Category: Digital Marketing

Google My Business Rolls Out Live Chat Feature in Local Search Results

Just a few months after rolling out customer posts from a Google Business Profile, Google has now introduced a chat feature that allows customers to directly contact businesses without even visiting their website. This feature is free and is available to all businesses with Google business profiles here in the U.S. We at Digital Logic believe this could be a potential game changer for local businesses. With more and more millennials becoming the primary target for businesses in all verticals, this new feature has the likelihood to change the way customers first interact with a business. Implementing this for...

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11 Challenges Small Business Owners Face With Online Marketing

Each day, small business owners must make important decisions about how to spend their time and energy improving their business and progressing toward their goals. Every small business owner will face different challenges according to their skills and industry, but all of them are required to wear many hats and make daily decisions. Some of these problems will be industry-specific and require subject-matter experts to find solutions for the small business owner, while others may involve management of staff to produce the results that the company is looking for. Even if a small business owner has tackled their business...

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How To Create a Post on a Google Business Profile

undefined[/et_pb_section] Learn How To Create a Post on a Google Business Profile Google has now enabled Google Posts for all business owners that have a Google business page, this is part of the Google My Business program, which has been an initiative to get more business owners to claim their listings on Google and a lead in to get more small and medium size businesses to start with the Adwords Express program. So far there is not a way to automate posting and links disappear after 11 days. We still haven’t seen if Google Business Posts will have an...

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Top Questions To Ask When Hiring a Digital Marketing Agency

This is a short but helpful read on questions to ask digital marketing agencies before you decide to hire them. How will they measure if the campaign is successful? What is the long term goal for your account? Your digital marketing agency needs to determine what the short term and long term goals of your account are. Most clients need to understand that it can take some time to start ramping up a digital marketing campaign to help get a campaign to a saturation point (at least 60-90 days.) It’s important for you to have a conversation with the agency about how you will both determine how successful the campaign is. It’s important to determine what the one time value of a new customer is as well as what the lifetime value of a new customer acquisition is. The arbitrage of how much you spend on marketing and what the value of a new customer acquisition is will help establish how you will gauge if a campaign is successful. Think about how much you’d be willing to spend for a new customer and what the value of a new customer is. Do the digital marketing agencies team members have significant experience in digital marketing? There are hundreds, if not thousands, of digital marketing agencies across the United States. It’s important to check the backgrounds of the people at the...

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6 Tips For Local Business Marketing in 2017

Use Logic To Establish an Initial Marketing Budget Many businesses we work with will pick an amount to spend on marketing without using much hard logic to determine how much the amount will be. A quick example: A percentage of average monthly revenue or target monthly revenue. There are several studies that will show the benchmark for your industry that can be found with a simple Google search. Most small businesses will spend between 5% – 13% of monthly gross revenue on marketing and advertising. Start with a number, then adjust it based on how well your marketing is performing – the monthly marketing budget you start with doesn’t have to stay static all year. Don’t Skimp on Content Marketing and Creative Content marketing and creative services are something you should not skimp on or be cheap with. We see businesses all the time that run huge TV buys or digital buys, but the creative they run is low quality, or they don’t do a good job at rotating creative to help reduce ad decay. Ad decay happens when target customers / clients are served the exact same creative over a long period of time. This means you need to swap out or rotate your creative message every few weeks. With content marketing, this is the content that stays out on the web forever and doesn’t cost you anything...

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