Category: Digital Marketing

Google My Business or GMB, earlier known as Google Places for business, offers the best opportunity to local businesses for appearing in the search results. There are several new features brought forth by the search engine-giant to GMB that make it easier for businesses to increase their local search visibility. Simple, easy and cost-effective, here are the latest changes to Google My Business, which are significant for lawyers along with some key takeaways: Removal of Permanently Closed Listings from Local Finder Over the past few months, there has been a visible lack of Permanently Closed listings in Google’s Local Finder due to their redundancy. This lead to an adverse effect on the law practitioners’ business. In essence, this means that while the professionals continue their practice, customers will not be able to locate them.   The problem escalates further, when rival businesses mark the competitors as “permanently closed.” Google provides no notification for this action and hence, when this happens, you’re perpetually going to be in the dark! Actionable tip: Conduct a manual search for practitioners on Google. Use Name + City to ensure that it isn’t listed. Also, make it a habit to visit Google My Business dashboard daily and using a ranking tracker tool. The latter will send you alerts whenever there’s a change in your listing. Source Removal of Access to the Classic Version of Google...