Local SEO Pricing
Grow your local business with marketing solutions that scale.
What Is Local SEO?
Do I Need a Website for My Business?
As digital marketers, we’re often asked, “Do I need a website for my business?” For those looking for the short answer, we’ll help you out–YES!
Affordable SEO Services
Affordable SEO Service for Small Businesses Are you a small business owner who recently started your own website or an e-commerce store? It’s possible that
Featured Case Study
How WeedenLaw grew organic traffic 400% in just one year
- Organic Traffic Value
- Organic Traffic
- Directory Listings
Our client had been working with a big-box law firm marketing agency for years, prior to switching to Digital Logic. In just 12 short months, we helped this Colorado criminal defense firm boost organic traffic by 400% while working within the same budget!
Why Local SEO Is Important
Local SEO campaigns can help you target potential customers in certain regions, cities, and even neighborhoods. The focus of local SEO services is to increase your visibility and rankings in SERPs (search engine results pages).
What makes local search so crucial for small businesses?
Local SEO is how small businesses can stand out from their local competition. In some cases, you don’t even need a website to benefit from local SEO services. If you can stand out from the crowd, you’ll generate leads with high conversion rates. Search engines like Google have seen a sharp increase in searches with local intent.
Local SEO can also help consumers make decisions about whether or not to choose your business over another business. If your Google Maps provides a lot of helpful information, they’re more likely to purchase from you than from a competitor with less information.
How Much Does Local SEO Cost?
This is a question that we hear often, but it’s a difficult one to answer outright. When business owners ask, “How much does SEO cost?” or “What’s the standard for local SEO pricing?” we often give them a simple answer: it depends.
Digital advertising is growing, as is the amount of money that people spend on it. However, it’s difficult to budget for local SEO costs or local SEO pricing before we know what your business needs. Will you need more content or more local links? How quickly does your business need to grow? These are both valid questions to help determine the SEO pricing for your local SEO campaign.
When we meet with business owners about their marketing needs, we take several factors into consideration.
- First, we’ll look at your existing website and Google My Business profile. How does your business stand up to competitors as it is? Are you significantly behind the curve, or do you need a little extra push to break the top three search results?
- Secondly, we’ll consider how quickly you want to see progress. Every local SEO campaign takes time, but investing a larger portion of your budget in the beginning, may give you a nice boost. If you want slower, steady growth, you can opt for a smaller SEO cost.
So, if you’re wondering, “How much does local SEO cost?” the best way to determine your ideal SEO package pricing is to meet with a local SEO agency. Our SEO professionals have extensive experience in this area, and once we complete your free SEO audit, we can get your small business on track to grow its revenue.
Local SEO Services Pricing 2023
Different SEO companies offer different SEO pricing models and packages.
Additionally, not every business has the same needs in terms of digital marketing services.
At Digital Logic, we like to get to know our clients and their businesses before we recommend local SEO package options. Depending on your specific needs, we will develop a custom local SEO marketing strategy that specifically addresses the needs of your small business.
Some of the online marketing and SEO services that we offer include the following.
- PPC management
- Social media marketing and social media management
- Content creation and marketing
- Building authoritative links for your website or business listing
- Web design and development
- Conversion rate optimization
- Remarketing
- Online video advertising
Average Cost of SEO Per Month
Most small businesses don’t budget for SEO or local SEO services at all. Those that do pay an average of around $500 per month. It may seem like a no-brainer to invest in internet marketing services, but most business owners just don’t understand how it works. Many SEO companies take advantage of this lack of knowledge to justify higher local SEO costs.
Luckily, our SEO company takes the time to sit down with each of our clients, explaining in depth what they can expect when they work with us. We prioritize client satisfaction, and to achieve this, we ensure that they never feel left out or confused. We also give quotes for SEO pricing that makes sense for your business rather than trying to get more money for fewer results.
Local SEO Cost for Small Businesses
Depending on the marketing needs of your small business, as well as the industry you’re in, average monthly SEO costs vary widely. For example, if your business caters to a more competitive niche, you may see that the average monthly SEO cost is higher than others. Additionally, many SEO agencies may charge anywhere from $80 to $300 an hour for small projects or for consulting.
After all, the cost associated with SEO traffic is priceless for some companies.
Other businesses may invest all or most of their monthly retainer or budget into SEO. This could mean that they spend around $500 to $10,000 per month. Other companies may spend even more than that on larger projects. Speaking with an SEO agency can give you more insight into what you can expect to pay for tangible results.
What Does Google Look for in Local SEO Campaigns?
Google’s ever-changing algorithm is what determines local search results and rankings. While we never know exactly what Google’s algorithm favors, we can make educated guesses based on what works and what doesn’t. What we do know is that the following local search ranking factors are among the most important for any business.
