Belen Law Firm
Law Firm Marketing Case Study
How Digital Logic sent a brand new law practice to the moon 🚀
Using keyword research, competitor analysis and strategic content planning, in a matter of months we boosted unique leads to an average of 125+ a month.
Monthly website traffic exceeds 8,000 unique organic users a month.
Hiring Digital Logic was the BEST decision I ever made! The entire team is absolutely excellent; Their SEO expertise will change your entire approach to marketing. Give it time and you will see your business bloom!
BELEN OLMEDO GUERRA — BELEN LAW FIRM
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The Challenge
Belen Law Firm reached out to Digital Logic for marketing advice in building her brand new practice, not knowing that the rise of Covid-19 would soon follow. The stated need was simply “a website and online presence”.
Upon further in-depth exploration of her practice goals combined with a comprehensive market and competitive analysis, we were able to put together a strategic plan that would provide measurable, goal-oriented growth using a combination of website development, brand awareness efforts, and strategic lead generation tactics.
This was a lofty goal as Google didn’t know her practice existed since she was so new to being independent.
The Digital Logic team went to work!
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How we did it
- Responsive Website using WordPress
- Strategic Content Development Backed By Competitive Data
- Substantive Blogging Monthly
- Consistent Updates to Social Platforms
- Press Releases for Google Signals
- Management & Updating of Google Business Profile
- Development of Expansive Directory Listings
- Link Building Through Guest Posting & Media Outreach
- Google Display Ads for Brand Awareness & Practice Affinity
- Ongoing business intelligence collection & optimization
- Technical updates to ensure Google understood the site’s content
In 23 months, we boosted ROI to 282.47% using Local Service Ads and PPC.
*Unique phone calls, form submissions & chats
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Where we are today
Belen Law Firm forged a foothold into the Phoenix market quickly in 2019 and continues to thrive as a Digital Logic client today thanks to our unmatched criminal defense attorney marketing services.
During the rise of Covid-19, Digital Logic’s law firm marketing team revisited the previous research and established an ongoing management plan that enabled the firm to not only grow but continue to set record growth rates during an unprecedented time in human history.
Watch this case study Google did on one of our PPC Management clients
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