National SEO Company
SEO for National Brands
If your business targets a national audience, you need a national SEO strategy to ensure that your target audience can find your brand.
Digital Logic’s national SEO experts create data-backed national SEO strategies to increase your website’s organic search visibility on search engines, like Google, outrank other competitors, and dominate the search engine results pages for relevant, high-value keywords.
As national SEO strategists, we understand that a professional SEO campaign can expand your brand awareness, build brand recognition, and ultimately help your business establish itself as a national organization and thought leader in your specific industry. We understand that every company is unique and takes a custom strategy to gain a national reach. And at Digital Logic, our SEO pros have what it takes to turn a small business into a nationally-recognized company.
What Is National SEO?
National SEO is a marketing strategy that focuses on gaining organic traffic on a national level by promoting your company’s website for a variety of highly-targeted keywords nationwide. The ultimate goal of a national SEO campaign is to have your website ranking at the top of the search results when someone types in a relevant keyword across the United States.
Higher monthly keyword volume means that national SEO strategies will need to be more focused, but this also means there is a more lucrative opportunity for your national brand.
If you need to take a step back to understand the concepts of outsourcing SEO, check out: What do SEO companies do?
National SEO for Lead Generation
If you aren’t sure whether your company needs a national SEO campaign, ask yourself, “Does my company need more inbound leads on a national scale?”
What sets national SEO campaigns apart from local SEO or e-commerce SEO strategies is the purpose behind them. National SEO strategies are best suited for brands who want a national online presence to increase their company’s sales pipelines.
Digital Logic’s national SEO services are right for your business if your product or services are available nationwide.
The digital marketing team at Digital Logic offers a free website evaluation and initial consultation. So, we can let you know if your market’s relevant keyword search volume justifies investing in a national SEO strategy, a national search engine advertising strategy, or if you need to optimize at the local level instead. If the search volume justifies a national campaign, we will work with you to develop a long-term national SEO strategy to help grow your business.
National Search Engine Optimization Strategy
Every business is different, so every search engine strategy will always be unique. However, a few common strategies are used to get brands recognized nationally on search engine results pages. These elements include:
- featured snipped optimization
- enterprise link building
- conversion optimization
- advanced audience segmentation
- broad keyword ranking
- multi-brand management
- multi-website management
- advanced research
National SEO companies, like Digital Logic, understand the formula for combining these elements to help your company’s website rank higher on search engines, like Google, increase your domain authority, extend your brand’s reach, and ultimately secure more customers.
A successful national SEO campaign that includes these initiatives lays the groundwork for increasing your return on investment.
At Digital Logic, we focus on both the national and local levels for your SEO strategy. We aim to reach as many potential customers as possible while ensuring that you are getting the highest return on investment possible because this truly matters for most business owners.
National SEO FAQ
Does My Business Need a National SEO Strategy?
You need to understand the goal behind national SEO services before deciding whether a national SEO campaign is right for your business.
If most of your target audience is local and you don’t have the intention of growing your business outside of your local market, then you shouldn’t invest in a national SEO campaign. However, you are looking to grow your business beyond the local market and expand past your state. So, a national SEO campaign will be highly beneficial to your company’s success.
What's The Difference Between National and Local SEO?
The main difference between national SEO strategy and local SEO strategy is the keywords that are being targeted.
With local SEO strategies, local businesses target keywords specific to certain regions or cities. Examples of local SEO keywords could include “Tampa Personal Injury Attorney” or “Chicago Plumbing Services.” And, in certain cases, local SEO keywords could cover the entire state, like “Georgia Hospital Defense.”
In contrast, national SEO campaigns encompass exponentially more search volume than local SEO campaigns. With national SEO campaigns, you’ll need to target keywords across multiple geographical locations.
When Will a National SEO Campaign Produce Results?
Any reputable digital marketing company will be honest with the time requirements for a successful national campaign. Expanding your business from a local to a national SEO campaign is a huge undertaking. Competition at the national level is much higher, and there is a minimal margin for error within your SEO efforts.
Corporations and conglomerates are all striving to gain national organic traffic and fighting for the top spot on Google’s search results pages.
The amount of time it will take for national SEO campaigns to help your brand reach the first page of the Google search results or the first page of other search engines, like Bing, will depend on your specific industry and competition.
How Much Do National SEO Services Cost?
The cost of national SEO campaigns will depend on several factors.
A few of these factors include: how difficult we believe it will be to move your company up within the search rankings, your current website’s rankings, the cost of link building, and what we find in our competitor analysis, in general. Keyword research, website content, inbound links, and on-page optimization efforts all take time. The amount of time it will take to produce quality content and generate leads will ultimately determine the cost of a national SEO strategy.
In general, national SEO campaigns will cost a minimum of $3,000 per month. The price will go up depending on the level of industry competition. Competitive national SEO strategies require a better skillset, more time, and higher resource allocation to produce amazing results. The price of your national SEO services will reflect your custom strategy.
