
What is Dental Marketing?
For most dentists, the subject of hiring a new dentist marketing company rings with some uncertainty. Gone are the days of purchasing a YP ad and waiting for the phone to ring. Today’s dental patients are doing their research online before picking a provider.
How Can I Promote my Dental Office?
Your GMB listing is crucial to local dental SEO. Any professional dental SEO agency will confirm. The first step to optimizing your brand for search engines is claiming your listing. When people need a new dentist, they search for “Dentist Office Near Me” into Google on their phone or computer.This listing displays everything your potential patient may need to know before they call your office to schedule an appointment including:
- Business Name
- Address
- Phone Number
- Website
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Reviews
Google Business Page for Dental Marketing
Google needs to recognize you as a dentist, dental clinic or a cosmetic dentist. Your listing is one of the most important things for your online presence. Before we dive in, you’ll want to keep the following in mind about your listing:
- Fill out your Google Business Page completely. You want to add as much information as you can, here. This isn’t the spot to slack up.
The more information you give, the more legitimate you appear to be. In order to optimize your dental office’s Google listing, you will need to fill out all of the information completely and correctly.
- Make sure your listing is accurate. In order to gain and keep the trust of your potential patients, you’ll want to also make sure the details for your practice are correct and stay up to date. If you decide you want to leave early on Fridays, that needs to be reflected in your listing’s hours. Otherwise, you’ll have a pile of unhappy customers and start racking in the negative reviews, which is never good.
- Know which keywords you want to rank for, and use them appropriately. Your keywords will be crucial for SEO. Without these, Google may find it difficult to understand all your practice areas
You’ll also want to add the following to your Profile:
- Outside photos of your dental office
- Logo and any other brand identifiers
- Staff photos
- Before and after pictures
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Services offered information
On a weekly basis, add the following to:
- New pictures
- New Google Business posts
- Ask customers for reviews
How to Create a Dental Website that Drives Traffic
First impressions matter and people will judge your practice based on your website. By avoiding or ignoring your website, you’re hindering your practice and the ability to convert more leads, daily. If you don’t have a website with a good design, your efforts will be drastically hindered. If you drive up to a new location, regardless of what services they offer, if the outside of the building looks sketchy, the chances of you going inside, even though you’re already there, drastically diminish. The same can be said for your website. Put yourself in the mind of a patient, for a second. How easy is it to believe, “This practice doesn’t even pay attention to their own website. What are the chances of them paying attention to me?” In order to fully capitalize, you really need to invest in a professional dental website design agency. When we take on a client, at Digital Logic, we ensure the following apply to your site:Dentist Website for Mobile Devices
Make sure your website is responsive. A dental site

Dental Advertising Includes Before and After Photos
People want to see what they’ll look like with better teeth. As a practice, you should be taking before and after pictures of patients and showcasing this media on your website, Facebook, Instagram, (all social media channels). Not only will this help patients see what their results might look like, but it will also give you more content for Google to index.
Keep Your Website Up to Date
Your website will look more professional and secure if you have the following:
- Regularly updated new helpful patient education content
- Video media content showcasing recent technology changes in your office
- A section for each Dentist in your office, along with a professional picture to show patients
- Messaging capability for patients, directly from the website
- Online bill pay
- Prescription request for renewal available online
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Online scheduling
In order to reach new dental patients, your website will also need to be:
- Fast– a popular marketing statistic states that website traffic will “bounce” off of your website if it hasn’t loaded in 3 seconds or less
- Secure– we shouldn’t even have to say this. HIPAA. Your site should read HTTPS (make sure you have a padlock)
- Mobile-Friendly– 82 percent of local searches are conducted from a mobile device. Your website is basically useless if it’s not mobile-friendly these days.
- Optimized for Search Engines (SEO)– in order to rank on Google, you will need to code your website so that Google is easily able to recognize you as an authority in the dental industry.
ADA Compliant Dental Sites
The Americans with Disabilities Act requires certain medical businesses to make specific accommodations for those with disabilities. Content on your website should be accessible to those who are blind and/or deaf. The website should be accessible to those who need to navigate by voice and screen readers. Unfortunately, the rules aren’t as clear for website accessibility as one would assume. None the less, failure to create an ADA-compliant website could open your practice up to financial liabilities and damage to your brand’s reputation. This free tool will help you determine whether or not your website is ADA compliant.
Dental SEO and Content Marketing
The term SEO refers to search engine optimization. This is the process of includes several main factors:
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- Having website content that’s relevant to your target users.
- On-Site Technical SEO Factors: making sure you have proper names on images, pages, etc.
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Other sites that link to you

