88% of consumers who initiate local search on a mobile device visit or call a local business within 1 day of conducting the search.
Local SEO Campaign Management
With local search optimization, you’re able to capture more of your local market. This helps more potential customers in your area find your local business. And, without a powerful local SEO presence, your business is missing out on valuable sales opportunities.
Digital Logic is a local SEO service provider that offers conversion-driven tactics to ensure your local business ranks well in local search queries and acquires its potential revenue growth.
What is Local SEO?
Local SEO is short for local search engine optimization. This is the process of helping local businesses rank higher on Google and other search engines.
While traditional SEO strategy focuses on boosting your boosting a company’s online visibility on a national scale, local search engine optimization targets a local audience by honing in on “near me” searches and local searches for specific locations.
The goal of a local SEO strategy is to boost your brand recognition and make your business more available to the local website traffic that’s available.
How Does Local SEO Help?
Local SEO can help your company:
Increase visibility as a local business on search engines
Generate more local website traffic
Outrank local competitors
Increase leads and sales from local customers
Quality local SEO services are especially crucial for businesses offering local services. If your local service business needs a quick boost in sales, look into Digital Logic’s Local Ads Service.
How Does Local SEO Work
What are Local SEO Ranking Factors?Google examines a variety of factors when determining which business has the best local SEO to determine local search rankings.
Consumer LocationGoogle uses the consumer’s desktop IP address or their mobile device’s location to help those searching for geo-targeted keywords. For example, when you search for a local burger joint, you’ll see multiple options under the Google Maps section. Google will use a variety of ranking signals to show the closest local businesses to your exact location. If you’re like most consumers, you’ll click on one of these first few listings, because according to the Google My Business and Google Maps Optimization services, these are the best options for your local search query.
Google My Business
As a local business owner, you’re aware that the days of Yellow Pages are long gone.
By optimizing your Google Business profile, you are capitalizing on the ability to be viewed online as a local business in your area. Consumers are used to typing in a keyword for a product or service using local search and immediately seeing the Google My Business listings first on the search engine result pages.
At Digital Logic, one of the first local SEO services we perform is ensuring that all NAP (name address, and phone number) is correct and uniform on all platforms, including local directories, social media platforms, etc.
When search engine crawlers scan for information, any discrepancies in your citations will negatively affect your local SEO campaigns.
Think of the user experience. If one citation says “street” as part of your address and the other said “road”, while Google Maps may pull up the information, either way, this can be confusing for the local searcher.
Google’s search crawlers take reviews that are left on your Google Business profile, Yelp, and other online directories and calculate the results for your local search service ranking.
Positive reviews are valuable. Having a safety net of good reviews is important for the off chance that your business receives a negative review. As you know, a negative review will attract eyes faster than several positive reviews.
Additionally, search engines rank local businesses according to the response time for reviews. Responding to reviews, both good and bad, especially on Google My Business, signals to search engines that your local business is actively engaging with consumers.
Local SEO Keywords
As one of the best local SEO companies in the business, we can tell you that keywords are key when it comes to ranking for local search terms on a search engine, like Google. Keyword research will not only make or break your local SEO performance, but it will also affect how your paid advertising campaigns perform, as well as your traditional SEO strategy.
Our local SEO agency relies heavily on extensive keyword research to determine how consumers in your area are searching for businesses locally. We use data-driven keywords to boost your local SEO efforts on your website, your local business listing, across various social media platforms, and within your content marketing strategy.
By strategically placing hyper-targeted keywords we’re able to reach more potential customers in your area via search results. This extra online traffic will result in some additional storefront traffic, as a consequence.
It’s not just enough to include relevant keywords into your local SEO strategy, you must also consider keyword intent. Creating local SEO packages around high or low-volume keywords doesn’t cut it, especially when the business operates in a competitive local market.
At Digital Logic, we know the typical behaviors of the target audience and apply this knowledge to better understand and select the keywords associated with the local SEO services that we provide for our clients.
Local Content OptimizationOur strategy as a local SEO company includes selecting the best keywords for your local SEO campaign, then creating relevant content around those keywords. Most business websites that post unique content consistently see 350% more traffic than those that don’t. Posting valuable content that stands out and makes an impact on your target audience is one of the best local SEO solutions we can speak of! At Digital Logic, we tailor our local SEO content to your area, specifically.
