Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve with it.
On September 10, 2019, Google unveiled two new link attributes that will allow webmasters to further clarify their relationship with sites their outbound links connect to. Google also made some modifications to a more familiar link attribute: the “nofollow” attribute.
- $22,250,000 paid traffic
- 1,489,000,000 impressions delivered
- 862,000 conversions