clicks, cost, and total sales value. In order to calculate your profit, you subtract the total cost from the total sales value.

At Digital Logic, we provide all of this information on your client dashboard. We’re completely transparent with where your PPC budget goes and how much you made from it.

To be blunt, yes, they can. Google Ads (formerly Google AdWords) doesn’t have any rules against ad creation for or bidding on branded target keywords, regardless if it’s their brand or not. We understand how frustrating this can be when you are brand-building on a small PPC budget.

However, Google does restrict the use of trademarked names within their ad copy, though.

It’s important to note that the rules for social media advertising (such as Facebook advertising) do differ slightly.

When you work with Digital Logic, we will investigate and find ways to mitigate the effects of your competitors using your brand to promote themselves as best we can. Look at the bright side, they’re helping you build your own brand awareness!

It’s easier to sell most of our potential clients on PPC advertising than it is on search engine optimization services. But the truth is PPC advertising isn’t an easy task to master. Many do-it-yourselfers tend to get stuck on precise bid management and correct keyword match types for optimal results. 

From creating unique and compelling ad copy to landing page design, investing in PPC campaign management from reputable PPC experts (or a PPC agency) typically pays for itself in a short timeframe.

Even digital marketing agencies who have been in the business for a while have failed when launching a campaign that’s outside of their wheelhouse.

Additionally, many marketing agencies will advertise their ads management services in relation to social media marketing. It’s important to note that running ads on search engines and social media platforms is totally different.

Of course, there are those who do make lots of money using PPC ads, but this isn’t by luck. It’s a result of an in-house PPC strategy that they’ve tried, tested, and crafted into perfection-balancing a quality score, ad spend, and the overall PPC budget.

The amount that PPC services cost will depend on your unique location and industry. 

Our paid search marketing experts provide more information on what you can expect to pay for a generic pay per click campaign here: PPC Management Pricing