what does an seo company do

What Does an SEO Company Do?


Embark on a digital adventure, and you might stumble upon a curious question: what does an SEO company do? Think of these wizards of the web as your friendly neighborhood guides in the vibrant, ever-shifting world of digital media.

With a toolbox filled with SEO services, they work their magic to elevate websites from the hidden alleys of organic search results to the bustling main streets of the world’s largest search engines! Their spellbook? Search engine optimization.

SEO strategy isn’t just about sprinkling trendy keywords here and there; it’s an art and science to make your site shimmer and shine in the eyes of search engine algorithms. Only the best SEO agencies know the secret recipes to cook up a storm in the digital world, garnishing your web presence with online visibility, organic traffic, and the flare every business needs to be successful!

What is Search Engine Optimization (SEO)?

what is seo and how it works

Thinking of launching your own dazzling corner on the web and realizing you need a small business website? Well, let’s dive into the world of Search Engine Optimization (SEO)!

What is SEO and how does it work?

SEO is short for search engine optimization. This is the process of increasing a website’s organic traffic by increasing its search engine rankings, thus increasing overall online visibility.

SEO is like the backstage crew at a rock concert; it works behind the scenes to make your website a star. It’s all about crafting professionally written SEO content, tweaking your technical SEO, and organizing your website’s structure.

SEO companies are your backstage tech PR gurus; they conduct keyword research and plan SEO campaigns to ensure you’re not just another face in the digital crowd. They also focus on enhancing both earned and owned media to boost your visibility in those critical organic search results.

With many SEO agencies out there, selecting the right SEO company means you’ve got a savvy partner committed to spotlighting your site, ensuring that when people search, they find you first and fast!

Why are Search Engines Important for Businesses?

Why are search engines crucial for modern businesses? Consider this: a staggering 93% of online experiences begin with search engines.

That’s where organic search engine results pages play a pivotal role, acting as prime real estate in the digital world. Thanks to organic search, businesses that rank highly on the first search results page gain significant visibility and traffic – all without spending a dime on ads!

It’s a fact that search engine algorithms are the architects of this digital landscape. They crawl through billions of pages, sorting and ranking them so that your business pops up right when the customer needs it.

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In a world where over 90% of web pages receive zero traffic from Google, being favored by these algorithms can mean the difference between obscurity and success. Businesses attuned to the rhythms and rules of search engines can unlock a realm of opportunities, making them indispensable tools in the competitive online marketplace.

What is an SEO Provider?

An SEO provider is essentially a team of experts focused on improving your website’s visibility in search results. Think of SEO companies as specialized guides who help your site climb up search engine rankings with search engine optimization.

An SEO agency works to improve your web page’s search rankings, ensuring that when people search for topics related to your site, they find you more easily. A good SEO company determines the relevant keywords people are searching for and ensures your website uses them effectively.

SEO firms often use tools like Google Search Console and Analytics to track how well your site is doing and make improvements. The best SEO agencies excel in enhancing your website’s SEO to attract more visitors and keep your site updated with the dynamic trends and guidelines of the online world.

In short, top SEO companies offer expert help to make your website more popular and visible on search engines like Google.

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Black Hat vs White Hat SEO Agencies

Two types of SEO techniques exist: white-hat SEO and black-hat SEO. Many SEO companies offer black-hat services under the guise of being legitimate marketers. 

When you’re diving into the world of search engine optimization, you might feel like you’re choosing between the Jedi and the Sith. In the SEO universe, there are two paths – white hat SEO and black hat SEO.


White-Hat SEO Companies

Think of white hat SEO as the good guys, the Jedi, if you will. Typically, U.S.-based SEO companies that practice white hat methods abide by the rules. They use an SEO strategy that focuses on a human audience, adhering to strict guidelines.

These techniques are all about creating quality SEO content, improving site speed, correcting site errors, and ensuring your website is easy to navigate–playing the long game, building a reputable online presence that’s designed to last.

White-hat SEO agencies focus on the following:

  • Keyword research

  • Website security

  • Online reviews

  • Technical SEO

  • Mobile-friendly website

  • Website load time

  • Website Content Value and Length

  • External and Internal Links

  • Optimizing on-page content (meta descriptions, schema markup, etc.)

