Dental Website Design
Best dental website design services to drive more traffic.
Custom Dental Website Design
If you want to have a successful dental practice, you can no longer rely on word-of-mouth to be the focal point of your online marketing efforts. Even with a referral, most will go to the internet to check out a place before they try it out. This happens tenfold in the healthcare and dental industry. People want to know that they’re in good hands.
Never underestimate the power of dental anxiety!
Most will stick with one dental office for life. This means that finding the right dentist is a big deal for prospective patients. They will search tirelessly online, until they’ve found what they believe is a good fit.
Because of this, the quality of your website is one of the most important factors when it comes to converting new patients.
Your dental marketing strategy starts with a high-quality, high-converting website.
Your dental office is unique, and that should be reflected in your custom dental website design. At Digital Logic, our design team listens to what makes your practice stand out, then translate that into a custom website design that helps persuade potential new patients to choose your practice.
Why is it Important for Dental Clinics to Have a Website?
A new or redesigned dental website will help to jumpstart your dental SEO efforts, impress potential patients, and ultimately be a part of what helps grow your dental practice.
Our dentist website design lays the foundation for all of your dental practice’s online marketing efforts.
Our design team starts by creating a website that is:
- Clean and simple
- Optimized for SEO
- Mobile responsive
Why does this matter?
Our dental websites are in a better position to rank in Google searches, then attract and convert new patients.
Website Design for Dentists: The Digital Logic Method
Our team is made up of super-talented website designers, writers, SEO experts and Google Ad specialists.
We all work together in order to create completely custom dental websites that stand out amongst the competition.
Our SEO team carefully plans content with our website development team to ensure we don’t hit any delays when working with clients.
Dental sites designed by Digital Logic are:
- Built with WordPress for easy in-house updates
- Able to give clients a high ROI
- Optimized to rank better on Google
- Designed to drive new patients
Custom Dental Website Design: Balancing Art and Functionality
Your website is the first thing that your prospective patients see-your first opportunity to make a good impression. It’s the hub for all digital marketing efforts, including social media marketing, dental SEO, paid advertising, so on and so forth.
So, many times, when potential customers see an outdated website, they assume that the practice doesn’t care about its patients. They associate the quality of your web presence to the quality of the dental services you provide.
Naturally, everyone has varying opinions about what makes a dental website design “good”. Digital Logic takes a data-driven approach to website design.
Your dental website design in and of itself won’t produce new patients out of thin air. Most digital marketing agencies treat website design like a piece of digital art, belaboring the tiniest details that don’t really do much to actually convert your website visitors into paying patients.
Although great dental websites alone won’t produce new patients, poor design can turn away some of the most profitable patients. So, it’s essential to study your website visitors’ behavior and then design the website to suit the needs of your potential patients.
But, how do we do this?
Analyzing Patient Behavior: The Key to Getting New Patients
In order to analyze the data of your potential or new patients, we can install a “heat map” on your dental website. By studying where your visitors spend the most time, we’re able to optimize the online experience, which will improve your conversion rate.
Our dental website designers also have extensive knowledge of what size, color and location of buttons convert the most. They know which menu structure, layouts and elements work best with each practice type. These are truly pieces that matter because they affect visitor engagement and conversion!
This is where the balance between design and functionality comes into play.
So, while other dental marketing agencies will be more than happy to change out your blue color scheme to meet your aesthetic tastes, at Digital Logic, we really focus on delivering new patients!
The Purpose of Custom Dental Web Design
If you want to reach a bigger audience, you’ll want to advance your branding efforts. Your dental website is the best way to do this.
Whether its a color scheme, font selection, use of graphics or logo, design aesthetics are all part of the dental marketing equation that our dental website designers use when crafting your website.
But, your dental website must also load quickly, be mobile-friendly and optimized for Dental SEO. The website must be easy for your potential or new patients to navigate and find what they’re looking for.
What is the Average Cost of a Dental Website?
If it were cheap and easy, everyone would have an amazing website. Regardless of your budget, it is extremely important that you hire a reputable dental marketing agency with a good, provable track record with great dental websites. You should also employ an agency that specializes in SEO, as this will be the piece that determines the long term failure or success of your dental website.
Professional Website: The Key to Growing Your Dental Practice
At Digital Logic, we focus on creating a fully customized experience that is unique to your dental practice.
We know what works and what doesn’t.
Our main goal when working with website design clients is to find a unique point that defines your practice and build out the dental website from there.
