Why YouTube Advertising is Better Than TV Advertising
Guess what? Advertising on Youtube is better for local businesses than advertising on TV. Digital Logic Shreveport SEO Before I get into the specifics as to why let’s take a look at the evolution of content discovery, things have changed significantly over the past 40 years and the past 15 years, digital has changed the game altogether. 1.) The audience on Youtube is HUGE and it’s growing on a daily basis. When you think about TV, how many households have Tivo or DVR? 81% according to a recent study. It’s probably even larger. How often do you record your TV shows? Many households are actually pulling the plug with having cable or satellite. According to Pew Research “The number of “smartphone-only” homes, in which smartphones are the sole source of online access, has climbed to 13% in 2015, up from 8% in 2013.” These cord cutters are growing rapidly because of the amount of content available via smart TV’s and over the internet. So Why is YouTube advertising better than TV Advertising? Let’s look at how you can target on YouTube Advertising that you can’t do with TV. 2.) Specific age group targeting With youtube ads, you can decide to target and bid on very specific age groups. If your audience is males between 25-35 and you only want to serve ads to that age group, then no problem. Targeting...
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