So, are we able to actually influence these factors? After our SEO company works for a few months to make improvements, we absolutely do!

On the flip side, there’s black hat SEO – the SEO Sith Lords. This risky route aims to get quick SEO results through tactics that might seem like shortcuts but can be downright devious. We’re talking about keyword stuffing, invisible text, and doorway pages.

While these methods might shoot your site to the top of the first search engine results page momentarily, the triumph is often short-lived. Search engines like Google have become incredibly savvy at sniffing out these tactics, often penalizing sites that use them.

So, when you’re hiring an SEO agency, it’s like choosing your path in the Force. Many SEO companies promise the moon, but it’s crucial to discern which ones use legitimate SEO techniques.

Remember, in the SEO world, just like in a galaxy far, far away, the dark side might offer the allure of quick power, but the light side leads to lasting success and a strong empire… we mean, brand.

Signs of Black-Hat SEO
  1. Invisible Text and Keyword Stuffing: One day, you’re checking your website and notice that it’s packed with irrelevant keywords or there’s text colored to blend with the background. This is a classic black hat SEO technique where content is overstuffed with keywords or hidden, aiming to trick search engines but not adding value for users.

  2. Sudden Drop in Organic Traffic: If you observe a sharp decline in your organic traffic, it might indicate that search engines have penalized your site for using shady, black hat SEO tactics.

  3. Unexpected Redirects: When clicking on a page leads to a completely unrelated site, it’s a red flag. Some SEO companies use this tactic to increase SEO traffic to other sites, but it’s frowned upon by search engines.

  4. Cloaking and Deceptive Links: This involves showing different content to search engines and users. If an SEO agency suggests disguising links or content to manipulate rankings, they’re definitely wearing a black hat.

  5. Irrelevant Backlinks: Check the quality of your backlinks. A sudden spike in backlinks from irrelevant or spammy sites can be a sign that your SEO team is engaging in black hat SEO practices.

  6. Over-Optimized Anchor Text: If most backlinks to your site use the exact keyword-rich anchor text, it’s unnatural and can trigger alarms with search engines.

Recognizing the signs of black-hat techniques can save your site from being penalized or blacklisted, ensuring your SEO company employs only ethical, white-hat strategies. Staying informed and vigilant helps maintain a clean, effective SEO strategy, securing the best results on the search results page.

SEO Services

To influence keyword rankings, SEO companies offer the following in their monthly SEO contracts:

  • SEO competitor analysis

  • Website structure analysis

  • Onsite content optimization and analysis

  • Website code implementation

  • Off-page factors optimization and analysis

  • Conversion analysis

SEO Competitor Analysis

Tackling the digital market without an SEO competitor analysis is like navigating unknown waters without a map. Hiring an SEO company is crucial.

Why is this important?

Your rivals might already attract potential customers by mastering their SEO strategy. But remember, not all SEO companies are equal. The best SEO agencies customize the SEO strategy that is best equipped to push your site higher in the search results.

With an adept SEO agency, you’ll gain critical insights: What keywords are your rivals ranking for? What content gets them the most traction? By constantly monitoring these factors, an SEO campaign evolves from following trends to setting them.

Website Structure Analysis

Every SEO team has heard the spiel, “Don’t tailor your sites for Google; tailor your sites for your audience…” However, if a business owner wants to reach his or her brand’s target audience, the website’s structure must be tailored for search engine crawlers.

Search engines always prefer sites that are more easily readable by crawlers. This includes the following SEO services:


Your business must have a secure website if you want to do any sort of e-commerce, and on top of that, search engines give preference to secured sites. An experienced SEO company will tell you this upfront.

For businesses with existing analytics software or tracking setup, a good SEO agency will determine what, if anything, needs to be fixed. If the business doesn’t have any analytics software, the SEO company employs tracking to better determine the source of the traffic.

Website errors send signals to the search engines that, essentially, your site is broken and not to be trusted.

These will easily keep you from landing on the first search engine results page. The same can be said for duplicate content, titles, tags, descriptions, or content, as well as missing titles, or random instances where crawlers are blocked.

