Technical SEO Services
Technical SEO Services to Grow Your Business
In today’s day and age, our dependency on search engines to seek answers and solutions to nearly every question or problem has grown significantly. That’s why it’s so important that businesses looking to sell their products and services meet potential customers where they are at, providing them with the answers and solutions they need while simultaneously establishing credibility, trust, and brand awareness.
Of course, it’s much easier said than done to appear at the top of a search engine results page like Google. There are various elements related to a business’ website and overall online presence that affect its ranking on search engines. By understanding and optimizing these technical elements, businesses can ensure their website is search engine-friendly, making it easier for search engines to crawl, understand, and rank the website’s content.
Digital Logic is a data-driven SEO agency that offers technical SEO services for businesses of all sizes.
What is Technical Search Engine Optimization?
Technical search engine optimization, or technical SEO, refers to certain optimization strategies and practices implemented on a website to improve its search engine rankings. Technical SEO services focus on improving the technical aspects of a website (such as page speed, site structure, security, etc.) to ensure that search engines can easily crawl, index, and understand its content.
Think of it this way: there is a lot more to a movie than the actors and set design that you see on screen. There is also plenty of action that goes on behind the scenes to create a truly successful movie.
The same can be said for website performance.
Web pages are composed of much more than the text and images you see on your desktop computer or mobile device. This is especially true for web pages that are properly optimized.
Technical SEO is the behind-the-scenes work that goes into enhancing a website’s online presence, user experience, and visibility on search engine results pages (SERPs), leading to increased organic traffic and the attainment of qualified leads.
Why Do Websites Need Technical SEO?
While search engines continue to improve at understanding website content, their search crawlers are still algorithms. This is why the backend technical elements can make or break your website’s organic performance. Technical SEO gives your website a competitive advantage by assisting those search crawlers in understanding your site structure and content more efficiently.Additionally, technical SEO helps Google’s search engine bots understand the relevance of your site’s content to search queries. This helps your individual web pages rank higher for relevant keyword queries.
So, tasks such as on-page SEO, meta descriptions, schema markup, internal linking, etc., all play a valuable role in ranking your high-quality content, even though the searcher can’t see these results on the front end of your website.
Our technical SEO experts ensure that all technical SEO tasks are executed correctly so that your website has every technical advantage possible.
Benefits of Technical SEO Services
There are many benefits that come with comprehensive technical SEO services, some of which include the following:
- increase organic traffic
- prevent technical issues
- improve website’s searchability
- improve traffic quality
- broad keyword ranking
- increase ROI
Increase Organic Traffic
Technical SEO services include the optimization of on-page elements, such as meta tags, headings, keyword usage, and more.
The most important benefit of technical SEO services is the ability to improve search rankings, which increases your website’s traffic.
Google’s search engine bots love to see these technical aspects, which means the search engine algorithms are more likely to push your content up in the rankings. This helps improve search visibility, which helps generate more organic traffic from users who are actively searching for the products or services you offer.
At Digital Logic, one way we measure the impact of our technical SEO services is through Google Analytics. Here, Google provides extensive information about traffic sources, which lets us see how much of your traffic came from search engine optimization (or earned media), email marketing campaigns, or paid media.
Increase Your ROI and Revenue
When you utilize technical SEO, you are more likely to achieve higher rankings. This, in turn, leads to an increase in organic traffic as more users discover and visit your website.
As you can imagine, more qualified eyes seeing your web pages translates to a higher probability of generating leads, conversions, and sales from potential customers, ultimately increasing your ROI and boosting revenue.
Prevent Technical SEO Issues
Technical SEO also involves addressing and fixing potential technical SEO issues that can hinder a website’s performance and, thus, its search rankings.
This includes optimizing page or site speed, improving mobile-friendliness and responsive design, ensuring proper URL structure, fixing broken links, implementing canonical tags to avoid duplicate content, and creating an XML sitemap for easier indexing, for example.
Our technical SEO specialists frequently run technical SEO audits to ensure that every ranking factor possible is optimized.
Improve Website Traffic Quality
Your business won’t see the added benefit of increasing your website’s traffic, if your visitors aren’t interested in the content you provide.
Technical SEO services help Google understand what your website’s content is all about. This means that Google’s search engine spiders will rank your individual website pages for more relevant search queries.
By pairing technical SEO services with strategic keyword research, our SEO agency can help your business gain significantly better leads.
