Dental SEO Services

Best dental search engine optimization service to help turn clicks into patients.

SEO for Dentists

Dental practices and providers, whether general dental clinics, periodontists, orthodontics, or any other specialists, have experienced a dramatic change in the dental sector over the past decade or so. In the past, it was common to see small dental practices stay afloat by treating an entire family for generations, relying only on word of mouth referrals as the main source of dental marketing. Those days are gone. With newer technology and better dental digital marketing available, prospective patients are relying less on recommendations and more on online reviews when selecting their family dentist. While Facebook, Yelp, and Google reviews can help to sway a potential patient’s opinion, other digital marketing factors, such as a dental website’s user experience and how it ranks on search engines can, as well. This is why dental SEO services are critical to stay competitive in today’s dental industry, and we’re here to help.

Dental SEO Agency

Digital Logic is a top healthcare marketing agency with a strong focus on dental SEO. We’ve helped hundreds of clients grow their practices. We can help you get new patients and grow your relationships with existing patients through digital marketing.

Here, we develop dental SEO strategies that are backed by data to help take your dental practice to the top.

To learn more about our dental SEO services and how they can help to grow your dental practice, keep reading!

What is Dentist SEO?

SEO is short for search engine optimization. This is the process by which a dental website is improved in order to help popular search engines, like Google, rank your site within the search results.

A number of best practices make up a dental SEO campaign to ensure that your site is shown to the best possible target audience. In the dental world, this can become specific quickly, depending on what specialties and services that your dental practice offers.

A good SEO strategy will keep your site up to date, despite the constant changes, like algorithm updates, in the online world of dental marketing. And, without the help of SEO experts, like those at Digital Logic, your dental website could be missing out on reaching valuable potential patients, as your competitors move ahead by ranking higher on search engines.

Why is it Important for Dentists to Rank on Search Engines?

If you’re looking to get new patients or increase the number of specific dental services that occur at your dental practice, SEO is the best long-term solution. SEO services will also be the most cost effective way to reach prospective patients, while you improve your brand authority.

Over time, your ROI should increase with dental SEO services. If you currently invest with another digital marketing agency, and this isn’t the case, it may be time to look elsewhere.

The number of potential patients that search online before scheduling a dental appointment grows yearly. Studies estimate anywhere from 77-90% of potential patients look at search engine results before booking an appointment. So, if your dental practice isn’t investing in dental SEO services, don’t be surprised when the numbers start dropping.

How Does Search Engine Optimization for Dentists Help?

Dental SEO services will provide dental practice owners with the ability to show up higher in the search engine rankings for specific dental search terms or target local searches, such as “Dallas orthodontist” or “DFW dentist office.”

Having a website that ranks high on the first page of Google or other search engines means that your practice has better online visibility. This means more opportunities to reach new patients.

Digital Logic's Approach to Dental SEO Services

At Digital Logic, we tend to skip over the fancy online marketing jargon and get right down to the brass tacks-what is actually going to help grow your dental practice. While every dental practice is unique, the following is what we typically recommend when we’re asked about dental search engine optimization strategy.

Local SEO for Dentists

Despite any dentist’s qualifications, their practice will still be considered, for the most part, a local business. So, the first of many ranking factors that we look into is always local SEO for dentists. Dental websites must show up for local dental searches in order for their business to grow. This is a non-negotiable item for us.

Why Should Your Dental Practice Invest in Local Dental SEO Services?

There’s a host of reasons why dentists should invest in local dental SEO.

Here are the 3 main reasons:

  1. Yellow Pages and generational loyalty are a thing of the past. Until the past decade, dental practices could take out a large Yellow Pages ad and wait for patients to show up. As we previously mentioned, most of your prospective patients search online for local businesses. And, Google clearly dominates that market.
  2. Free traffic. Online advertising is one of the largest marketing costs for business owners. This includes dental practices, now, as well. Ranking higher on search engines will provide an unending stream of free traffic (once you’ve paid your dental SEO company). Traffic tends to exponentially increase, so you want to start earlier rather than later.
  3. Faster results. While national dentists SEO can take 3-6 months to start showing results, local dental SEO is easier to break through the initial Google search barrier. With a targeted search engine campaign, your dental practice could potentially jump to the first position on the search engine results pages within the first month or so.

What Should Your Local SEO Strategy Include?