These SEO services should be included in your package.

Indexed pages help drive organic traffic to your website. SEO experts can manually index your pages to get them to the top search engine results page more quickly.

User experience (UX) is important for search engine crawlers, as well. SEO firms understand that most searchers click the “back button” after 3 seconds, if the page hasn’t loaded.

While other SEO companies will work to improve keyword rankings, SEO experts understand the importance of testing calls-to-action, ad campaigns, meta descriptions, etc. to improve conversion rates. This is called conversion rate optimization.

After all, what good are SEO efforts if the SEO strategy doesn’t convert website traffic into profit?

Optimizing On-Page Content

On-page content optimization is an essential component of an effective SEO campaign, and it’s much more than just sprinkling keywords across your web pages. It’s a strategic approach to structuring and enhancing your website’s content to improve visibility and relevance in search rankings.

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Here’s where an experienced SEO agency comes into the picture.

By conducting thorough keyword research, an SEO company can identify the terms and phrases most relevant to your target audience. Keyword research isn’t just guesswork; it’s based on real data collected from SEO tools like Google Analytics and SEMrush, ensuring that all relevant keywords targeted has the potential to bring in high-quality traffic.

But why stop there?

Today’s SEO services have evolved to include advanced tactics like geofencing and geotargeting. These techniques allow businesses to localize their SEO services, connecting with audiences in specific geographic areas, and the best local SEO agencies understand this.

When hiring an SEO agency, you’re tapping into a reservoir of expertise. SEO agencies employ varied SEO tools and techniques to optimize every aspect of your site – from the website code to continued analysis. Search engine optimization can help a business owner not only boost his or her web page’s search rankings at a local level but also make valid connections with real-world users.

Optimizing Website Code and Site Structure

Imagine your website as a maze. If the paths (your website code and structure) are too complex, your visitors (and more importantly, search engines) get lost.

This is where technical SEO sprints to the rescue! But who’s going to be your hero? Enter the SEO agency. These digital wizards do more than just sprinkle meta tags and perform keyword research; they dive deep into the roots of your site.

Think about it. What does an SEO company do? They don’t just tweak things on the surface. They optimize your website’s very skeleton – its code and structure.

This is crucial because how your website is built influences everything from search engine optimization to user experience.

A robust site structure and clean code can work like magic for your organic search rankings.

Hiring an expert SEO agency to finesse your website’s code and structure is not just a step but a leap towards digital success.

Optimizing Off-Page Factors

Off Site Link Building for SEO Diagram by Digital Logic online marketing for law firms

Diving into the world of off site presence feels like exploring an exciting, digital jungle. Beyond your website’s confines lies a vast wilderness of directory listings, review sites, and social media platforms, all ripe for exploration.

And who’s your guide? A good SEO agency! They’re the savvy explorers who know how to chart a course through this maze to build a reputable online presence for you.

Here’s a little secret: when your brand pops up in all the right places on the web, it’s like a series of signposts pointing Google and your target audience directly to you.

That’s right, these activities are crucial in boosting your organic traffic and improving your Google quality score. An SEO firm doesn’t just stop at optimizing your website; they ensure your web presence sparkles in the vast universe of the internet.

From getting your name shining brightly on directory listings to having buzzing conversations about your brand on influential platforms, it’s all about presence and prestige.

Don’t just be another face in the digital crowd. Make your mark with an SEO agency that turns your off-site factors into a beacon, guiding a parade of visitors right to your website’s doorstep.SEO

Conversion Rate Analysis

lead generation

Now, for navigating the labyrinth of a competitor analysis–search engine optimization might seem daunting, almost like solving a complex puzzle. But here’s the catch: as a business owner, you notice heaps of visitors coming to your website, yet very few are making purchases or signing up.

Think of a top-notch SEO company as your digital detective. They’re not just there to boost numbers in organic search results; they’re there to make those numbers meaningful.

These SEO firm experts will scrutinize every aspect of your site, from internal links to page layout. They transform data and SEO results into actionable insights, ensuring your traffic isn’t just passersby but genuine customers.

The right SEO agency can turn the tables, making your site not just a stopover but a final destination for your target audience.

