PPC Management Services With Clear Strategy and Execution

Get the PPC management performance results you’ve always wanted

0 %
of people say paid search ads make it easier to find the information they are searching for on a website or search engine.

Watch this case study Google did on one of our PPC Management clients

Google partner
Digital Logic Forbes agency council member
Google advertising services

High-performing pay-per-click management services geared towards maximizing your ROI.

Real Client Results
Franchise marketing

In 16 months, we boosted ROI to 523.53% for our highest-performing franchise marketing client. 

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8 Months

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18 Months

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23 Months

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Learn more about our PPC Services

Transparent PPC Services

Every digital marketing agency will approach campaign management differently. At Digital Logic, we help our clients reach and exceed their goals by using proven PPC advertising techniques.

While some PPC advertising agencies are quick to take your money, set up your Google Ads account and let your campaigns run on autopilot, that’s not who we are as a company. We know that the only way to run successful PPC campaigns long term is to consistently update them, tweaking the target audience to get more qualified traffic, changing geofences, adding negative keywords-essentially making campaign adjustments at least weekly but oftentimes, on a daily basis. We test different variations in order to find out what works best for your account and unique business goals, helping you achieve the highest possible yield from your PPC ad spend.

If your current PPC management company started off great but now, the results are lacking, your search campaigns are more than likely on autopilot. Or, if you’ve worked with the same PPC management company for years, and you’re still getting the same return on your investment, they could do better. You could do better.

ppc management services

PPC Campaign Management Services

Unlike other fly-by-night management agencies, our professional PPC management team has worked with Google Ads (formerly Google AdWords) for over 15 years, managing millions of dollars in ad spend. As a seasoned PPC management company, we’ve learned what it takes to maintain a great relationship with clients, and we’ve built our PPC strategy around what gets our clients the best results, while still maintaining complete transparency.

seo services
  1. You own the account. Your Google Ads account is considered an asset. 
  2. We optimize for conversions. As a business owner, you care about getting traffic through the door and producing sales, not impressions, click-through rate, or any other metrics. So, we optimize for the digital marketing goals and metrics that suit the needs of your business the best!
  3. We report with transparency and clarity. We show you the metrics you care about, sparing you from the technical jargon. Unless, of course, you want to follow along, in which case, we are happy to do so.
  4. No marketing silos here. We work as a team. Digital Logic’s PPC program is built to support your overall digital marketing strategy, working with our content marketing team for better conversion rate optimization and search engine optimization efforts. 
  5. No long term contracts. We require 90 days to cancel. Unlike the big box agencies, we believe that the best way to keep a client is to do our jobs well, not lock them into a long-term contract they hate. 
  6. We don’t autopilot. At Digital Logic, we don’t “campaign setup and ditch”. We have a truly amazing PPC management team that manages search campaigns on a daily or weekly basis, depending on the spend velocity. So, our managers always know what’s going on with their client’s account performance and are able to make adjustments quickly.
  7. You get a dedicated campaign manager. Every single client has a dedicated point of contact who will answer any questions in less than 24 hours during the week and sometimes, even on the weekends. Our account managers are seasoned pros at campaign tracking and know what it takes to make them successful. 
  8. Constantly improving. Our goal isn’t to gain the most clients we can. Instead, we focus on maximizing the profits for the clients we have. You make more, so you’re able to spend more. It isn’t uncommon for our Google ads team to increase your conversions 50-90% in the first few months. 
ppc agency

PPC Management Services Offered

  • Google Search Ads
  • Google Display Ads
  • Google Local Service Ads
  • Google Shopping Ads
  • Bing Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads
  • Remarketing Ads

What Do Our PPC Services Include?

When you choose PPC management services, you get a turnkey solution to developing, managing and improving your PPC strategies, specifically using Google Ads. Plus, you get to partner with a PPC management agency that has extensive experience in managing pay-per-click campaigns. The deliverables of our services depends on your chosen plan.

