Internet Advertising Spend Blows Past TV Spend by $40 Billion This Year
Internet advertising is expected to pass T.V. by over $40 Billion dollars in 2018.
2017 was the first year that global internet advertising spend passed TV, and the amount advertisers are spending on internet advertising does not seem to be slowing down. 2017 Global internet advertising spending was $203B while TV ad spend was $184B. Zenith projects 2018 internet advertising spending to be $227B vs. $184B for TV advertising spend.
Now take a look at the breakdown of where the internet advertising spend is going:
The smart advertising money is shifting away from TV to measurable internet advertising.