With a design in mind, we then switch our focus on creating a SEO-friendly website.
Because, in the end, there’s no point in creating something flashy and beautiful that nobody visits.
So, we focus on giving our clients the foundation of optimization, so that they’re able to be in a better position to reach the first spots on search engines.
Most web designers don’t realize that even the smallest of errors during the design or development process that completely prevent a dental website from ranking. This, in turn, will prevent you from getting web traffic.
Because we are a marketing agency that specializes in SEO, we’re always looking at the bigger picture, even for our website-design-only clients.
We know there’s a pretty good chance that you’ll be so impressed with our marketing services that you’ll eventually employ us to work on your continued marketing strategy! You get what you pay for, and dental website design is no exception.
Main Features of Dental Websites
While not all of these features are mandatory, we typically suggest the following:
We’re sure we don’t need to tell you how important HIPAA compliance is. While some of the other points on this list are optional, obviously this one isn’t. It’s legally required in the United States. This especially applies to dental websites that give patients the ability to fill out forms or pay for procedures online.
First, your dental website will need an SSL certificate. Most websites have them now anyways, but there should always be a special emphasis if you’re a healthcare provider of any type. So, if another marketing company can’t deliver on this part, we suggest your run.
One of the biggest signs of unprofessionalism is cramming everything on a single page or couple of pages. If your dental company has several offices, whether you’re in different cities or the same city but different locations, you really need to have a separate page for each office.
This not only makes your website easier to use, it’s also important for subsequent optimization and helps improve your quality score, if you choose to pursue dental PPC campaigns.
Like location pages, we recommend that you have separate pages for each service that your dental office provides. This approach, again, will help your SEO and will also have a positive impact on visitors. We recommend adding information on each service and answering questions to help put potential patients at ease.
It’s the little things done correctly that can make the biggest impacts.
Team Members Biographies
As a professional in the dental field, you always, always, always have to account for dental anxiety.
This will never go away. Most are very reluctant to give a new dentist a shot, even if it means going without dental care for an extended period of time. This can be extremely difficult to bridge, which is why you really need to instill confidence.
One of the best ways to do this is by showing that your team is human. Share dentists’, nurses’ and even front desk workers’ faces. Tell their story. Make your patients feel more comfortable about trusting your staff before they ever step foot into your office.
Having someone operate in your mouth is a very personal experience, so you need to make it “personal” on your end, as well.
You can find dental reviews for almost any dentist on earth, thanks to local SEO. But, it’s best practice to showcase these reviews and testimonials on your dental website.
They are vital to the decision-making process for potential patients. Around 72% of people refuse to take any action before they read a company’s reviews. Furthermore, 15% of people do not trust businesses without disclosed reviews.
So, for this reason, you should have lots of reviews on both Google and your dental website.
Online Patient Forms
The whole point of having a website is to make life easier for patients and potential patients. Believe it or not, offering potential patients the opportunity to fill out forms ahead of time actually helps your conversion rate.
These forms should be connected to your site’s management tool. This way, everything can be streamlined, meaning you lose less time. You should give your patients the option to print out the forms to physically bring with them or fill the forms out and submit online before their scheduled appointment.
Another great feature is the ability to schedule appointments online. Although this isn’t necessary, it’s much easier for most people to book online. For some people, this could mean the difference between choosing your dental office or the competition down the street.
The best thing about having an online scheduling feature is that the option to schedule is always available. Your patients and potential patients can access this feature at any time, regardless of his or her schedule. This is convenient for them, but it also means that you don’t have to spend the time or resources on phone scheduling.
Dental Lead Generation
The whole point of your dental website is to generate leads. We’ve seen dental practices provide lots of information but give limited options to contact them. Every dental website should have forms, like we mentioned previously, that can connect you to your potential patients.
Like the previous suggestions, it’s also valuable to be able to track phone calls to your office. At Digital Logic, we use CallRail to help with this. In order to maximize the value of this, your practice really needs a database to store all of the collected information. You can make a much better return on your investment by retaining all of those who are interested in your services.
Digital Logic: a Professional Dental Marketing Agency
There are a host of benefits to having a high-quality, reliable dental website design.
While some dentists will see it as an unnecessary expense, this really is the most effective and quickest way to scale your dental practice. But, it’s important that you hire the best dental marketing agency for the job.
We are a small business, ourselves. So, we understand the challenges that come along with day-to-day operations and are here to help! Our dental web design and development team can create a website that will help you stand out from the competition and better connect with new patients.