National SEO Services
Search engine optimization, or SEO, is a digital marketing methodology that is nearly 20 years old. If you’re marketing on a national level, your SEO strategies must evolve as search engine algorithms change and consumer expectations rise.
Digital Logic is a national SEO company that assists brands at the national level with capitalizing on industry or market changes. These commercial changes can include but aren’t limited to business expansion or business contraction, tech disruption, product innovation, mergers, and acquisitions.
Any major business event that shifts your marketing budgets, company policy, or executive decisions should be considered an opportunity for national-level companies.
At Digital Logic, we help increase traffic and brand recognition by strengthening your content marketing efforts and technical SEO strategy and by creating an inclusive organic search campaign to grow your company at a national level.
For national SEO campaigns, you need custom national SEO services that are dedicated to strategizing, optimizing, and implementing all of the various facets of your brand on major search engines like Google. And this is what the internet marketing professionals at Digital Logic do every day for clients, just like you!
We help national brands ensure that they are reaching their full potential.
Even if you’re running a business that isn’t nationally recognized yet, we can execute a long-term national SEO strategy that is able to scale with your growing business. And, if your business already has an established presence nationally, we can enhance your online visibility and help you break into and conquer even more markets!
What Do Digital Logic's National SEO Services Include?
On-Page SEO
On-page SEO refers to optimizing individual website pages. This includes the web copy and HTML aspects. Specific adjustments to web page elements can increase your keyword rankings, which generates more website traffic. On-page SEO is the most common SEO technique because it gives marketers or site owners complete control over branding and influence.
- Meta Descriptions
- Title Tags
- On-Page Copy and Optimization
- Landing Page Experience
- URL Strings
- Internal Linking Structure
- Updating Keyword Targets and Product Descriptions
- Metadata Optimization
- Analytics Tracking
- Website SSL
- Conversion Rate Tracking and Optimization
- Refreshing Content
At Digital Logic, we use a multifaceted approach to reach the right audience for your business. Oftentimes, we will create new content as well as update existing content for the best results.
Technical SEO
Technical SEO refers to the work that you do on a website behind the scenes that helps your content rank higher on search engines.
Some of our most common technical SEO elements for national SEO campaigns include:
- Page Speed Optimization
- Schema Markup
- Mobile Optimization
- Image Alt Text
- HTTPS Encryption
- Competitive Analysis for Technical Site Health
- HTML Headings
- Website Audits for Broken Links and Internal Linking Opportunities
Having a pretty website isn’t enough to increase your search visibility or grow your local business to a national brand. In order to rank higher on the search engine results pages, web crawlers need to understand what your website content is all about clearly.
Technical SEO is how a website owner can share specific information with Google’s search engine crawlers.
Off-Page SEO
Off-page SEO techniques refer to external optimization processes. These elements will occur outside of the website domain.
Some of our most common off-page elements for national SEO campaigns include:
- Audience Development
- Reputation Management
- Social Media Marketing
- Link Building
- Citation Building
- Influencer Marketing
- Email marketing
- Guest Posting
Promoting your organic SEO content through social media and email channels is a great, cost-effective way to get your brand in front of more potential customers. After your target audience sees your content in their news feed or inbox, they may be more apt to visit your website or conduct their own research on your company.
How to Scale Your Business With National SEO Campaigns
Here is a brief description of how Digital Logic’s SEO services can be scaled to grow with your company:
Local SEO
- Localized Keyword Targeting
- Google My Business Optimization
- Google Maps Optimization
- Citation Management
- On-Site Local Schema Markup
- Mobile Optimization
Regional SEO
- Geo-Specific Longtail Keywords
- Content Marketing with Regional Information
- Higher-Value Link Building
- Regional Keyphrase Research
- On-Site Optimization for Service or Product Pages (Title Tags, Meta Descriptions, FAQ Schema Markup, etc.)
National SEO
- Language Localization
- National Keyword Research
- Multi-Website Management
- National Content Marketing
- Multi-Domain Management
- Extensive Link Building
- Featured Snippet Optimization
- Advanced Audience Segmentation
- Multi-Brand Management
Let's work together
Let us know if your business needs national SEO services.
Grow Your Business With Scalable Marketing Services From Digital Logic
Every service that increases visibility on search engines, like Google, can be modified and scaled when you are working with professional SEO strategists that genuinely care about your company’s success.
At Digital Logic, we can work with our Google Ads managers to generate some quick wins through a coordinated local SEO strategy while working towards the end goal of a successful national SEO campaign. We don’t over-pump our sales pitch or overpromise on results. Our marketing experts use data to drive decisions, so we’re able to hit milestones and reasonably manage return on investment expectations.
Call our office today to schedule your free website audit and consultation!