Monthly PPC Campaign Management

At Digital Logic, we include the following tasks as party of your monthly PPC ads management:

  • Bid adjustments-We make bid adjustments based off of your budget and interactions.
  • Ad placement adjustments-We experiment with placement shifts and will tweak ad placements when the data supports that changing will improve the outcome.
  • Targeting adjustments-This includes adjustments to your target audience as well as target channels. Sometimes our testing may reveal that we should pursue Bing Ads, display networks, or social media advertising, in addition to running Google Ads.
  • Geofencing improvements
  • Keyword research-We identify the keywords that your target audience is searching for
  • Ad copy optimization and split testing-Constant A/B testing with new ads and landing pages. We perform regular experiments across the entire PPC funnel in order to get your business the quality traffic that you’re looking for.
  • Landing page review-Looking for holes in the content you have currently. Scoping out the competitor’s landing pages to make sure that yours are always better.
  • Cost vs performance analysis
  • Conversion tracking-Making sure that you’re getting more qualified leads and phone calls.
  • Call monitoring
  • Competitive analysis-Looking at what your competitors are doing, which keywords they’re going after, and what ad creative they’re using.
  • Monthly campaign performance review-Using Google Analytics, CallRail and whatever information your business provides us with

Partner with a Proven PPC Management Service Agency

Running search advertising campaigns can be difficult, but it doesn’t have to be. We know that business owners juggle too much at once, as it is. Let us handle your PPC campaigns. We’ll do all the heavy lifting so you don’t have to spend valuable time or worse, money, trying to figure out what works and what doesn’t. 

PPC management must be a strategic initiative – not an elaborate digital marketing strategy based on a collection of strategies. Search engine advertising is a campaign that uses a lot of the underlying data for analytics to inform, optimize and grow long-term. At Digital Logic, we’re able to take advantage of the data available and what we have collected over time to constantly increase the ROI for your PPC campaigns.

proven seo and ppc management company

PPC Management FAQs

PPC (or pay-per-click) management is the process of creating, overseeing and managing the money a business allocates for ad spend. This includes strategizing in order to bring the best ROI while minimizing the total expenditure. PPC management agencies completely manage your ad spend in order to generate leads for your business.

Pay-per-click gives businesses a level of control that no other form of marketing can give. This is because we can study what works and what doesn’t. We can select the target audience for which we want your Google ads to show, minimizing the risk of wasting money. Using Google Analytics, we’re able to squeeze every last penny of your monthly budget for a better return on ad spend.

We offer completely customized digital marketing strategies for small businesses that align the objectives of a campaign. When Digital Logic advertises on your behalf, you will obtain latest advertising technology to help target a precisely chosen market. Our PPC campaigns leverage the expansive network provided by Google, from text advertising to remarketing in order to help your business see the best returns yet.

PPC ad management is all about maximizing your profit by generating the most visitors or sales at the best possible cost. You’ll need to study the data for impressions, clicks, cost, and total sales value. In order to calculate your profit, you subtract the total cost from the total sales value. But, at Digital Logic, we provide all of this information on your client dashboard. We’re completely transparent with where your money goes and how much you made from it. 

To be blunt, yes, they can. Google doesn’t have any rules against bidding on branded keywords, regardless if it’s their brand or not. We understand how frustrating this can be when you are brand building. However, Google does restrict the use of trademarked names within their ad copy, though. When you work with Digital Logic, we will investigate and find ways to mitigate the effects of your competitors using your brand to promote themselves as best we can. Look at the bright side, they're helping you build your own brand awareness!

It’s easier to sell most of our potential clients on PPC advertising than it is on search engine optimization services. But, PPC advertising isn’t an easy task to master. Even digital marketing agencies who have been in the business a while have failed when launching a campaign that’s outside of their wheelhouse. But, of course, there are those who do make lots of money using PPC ads. This isn’t by luck. It’s a result of an in-house PPC strategy that they’ve tried, tested and crafted into perfection-balancing a quality score and ad spend. 

PPC Management Blog

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Let us know how we can help you with your pay per click(PPC) management.