Your local search engine optimization campaign should include the following:

  • Setting up a new or optimizing an existing Google Business profile. This ensures that your site will show up for relevant voice searches in your area.
  • Adjusting your information so that your NAP (name, address, and phone number) is the same across all popular online directories and online review sites.
  • Adding local business schema to your dental website.
  • Incorporating location keywords into your website content.

By including local search engine keys into your dental SEO strategy, your dental site will be more likely to show up when potential clients perform local searches, especially for location-specific keywords-for example, if a prospective patient in Atlanta is searching for “dentists in Atlanta, GA.”

Keyword Optimization: The Key to Quality Dental Search Engine Optimization

As one of the leading dental SEO companies, we take keyword rankings very seriously. When we speak with new dental SEO clients, we create a list of keywords that reflect their specific dental practice’s key attributes and services they wish to promote using our digital marketing services.

A few examples of this could include “pediatric dental services” or “dental implants.”

We then take these dental keywords and conduct extensive keyword research, as well as competitor research using a variety of programs to determine the best way to utilize the keywords in order to give the website a stronger presence and improve the overall dental search engine optimization strategy.

From here, we’ll loosely group the keywords or phrases into 2 broad categories: those with buying intent and those with research intent.

Buying vs Research Intent: Which Do Dental Websites Need to Rank For on Search Engines?

Creating Quality Content for Patients With Buying Intent

Buying intent will include prospective patients who need services immediately or in the near future. For example, “orthodontist in Houston, TX” leads us to believe that someone needs a cleaning or procedure done fairly quickly.

By catering to those prospective patients with buying intent, you’ll see faster results. So, our dental SEO company focuses on this keyword group initially. We’ll feature these dental keywords on your homepage and build out the services pages for specific dental keywords that drive a higher number of more qualified leads to your website.

However, the keywords with buying intent tend to be the keywords that other websites want to rank for, as well. This makes the keywords more difficult to rank for, especially on a new website.

In order to out rank the competition, you’ll need to have better content and a better link building strategy. This can only happen over time. So, we also focus on research intent to help deliver results in the interim.

Content Creation for Patients With Research Intent

Research intent keywords mean that the person searching isn’t necessarily ready for your dental services, just yet. And, that’s ok!

An example of a research intent driven keyword would be “Should I choose a dentist who specializes in pediatric care?” The person is more than likely weighing their options.

Although these keywords do not drive quick conversions, they are also a necessary part of SEO for dentists and are needed in order to rank on the search engine results pages.

These keywords and queries are also the same ones that most dental clients believe they’re too good to answer. As SEO experts, we believe this thought process is detrimental to any online marketing strategy.

Never, ever underestimate the power of dental anxiety.

Taking the time to answer frequently asked questions on your website is one of the best ways to encourage hesitant searchers to visit your dental practice.

Content Marketing for Dentists

The best way to have your dental practice site rank on Google is by creating unique and valuable content.

This allows your dental practice to become the authority in the online dental field via blogs, interviews, videos, patient testimonials, as well as answering questions and providing updates to recent changes in your ever-evolving field.

Dental questions are regularly searched topics. Like we previously mentioned-dental anxiety.

People will do almost anything to avoid seeing a dentist.

Be there to reassure them that seeing you is, in fact, in his or her best interest.

So, not only does having high quality dental content make your website more informative, it also makes being found online easier! It provides Google with the necessary information it needs to understand exactly what your website is all about.

It doesn’t matter how impressive your bedside manner is, in person. If your dental website isn’t up to par in Google’s eyes, your search presence, and therefore, online success will suffer.

What Should Your Dental Website Include?

Too many of the dental websites that we’ve seen only show limited information. So, it’s no wonder the site ranks aren’t great.

Put your feet in your patient’s or potential patient’s shoes. This is the key to getting more patients.

What would you like to see? What information would persuade you to schedule an appointment with your dental practice over the competition?

Dentist Information

Your site should contain information about the dentist or dentists on staff.

Include information, such as:

  • Education
  • Specialties
  • Available hours
  • Office locations (if the dentists practices at multiple locations)
  • A photo

If a dentist has been recognized for something special in the medical community, this would be an added bonus.

Dental Service Pages

We also recommend creating specific pages for all of the key dental services that you provide.

This will boost your rankings for service-specific queries and will allow you to showcase what makes your dental practice different.

General Information

We often see dental practice websites leave out some of the most basic and obviously necessary information. If you’ve hired a digital agency that forgot to include the following on your website, run.

Dental sites should always include:

  • Accepted insurances
  • How to contact your clinic
  • Hours of operation
  • Directions to your dental facility or facilities

By providing this information to potential dental patients, you’re speeding up their research process, which they will appreciate.

