Local SEO Campaign Management
With local SEO services from a reputable local SEO marketing company, you’re able to capture more of your local market. This helps more potential customers in your area find the local services offered by your local business. And, without local online visibility, your business is missing out on valuable sales opportunities.
Digital Logic is a local SEO company that offers conversion-driven tactics to ensure your local business ranks well in local search queries on search engines and acquires its potential revenue growth.
What is Local SEO?
Local SEO is short for local search engine optimization. This is the process of helping local businesses rank higher on Google and other search engines.
Local SEO services typically are geared more towards small businesses, medium-sized businesses, brick-and-mortar locations, and businesses with multiple locations within one geographic region.
While traditional SEO focuses on boosting your company’s online visibility on a national scale, local search engine optimization services target a local audience by honing in on “near me” searches and local searches for specific locations.
A local SEO strategy aims to boost your brand recognition and make your business more available to the local website traffic by harnessing the power of your Google Business profile and searches for the local services you offer.
How Does Local SEO Help?
Local SEO can help your company:
- Increase visibility as a local business on search engines
- Generate more local website traffic
- Outrank local competitors
- Increase leads and sales from local customers
Quality local SEO services are especially crucial for businesses offering local services. If your local service business needs a quick boost in sales, look into Digital Logic’s Local Ads Service.
How Does Local SEO Work?
Local SEO services boost your brand’s online visibility in local searches by ensuring that search engines understand where your business is located and what your business provides.
As a top local SEO service provider, our local business SEO experts understand which signals search engines, like Google, look for when ranking local businesses.
Why is Local SEO Performance Important?
If you’re a small business owner who hasn’t looked into search engine optimization, you may ask, “why is local SEO important?”. There are several reasons that outline the importance of local SEO services. We will talk about those below.
Our digital marketing company provides a list of local SEO services that we typically provide for our clients. And, we understand that it can be difficult for small business owners to understand how these local SEO services will work together to positively impact your business.
In short, a local SEO campaign will work wonders to get your business found locally.
Online searches that included the words, “near me” have over doubled in the past couple of years. This means that local consumers are looking for businesses that are close to them.
Moreover, 72% of consumers that perform local search queries on a search engine visited a store within 5 miles. This gives small business owners even more reason to invest in a local search service. This shows that consumers truly make decisions based on their physical location and how close they are to a local business.
If you want your small business to show up in the search results when a local consumer searches for the products or services that your business offers, then a local search service is the best way to accomplish that!
What Are Local SEO Ranking Factors?
Google examines a variety of factors when determining which local business has the best local search engine optimization to determine local search rankings.
There are a variety of other technical SEO aspects that Google will look at when ranking your local or small business.
These local SEO factors include:
Google uses the consumer’s desktop IP address or their mobile device’s location to help those searching for geo-targeted keywords.
For example, when you search for a local burger joint, you’ll see multiple options under the Google Maps section. Google will use a variety of ranking signals to show the closest local businesses to your exact location. If you’re like most consumers, you’ll click on one of these first few listings, because, according to the Google My Business and Google Maps Optimization services, these are the best options for your local search query.
Google My Business
Google My Business
As a local business owner, you’re aware that the days of the Yellow Pages are long gone.
By optimizing your Google My Business listing, you are capitalizing on the ability to be viewed online as a local business in your area. Consumers are used to typing in a keyword for a product or service using local search and immediately seeing a Google Business profile or Google My Business listings first on the search engine result pages.
At Digital Logic, one of the first local SEO services we perform for small businesses is ensuring that all NAP (name, address, and phone number) is correct and uniform on all platforms, including the business’s Google Business profile, local directories, social media platforms, and anywhere else that local customers would look for local services.
When search engine crawlers scan for information, any discrepancies in your citations will negatively affect your local SEO campaigns.
Think of the user experience. If one citation says “street” as part of your address and the other says “road,” while Google Maps may pull up the information, this can be confusing for the local searcher as well as for Google’s search engine crawlers.
Google’s search crawlers take reviews that are left on Google My Business, Yelp, and other online directories and calculate the search results for your local search ranking.
