What is the Buyer’s Journey? : A Guide to Digital Customer Journeys
Guide to the Digital Customer Journey What is a Digital Customer Journey? If, as a business owner, you’re wondering, “What is the buyer’s journey?” or “What is a customer journey?” You aren’t alone. The buyer’s journey – also known as the digital customer journey (MCI) – describes the entire customer experience from when they realize […]
What is Digital Advertising? Introduction to Digital Advertising
Digital advertising is a strategic plan that includes a targeted, data-driven road-map to reach consumers and guide them through every step of the buying funnel. It’s the not-so-well-kept secret of the online world. Using a digital advertising strategy ensures that the right information is delivered to the right people at the right time. Ready to […]
Free Advertising For Small Business
In a competitive market, getting the word out about your small business is crucial for growth and success. As a local business owner, understanding how effective advertising strategies can help you meet your business goals can make all the difference. While Digital Logic specializes in comprehensive digital marketing services, we also recognize the significance of […]
What is SEO and How it Works
In order to answer, “what is SEO and how it works?”, we’ll break down what SEO is and how SEO services can help market your business online. Hey, we didn’t come up with the search query! You’re the one who typed it in that way. Funny how SEO works isn’t it? (pun intended.) What is […]
How to Write a Marketing Plan
This post will explain how to write a marketing plan. Most people understand the value of building a business plan, yet many business owners, marketers, and other key stakeholders don’t realize that creating a marketing plan is just as important for the success of marketing your business or organization. Whether you need a marketing plan […]
SEO and SEM: Which is Better to Grow Your Business?
SEM vs SEO vs Paid Search Advertising Google divides the search results into two different categories: paid search results and organic search results. So, when a business owner chooses to invest in digital marketing to grow their business, they’re left with a common question: “Which is the better investment between SEO and SEM? Should I […]
Google My Business Changes: 11 Factors That Every Small Business Needs To Be Aware Of
Google My Business or GMB, formerly known as Google Places for Business, offers the best opportunity for local businesses for appearing in the search results. There are several new features brought forth by the search engine giant to GMB that make it easier for businesses to increase their local search visibility. Most Recent Google My […]
How To Create a Post on a Google Business Profile
Creating an engaging and informative post on your company’s Google Business profile is a powerful way to attract consumers and stand out in local search results. With a well-crafted Google Business post, you can highlight promotions, share business updates, showcase your products or services, and even encourage customer reviews. In this post, our local SEO […]
Top Questions To Ask When Hiring a Digital Marketing Agency
Questions to ask Digital Marketing Agencies Before you Hire Them How will they measure if the campaign is successful? What is the long term goal for your account? Your digital marketing agency needs to determine what the short term and long term goals of your account are. Most clients need to understand that it can […]
4 Tips To Stand Out on Local Google Searches
In order to succeed, local businesses must know how to stand out on local Google searches. By implementing effective digital marketing strategies, local businesses can increase online visibility, outrank local competitors, and capture the attention of local consumers. Let’s start with the basics of Google Listings. For those of you who don’t know, there are […]
