Manassas Law Firm
Law Firm Marketing Case Study
How Digital Logic sent a brand new law practice to the moon 🚀
Using keyword research, competitor analysis and strategic content planning, we increased monthly organic traffic from 173 visitors to 7,026 unique visitors.
Digital Logic is doing exactly what they said they would do. They cleaned up our website and increased traffic. Quality personal service with people who still care about their customers.
We have used the big name national website content providers. Digital Logic is better and more cost effective.
SCOTT NEWTON — MANASSAS LAW GROUP
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The Challenge
Belen Law Firm reached out to Digital Logic for marketing advice in building her brand new practice, not knowing that the rise of Covid-19 would soon follow. The stated need was simply “a website and online presence”.
Upon further in-depth exploration of her practice goals combined with a comprehensive market and competitive analysis, we were able to put together a strategic plan that would provide measurable, goal-oriented growth using a combination of website development, brand awareness efforts, and strategic lead generation tactics.
This was a lofty goal as Google didn’t know her practice existed since she was so new to being independent.
The Digital Logic team went to work!
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How we did it
- Responsive Website using WordPress
- Strategic Content Development Backed By Competitive Data
- Substantive Blogging Monthly
- Consistent Updates to Social Platforms
- Press Releases for Google Signals
- Management & Updating of Google Business Profile
- Development of Expansive Directory Listings
- Link Building Through Guest Posting & Media Outreach
- Google Display Ads for Brand Awareness & Practice Affinity
- Ongoing business intelligence collection & optimization
- Technical updates to ensure Google understood the site’s content
In 24 months, we boosted ROI to 561 using Local Service Ads and PPC.
*Unique phone calls, form submissions & chats
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Where we are today
Belen Law Firm forged a foothold into the Phoenix market quickly in 2019 and continues to thrive as a Digital Logic client today thanks to our unmatched criminal defense attorney marketing services.
During the rise of Covid-19, Digital Logic’s law firm marketing team revisited the previous research and established an ongoing management plan that enabled the firm to not only grow but continue to set record growth rates during an unprecedented time in human history.