Positive reviews are valuable. Having a safety net of good reviews is important if your local company receives a negative review on your Google Business profile or any other local online directory. As you know, a negative review will attract eyes faster than several great reviews.
Additionally, search engines rank local businesses according to the response time for reviews. Responding to good and bad reviews, especially on Google My Business, signals to search engines that you are actively engaging with consumers from your Google Business profile. This insinuates that your business is open and running as it should.
Local SEO Keywords
As one of the best local SEO companies in the business, our local SEO marketing experts can tell you that keywords are key when it comes to ranking for local search terms on a search engine like Google.
Keyword research will not only make or break your local SEO performance but also affect how your paid advertising campaigns perform alongside your traditional SEO strategy.
Keyword Research for Local Search Optimization
We are a local SEO service provider that’s been in the marketing business for years. Our local SEO company still relies heavily on keyword research to determine how consumers in your area search for businesses locally.
We select keywords using data-driven local search engine optimization tools. Then, we use those local keywords found using our local SEO tools to boost the local SEO efforts on your local business website, your Google My Business profile, local directory listings, and across various social media platforms.
By strategically placing hyper-targeted keywords, we can reach more potential customers in your local area via Google’s search results. This extra online traffic from our local SEO solutions will result in additional storefront traffic for your small business as a consequence.
High-Intent Local SEO Keywords
However, it’s not just enough to include relevant keywords in your local SEO strategy; you must also consider keyword intent. Creating local SEO marketing strategies around high or low-volume keywords doesn’t cut it, especially when the business operates in a competitive local market.
At Digital Logic, our local SEO marketing company knows the typical behaviors of your target audience and applies this knowledge to better understand and select the keywords associated with your local market. Then, our local SEO marketing experts implement these keywords into the local SEO services that we provide for our clients.
Local Content Optimization
Our strategy as a local SEO company includes selecting the best keywords for your local SEO campaign, then creating relevant content around those keywords. We provide affordable SEO services that result in an all-in-one solution for our local SEO clients.
Most business websites that post unique content consistently see 350% more traffic than those that don’t. Posting valuable content that stands out and makes an impact on your target audience is one of the best local SEO services we can provide!
Our local SEO company tailors our local SEO content to your area to provide our clients with the best local SEO solutions.
Local Citations and Business Listings
As part of our monthly local SEO packages, we always want to build credibility for your website. The only way to accomplish this is by having outside sources link back to your website.
Because we can’t force other sites to consider your business the authority, we post your information on every local directory possible. This process can be extremely time-consuming. But, when this is executed correctly, this will help your business’s local SEO campaign tremendously.
Your local SEO services will attract more local consumers if your website provides a great user experience. If your site doesn’t accomplish this task, your website traffic will leave.
This, in turn, causes your bounce rates to go up. Having a high bounce rate signals to Google search engine crawlers that your website provides a poor experience. This will cause your business to drop on local search results.
Our professional website development team can help if your website needs to perform better in this area.
Mobile Responsive Website Design
In order to reap the benefits from local SEO services, you will also want to invest in ensuring that your business website is mobile responsive! This will greatly improve your local rankings for local search queries.
Almost 60% of online searches come from a mobile device. And, as stated earlier, 88% of those local search queries on mobile devices end up showing up to the small business or calling within 24 hours.
This type of mobile usage makes it critical for businesses to adopt mobile responsive website design as part of their local SEO strategies.
Benefits of Local SEO Services
Here are just a few benefits of investing in local SEO services and a few reasons why local SEO performance is important to small businesses:
Local SEO Services are Easy to Track
Local SEO is a completely trackable digital marketing strategy. This means that when you partner with a reputable local SEO agency, then you should always know how your local SEO campaign is performing.
At Digital Logic, our local SEO experts use platforms, such as Google Analytics and other website analytics tools, to show our clients real-time data and use this data to change underperforming factors.
Better Google My Business Results
When you invest in local SEO services, you’ll have an increased chance of landing a position in the local 3 pack on Google. This means that Google showcases your business information when someone searches for local products or services provided by your company. Map packs appear at the top of Google’s search engine results page, so this puts your business at the forefront!
