PPC Ads Management for Roofing Contractors
Google Ads, formerly Google AdWords, is a critical marketing medium that’s available to roofing contractors and business owners, as long as it’s utilized appropriately. However, if a roofing business invests in PPC ads managed by an inexperienced marketer or even agency, these ads will be a complete waste of that marketing budget. Getting qualified leads, attracting new clicks, and converting traffic into roofing customers needs a competitive, digital marketing agency with extensive experience managing roofing PPC campaigns.
PPC ads are one portion of a comprehensive online roofing marketing strategy. However, it is the only portion with the ability to bring instant results. When your roofing PPC campaigns are set up correctly, they have the ability to drive quality traffic directly to your roofing website, increase your online brand visibility, get new leads, and convert those leads into paying customers.
While many digital marketing services are easy in theory, in practice, most require help from a professional with roofing industry experience, in order to maximize ROI and avoid wasting the ad budget.
PPC Advertising Offers Growth for Roofing Contractors
The roofing service industry is one of the largest and fastest-growing industries in the United States. With a market size of around 47 billion dollars, it’s expected to expand annually by at least 5% over the next five years.
One of the reasons why the roofing industry has seen this much growth is the amount of commercial real estate projects.
While the industry is quickly growing, the competition seems to be growing even faster. Approximately 105,000 roofing contractors exist legally in the United States. As the roofing market continues to become more saturated, roofing companies must find ways to stay aggressive in order to outperform the competition.
You work hard for your money. Make sure you’re investing your marketing budget with an internet marketing agency that has your best interest in mind with the ability to help you meet your marketing goals through PPC campaign management.
Challenges for Roofing Companies
Some of the most common challenges that roofing contractors face include:
- Inconsistent cash flow
- Increased competition
- Employee retention
- Inconsistent industry changes
- Marketing management
While digital marketing cannot solve all of these problems for you, investing in a solid PPC advertising firm can help your roofing business overcome some of these obstacles.
Benefits of PPC for Roofing Businesses
Roofing PPC marketing can boost your online presence, especially when paired with quality roofing SEO services. While search engine optimization for roofers has the ability to grow your organic traffic over time, PPC campaigns provide the quick results that most roofing companies are looking for. Roofing PPC can help your roofing company by:
Increasing Brand Awareness
One of the major benefits of PPC for roofing companies is increased brand awareness. Online paid ads can increase this by up to 80% for roofers.
When you run Googe PPC ads or Bing ads, your ad copy will show up at the top of the search results when someone searches using one of your selected roofing keywords. So, even if they don’t click on your ad, they’re likely to see your roofing company name first.
If you don’t see an immediate conversion, those searchers are more likely to select your business, down the road. Consumers tend to buy from service providers that they’re familiar with. So, brand recognition is key for business growth, over time.
Providing Ad Budget Control
When you invest in PPC for roofing companies, you’ll always have complete control over your budget.
You determine how much you want to spend on your ad campaigns in order to grow your roofing business online. We will say, however, that there is a “sweet spot” when it comes to PPC services and budgets. The amount you set as your ads budget will impact the success of our ads and lead generation techniques.
By using Digital Logic’s keyword research tools and pairing them with a strategic bid management strategy, we work to lower your average CPC in order to optimize the budget as much as we can. Our digital marketing efforts will always support the need for business growth.
DRIVING MORE TRAFFIC AND QUALIFIED LEADS TO YOUR ROOFING WEBSITE
One of the best aspects of PPC for roofing businesses is the ability to drive more qualified leads to your site. Your PPC ads work based on keywords. Our SEO team does a stand-up job finding relevant, high converting long-tail keywords designed to bring your business more leads for a lower price tag.
When a consumer uses search engines to find a local business or answers to a roofing-related question, as your roofing PPC company, we’ve already input keywords that fit into your specific roofing services.
Our management team understands what roof repair queries can be completed on a DIY basis and which will require your roofing services. We add those DIY options in as keywords negatives, so your business won’t show for those terms. This is what differentiates marketing agencies that have roofing industry experiences from those agencies that don’t.
Showing Immediate and Trackable Results
You’re able to launch campaigns immediately so that your roofing business can start seeing results immediately. Once you start your roofing ad campaign, we’re able to track your results on Google Ads and Google Analytics.
At any point during your campaign with us, we can show you important metrics, such as:
- click-through rate, or CTR
- conversion rate
With traditional advertising, you have no way of tracking the effectiveness of your advertising campaigns and how they relate to your roofing services. With PPC advertising for roofers, we’re able to calculate your ROI so that you’re able to make informed decisions with respect to your digital marketing strategy.
