We’ve surveyed America’s biggest cities for the best dentist websites by city. Some used the services of a dental marketing agency, and others built their site on their own. We found the top search results for each location. Next, we evaluated the websites based on the overall look, ease of use, branding, and patient-friendly information. One must-have for dental websites in 2020: online appointment booking. It’s increasingly popular and practical to allow patients to book appointments online: almost all of the winners had this option. Learn about what makes these websites stand out. Use them as inspiration for your own practices’ website and dental marketing.
You already know how important it is to have a dental social media presence. But a solid website should be your priority in attracting and retaining patients.
1. New York: Tend
Tend’s website design was a clear winner for NY. This website was also the overall winner out of all the websites we’ve surveyed in 16 big cities. The fresh brand colors, font choices, and smooth design culminate in a presentation that is sophisticated and inviting. With an intelligent use of the color scheme, the eye is drawn to a book now button. hellotend.com
2. Philadelphia: Center City Dentist
Dentistry at 1818 Market Street offers a website that is easy to navigate with plenty of interesting content. Not only do we see some pearly whites at the opening, but we get to see the friendly smiles of the staff. In addition, clickable phone numbers and directions to their office take the guess-work away for patients. centercitydentist.com
3. Boston: Back Bay Boston Dentist
With an elegant, well-produced welcome video, this website is stunning and functional. They blend content and design for a superb result. Importantly, it fits in accolades, informational content, and a booking button on top of a video without being too busy. Lastly, they capitalize on alliteration in their domain name!
4. Washington D.C.: Berkshire Family Dentist
Berkshire family dental gives visitors not one, but two buttons to access appointment booking! On top of a sleek design, their enticing offer on the home page would want to make anybody a new patient. Above all, offering free whitening is a tried-and-true method of gaining new loyal patients.
5. Nashville: Gulch Dental Studio
When you have a super beautiful office, flaunt it! Gulch Dental Studio has a great logo, a great design concept, and a great collection of photos to match. The content under their practice areas is conversational yet professional. This dentist website helps visitors feel welcome and comfortable. They were smart to match their website structure to their office photo.
6. Miami: Dentistry of Miami
The stunning drone images of Miami paired are a knock-out. With a minimalist, effective navigation makes this dentist website shine. Although the opening imagery is not smile-focused, the branding is still sophisticated and sleek. With a short scroll, you see a dramatic smile gallery. This is everything you could want from a dental office. Stunning drone images of Miami paired with minimalist, effective navigation make this website a standout. Everything patients need is right there at the top — phone number, online scheduling, and links to learn more about their services.
7. Jacksonville: Atlantic Dentistry
A fun color scheme, great office photos, and fun, non-obtrusive animations make this website a winner all-around. With a short scroll, you can find patient specials, information about procedures, and a clear google map. Again, a smart color scheme draws the eye to an appointment booking button.
8. Houston: Mint Dentistry
Mind dentistry’s website is a branding winner. Excellently chosen images reflect the color scheme of the text and menu bar. Similarly, smart scrolling and fantastic photos of the studios make this website everything you’d ever want in a dentist website.
9. Indianapolis: Indianapolis Dentistry
A standout in a completely different category: domain name. Using a domain name to express your intentions, pitch, or product can go a long way in communicating to your potential clients. A great opening video, easily accessible appointment requests provide patients with everything they want. In addition, clear, concise patient information make this website a winner all around.
10. Dallas: North Dallas Family Dental
Great photos featuring beautiful smiles combined with a unified color scheme goes a long way. The clickable appointment and call buttons brought this Dallas dental office to the top of our list. Their patient videos and resources section is particularly helpful and easy to read.
11. Chicago: The Chicago Dental Studio
This practice is an Invisalign superstar. This dentist website uses fun colors and fonts to compliment their smile-focused practice. Considering their name includes the city they practice in, the photos of Chicago, their studios and the brand image of a skyline tie-in super well.
12. Phoenix: Entera Dental
Not only does Entera’s brand logo tie in well to the look and name of the practice, the logos to describe their practice areas match perfectly. Importantly, family is a strong focus here. We see not only young happy smiles, but the head dentist’s family portrait in her about-me section. Because of this, their practice appeals to a broad range of patients and their children.
13. San Antonio: Excellent Dental Specialists
This San Antonio displays a well-produced intro video that’s integrated smoothly into the homepage. Excellent Dental Specialists emphasize their niche abilities and practice specialties. Their impressive in-house dental lab gets featured as you scroll down. Above all, their home-page emphasis on specialty procedures makes a strong case for their services.
14. Los Angeles: LA Dental Town
The mod seating, both in the waiting room and procedure rooms pairs well with the serif font and sleek menu. Similarly, this website design capitalizes on engaging images and a calming color combo. Importantly, there are ample clickable phone numbers to call for an appointment. Although we’d like to see an online booking button, the two phone numbers are certainly helpful.
15. San Francisco: Washington Square Park Dental
The KISS (Keep-It-Simple-Silly) method works. This practice certainly knows that. They make it easy to schedule appointments online. Beyond that, they keep the menu clean and simple, and use a striking image of their entrance and patient rooms to entice patients. Not to mention, their logo is spot-on!
16. San Diego: The Dental Express
There’s nothing patients like more than knowing they can schedule a same-day appointment. That’s why it was wise of The Dental Express to feature that on their homepage. Although it’s short, their beautifully mastered welcome video speaks volumes. Their well organized service menu makes everything for the patients easy and inviting. We loved the attention to services as we scrolled through the page.