It’s important to recognize that marketing one’s business is a complex operation with many moving parts. Oftentimes, companies will outsource portions of their strategy to agencies that specialize in that specific area.
This is especially true for SEO.
Because the best techniques for SEO change so frequently, it’s important to work with a search engine optimization team that constantly monitors these changes and adapts their strategies accordingly.
An in-house marketing team may not have the time to develop their SEO expertise the way that a full-time marketer can. However, outsourcing SEO service or services to an agency whose specialty is SEO is one way you can simplify your marketing strategy.
Importantly, the third-party company you work with shouldn’t be completely detached from your own in-house marketing team, if your business has one. Rather, they should work together to develop and execute the best strategies for your company.Feeling confused about the services you’re receiving from your SEO outsourcing company is never a good sign.
You should always work with an SEO company that prioritizes communication above all else.
At Digital Logic, we provide SEO outsourcing services to various industries and companies of all sizes. Our number one priority is client satisfaction, which is why we maintain an impressively high retention rate.
When you work with our SEO agency, your marketing team will speak directly with our team, ensuring that you get everything you want and nothing you don’t from your SEO services.
To learn more about our comprehensive SEO services, contact us to schedule a call with one of our SEO professionals. Not only will we give you information on your competitors, but you’ll also receive a custom search engine optimization strategy, as well as custom pricing, with our free SEO audit service.
What Is SEO Outsourcing?
Outsourcing involves hiring or working with another team for specific services rather than having your in-house team handle it. Outsourcing SEO services involves hiring an outside SEO company to handle your search engine optimization rather than having an in-house SEO team do the work.
Because the SEO process is so specialized and takes some time to produce results, many businesses prefer to work with SEO outsourcing companies.
Your in-house marketing team should be able to communicate with the SEO outsourcing company easily.
This helps ensure that the SEO company fully understands your goals and designs its SEO strategy around them. Although every option in life has pros and cons, the pros of SEO outsourcing services far outweigh the cons.
We’ll explore all the benefits that you can receive if you outsource SEO services for your company.
What Are the Options For Outsourcing SEO Services?
You have a few options when it comes to outsourcing your SEO efforts. There are many great SEO companies in the United States.
You could work with an independent or freelance SEO expert, hire a digital marketing agency that offers SEO outsourcing, or work with a specialized SEO outsource company. We’ll explain the differences between each below.
Independent Contractors and SEO Freelancers
This is often the cheapest option when it comes to outsourcing your SEO strategy. If you have a small business with relatively small goals, this option may work very well for you. However, this also limits the overall scope of your SEO plan. One person obviously won’t be able to provide the same amount of on-page optimization or off-page optimization as an entire team could.
This also requires substantial oversight from your business. You’ll have to monitor the work of the freelancer or individual SEO reseller to ensure they’re delivering high-quality work and good results. They may also ask your team to execute certain SEO tasks rather than doing it themselves, as they may not have the necessary access to do so.
Full-Service Digital Marketing Agencies
SEO Companies and SEO AgenciesFinally, you could work with a specialized SEO agency. SEO is their bread and butter, meaning they can provide the results you want in organic search rankings. If your in-house marketing team already handles the rest, outsourcing SEO to a dedicated SEO team is likely to produce the best possible results. The key to success in the SEO field is to keep up with all the latest trends, strategies, and algorithm changes. An SEO agency will ensure that its strategy for your business is strong, effective, and worth the money you spend.
Benefits of Outsourcing SEO
The benefits of SEO outsourcing are considerable for businesses of all shapes and sizes. If your in-house team doesn’t have an SEO specialist, working with an SEO agency is the next best thing. An agency that is dedicated to all things SEO can offer many benefits, including the following:
Outsourcing SEO Saves Money
A successful SEO strategy takes a lot of training, time, and dedication. If you don’t have a team member with a background in managing SEO campaigns, it can take several months to train them, if you can even find an SEO professional to do so.
Additionally, there are many different subtypes of SEO, including local SEO, technical SEO, white hat SEO, and more. Training even one employee on each essential type takes dedicated time and funding.
Instead of using that time and money to train one person who may or may not grasp important and ever-changing concepts, you can use it to hire an SEO outsourcing company. While an existing employee may not even have time to handle SEO efforts besides their other responsibilities, an SEO company will handle them daily.
Outsourcing SEO to SEO agencies with years of experience will yield better results than one recently-trained employee.
Working with an SEO outsourcing agency is your best bet if you’re looking for the most cost-effective way to achieve the best results in your SEO projects.
Outsourcing SEO Saves Time
In any business or industry, time is valuable.
As we mentioned before, search engine optimization plays a marketing long game. You most likely won’t see immediate results, but time is money.
Outsourcing SEO work to a qualified digital marketing agency can free up time for your own marketing team, which gives you more bang for your buck. Additionally, not every in-house marketing team has a dedicated SEO specialist. Outsourcing your SEO allows you to achieve better results, as you’ll hand off the SEO process to the experts.
Outsourcing SEO Typically Gets Better Results
Not only do you want your results quickly, but you also want them to be worthwhile. After all, fast results don’t mean anything if they’re not making a difference in your organic traffic, keyword rankings, and conversion optimization.
Outsourcing SEO to a company with true SEO expertise and experience is a much more reliable way to achieve your marketing goals.