Google My Business Profile
Three crucial factors come into play when Google analyzes your Google My Business profile – categories, business title, and your website’s URL. If the title of your business includes a local search phrase, Google may favor your business listing over others with more generic names.
The categories you choose to describe your business and its services are also crucial, and they should be as accurate as possible. Lastly, the authority of the page your GMB links to is important. For example, your home page is likely to have more links and authority than a random page. Therefore, it’s best to link to your home page.
Google Reviews
Online reviews also play a major role in Google’s algorithm. Not only do they take Google reviews into account, but they also consider third-party reviews and reviews from your website. In each of these reviews, Google considers specific factors, including the following.
- Authority of the reviewer. Have they posted only one review, or are they a frequent reviewer (such as a Local Guide on Google)?
- Format of the review. Reviews that only have star ratings and no text are likely to carry less weight than those with text.
- New vs. old reviews. A business with many recent reviews is more likely to receive a boost than a business with reviews that are a few years old.
- Frequency of reviews. If a business only gets one or two reviews a month, Google may not rank them as favorably as a business that gets dozens of reviews a month.
- Diversity of reviews. Does the business only have reviews from one site or from multiple? Businesses with reviews on multiple platforms are likely to have better organic search results than those with reviews on only one platform.
On-Page SEO
Generally speaking, on-page SEO has a lot to do with both local and organic traffic and rankings. There are many elements that affect a website’s strength, but some are more influential than others. The following website elements are thought to be some of the most important when it comes to impacting ranking.
- Page Authority: This describes the value or influence that a search engine assigns to a particular page on a website. It measures how well your page could rank relative to other pages with the same subject matter. For example, let’s say you have a roofing company website that has an informative page about roof repair. If your page is more informative with better content than your competitors, it is likely to have higher page authority. This higher authority then leads to higher rankings.
- Domain Authority: This is similar to page authority, except it applies to the entire domain or website, as opposed to one page. The more comprehensive and useful your website is to users, the higher your domain authority is likely to be. Higher domain authority contributes to a higher search ranking.
- Optimization: Each individual page on a website must be optimized in a seemingly endless number of ways. All the small details matter as they add up to make a big impact. Details such as internal links, meta descriptions, the content of the text, and tags all matter.
- NAP (Name, Address, Phone Number): When someone visits your website, you always want your business name, address, and phone number to be easily visible. Searchers shouldn’t have to search for your information. Also, you want your NAP information to match what your Google Business Profile has listed.
- Content Quality: This might be a no-brainer, but high-quality content that is free from spelling and grammar mistakes will generally rank higher than poor-quality content. Try to make your content as thorough as possible but easy to understand. And don’t ignore the importance of spelling and grammar accuracy.
- Security and Technical Elements: Last but not least, you should always ensure that your website looks and performs as intended across all platforms, including desktop and mobile. It should also be secure for the user and free from any malware. Ensure that each page can be crawled and indexed by search engines, otherwise, it may not show in SERPs.
Listings and Citations
Citations are basically mentions of all or part of your NAP online. There are two forms of citations: structured and unstructured. Structured citations are found on sites such as Yelp, Yellowpages, Facebook, and even TripAdvisor.
Unstructured citations can be found in other places, such as blogs, news websites, and other non-directory sites.
Google and other search engines take both types of citations into account, particularly if there are any local citations. A local citation will mention your NAP, along with your location.
Some of the most important factors when it comes to local links and local citations include the following.
- Number of platforms that have citations and listings for your business
- Accuracy of the citations in terms of your NAP on your website
- Quality and authority of the platforms that have listings and citations for your business
- Relevancy of the platforms citing your business. Does the platform have directories for many industries or just for the industry your business is in?
Internal and External Links
Local links are also important for your business, and they come in two basic types: internal links and external links. Internal links are those which originate from your website and that point to another page within your site. External links are those that originate from another site that points back to yours. Both link types contribute to your local and organic rankings.
Some of the most important link factors include the following.
- Page Authority: The stronger the authority of a page that links back to your site, the better. A link from a page with high authority will do more for your site than a link from a page with lower authority.
- Domain Authority: The same concept applies with links from other domains. If a link comes from a domain with high authority, it will help your site more than a link from a domain with low authority.
- Relevancy: How relevant is the website that links to yours in terms of content? If you have a lawn business, a link from a roofing company’s website would have less impact than a link from a lawn care magazine.
- Anchor Text: The anchor text are the words used for the hyperlink (usually shown in blue with an underline when the cursor hovers over). Generic words like “visit their website” will do less than industry and location-specific words like “best roofing company in Chicago.”
- Variety: How many different sites and platforms are pushing links to your website? Having greater diversity in the number of websites that link back to yours will do more for you than having links from only a few platforms.
- Number of Links: How many internal and external links does your website have? Having a good internal link structure is a must, as well as having high-quality external links.
