As a business owner, we are all looking for ways to push through the challenges we’re all facing right now.
We’re all feeling the sting of the Coronavirus. We’d both would be lying if we said our business and personal lives haven’t taken a hit–they have. Most of us are working from home and some of us with our kids.
The harsh truth is that some business categories are hurting way worse than others.
But, during this time, we’ve seen the true colors of some people and businesses alike.
It’s always important to help those who are suffering, but now more people are hurting. We all need to step up, show initiative, and use this as an opportunity to help out and to stand out. We urge you, even if your business is struggling, to do the same.
In this post, we’ll touch on a few points to help market your business from home and hopefully grow your business during this terrible pandemic.
How did we do this? By researched the top questions that people were asking. We started by asking the owner what questions people asked when they came in. We took these questions and researched similar questions.
Next, we prioritized a list of content topics based on search volume on Ahrefs.com. The questions that were searched for the most, we posted first. Right now the highest traffic page is for “how much does bumper repair cost?” This was pretty simple.
Here is another example of the impact of website page content and blog content. A criminal attorney in Phoenix Arizona hired us to build a website and do SEO for them for the past seven months.
Phoenix is a very competitive market, especially for Criminal Attorney related keywords, which can fetch over $100/click on Google Search ads. They asked us to help them grow their organic traffic to help offset some of the PPC charges. And, they are sure they glad they did.
This client has had tremendous success. Take a look at their snapshot SEO reports from Ahrefs. The traffic value report is what they would need to spend each month on Google Search Ads if they were not getting the traffic for free.
With this client, we took the same approach we mentioned before, based on what people were searching for in Arizona.
Re-Connect Your Customers
You’ve heard it many times before, but in light of this surging pandemic, we are all learning to adapt. For most companies, this means implementing technology to their current business plan to maintain consumer relations. Now more than ever, having a digital strategy in place is crucial to the success of a business. Your customers are on social media more than they usually are. They’re scanning Facebook and Instagram to see what everyone else is doing (and also receiving reminders that their house isn’t the only one that looks like a million Pinterest fails, piling up). You could always post a TikTok dance… Make sure you’re leveraging social media to remind your customers of critical information, even if you think it’s common sense. If you’ve had to close your brick and mortar location, post about it. Make sure you use the opportunity to point to your website, if you’re offering services there. We know this was not an easy decision for you. Let your customers know that. And, let them know that you’re doing it to protect your employees and to comply with regulations. This isn’t the time to be overly formal, be real. If you’re still open and taking extra precautions during this time, let your customers know this. Many business owners are encouraging their customers to shop online and offering incentives. This is a great idea. Want to know what isn’t? Using the discount code “coronavirus” or “COVID19”. Instead, try to use something uplifting, such as “IN IT TOGETHER” or “City Name Strong”. Another great way to encourage sales and make your brand stand out is to donate a portion of sales to relief efforts or help your community. We know, money is tight right now, and this isn’t always an option. However, if you can, especially during times like this, customers will notice. Even better than social media, pick up the phone and call them.Make Sure People Can Find Your Business
Search traffic has increased drastically over the past few weeks. We’re all glued to the computer, constantly checking for updates. We’re also trying to pass the time by learning or finding various forms of new entertainment. For those who are working from home, this means shopping. This isn’t the time for your business to be hidden. If you aren’t utilizing SEO practices, now is the time to dig in and learn (or hire a SEO professional). Some business models are evolving. Attorneys are communicating via phone and hosting video meetings. Courts are moving to video. Physicians are diagnosing through telemedicine platforms, and plastic surgeons are doing video consults. All businesses are adapting right now, and this is a time for innovation. If you aren’t rethinking your business strategy and online marketing strategy during this time, you can bet your competition is.Write Content On Your Website for Organic Traffic
One of the easiest and FREE ways to rank your business’s website on Google is by writing content around topics and questions your potential customers are searching for on Google. This idea isn’t original, but we can tell you, it is a very powerful one. We encourage reading the book: They Ask You Answer by Marcus Sheridan (see it on Amazon). The premise is this: Marcus owned a pool company that was about to go under. He needed a way to get web traffic and customers. He wrote a list of all the questions customers previously asked and started writing content on his website answering those questions. His traffic grew tremendously and he saved his company. Simple enough, right? When you search for anything on Google, it really doesn’t matter if you’re looking for the best mattresses for sale, the best bbq chicken recipes, or if you’re looking for the best local attorneys in town, the vast majority of the search results are answers to questions that people are asking. It’s not always easy to start a blog. It takes a bit of work and some planning. First, you’ll need to decide what topics would be the most helpful to your customer base. You then organize your content in a way that’s easy for your customers to digest and learn from. So, yes, give them free information without them paying you. Kind of like we’re doing for you. Some business owners don’t like the idea of giving away for free, what most people charge for. However, this shows your character and willingness to help–something that will stretch further than this Coronavirus crisis, for sure.Be Confident Enough to Provide Free Information
You’re a professional for a reason. You do your job, day in and day out. Nobody can do your job as good as you can. So, don’t be scared to give your customers the keys to the kingdom. We have several posts explaining how we do what we do. But, at the end of the day, we’re experienced professionals, and some things only experience can teach. They’ll read your content and either:- Do it themselves. Realize they don’t have the time to devote to doing what you do. And hire you.
- Try to do it themselves and see that your product or service is in fact, worth the money.
- See that your company cares and is worth the investment without trying it themselves.