Increased Website Traffic
Business owners that invest in local SEO services will also see an increase in their website’s organic traffic. This occurs because the business is more visible on Google’s search engine results pages.
With an optimized Google Business profile, consumers will see good reviews and will have easy access to your company’s website.
Local SEO campaigns make it easier for local consumers to find your business online, so you can generally expect an increase in site traffic.
Increased In-Store Traffic
Local SEO services will also bring more in-store traffic.
For example, many local consumers will search for “baseball gear near me” or “local hamburger restaurant near me” to visit a location closest to them. A local SEO campaign allows your business to show up in Google’s search results and attract local consumers to your store’s physical location.
Competitive Edge Over Local Competitors
Many local businesses don’t know how to optimize their business locally. So, they may not even claim their Google Business profile or local business listings. If this is the case, you’ll have a fairly easy shot at winning your position on Google’s “map pack.”
What’s Included in Local SEO Services
Even the best local SEO agencies won’t offer the same local SEO services. At Digital Logic, we tailor each local SEO package for the client, specifically, as no two businesses are ever just alike.
The best local SEO services will require knowledgeable and professional local SEO experts consistently working on your local SEO campaign.
Local Search Optimization Checklist
In general, our local SEO checklist for all our local SEO packages includes the following:
- dedicated local SEO experts assigned to your case
- access to all of your accounts, including your website, Google My Business, Facebook, etc.
- professional keyword research using the most modern local SEO tools
- title and meta description creation for all relevant pages
- audit of local citations
- weekly, bi-weekly, and monthly Google My Business posts (based on the budget)
- SEO-optimized content, such as blogs or services pages (based on the budget)
- local schema
- a monthly local SEO audit
- optimized HTML tags
- citation management for network citations, including Google My Business page, Bing, Google Maps, Facebook, Yelp, Bing, etc.
- Google My Business page setup and organization process
- local review monitoring
- monthly reports from your local SEO services
How to Find the Best Local SEO Company
When looking for the best local SEO company to help your business grow, you’ll want to take note of 3 specific key points:
- The local SEO company should rank well.
- The local SEO services come with transparent pricing.
- The local SEO agency has clients who are happy with the local SEO services they’re received.
Local SEO Companies Should Rank Well
When you’re looking for the best local SEO services, you’ll want to go straight to Google, which is probably how you landed on this page! If you’re searching for specific marketing services, see if the company that you’re researching ranks well on Google search results.
When it comes to digital marketing services, like local search engine optimization, or other marketing services that are difficult to understand (or prove, for that matter), you’ll want to research the marketing agency’s trustworthiness.
This leads us to our next point.
Transparent Local SEO Pricing
Top local SEO companies won’t need to resort to shady billing practices. Once you speak with them, they should be able to provide you with a proposal outlining their local SEO services and how much you’ll be paying for each service. You should be a little wary of companies that don’t provide transparent billing when it comes to local SEO pricing.
At the same time, a seasoned local SEO agency also won’t publish generic local SEO pricing for services, either.
No two businesses are ever the same. Some websites are built well, and some aren’t. Some local businesses have had their local rankings tanked by other “local SEO agencies” who offered “affordable local SEO services.”
Increasing a local SEO ranking for these clients will be much more labor-intensive than a well-established business that isn’t on Google’s “bad list,” per se.
Generic pricing equals cookie-cutter services, and that is NOT how small businesses will make it to the top of local listings.
Local business SEO services should be tailored to business locations, local services, and a host of other online ranking factors.
This isn’t a fancy restaurant menu. Not displaying prices doesn’t always necessarily mean local SEO services are overpriced.
In some cases, it just means that the local SEO agency cares enough to create a customized plan for local business owners after conducting their own SEO audit.
The Local SEO Agency Has Happy Clients
This should be a red flag if you don’t see online reviews on a local SEO company website.
At Digital Logic, we not only post positive reviews and testimonials, but if you ask, we’ll also try to find a client closest to, if not within, your industry niche to speak with. We’ve never lost a client in the legal sector, and most of our clients have been with us for years!
Nobody’s perfect, but we’ve got a hefty list of happy clients who are more than happy to provide honest feedback on our behalf regarding our local search engine optimization services.