Searcher Behaviors
When an online searcher interacts with your business listing, how do their behaviors affect your organic and local rankings? Some of the most important searcher behaviors include the following.
- How long do people spend looking at your business listing or page?
- When people pull up your listing, how many are clicking the “call” button to contact you?
- How many people click to visit your website from your business listing?
- When people see your business listing or page in search results, how often do they click on them?
- How many people click the “directions” button on your listing?
Local SEO Packages Pricing
Elements of a Local SEO Package
As we mentioned previously, each business has its own needs and goals when it comes to its marketing plan. For this reason, we offer custom monthly SEO packages that have everything you need and nothing you don’t need. While each package is unique to each client, they often include the following elements.
Google My Business Profile Optimization
While many business owners like to manage their own Google My Business (GMB) profiles, we understand that it can be a tedious process. We will analyze the current state of your GMB profile, do a deep dive into its performance, and develop a plan to improve its optimization.
Directory Listings and Management
We will also manage your business’s directory listings and ensure that your NAP is consistent across the board. This form of consistency is important to Google, as it signals that your business is trustworthy. We can help you achieve consistency, and in turn, improve your rankings in Google.
Content Marketing Strategy and Optimization
Keyword research and a solid content marketing strategy are crucial when it comes to getting more website traffic. Even if your website is optimized in other ways, having no helpful content can really hinder your growth. Creating content in the form of blogs and pages where the keywords targeted are very relevant to your business can help drive the right kind of traffic to your site. Through keyword research, we can develop a list of target keywords that you should develop your content around. We generally begin by targeting the “low-hanging fruit” and then go for highly competitive keywords once your site has more authority.
Local SEO Reporting and Analytics
One of the first things we do when developing your local SEO plan is to perform an SEO audit of your website. This will give us a baseline to reference when we demonstrate your growth over time. It also allows us to see what’s working for you, as well as what needs improvement. We use a number of analytical tools to do this, including Google Search Console, Ahrefs, and Google Analytics.
Local SEO Contracts with Digital Logic
Our business model centers around the client’s business goals. Depending on the needs of your business, we will tailor our monthly packages to suit you instead of using a generic plan for every business type. All of our SEO packages include the following basic (and necessary) services.
- Free strategy call or video chat about your business and its goals
- Free website audit to show the current state of your website
- Custom SEO strategy that centers around your specific needs
- Strategic allocation of your monthly budget across several channels, including content creation, link building, and technical SEO
- Regular updates and meetings about your website’s progress, as well as how we’ve allocated your budget
- No long-term contracts
- Reporting on all KPIs (key performance indicators)
- Transparent monthly billing
Below, we outline our customizable SEO packages, as well as which businesses each tier is best for.
Starter SEO Package
$2,500 monthly
The starter package is best for businesses that are not in a very competitive niche or that operate in small markets. This package is also great for those with a smaller marketing budget or those who just need a small boost. If your business can’t handle rapid growth, a smaller SEO budget can ensure that your growth is steady, but not overwhelming.
Standard SEO Package
$5,000 monthly
The standard package is best for businesses in fairly competitive industries, as well as those that need more SEO help. If your website needs a good amount of work and optimization, this package will suit you well. You can achieve steady growth in your organic traffic with the standard package.
Aggressive SEO Package
$7,500 monthly
The aggressive package is best for businesses in very competitive niches and large markets. It also works well for e-commerce brands and businesses with multiple locations. If you need a full-service SEO team and you want to see rapid growth, this is the best plan for you.
What Is the Average Cost of SEO in 2023?
When it comes to local SEO costs, you definitely get what you pay for. Cheap SEO is almost never good SEO. However, you can easily find affordable SEO services from reputable companies without risking the integrity of your business. Depending on the size of the project, monthly local SEO pricing can range from a few hundred dollars to well over $10,000. However, the average local business tends to stay within a range of about $1,500 to $5,000. Again, this can differ depending on the size of the business, the market, and the competition.
Is Paying for SEO Worth It?
Absolutely. Although we may be a little biased, we’ve seen firsthand what a comprehensive SEO strategy can do for a business. Our case studies speak for themselves – having a good local SEO strategy can skyrocket your business. With an increasing emphasis on digital marketing, many businesses have shifted their focus to SEO as opposed to traditional marketing methods. It’s important to invest in the growth of your business before you fall behind the curve. Our local SEO company can help you achieve that.
Does Google Charge for SEO Services?
No. In fact, Google itself does not actually offer local SEO services of any kind. However, Google encourages users to learn about SEO in order to improve their website’s ranking. Google’s focus is on the end user, so it’s important to keep that in mind when you dive into SEO. You can read up on Google’s SEO Guidelines, as well as learn about beginner and advanced SEO from Google Search Central.
In other words, while Google does not offer these services, they do offer educational materials related to SEO best practices. This can be extremely helpful for those wanting to cater their content to meet Google’s expectations and preferences.
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