Learn How To Create a Post on a Google Business Profile
Google has now enabled Google Posts for all business owners that have a Google Business page, this is part of the Google My Business program, which has been an initiative to get more business owners to claim their listings on Google and a lead-in to get more small and medium-sized businesses to start with their Google Ads platform. So far, there is not a way to automate posting, and posted links will disappear after 11 days.
We still haven’t seen if Google Business Posts will have an impact on SEO, but logic would tell us that any additional online real estate will help a business get more exposure on Google, but the direct impact on SEO rankings will still need to be seen as we can gather metrics and run a few tests. We hypothesize that posting on the business listing might have an impact on a page being fresh or not.
Where Google Posts Show Up
Google Posts helps business owners to create content and then directly post it to Google. The posts will appear under their Google Business listing (underneath the general business information). If you are thinking about giving this a try for your business, we’ve got the scoop for you.
How to create a post on your Google Business Profile.
Step 1: Sign into Your Google Business Profile
Step 2: Select “Posts”
Step 3: Add a photo, Write 100-300 words, select a call to action for link, Learn More, Reserve, Sign Up, Buy, Get Offer