Improve Your Website’s Search Visibility
Ranking factors such as using relevant keywords, internal linking, accelerated mobile pages, and having a high domain authority can mean nothing if your website is cluttered with technical issues.
By implementing technical SEO optimizations, search engine spiders can crawl and index the website more effectively, which in turn leads to better visibility in search results.
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Let us know if your business needs technical SEO services.
Digital Logic's Technical SEO Services
No matter what shape your website is currently in, our SEO professionals at Digital Logic are prepared to look at your site from a technical SEO perspective and identify areas for improvement.
Some of the technical SEO services we offer include:
Website Migration
As a leading technical SEO company, we are experts in providing website migration services that ensure a seamless transition while preserving and even improving your search engine rankings and website traffic.
We understand the intricacies involved in website migrations, and we meticulously plan and execute the process so as to ensure that all technical elements are properly handled and optimized for search engines while minimizing the risk of potential disruptions.
Technical SEO Audits
Our SEO services begin with a sitewide technical SEO audit. This helps our SEO specialists identify any technical issues, broken links, or any other site errors.
At Digital Logic, we are proficient when it comes to conducting a thorough technical SEO audit for your website.
We dive deep into the intricacies of technical SEO, examining critical factors such as website structure, URL optimization, search engine crawlers accessibility, and core web vitals optimization.
Our technical SEO specialists also carefully analyze, identify, and fix any technical issues that may hinder your website’s performance, such as broken links, crawl errors, and other common technical problems during every technical SEO audit we perform.
On-Page SEO
On-page SEO includes the visible content on your web page, but it also includes the invisible HTML coding and tags that Google’s algorithm crawls.
On-page elements include items such as meta descriptions, page titles, URL structure, canonical tags, and even certain programming languages, like javascript, which can affect how the search crawlers understand the relevance and quality of your site’s content.
While selecting the correct key phrases is the most important aspect of ranking a web page, if your on-page SEO elements are not thoughtfully and carefully crafted, your web page is unlikely to provide your business with any valuable traffic, and in turn, any valuable leads.
Our SEO specialists ensure that your web pages are optimized for the keywords that will bring in the most valuable clicks for your business.
Mobile Responsive SEO
With the ever-increasing dominance of mobile devices like smartphones, having a mobile-responsive website is critical for businesses looking to maintain a competitive online presence. Additionally, Google indexes the mobile URL of your website’s pages to determine their rankings.
Our team of technical SEO experts work to ensure that your mobile site not only looks great on both desktop and mobile versions but also functions flawlessly for optimal user experience on any screen size or device.
Page Speed Optimization
Along with having mobile-responsive web pages, website speed is a critical ranking factor for businesses in today’s fast-paced digital landscape.
Not only is speed optimization important to website visitors, but it is also important to the Google search engine, specifically. This is because search engines prioritize fast-loading websites, which can, in turn, lead to improved search rankings and visibility.
With this in mind, our SEO team focuses on improving every aspect of our clients’ site speed, from optimizing site speed and server response times to compressing files and beyond.
Sitemap Optimization
Sitemaps play an important role in helping search engines index and understand the structure of a website. Think of a sitemap as a technical roadmap for your website, as it communicates your website’s architecture and shows which pages are the most valuable to searchers.
At Digital Logic, our SEO company knows what it takes to effectively optimize an XML sitemap to ensure its comprehensiveness and accuracy. Our SEO specialists use your website’s sitemap to elevate the important pages on your website. This helps to ensure that we’re utilizing your crawl budget as efficiently as possible.
By analyzing a website’s structure and content, we can identify areas where a sitemap’s organization can be improved, and important pages can be prioritized. By investing our time into these specific SEO tactics, search engines can more easily discover and index all relevant pages.
Structured Data Markup
Structured data markup services involve adding specific code to your website, which provides search engines with additional context about the content that can be found on it.
Our team of technical SEO experts is well-versed in implementing structured data formats such as Schema to mark up important elements like FAQs, events, how-tos, and more. By doing so, we enable search engines to better comprehend and display your content.
Image Optimization
Images also play an important role in attracting and engaging site visitors, but it is not enough to just throw an image on a page and hope for the best. If the file size is too large, it can impact page load times. If it is too small, the quality of the image will suffer.
