PPC Management Services
ppc management services
Our PPC Management Services are so good even Google had to take notice
How our PPC management company helped LA Crawfish increase organic search revenue by 9.72% valued at $186,000
The Online Revenue Booster
High-performing pay-per-click management services geared towards maximizing your ROI.
Real Client Results
Auto Repair PPC
In 16 months, we boosted ROI to 523.53% for our highest-performing franchise marketing client.
Ready to boost ROI with insanely good PPC services?
Shoot us your email and our team will save the day
Work With a Proven Team
Transparent PPC Management Agency
While some PPC management agencies are quick to take your money, set up your Google Ads account, and let your campaigns run on autopilot, that’s not who we are as a PPC company.
PPC management is the process of improving brand exposure or brand recognition and securing more traffic to the business’s website through paid ads. The key word being, “process.”
We know that the only way to run successful PPC campaigns long term is to consistently update them– tweaking the target audience to get more qualified traffic, changing geofences, adding negative keywords, and essentially making advertising campaign adjustments at least weekly, but oftentimes, on a daily basis as some industry trends swing quickly.
We test different variations of ad copy, specific keywords, and bid management strategy in order to find out what works best for your account and unique business goals, helping you achieve the highest possible yield from your PPC ad spending.
If your current PPC agency started off great but now the results are lacking, your search campaigns are more than likely on autopilot.
Or, if you’ve worked with the same PPC management company for years, and you’re still getting the same return on your investment, they could do better. You could do better.
Stop paying for PPC management services you aren’t receiving.
Learn About Pay Per Click (PPC) Advertising and PPC Management Services
Strategy is Key
PPC Campaign Management Services
Unlike other fly-by-night management agencies or PPC management software, our professional PPC management team has worked with Google Ads (formerly Google AdWords) for over 15 years, managing millions of dollars in ad spend.
As a seasoned PPC agency, we’ve learned what it takes to maintain a great relationship with clients, and we’ve built our PPC strategy around what gets our clients the best results while still maintaining complete transparency.
Know What You Are Getting
At Digital Logic, Our PPC Management Services Run on the Following Beliefs
You Own the Account
Your Google Ads account is considered an asset. While we will help create your account, we don’t assume sole ownership.
We grant you access to your account to further expand upon complete transparency.
We Optimize Your PPC Campaign for Conversions
As a business owner, you care about getting traffic through the door and producing eCommerce sales, not impressions, click-through rate, or any other metrics. So, we optimize for the internet marketing goals and metrics that suit the needs of your business the best!
We Use Transparency and Clarity for Reports on our PPC Advertising Services
We show you the metrics you care about in regular reports, sparing you from the technical jargon. Unless, of course, you want to follow along, in which case, we are happy to do so.
No Digital Marketing Silos Here
We work as a team. Digital Logic’s PPC program is built to support your overall digital marketing strategy, working with our content marketing team for better conversion rate optimization, landing page experience, and search engine optimization efforts.
No Long-Term Contracts for PPC Advertising Services
Our PPC agency requires 90 days to cancel PPC management services.
Unlike the big box agencies, we believe that the best way to keep a client is to do our jobs well, not lock them into a long-term contract they hate.
We Don't Autopilot Ad Campaigns
At Digital Logic, we don’t “campaign setup and ditch.” We have a truly amazing PPC management team that manages search campaigns on a daily or weekly basis, depending on the spend velocity. So, our managers always know what’s going on with their client’s account performance on search engines and social media platforms. So, we are able to make adjustments quickly.
You Get a Dedicated Campaign Manager
Every single client has a dedicated point of contact who will answer any questions in less than 24 hours during the week and sometimes, even on the weekends.
Our account managers are seasoned pros at campaign tracking and know what it takes to make them successful on online platforms.
Constantly Improving Paid Search Campaigns
Our goal isn’t to gain the most clients we can. Instead, we focus on maximizing the profits for the clients we have.
You make more, so you’re able to spend more. It isn’t uncommon for our Google ads team to increase your conversions by 50-90% in the first few months.
Everything You Need to Succeed
PPC Management Services Offered
What Do Our PPC Services Include?
When you choose PPC management services, you get a turnkey solution to developing, managing, and improving your PPC strategies on search engines, specifically using Google Ads. Plus, you get to partner with a PPC management agency that has extensive experience in managing pay per click (PPC) campaigns.
The deliverables of our pay per click advertising services depend on your chosen plan.