Full-Service SEO Agencies Offer More ServicesA full-service SEO company will also have much more to offer than your own digital marketing team. Outsourcing SEO allows you to work with a company that’s dedicated to providing quality SEO services to other businesses. Some of the benefits of outsourcing SEO include access to white-hat SEO services such as the following:
- Keyword research
- Link building
- Local SEO
- Technical SEO
- On-page optimization
- Content marketing
- Content creation
Outsourcing SEO Provides Access to Better ReportingThird-party SEO providers will also have tools that allow them to track and monitor each client’s SEO campaign. One of the many benefits of outsourcing SEO is access to better reporting tools. The SEO firm you work with can monitor your campaign’s progress and send updates on any noteworthy changes. Outsourcing SEO also removes the need to pay for those SEO tools.
Good SEO Agencies Provide Faster Results
Not only can you get better results from working with an SEO expert, but you can also get faster results.
This is especially true if you already have a fair amount of content and organic search traffic on your website. Implementing a full SEO strategy behind what you already have can produce fast, noticeable results.
Additionally, SEO firms can start the work on your campaign right away since it’s their full-time job. With SEO outsourcing, you won’t need to waste time planning your strategy before the work can actually begin. Your SEO partner will already know what to do once you’ve explained your goals to them.
This results in faster SEO work and faster results overall.
Questions to Ask Before You Outsource SEO Services
Outsourcing SEO services has become increasingly popular in recent years, especially regarding content creation and marketing. While searching for the best SEO outsource company, it’s important to do your research, ask questions, and make sure you know what you’re getting into before you start making payments.
Below, we outline some of the most informative questions you can ask when researching an SEO provider.
Can I See Previous Results for SEO Campaigns?
When you decide to outsource SEO and work with an SEO agency, it is crucial that you research the agency’s prior results.
Have they ever worked with a business in the same industry as yours? How many case studies can they provide that show their results?
Research is key to finding the best SEO company to meet your needs.
At Digital Logic, we have a page dedicated to our results and show potential clients specific examples within their niche when they meet with an SEO consultant on our team.
What Is The Ideal SEO Budget?
Your budget is another crucial element to consider when you decide to outsource your SEO.
You have a marketing budget, but how much should you spend to achieve your goals within a reasonable timeframe?
The average business doesn’t need to shell out tens of thousands of dollars to see stellar results. However, when outsourcing SEO, based on your company’s needs and expectations, discussing your budget with an SEO agency is always a good idea.
We know better than most how much you can get from a certain budget. When you consult with a team member, we will always remain transparent about pricing, services offered, and what to expect from your budget. We offer several predetermined monthly SEO packages, but many of our clients also develop custom packages to meet their specific needs.
After all, SEO services are not intended to be a one-size-fits-all approach.
What SEO Services Do You Provide?
- PPC management services
- Content marketing services
- Web development services
- Internet marketing services
- Remarketing services
- Conversion rate optimization services
- Social media management
- Graphic design services
- Online video advertising services
What Is The Timeframe for Lead Generation?As we mentioned before, SEO takes time. It doesn’t produce results overnight and may take months to see significant results. However, SEO is digital marketing’s version of “playing the long game.” Establishing a lasting relationship with your SEO company is crucial, as the plan will only work as well as your communication. Whether you want fast, significant growth, or gradual growth, when you outsource SEO, this can significantly change the way your SEO strategy is implemented. To better understand how long your SEO program might take to produce the SEO results you want, it’s important to speak with the SEO agency you’ll be working with.
How To Set Longterm Goals for SEO Strategy
Especially if you’ve never explored SEO, needed to outsource SEO, or worked with an SEO agency before, it can be difficult to determine the goals for your SEO results.
We recommend starting with outlining your business goals. This is important, as your SEO goals should always align with your overall business goals. Maybe you want to capture more market share or increase your organic search presence. Depending on those specifics, your SEO strategy should include objectives targeting your business goals.
When you outsource SEO, it’s also important to maintain realistic expectations for your SEO campaign. While you won’t see overnight results, you will see the impact of your SEO campaign over time.
Your strategy is working if you see your marketing metrics heading in the right direction.
If not, it may be time for a change of plans.
Finding The Right Digital Marketing Agency to Outsource SEO Services
So, how do you narrow down your search to find the right SEO company to meet your needs when you need to outsource SEO? There are a few key factors we recommend focusing on during your search for SEO outsourcing.
First, what are your goals, and what services will you require?
Determining the level of service you need is important, as it allows SEO experts to develop a strategy to meet your needs. Try to be as specific as possible. Simply stating that you want more organic search traffic or that you want to rank higher in Google won’t cut it.
Second, compare all the SEO companies you’re considering and choose the one that best meets your needs.
How do their websites look and function? If one possible choice has a poorly-designed website with obvious errors, they likely won’t produce better results for yours. Also, take a look at their customer reviews, previous results, and any case studies they have on their site. This can give you an idea of the quality of work they provide.
Lastly, hold your chosen company accountable to ensure its SEO strategy targets your specific goals.
We also recommend scheduling a meeting to discuss expectations for communication and reporting. After giving your SEO provider time to implement the strategy you agreed on, monitor the reports they send and make any necessary adjustments as needed.