As such, you must find the right balance between image quality and file size. At Digital Logic, we specialize in optimizing images through compression techniques, effectively reducing their file size without compromising quality to ensure the best user experience for your web page visitors.
Website Structure
Your website’s structure helps Google’s crawlers understand how your web pages are related to one another.
Our technical SEO specialists leverage internal links, URL pathways, menus, and other website elements to help search engine crawlers better understand your website’s hierarchy.
Essentially, your website’s structure should look like a pyramid, with your homepage at the top, your service or practice area pages directly under, and then your supporting content beneath those.
For larger, more complex websites, the structure becomes much more important for website performance, as the crawl budget is spread across more thinly.
Duplicate Content Optimization
What many people (and a few major SEO companies) do not know is that having duplicate content, whether that be replicated blog posts, URL variations, or any other type of duplicate content, can seriously harm a website’s search engine visibility and rankings.
That’s why our team of SEO specialists uses advanced tools and techniques to identify and resolve any duplicate content issues that may be found on your site.
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Website Migration Services
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Technical SEO Audits
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On-Page SEO
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Mobile Responsive SEO
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Page Speed Optimization
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Sitemap Optimization
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Structured Data Markup
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Image Optimization
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Website Structure
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Duplicate Content Optimization
As a leading technical SEO company, we are experts in providing website migration services that ensure a seamless transition while preserving and even improving your search engine rankings and website traffic.
We understand the intricacies involved in website migrations, and we meticulously plan and execute the process so as to ensure that all technical elements are properly handled and optimized for search engines while minimizing the risk of potential disruptions.
Our SEO services begin with a sitewide technical SEO audit. This helps our SEO specialists identify any technical issues, broken links, or any other site errors.
At Digital Logic, we are proficient when it comes to conducting a thorough technical SEO audit for your website.
We dive deep into the intricacies of technical SEO, examining critical factors such as website structure, URL optimization, search engine crawlers accessibility, and core web vitals optimization.
Our technical SEO specialists also carefully analyze, identify, and fix any technical issues that may hinder your website’s performance, such as broken links, crawl errors, and other common technical problems during every technical SEO audit we perform.
On-page SEO includes the visible content on your web page, but it also includes the invisible HTML coding and tags that Google’s algorithm crawls.
On-page elements include items such as meta descriptions, page titles, URL structure, canonical tags, and even certain programming languages, like javascript, which can affect how the search crawlers understand the relevance and quality of your site’s content.
While selecting the correct key phrases is the most important aspect of ranking a web page, if your on-page SEO elements are not thoughtfully and carefully crafted, your web page is unlikely to provide your business with any valuable traffic, and in turn, any valuable leads.
Our SEO specialists ensure that your web pages are optimized for the keywords that will bring in the most valuable clicks for your business.
With the ever-increasing dominance of mobile devices like smartphones, having a mobile-responsive website is critical for businesses looking to maintain a competitive online presence. Additionally, Google indexes the mobile URL of your website’s pages to determine their rankings.
Our team of technical SEO experts work to ensure that your mobile site not only looks great on both desktop and mobile versions but also functions flawlessly for optimal user experience on any screen size or device.
Along with having mobile-responsive web pages, website speed is a critical ranking factor for businesses in today’s fast-paced digital landscape.
Not only is speed optimization important to website visitors, but it is also important to the Google search engine, specifically. This is because search engines prioritize fast-loading websites, which can, in turn, lead to improved search rankings and visibility.
With this in mind, our SEO team focuses on improving every aspect of our clients’ site speed, from optimizing site speed and server response times to compressing files and beyond.
Sitemaps play an important role in helping search engines index and understand the structure of a website. Think of a sitemap as a technical roadmap for your website, as it communicates your website’s architecture and shows which pages are the most valuable to searchers.
At Digital Logic, our SEO company knows what it takes to effectively optimize an XML sitemap to ensure its comprehensiveness and accuracy. Our SEO specialists use your website’s sitemap to elevate the important pages on your website. This helps to ensure that we’re utilizing your crawl budget as efficiently as possible.
By analyzing a website’s structure and content, we can identify areas where a sitemap’s organization can be improved, and important pages can be prioritized. By investing our time into these specific SEO tactics, search engines can more easily discover and index all relevant pages.
Structured data markup services involve adding specific code to your website, which provides search engines with additional context about the content that can be found on it.