Monthly PPC Campaigns Management
At Digital Logic, our PPC experts include the following tasks as part of your monthly PPC management campaign optimization:
Our PPC agency thoroughly analyzes your ad performance data, including factors like keyword performance and ad placement, and makes appropriate bid adjustments based on your internet marketing goals, advertising budget, and interactions.
Ad Placement Adjustments
We experiment with placement shifts and will tweak the placement of your PPC ads and ad groups across the Google Display Network when the data supports that changing it will improve the outcome.
This includes adjustments to your target audience as well as target channels. You may hear this called “audience targeting.” Sometimes, our testing may reveal that we should pursue ads on other search engines, such as Bing Ads, display networks, or social media advertising, in addition to running Google Ads on Google’s Display Network to reach your goal key performance indicators.
At Digital Logic, we regularly perform geofencing improvements for PPC campaigns to help our clients target potential customers within a specific geographic area. Our PPC ads are optimized to only target people within the geofenced areas.
Learn more about our geofencing marketing strategies.
Keyword research is essential for your Google Ads campaign. Businesses need to know how their target audience searches for their products or services.
Whether it’s analyzing the performance of a specific target keyword (what we call keyword analysis), determining search intent, or looking for opportunities for new keywords using our handy keyword research tool, we work to make sure your PPC campaign continues to perform well over time.
Ad Copy Optimization and Split Testing
After ad creation, our search engine marketing experts perform regular experiments across the entire PPC funnel in order to get your business the quality web traffic that you’re looking for out of your paid search campaigns.
This includes constant pay per click (PPC) A/B testing with new ads and landing pages.
Cost vs. Performance Analysis
Using key metrics, we’ll compare the costs of your ad campaign to the results it generates to determine which techniques are providing the best value for your investment and where improvements can be made.
We’ll determine which ad group needs to be updated and which ad group needs to be scrapped (if any).
Landing Page Review
Our marketing firm utilizes our conversion tracking software to make sure that you’re getting more qualified leads and phone calls out of your PPC marketing efforts
Our in-house online advertising team monitors and analyzes the quality of calls to evaluate the effectiveness of the ad campaign and make data-driven decisions for campaign optimization.
Monthly Campaign Performance Review
We’ll conduct a monthly campaign performance review using Google Analytics, CallRail, and whatever information your business provides us with to perform the PPC audit and assess the effectiveness of your campaign.
We perform a deep dive into what your competitors are doing, including which relevant keywords they’re going after and what ad creative they’re using.
Work With Us
Partner with a Proven PPC Management Service Agency
Running Google search advertising campaigns can be difficult, but it doesn’t have to be.
We know that business owners often juggle too much at once as it is. That’s why you should let a PPC expert at Digital Logic handle your PPC marketing campaigns. We’ll do all the heavy lifting so you don’t have to spend valuable time – or worse, money – trying to figure out what works and what doesn’t.
PPC management must be a strategic initiative – not an elaborate digital marketing strategy based on a collection of strategies. Search engine advertising is a campaign that uses a lot of the underlying data for analytics to inform, optimize and grow long-term.
At Digital Logic, we’re able to take advantage of the data available and the information and knowledge we have collected over time to constantly increase the return on investment (ROI) for your PPC campaigns.
See what makes us different from the other PPC agencies out there by reaching out today.
PPC Management Services FAQs
We’ve already talked a lot about PPC management, but let’s take a second to get back to the basics. What exactly does PPC stand for, and what does PPC mean?
PPC stands for “pay-per-click,” which is a type of online advertising model where advertisers are charged a fee each time one of their ads is clicked. You may also hear this referred to as paid search advertising or search engine marketing.
When marketers place bids on search terms relevant to their companies and create corresponding ads to show up at the top of search engines, this is known as pay-per-click advertising.
Because advertisers only pay when someone clicks on their ad on the search engine results pages, PPC is a successful way to increase brand awareness and drive targeted traffic to a website.
Pay Per Click (PPC) management is the process of creating, overseeing, and managing the money a business allocates for ad spend through paid advertising.
This includes strategizing in order to bring the best ROI for bid management while minimizing the total expenditure. In layman’s terms, this means securing more traffic in the most cost effective way.
PPC management agencies or PPC management service providers, like Digital Logic, completely manage your ad spend in order to generate leads for your business.
Our pay per click advertising professionals are often asked, “Why is PPC management important?”
Pay-per-click gives businesses a level of control that no other form of marketing can give. This is because we can study what works and what doesn’t.