Investing in PPC advertising is one of the best ways to get more leads, increase your sales, and if you so choose, they can even aid in your recruitment efforts.
Work With a Trusted Roofing PPC Company
Running successful ad campaigns for roofing companies isn’t an easy task. It requires a unique skill set and the ability to quickly alter paths, as the industry changes quickly.
When you’re looking to partner with a digital marketing agency, make sure that you’re looking for experienced roofing PPC experts who can show you proof of successful marketing campaigns specifically for roofing companies.
At Digital Logic, our PPC management team is Google certified and our agency is a Google Premier partner. We’re a results-driven advertising agency that has helped bring success for many roofing contractors across the nation.
Our goal is always to provide our clients with the most cost-effective roofing PPC strategy that provides your roofing business with the best ROI possible for your budget. With almost a decade of providing roofing PPC services and general contractor marketing services under our belt, we’re confident that we can help your roofing company become more successful than ever.
Roofing PPC Management Services
Our digital marketing experts create pay-per-click advertising campaigns that turn clicks into sales.
Digital Logic is a full-service online marketing agency for roofing contractors. We provide complete paid advertising management. When you invest in our PPC services, you’ll receive:
We work with our search optimization team to conduct keyword research before setting up any roofing PPC campaign. Selecting the right keywords is critical to the success of your PPC ads. Using keyword research allows us to determine which roofing keywords will work the best for your marketing strategy, specifically. We also use this research to determine which keywords will best suit your target market and offer the best chances of conversion, in order to gain the best ROI for your ads account.
Landing Page Conversion
Google determines which search ads are shown using a calculation called quality score. The landing page experience is one of the deciding factors in this score. So, every roofing PPC campaign with a dedicated landing page will outperform PPC ads with generic landing pages.
At Digital Logic, our roofing PPC experts work with our roofing website development team to build custom landing pages designed to convert more leads into roofing jobs.
Complete PPC Management
Our PPC managers have extensive experience managing campaigns for roofing companies and local business types, in general.
Our roofing PPC package offers complete pay-per-click advertising management. This includes setting up a Google ads account or child account, creating unique ad copy and ad campaigns, adding Google Analytics to your website, setting up remarketing ads, and detailed reporting to ensure you’re roofing company is getting quality leads.
This also includes maintenance on paid advertising accounts. This includes updating ads that may need to be changed out seasonally, adding negative keywords when needed, tweaking ad text or placement if A/B testing shows the need, switching automated or manual bidding, and a host of other maintenance-related tasks to make sure you’re getting the most out of our roofing PPC services.
Our PPC managers have experience advertising on various PPC platforms and can run Bing ads, as well. However, we find that we are the most successful when adverting on Google’s search engine.
PPC Campaign Testing
PPC Campaign Testing
We believe the key to running a successful roofing PPC campaign is testing. So, we include A/B or split testing with all of our roofing PPC services.
By testing our ad copy, bidding strategy, target audience, and ad spend, we’re able to provide a substantially better return on investment, especially when compared to traditional advertising.
Over time, you should start to see your roofing ads bringing in a better ROI. If your current roofing PPC company doesn’t offer data to show this, it may be time to start looking for another marketing agency.
Local Service Ads
With increasing competition, marketing for roofers becomes more difficult. However, if you’re a roofing contractor with credible references, you may be eligible for Google’s Local Service Ads, or LSA.
The benefit of using this type of ad campaign is that not every business can set them up. You must work with a Google Partner to do this. Furthermore, Google only charges you for clicks that come from qualified leads.
At Digital Logic, we’ll monitor the calls from your paid search campaigns to ensure that every PPC ad came from a searcher that we predetermined to be in your target audience.
Each LSA listing contains the following information:
- Company name
- Whether you’re open or closed
- Company phone number
- Google star rating associated with the roofing contractor
Searchers can call or send you a message directly from the search results, which is great for quick lead generation. LSAs truly offer a built-in call-to-action function right there on the search engine.
If someone calls who isn’t what we deem “qualified,” even though they found your ad using the “right keywords,” we can dispute that charge with Google. This ensures that every single click that you pay for has a high chance of converting.
Roofing PPC Company with a Proven Track Record
At Digital Logic, we’re a full-service internet marketing agency that specializes in online marketing strategy for roofing companies. We’re able to create conversion-driven PPC campaigns using data-backed strategies and hyper-targeted ad text.
Our team is comprised of some truly brilliant minds. To say we’re PPC experts really is a disservice to their talent. At Digital Logic, we deliver results and are transparent in everything we do. We use data to back our decisions, paired with wisdom that only comes from doing this as long as we have.
If you’re ready to grow your roofing business using PPC ads, give us a call. We offer a free consultation and website audit.