Curcio & Casciato
Law Firm Marketing Case Study
traffic value
How Digital Logic helped a new lawyer take an established practice to the moon 🚀
Digital Logic transformed Curcio & Casciato’s online presence through a strategic blend of Google Ads, Local Service Ads, high-level SEO, and content development, driving a 4,794% increase in website traffic and an 8,106% increase in traffic value.
These results positioned the firm as a market leader, attracting top talent like Jack Casciato, a nationally recognized Chicago injury lawyer known for high-value settlements. By enhancing visibility and delivering measurable growth, Digital Logic helped the firm achieve unparalleled success and expand its legacy in the competitive legal industry.
The entire team at Digital Logic is everything anyone could ever dream of when working with a digital marketing company. They are well structured and organized which benefits their clients, including us, greatly. Seth, Tessa and the team do what they say they are going to do, do it promptly, and most importantly it is always done correctly. Their transparency is what really sets them apart. As a client, we feel like we get personalized treatment, not simply a one size fits all attitude. I could not recommend Digital Logic highly enough!
Robert J. Curcio — Curcio & Casciato Law Firm
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The Challenge
Established in 1957, Curcio Law Firm had a strong reputation for handling complex personal injury cases but faced challenges in adapting to the evolving digital landscape. With only 173 monthly website visitors and their website’s traffic value of $353, the law firm’s online presence failed to reflect its expertise and potential. Attorney Robert Curcio needed a comprehensive strategy to improve visibility, drive quality leads, and support its growth.
Their aspirations included positioning themselves as leaders in the Chicago personal injury market, attracting top-tier talent, and competing with firms backed by aggressive marketing. Curcio turned to Digital Logic to help elevate the firm’s online footprint and create a digital platform that showcased the abilities of their lawyers.
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How we did it
Digital Logic implemented a multi-faceted digital marketing strategy to transform Curcio & Casciato’s online presence:
- Google Ads & Local Service Ads: Targeted campaigns delivered immediate visibility for high-value keywords, driving quality traffic and inquiries.
- Ongoing business intelligence collection & optimization
- SEO services: Advanced SEO tactics, including keyword optimization, strategic content development, and link building, helped establish authority and improve organic rankings.
- Expansive directory listings development and maintenance
- Google Business management: Enhanced local visibility through optimized local Google business profiles, generating increased local engagement and trust.
- Technical updates to ensure premium Google rankings
- Social media management: Curcio & Casciato’s social presence was revitalized to connect with potential clients and amplify their credibility.
In 23 months, we boosted ROI to 282.47% using Local Service Ads and PPC.
*Unique phone calls, form submissions & chats
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Where we are today
Thanks to Digital Logic’s efforts, Curcio & Casciato saw remarkable growth:
- Website traffic increased by 4,794%, jumping from 173 to 8,467 visitors per month.
- Traffic value skyrocketed by 8,106%, growing from $353 to $28,968 per month.
RJ Curcio, who came to Digital Logic for legal marketing services while in law school, became a partner in 2022, and has since established himself as one of the best personal injury lawyers in Chicago.
These results, catapulted by Digital Logic’s support, enabled the law firm to attract top talent, including partner Jack Casciato, a prominent Chicago injury lawyer known for securing multi-million-dollar settlements covered by national media outlets such as CNN, Fox News, NBC, and ABC.
Jack’s prior firm worked with another reputable marketing agency, but the team recognized Digital Logic’s superior performance and chose to continue with their services moving forward with Curcio & Casciato.
Digital Logic’s marketing success also supported the firm’s partnership with retired Circuit Court of Cook County Judge Joseph Casciato, whose reputation for handling complex, high-profile cases added further prestige.
Curcio & Casciato has positioned itself as a leading Chicago personal injury firm. The firm now boasts a powerhouse team, including Senior Partner John R. Gorey, who has tried over 60 jury cases and helped recover over $100 million for injured clients.
The partnership with Digital Logic didn’t just improve the firm’s marketing metrics; it reshaped its trajectory, enabling growth, visibility, and the attraction of key team members. The firm’s success demonstrates the transformative power of a tailored, data-driven marketing strategy.
Ready to take your firm to the next level? Contact Digital Logic today!
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