There should be little doubt about how high the importance of social media in business is today. Companies are dependent on Internet marketing strategies to bring in more business.
Most people are joining social media sites to learn how to use them to find the information they’re looking for. The social media industry is going to grow much bigger in the years to come. Everyone can publish their content online with a few clicks. Can they browse to find brands like yours offering the products and services they need?
The social media craze isn’t going to end anytime soon. It’s imperative that you take advantage of this opportunity now. If you plan for it, you may be able to survive the digital media revolution.
Why Does Your Business Need a Social Media Marketing Strategy?
Every business today should be leveraging social media channels to the fullest extent. They are only going to grow in size, and you can develop influence the more you invest in these platforms.
We’re not recommending this to you because it’s the “hip thing to do.” And it isn’t because managing social media is a simple task. We say this because your audience is spending more time than ever browsing social media. Every day, they engage with their favorite brands and connect with them on many levels.
Ensure your business’ brand has a golden touch on social media to generate more leads and sales. You can also connect with customers much easier while being able to serve them on a deeper level.
A personal approach to your brand’s “social” media will actually make your digital marketing efforts smoother. Over time, your happy customers will become provide social proof of your credibility. Find out what is being said about your company online. This can allow you to actually see where your company is succeeding with customers. And also where you should focus on making improvements.
Creating a Personal Experience Using Social Media for Business
According to a report published by Gartner, 64% of people said that customer experience was more important than price as a factor when it comes to making a sale. This means that social credibility is important for the health of your business. Get satisfied customers to post positive reviews about their experience with your brand.
According to a survey by the Timken Group, 77% of customers recommend a company to a friend after they have a positive experience.
To compete in today’s business climate, your company has to leverage sites like Facebook, Twitter, and LinkedIn to keep up. This includes creating new advantages ahead of the competition. The number of adults using social media daily was 7% in 2005. Only 10 years later (well over a decade ago), that number is 69%.
Social media use on mobile devices is still seeing as much as 30% growth every year in some areas. Social media management is now critical to maintain company growth.
Advantages of Having a Social Media Presence for BusinessLet’s explore the importance of having a social media presence by understanding some of the main advantages:
Brand Building on Multiple Platforms Using Social Media for BusinessSocial media platforms have proven themselves as powerful tools when it comes to growing your brand awareness online. Most businesses that have taken the leap have already seen the impact. There may be (even successful) business owners who’ll dismiss social media as a reliable way to build a brand. But that only leaves a wide-open territory for competitors to challenge your efforts. Most experienced marketing professionals agree that social media management has a definite and visible impact on brand awareness. But increasing your brand awareness through social media isn’t exactly rocket science. Let’s check out a few of the main aspects to consider for achieving the desired results:
Find Target Audience For Your Small Business
Use Visuals For A Greater Impact of Thought Leadership
Figure out where your new customers or prospective customers are likely to be most receptive. Then, it’s time to grab their attention with amazing visual content that catches the eye. Images and videos play an important role in shaping your brand’s image online.
They help to promote brand awareness on social media channels easier than only text can do. Visual content has the largest rates of engagement and is more likely to amplify your reach.
Create Public Conversations to Provide Consumers With More Resources
Measure Your Social Media Marketing Efforts With Advanced Analytics
Build Authority By Amplifying Your Message
Brand loyalty and customer satisfaction play a major role when establishing your brand. Within a market and growing a user base, it still all boils down to communication with customers. Customers will see your company engaging in the social media networks they use daily. Especially when replying to their specific questions and posting new original content. This will help to build a positive image of your brand in their minds.
If you are interacting with your customers, it proves that your business does care about them. That goes a long way when it comes to increasing your bottom line. Satisfied customers will be vocal about their positive experience with your company.
This is free advertising from customers who appreciate your company’s products. If you want to grow the engagement rate surrounding your brand, you need to offer real value.
Learn more about earned media and paid media.
Increase Inbound Traffic To Your Website Through Social Media MarketingSpending effort on social media sites will also increase traffic to your website. This is one of the most effective ways to generate targeted leads. You’re giving users a good reason to visit your website when you share interesting content on social media. The more quality content you share, the more inbound traffic you are likely to generate. This method also has much higher conversion opportunities than other platforms. Don’t ignore the power of social media for your business. Your range of influence will shrink to an inner circle of people who are familiar with your brand. By putting more effort into social media promotion, you’ll be able to create a whole new sales channel. Social media draws in targeted inbound traffic that receives more clicks. And those clicks lead to sales. Having an active blog with original SEO content posted on your website, it makes it easier for your brand to stay connected with your audience. Helping them share content on social media networks increases your reach and credibility. You’ll be reaching out to a much bigger audience than your website will draw in the same period of time. Interested readers will like and share your content, follow and support your brand, or become a customer. People who are already searching for your main keywords on social media are fewer than those who aren’t searching at all. Social media helps you connect to the largest untapped market segment you’re after. Invest time and resources in social media marketing, and you’ll diversify your marketing efforts in many ways. Serious professionals are more likely to find your website on LinkedIn. A younger audience is more likely to discover your brand on another social media platform like Instagram or Snapchat. Every piece of social media content you develop will be an opportunity for customers to learn about what you have to offer. They may even provide necessary feedback that you won’t find elsewhere. It’s all about the ability to curate content that you can share with your followers. This will attract more conversion-ready traffic on social media.
Improve Search Engine Optimization Metrics Using Social Media for Business
Every experienced digital marketer knows that there’s a connection between social media engagement and search engine optimization. Google has confirmed that it uses “social signals” in its considerations for ranking search engine results pages. But there’s still a lot more that goes into it.
Higher Chances Of Being Found On Search Engines
Reach More Potential Customers Through Social Media Search
People don’t always use Google as a search engine when they’re looking to learn about or connect with a brand. Much of today’s search volume has moved beyond Google and into popular social media platforms like Facebook and Twitter. They host so much unique content that they are their own search engines.
These major social platforms incorporate common features like keyword search, hashtags, and advertising. People on social media platforms search for the type of content you’re publishing on your page. You’re likely to gain some new fans who will want to follow, connect, and do business with you.
When users see informative content shared online, they’re often curious about who’s behind it. This may lead them to look for more information on LinkedIn or other social media platforms to learn more. Publish your content in more places to stay relevant and informative.
Increase Conversion Rates Using Social Media MarketingSocial media is one of the greatest tools for capturing targeted leads for your business. Social media users are always entering information about themselves and expressing preferences. This helps when targeting your new content and advertisements. Generating high-quality leads is only one part of the equation. Another crucial part will be converting those leads into sales.
Generating Social Proof on a Marketing Channel
Capture User-Generated Content to Lower Marketing Costs
Leverage Highly Targeted Social Media Advertising
Social media advertising might still be a new field, but it’s still growing faster than ever imagined. Plus, it’s making a lot of business owners rich in the process.
Even though Facebook launched its advertising social media platform in 2005, it still managed to reach $12 billion in ad revenue during the first quarter of 2018. This goes to show that social media advertising is here to stay.
Many businesses are finding success with experiments in digital marketing and online advertising. They realize that prioritizing social media advertising is a great way to grow across many market segments. It’s also a much lower cost than traditional advertising methods.