When prospective patients are able to easily find the information that they need, they’re inherently more at ease and more willing to book an appointment with your clinic over another dental clinic that doesn’t have this information readily available online.

Basically, your dental website’s primary job is to hold a prospective patient’s hand and guide them through the buyer’s journey, converting them into paying patients, and building that relationship until they’ve become brand-loyal.

On-Page SEO Services

On site, or on-page dentists SEO, refers to everything, both visible and coded, that make up your website. It considers a host of ranking factors, from voice search optimization to eliminating broken links. From the dental content and graphics to the backend coding that you don’t see, these all make a difference in how your site ranks on Google and other popular search engines.

Title Tag

Title tags are a coded HTML element that are entered into the backend of your site. This is also what’s displayed on Google’s search results as the clickable headline for any given organic result.

Meta Description

Meta descriptions, also called meta tags, show up as the brief description, under the title tag on the search results pages. If you don’t enter a title or meta tag, Google will select a description for you, based on what the crawlers believe the information is about.

It’s pretty obvious which internet marketing agencies take the time to complete this step for their clients, and it can make a big difference in how a page ranks on Google’s search results.

Site Speed

Your site or page speed is nothing more than a measurement of how fast your page loads. This is an important factor that Google weighs when selecting which sites will appear on the first page of the SERP (search engine results pages).

At Digital Logic, our team of healthcare web designers are pros at ensuring that our client’s pages load quickly.

Mobile Friendly

Having a mobile friendly, or responsive, practice website isn’t just incredibly helpful to your marketing efforts, it’s required in order to deliver results.

Google views having a responsive site as a necessity, now. Therefore, if your design team has opted to overlook this step, your website’s visibility and ranking will suffer on Google. No ifs, ands, or buts about it.

Alt Tags

An alt tag is also another HTML attribute that you won’t see unless you’re looking for it. These are the descriptions we code into images to help those who are visually or cognitively impaired. We make sure that our keyword research gets put to good use by including the keywords that we want to rank for in our alt tags, as well.

Having alt tags isn’t just a cutesy thing or a dental digital marketing tactic, though. They’re required by law for all medical practice websites. So, if you’re unsure whether your current site has them or not, now may be a good time to check.

Header Tags

Header tags are the H1-H6 tags that should be found on your dental site. These are also a very important on page SEO tool. They’re critical for dental SEO strategies because they’re used to communicate to Google’s crawlers what exactly is on each page.

Remember all of those research papers you had to write back in the day and how you needed a divider or topic sentence? That’s how you would correctly use a header text.

It’s important to note that just because something looks like a header doesn’t always mean that it is.

At Digital Logic, we use keyword research to make sure that we use the best possible header text for all of our clients. We use competitor research to make sure that our client’s header texts are always better than the competition’s.

This is a very important, yet widely overlooked step by other firms. Details, details, details. They matter!

Anchor Text

The anchor text is the clickable text within a hyperlink in your dental content. This is also an important SEO ranking factor, as it shows Google, as well as your website visitors, how all of your dental content is connected.

So, if you see a website that has “click here” as the anchor text, you can bet that whoever built or wrote that content isn’t a marketing expert.

PPC services

Dental Marketing

5/5
Working with Digital Logic was the best marketing move I've ever made for my practice. They have helped me continually stay booked with the right kind of patients with their strategic approach to drive more traffic to our website.
Dr Forrest Wall
Dr. Forrest Wall
The Plastic Surgery Center

How Can Digital Logic Help With Your Dental SEO?

You probably won’t ever outrank a website like WebMD. But, if you focus on more long-tail keywords and provide location-based content, your dental practice website will perform well!

At Digital Logic, we understand that the healthcare field is a time-sensitive industry, and many find it impossible to juggle dental SEO alongside all of the other responsibilities. This is where we come in!

We can take over all aspects of your dental SEO strategies, dental web design and even your dental PPC efforts with Google Ads, if you’d like. This helps you ensure that you spend your time helping those who need you the most: your staff and patients.

Our team is composed of experienced online marketers that can help ensure your digital marketing success. We conduct extensive amounts of keyword and competitor research on your current rankings and why you’re there, as well as your target audience, before we even start tacking down an SEO strategy.

With Digital Logic’s help, your website will benefit from increased online traffic, more phone calls and form submissions, and in turn, your dental practice will benefit from seeing more patients.