Important Roles in the Ideal Law Firm Marketing Team
What You Need to Know About Growing Your Law Firm Marketing Team Marketing is definitely not what it used to be. Law firms used to bring in new clients via print advertising or word-of-mouth advertising. But now, with the internet running the show, marketing is a lot more complicated. So, how do lawyers get new […]
Sales Pipeline Management
“Sales pipeline” is more than just a word you hear the sales team throw around occasionally. It is an integral part of the formal sales process that allows sales and marketing teams to identify critical points of the customer journey. As a digital marketing company, Digital Logic understands the importance of sales pipeline management in […]
Cost of Goods Sold Formula (COGS)
Tracking all direct costs of processing goods for sale, including labor and material expenses, is essential for businesses. These costs are calculated in the Profit and Loss statement, known as the Cost of Goods Sold (COGS). The cost of goods sold is also a vital part of tax return information to get a correct tax […]
Full-Service Marketing Agency
A full-service marketing agency can handle all of your marketing, advertising, and promotional needs across various digital platforms. With an entire staff of experts, a full-service agency can offer comprehensive marketing strategies and efficient solutions as an integral part of your marketing team. Full-Service Agency for Digital Marketing Services A full-service advertising agency offering digital […]
Lawyer Advertising Rules
What is Law Firm Advertising? It doesn’t matter how many cases you’ve won or how many attorneys you have on staff in your office. Because of the competitive nature of the legal industry, law firms still need to advertise legal services. An advertising plan is how to attract new clients and might involve digital marketing, […]
Multi Channel Attribution
Track the touchpoints that generate the most value for your business and learn how each marketing channel relates to your overall digital marketing ROI with multi-channel attribution. Multi-channel attribution modeling is a great solution for most digital marketing agencies. However, many business owners and in-house marketers don’t truly understand how these attribution models affect their […]
Why Is Marketing Important For Businesses?
Regardless of whether you’re a business owner or a marketing professional, to see business growth, there are a few critical questions you should ask yourself. A few of these questions include: If you cannot quickly and easily answer these questions, more than likely, you don’t have a good marketing strategy in place. The importance of […]
Marketing for Legal Services
Whether you’re just starting out as a solo practitioner or if you’re trying to grow your multi-location legal firm, you need to make the most of your law firm marketing efforts. If you’re vigilant about the marketing of legal services and your law firm marketing strategy, you can find great success. Over 95% of prospective […]
How Much Do Lawyers Make and How to Become One of the Highest Paid Lawyers
It’s normal for an attorney to wonder if he or she makes more than the average salary for their state and practice area type. According to the Bureau of Labor Statistics, the median salary for lawyers in the United States is $144,230. But, what if you feel like your legal expertise and legal career should […]
How to Use Google’s “People Also Search For” to Help Your SEO Strategy
If you’ve ever used Google search, then you’ve likely seen the feature, “People Also Search For” at the bottom of the screen. Google released this feature in 2018. The goal was to help searchers with follow-up search options in the off chance that they didn’t find what they were looking for in their initial search. […]
Marketing for Small Law Firms
Remember the days when you could just practice the law without having to worry about devising a marketing plan or carrying out a marketing strategy? Those days are gone. Now, practicing attorneys are faced with an increased supply of professional legal talent, increased supply of legal service substitutes, as well as a drastic increase in […]
PPC Consultants
help define and hone in on your target audience set up your Google Ads account work with our search engine optimization team to conduct keyword research select the best keywords for your PPC advertising campaigns devise a bidding strategy that works within your monthly ad spend budget craft enticing, well-written ad copy work with our […]