Local Citations and ListingsAs part of our local SEO packages, we always want to build credibility for your website. The only way to accomplish this is by having outside sources link back to your website. Because we can’t force other sites to consider your business the authority, we post your information on every local directory possible. This process can be extremely time-consuming. But, when this is executed correctly, this will help your business’s local SEO tremendously.
Your local SEO services will attract more local consumers if your website provides a great user experience.
If your site doesn’t accomplish this task, your website traffic will leave. This, in turn, causes your bounce rates to go up. Having a high bounce rate signals to Google search crawlers that your website provides a poor experience. This will cause your business to drop on local search results.
Our professional website development team can help if your website needs to perform better in this area.
Mobile Responsive Website DesignIn order to obtain the best local SEO results possible, you’ll want to invest in making your business website mobile responsive. This will greatly improve your local rankings for local search queries. Almost 60% of online searches come from a mobile device. And, as stated earlier, 88% of those local search queries on mobile devices end up showing up or calling within 24 hours. This type of mobile usage makes it critical for businesses to adopt mobile responsive website design as part of their local SEO strategies.
Local SEO Services: What's Included
Even the best local SEO agencies won’t offer the same local SEO services. At Digital Logic, we tailor our local SEO checklist for each client, specifically, as no two businesses are ever just alike. The best local SEO services will require knowledgeable and professional local SEO experts consistently working on your campaign.
Our Local SEO Package
Our local SEO package includes:
- Dedicated local SEO experts assigned to your case
- Access to all accounts, including your website, Google My Business, Facebook, etc.
- Keyword research using the most modern local SEO tools
- Title and meta description creation for all relevant pages
- Audit of local citations
- Weekly, bi-weekly, monthly Google My Business posts (based on the budget)
- SEO optimized content, such as blogs or services pages (based on the budget)
- Local schema markup
- Optimized HTML tags
- Citation management for network citations, including Google My Business, Bing, Google Maps, Facebook, Yelp, Bing, etc.
- Google My Business setup and organization process
- Local review monitoring
- Monthly reports from your local SEO services
How to Find the Best Local SEO Company
When looking for the best local SEO company to help your business grow, you’ll want to take note of 3 specific key points.
Local SEO Companies Should Rank Well
When you’re looking for the best local SEO services, you’ll want to go straight to Google, which is probably how you landed on this page! If you’re searching for a specific marketing service, see if the company that you’re researching ranks well on Google search results.
When it comes to digital marketing services, like local search engine optimization, or any other marketing service that’s difficult to understand (or prove for that matter) you’ll really want to do some research on the marketing agency’s trustworthiness.
This leads us to our next point.
Transparent Local SEO Pricing
Top local SEO companies won’t need to resort to shady billing practices. Once you speak with them, they should be able to provide you with a proposal outlining their local SEO services and how much you’ll be paying for each service. For companies that don’t provide transparent billing when it comes to local SEO pricing, you should be a little wary.
At the same time, a seasoned local SEO agency also won’t publish generic local SEO pricing for services, either.
Custom Local SEO Packages
No two businesses are ever the same. Some websites are built well and some aren’t. Some local businesses have had their local rankings tanked by other “local SEO agencies” who offered “affordable local SEO services”. For these clients, increasing a local SEO ranking will be much more labor-intensive than a well-established business that isn’t on Google’s “bad list”, per se.
Generic pricing equals cookie-cutter services, and that is NOT how a small business will make it to the top of local listings.
Local business SEO services should be tailored to business locations, local services, and a host of other online ranking factors.
This isn’t a fancy restaurant menu. Not displaying prices doesn’t always necessarily mean local SEO services are overpriced.
In some cases, it just means that the local SEO agency cares enough to put together a customized plan for local company owners.
The Local SEO Marketing Company Has Happy Clients
If you don’t see client reviews on a local SEO company website, this should be a red flag.
At Digital Logic, we not only post positive reviews and testimonials, but if you ask, we’ll also try to find a client closest to if not within your industry niche to speak with. We’ve never lost a client in the legal sector, and most of our clients have been with us for years!
Nobody’s perfect, but we’ve got a hefty list of happy clients that are more than happy to provide honest feedback on our behalf.