Our PPC advertising agency can select the target audience for which we want your Google ads to show, minimizing the risk of wasting money. Using Google Analytics to run a regular PPC audit, we’re able to squeeze every last penny of your monthly budget for management services to get a better return on ad spend.
We offer completely customized digital marketing strategies for small businesses that align with the objectives of a campaign.
When Digital Logic advertises or provides management services on your business’s behalf, you will obtain the latest advertising technology to help target a precisely chosen market.
Our PPC campaigns leverage the expansive network provided by Google, from text advertising to remarketing campaigns, in order to help your business see the best returns yet.
Our PPC specialists also offer management for ads on both Google and across alternate digital marketing channels, video ads, shopping ads, display ads, banner ads, social media ads, and remarketing campaigns to secure more relevant traffic for your business. We also offer conversion optimization services to improve performance.
PPC and SEO are both great digital marketing techniques used to drive traffic to a website, especially for eCommerce businesses, but SEO differs from PPC accounts in several ways.
An SEO strategy (search engine optimization strategy) involves optimizing a website and the content appearing on the website in order to improve its ranking in organic search results. These search results are the non-paid listings that appear on search engines.
Then there’s PPC.
PPC is a form of paid search advertising that involves paying for ad space on search engine results pages, or SERPs. Paid ads can be found at the top of the SERP and are marked with the “Ad” label.
As you know, with PPC, advertisers pay a fee only when someone clicks on the ad. Ultimately, SEO is more of a long-term strategy to improve organic search rankings, while PPC is a short-term strategy to achieve immediate visibility.
Utilizing both SEO and PPC campaigns is a great way to maximize your effort when it comes to digital advertising. But will one affect the other? Will SEO affect your PPC performance in any way?
Your PPC efforts will not be hindered by implementing a separate SEO strategy. But, investing in professional SEO services ensures that all of your landing pages are optimized for the best results. The landing page experience is one of the common factors Google’s search engine crawlers take into account when showing PPC ad campaigns.
Additionally, working with professional SEO companies typically ensures that your business will receive the absolute best ad copy based on ongoing keyword research. Your ads may also perform better due to optimized site links, which tell Google’s search engine crawlers that your business is trustworthy.
While the two do not rely on one another, they both play their own very important roles in increasing a business’s online visibility and overall increasing its ROI.
PPC ad management is all about maximizing your profit by generating the most visitors or sales at the best possible cost. You’ll need to study the data for impressions, clicks, cost, and total sales value. In order to calculate your profit, you subtract the total cost from the total sales value.
At Digital Logic, we provide all of this information on your client dashboard. We’re completely transparent with where your PPC budget goes and how much you made from it.
To be blunt, yes, they can. Google Ads (formerly Google AdWords) doesn’t have any rules against ad creation for or bidding on branded target keywords, regardless if it’s their brand or not. We understand how frustrating this can be when you are brand-building on a small PPC budget.
However, Google does restrict the use of trademarked names within their ad copy, though.
It’s important to note that the rules for social media advertising (such as Facebook advertising) do differ slightly.
When you work with Digital Logic, we will investigate and find ways to mitigate the effects of your competitors using your brand to promote themselves as best we can. Look at the bright side, they’re helping you build your own brand awareness!
It’s easier to sell most of our potential clients on PPC advertising than it is on search engine optimization services. But the truth is PPC advertising isn’t an easy task to master. Many do-it-yourselfers tend to get stuck on precise bid management and correct keyword match types for optimal results.
From creating unique and compelling ad copy to landing page design, investing in PPC campaign management from reputable PPC experts (or a PPC agency) typically pays for itself in a short timeframe.
Even digital marketing agencies who have been in the business for a while have failed when launching a campaign that’s outside of their wheelhouse.
Additionally, many marketing agencies will advertise their ads management services in relation to social media marketing. It’s important to note that running ads on search engines and social media platforms is totally different.
Of course, there are those who do make lots of money using PPC ads, but this isn’t by luck. It’s a result of an in-house PPC strategy that they’ve tried, tested, and crafted into perfection-balancing a quality score, ad spend, and the overall PPC budget.
PPC Management Blog
Expanded resources, professional tips and ideas to keep in mind when marketing your business online.
Digital Logic: The Premier Digital Marketing Agency for Paid Media Services At Digital Logic, we’re not just any paid media agency; we’re a full-service digital marketing
Why Do You Need Our PPC Management Services?
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