What Are the Options For Outsourcing SEO Services?
You have a few options when it comes to outsourcing your SEO efforts. There are many great SEO companies in the United States.
You could work with an independent or freelance SEO expert, hire a digital marketing agency that offers SEO outsourcing, or work with a specialized SEO outsource company. We’ll explain the differences between each below.
Independent Contractors and SEO Freelancers
This is often the cheapest option when it comes to outsourcing your SEO strategy. If you have a small business with relatively small goals, this option may work very well for you. However, this also limits the overall scope of your SEO plan. One person obviously won’t be able to provide the same amount of on-page optimization or off-page optimization as an entire team could.
This also requires substantial oversight from your business. You’ll have to monitor the work of the freelancer or individual SEO reseller to ensure they’re delivering high-quality work and good results. They may also ask your team to execute certain SEO tasks rather than doing it themselves, as they may not have the necessary access to do so.
Full-Service Digital Marketing Agencies
Working with a full-service digital marketing agency is another popular option for businesses that want both SEO and other digital marketing services.
Maybe you want to offload your social media management to the agency, while also receiving SEO work. It’s important to remember that a full-service agency may not produce the same results as a dedicated SEO company. SEO may be a service that they offer, but it often isn’t as polished as it could be.
SEO Companies and SEO Agencies
Benefits of Outsourcing SEO
The benefits of SEO outsourcing are considerable for businesses of all shapes and sizes. If your in-house team doesn’t have an SEO specialist, working with an SEO agency is the next best thing. An agency that is dedicated to all things SEO can offer many benefits, including the following:
Save Money
Save Time
In any business or industry, time is valuable.
As we mentioned before, search engine optimization is playing the marketing long game. You most likely won’t see immediate results, but time is money.
Outsourcing SEO work to a qualified digital marketing agency can free up time for your own marketing team, which gives you more bang for your buck. Additionally, not every in-house marketing team has a dedicated SEO specialist. Outsourcing your SEO allows you to achieve better results, as you’ll be handing off the SEO process to the experts.
Get Better Results
Offer More Services
- Keyword research
- Link building
- Local SEO
- Technical SEO
- On-page optimization
- White hat SEO
- Content marketing
- Content creation
Access to Better Reporting
Third-party SEO providers will also have tools that allow them to track and monitor each client’s SEO campaign. One of the many benefits of outsourcing SEO is the access you get to better reporting tools.
The SEO firm you work with can monitor your campaign’s progress and send updates on any noteworthy changes. Outsourcing SEO also takes away the need to pay for those SEO tools yourself.
Get Faster Results
Not only can you get better results from working with an SEO expert, but you can also get faster results.
This is especially true if you already have a fair amount of content and organic search traffic on your website. Implementing a full SEO strategy behind what you already have can produce fast, noticeable results.
Additionally, SEO firms will be able to start the work on your campaign right away, since it’s their full-time job. With SEO outsourcing, you won’t need to waste time planning your strategy before the work can actually begin. Your SEO partner will already have a good idea of what to do once you’ve explained your goals to them.
This results in faster SEO work and faster results overall.
Questions to Ask Before You Outsource SEO Services
Outsourcing SEO services has become increasingly popular in recent years, especially when it comes to content creation and marketing. While searching for the best SEO outsource company, it’s important to do your research, ask questions, and make sure you know what you’re getting into before you start making payments.
Below, we outline some of the most informative questions you can ask when researching an SEO provider.
Can I See Your Previous Results for SEO Campaigns?
When you decide to outsource SEO and work with an SEO agency, it is crucial that you research the agency’s prior results.
Have they ever worked with a business in the same industry as yours? How many case studies can they provide that show their results?
Research is key to finding the best SEO company to meet your needs.
At Digital Logic, we not only have a page dedicated to our results, but we also show potential clients specific examples within their niche when they meet with an SEO consultant on our team.
What Is Your Budget?
What SEO Services Do You Provide?
All SEO outsourcing companies are different in some ways.
One SEO agency may offer both local SEO and link building, while another may focus more on other SEO services, such as content marketing and technical SEO services.
At Digital Logic, we offer a comprehensive list of SEO outsourcing services. Some of our most popular services include the following:
What Is Your Timeframe?
As we mentioned before, SEO takes time. It doesn’t produce results overnight, and it may take months before you see significant results.
However, SEO is digital marketing’s version of “playing the long game.” Establishing a lasting relationship with your SEO company is crucial, as the plan will only work as well as your communication.
Whether you want fast, significant growth, or gradual growth, when you outsource SEO, this can significantly change the way your SEO strategy is implemented.
To have a better understanding of how long your SEO program might take to produce the SEO results you want, it’s important to speak with the SEO agency you’ll be working with.
How To Set Longterm Goals for SEO Strategy
Especially if you’ve never explored SEO, needed to outsource SEO, or worked with an SEO agency before, it can be difficult to determine the goals for your SEO results.
We recommend starting with outlining your business goals. This is important, as your SEO goals should always align with your overall business goals. Maybe you want to capture more market share or increase your organic search presence. Depending on those specifics, your SEO strategy should include objectives that specifically target your business goals.
When you outsource SEO, it’s also important to maintain realistic expectations for your SEO campaign. While you won’t see overnight results, you will see the impact of your SEO campaign over time.
After identifying your most important KPI metrics, be sure to monitor those marketing metrics along the way.
If you see your marketing metrics heading in the right direction, your strategy is working.
If not, it may be time for a change of plans.
Finding The Right Digital Marketing Agency to Outsource SEO Services
So, how do you narrow down your search to find the right SEO company to meet your needs when you need to outsource SEO? There are a few key factors we recommend focusing on during your search for SEO outsourcing.
First, what are your goals, and what services will you require?
Determining the level of service you need is important, as it allows SEO experts to develop a strategy to meet your needs. Try to be as specific as possible. Simply stating that you want more organic search traffic or that you want to rank higher in Google won’t cut it.
Second, compare all the SEO companies you’re considering and choose the one that best meets your needs.
How do their websites look and function? If one possible choice has a poorly-designed website with obvious errors, they likely won’t produce better results for yours. Also, take a look at their customer reviews, previous results, and any case studies they have on their site. This can give you an idea of the quality of work they provide.
Lastly, hold your chosen company accountable to ensure its SEO strategy targets your specific goals.
We also recommend scheduling a meeting to discuss expectations for communication and reporting. After giving your SEO provider time to implement the strategy you agreed on, monitor the reports they send and make any necessary adjustments as needed.
Work With an Experienced SEO Company
When you finally decide to outsource your SEO marketing services, it’s important to choose an SEO company with considerable experience.
If you’re trying to decide between an SEO firm with only two years of experience versus one with nearly a decade of experience, we recommend the latter. Experience is incredibly important when it comes to getting the best SEO results. It takes time to learn the ins and outs of the best SEO strategies, especially because they change so frequently. An experienced SEO company will have what it takes to adapt to these changes and produce the best possible results for your business.
Digital Logic is a top SEO agency in terms of client satisfaction, retention, and positive results. We succeed because we prioritize three things – honesty, integrity, and transparency.
When you work with us, you’ll never wonder what you’re getting out of your monthly budget. We are also driven by data, focused on delivering high-quality work and committed to personal accountability. If you’re looking for the right SEO outsourcing services to meet your needs, we have what you’ve been searching for.