So, if you want to turn your website traffic into a bustling crowd of customers, partnering with a skilled SEO company isn’t just helpful; it’s essential to unlock the true potential of your online presence.

Should I Hire an SEO Company?

Wondering if you should hire an SEO company?

Imagine you’re planning a road trip – you could use an old map and hope for the best, or you could switch on a GPS to find the best, traffic-free route. In the digital world, hiring an SEO firm is like picking that GPS!

It’s about choosing the right guidance to navigate the ever-changing landscape of the internet.

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As a business owner, you’re already juggling a million tasks. Tackling SEO campaigns solo can feel like trying to solve a Rubik’s cube blindfolded. This is where SEO tools and SEO experts come into the picture.

By choosing the right SEO agency, you’re not just getting SEO services; you’re equipping your business with a skilled navigator to steer through the competitive sea of Google rankings.

In the vast ocean of online content, a seasoned SEO crew can help your site sail smoothly to the top of search engine results pages.

So, should you hire an SEO company? If reaching your destination faster and more efficiently sounds good, then the answer is a resounding yes!

How Do I Find the Best SEO Company for My Needs?

Choosing the right SEO firm for outsourcing SEO can be straightforward if you know what to look for. Understanding what does an SEO company do is key. They should boost your search engine optimization game, helping you climb the ranks in organic results.

When scouting for top SEO companies, prioritize those with strong track records and positive client testimonials – these indicate success in previous SEO campaigns.

Good communication and a clear SEO strategy tailored to your business needs are vital. The best SEO agency for you is one that offers sustainable, long-term growth strategies, rather than quick, ephemeral ranking boosts.

Look for the right SEO company that aligns well with your business objectives and upholds transparent, ethical SEO practices.

Questions to Ask Before Hiring an SEO Agency

First, you should read online reviews for the SEO agency. You’ll also want to ask for examples of case studies or proven industry success.

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Here is a list of example questions you can ask before you hire an SEO firm:

  • What exactly is in my current contract? Look over the contract with careful eyes. What SEO services and time frames are included?

  • What does the cancellation process look like? Will the SEO agency take your site if you leave? This is extremely important for law firm SEO, as moving from FindLaw can be a nightmare!

  • How often do you communicate with your clients? Will you know where the money for your SEO services is being spent? Will you have access to SEO ranking reports or software?

  • Will I continue to have complete access to my website and my analytics account?

  • Are there any guarantees with this contract? A good SEO company doesn’t do this. A good SEO agency will understand that there are too many moving parts to provide specifics for SEO services.

  • Have you done any work in the past or present like this for companies similar to mine? Having an SEO company that specializes in your industry is great. However, major SEO companies have a reputation for duplicating content across multiple websites.

  • How do I determine the right budget for my SEO services? Budgets aren’t one size fits all with SEO services, and any SEO company that spouts off a number without asking several questions is one to be wary of.

  • What are the fees, and do you offer reports that show exactly where your money is going? If you’re also investing in search engine advertising, you’ll need to have a good understanding of management fees.

An SEO Company to Grow Your Business


As we wind down our digital journey, let’s recap on what does an SEO company do. With an arsenal of affordable SEO services, search engine optimization will transform your website from a hidden gem into a shining beacon on Google’s radar.

But remember, not all SEO companies are created equal. You don’t just want any SEO team; you need the cream of the crop, like Digital Logic.

Being the best SEO company isn’t just a title, it’s a promise. We craft a web presence so magnetic, even the most elusive targetl audiences are drawn in.

Choosing the right SEO firm, like Digital Logic, isn’t just a decision, it’s an investment in your business’s future. Whether you’re a big player needing a national SEO company or an enterprise SEO agency, or you’re a local hero looking for franchise SEO, Digital Logic tailors every SEO campaign to your unique beat.

So, if you’re looking to stand out, not just show up, on search engines, aligning with one of the best SEO agencies isn’t just smart; it’s essential. Strap in and prepare for takeoff, because with Digital Logic’s full-service marketing company, your journey to the top of the first search engine results page is about to begin!

Contact us today for your free SEO audit and consultation.

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