Our team of technical SEO experts is well-versed in implementing structured data formats such as Schema to mark up important elements like FAQs, events, how-tos, and more. By doing so, we enable search engines to better comprehend and display your content.
Images also play an important role in attracting and engaging site visitors, but it is not enough to just throw an image on a page and hope for the best. If the file size is too large, it can impact page load times. If it is too small, the quality of the image will suffer.
As such, you must find the right balance between image quality and file size. At Digital Logic, we specialize in optimizing images through compression techniques, effectively reducing their file size without compromising quality to ensure the best user experience for your web page visitors.
Your website’s structure helps Google’s crawlers understand how your web pages are related to one another.
Our technical SEO specialists leverage internal links, URL pathways, menus, and other website elements to help search engine crawlers better understand your website’s hierarchy.
Essentially, your website’s structure should look like a pyramid, with your homepage at the top, your service or practice area pages directly under, and then your supporting content beneath those.
For larger, more complex websites, the structure becomes much more important for website performance, as the crawl budget is spread across more thinly.
What many people (and a few major SEO companies) do not know is that having duplicate content, whether that be replicated blog posts, URL variations, or any other type of duplicate content, can seriously harm a website’s search engine visibility and rankings.
That’s why our team of SEO specialists uses advanced tools and techniques to identify and resolve any duplicate content issues that may be found on your site.
How Does Technical Optimization Help Improve Performance on Search Engines?
Technical optimization helps improve SEO performance in a number of ways. At Digital Logic, our technical SEO professionals tailor our strategic SEO services to the needs and goals of your business, but our end goal is always the same.We want to drive qualified organic traffic to your site in a timely manner while increasing conversion rates and learning more about your audience to improve future SEO efforts.
Qualified Organic Traffic
Technical SEO services are essential for enhancing organic search performance and obtaining qualified search traffic.
By optimizing the technical elements of your website, search engines can more accurately understand and index your content, leading to improved visibility in organic search results.
Faster Content Discovery
Technical SEO services, coupled with the use of SEO tools like Google Search Console, can significantly expedite the process of content discovery.
For instance, Google Search Console can provide valuable insights into indexing status, crawl errors, cor web vitals, and search queries, allowing businesses to identify and address any content discovery issues promptly. It also allows an SEO consultant to request indexing, pushing new content further up the list of pages that Google hasn’t indexed yet.
Conversion Rate Optimization
Optimizing website performance by focusing on specific technical SEO aspects, such as improving page load speed, enhancing user experience, and overall identifying and fixing any technical issues that may present themselves, allows for an improved user experience for website visitors and improves the likelihood of ranking higher on search results pages.
This leads to more incoming organic traffic and, ultimately, a higher overall conversion rate.
Better Understanding of User Behavior
Tools like Google Analytics can help businesses track and analyze user behavior metrics such as bounce rates, session duration, and conversion rates.
Such insights provide valuable information about the overall user experience that your website provides. This includes how users interact with the website, their preferences, and their pain points. Having this knowledge allows businesses and marketers to make data-driven decisions to further improve their technical SEO efforts.
How Long Do Technical SEO Services Take to Work?
The amount of time it takes for technical SEO services to show noticeable results varies depending on a number of different factors.
Aspects like the complexity of the website, the competitiveness of the industry, and the extent of the technical issues all play a role in determining the timeline, as do the specific goals of the business’s SEO campaign.
Some improvements, like fixing broken links or increasing page speed, can take effect immediately, while others can take weeks or even months to make a visible difference. your business starts reaping the benefits of your SEO services as quickly as possible.
Working with an experienced technical SEO agency, like Digital Logic, will help to ensure that your website has the best possible chance at success.
It’s important to remember that SEO, in general, is an ongoing process, and the optimization efforts invested into a website may not make a difference overnight, but they are certainly worth it in the long run.
Work With an Award-Winning Technical SEO Agency
At Digital Logic, we are renowned for our expertise as a technical SEO agency. We provide technical SEO services that transform our client’s website performance and drive tangible results. Our team of professionals is also proud to offer comprehensive technical SEO consultancy, guiding businesses through every stage of their technical SEO project.
From optimizing site structure to improving page load speed and more, our technical SEO company leverages our deep knowledge and cutting-edge strategies to maximize a website’s visibility, search engine rankings, and organic traffic, ultimately driving leads and conversions for our clients.