Plan for Long-Term Patient Results
A visit to the dentist’s office doesn’t top the list of enjoyable activities, for most people. New potential patients have questions and concerns. Addressing these beforehand could be the ticket to getting those customers into your practice. Take this scenario, for example: Someone local feels like they may have a cavity and knows that they need to see a new dentist. However, they’re a little apprehensive about what may happen once they arrive. They type their question into Google, and there you are with the answer. You were in the right place at the right time. They see that your business is local and decide to go ahead and schedule the appointment with your practice. And yes, in case you had your doubts, Google does give authority to sites, based on location. So, you are more likely to appear to the searcher in your city, than another practice in a different state!
Dental blog and Content Marketing topics to get you started:
- How can I prevent cavities?
- Is charcoal dangerous for my teeth?
- How often do I actually need to floss?
- Do dentists have to take x-rays?
- How to teach my kids to brush their teeth?
- Does my toothpaste need to include fluoride?
- How much does a dental cleaning cost or tooth extraction cost?
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What is the best toothbrush to use?
Get Directory Listings
Having your dental practice listed on local directories also plays a role in SEO. Citations, also called local business listings, are also an important tool for ranking your dental website in search engines. These are references from websites to your businesses’ name, address and phone number (commonly called NAP). Search engines, like Google, consider these legitimate signals stating that you are actually a legitimate local business. The more citations you have indexed on the web, the more credible your business listing appears. In turn, search engines give your listings more authority, alongside your website. According to Moz, citation signals are 10.82% of how to rank.
When starting your way through the business directory chain, you’ll want to focus on the main directory first, Google. Then move your way down the list of other important directories.
You may categorize business directory citations for dental practices into four categories:
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Data aggregators are business information data collectors. These include sites such as Infogroup and Factual. These confirm the local business data more thoroughly than the rest, so there may be more work initially getting this setup. Many other, smaller directories will pull data from these types of sites. If this information is incorrect, it will trickle down to smaller directories. Even if you update your information on smaller sites, the larger data aggregators will replace the information again.
- Consumer directories offer a benefit to your citation profile. Authoritative sites, such as Yelp, Angie’s List and YellowPages will provide more value than smaller, little-known directories.
- Local directories are useful in helping search engines determine if you’re a local dental practice. Though these will vary by location, you can usually count on your local Better Business Bureau and Chamber of Commerce, if nothing else, to help get your practice some authority.
- Industry directories can help with your authority, as well as your citation profile. If the directory ranks for target keywords in your industry, these can be extremely valuable. A few solid industry directories for dentists include:
Get Patient Reviews

Patient Reviews Help Establish Authority With Consumers
Reviews matter. In fact, 93% of people say online reviews impact their purchasing decisions. This is the online equivalent to word of mouth and will help you grow your practice. Your online reputation is a huge part of marketing because you only get one reputation. As your people get older and mature, they realize that bad decisions can usually be avoided with a small amount of research. Now, more than ever, consumers turn to search engines to research reviews. They want to learn from other patient’s experiences. Within seconds, they can view reviews regarding previous patients’ experiences. Your dental practice is no exception to this. Social proof will give your dental practice more credibility than any advertising dollar ever could.
You will need reviews for the following:
- Google (most important)
- Yelp
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The directories we previously listed
How can you get reviews from your patients? Here are a few suggestions:
- Engage patients on Facebook
- Ask via Email
- Set up a camera for quick testimonials after appointments
- Get a review software like “Review Us Now” or Podium.

Facebook and Instagram Marketing
Customers expect your dental practice to have a social media presence. You should have effective social media management across the following places: Facebook, Instagram, and Twitter. Like anything else, your patients are only going to follow enjoyable pages.
How to Use Social Media for your Practice
Your practice can use social media in a variety of ways. You’ll want to choose some of the following ways to work within the context of how your dental practice operates.
Some ideas include:
- Promoting Offers (Free teeth cleaning, teeth whitening, referral program)
- Provide links to helpful information on your website
- Before and after pictures
- Patient testimonials (videos and written)
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Short videos to explain certain treatment options and FAQs.
Video Marketing
One of the underlying constants for highly ranked and the best dental websites is video media content. Customers like videos. And, like we said earlier, when customers like something, the Google algorithm follows suit.
Here are a few video ideas to get you started:
- Welcome video telling the story for your office. This humanizes your brand.
- Physician introduction video is a great way to establish confidence for your potential patients. This puts a face with a name.
- Patient review videos to boost traffic. In the past few years, videos with the word “review” had more that 50,000 years worth of watch time. If this stat doesn’t persuade you, we don’t know what will.
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Educational videos for frequently asked questions. This is the same concept as the blog, mentioned earlier. Adding educational videos is an excellent way to establish authority.

Dental Ads Strategy
There are a number of effective digital advertising channels that dental practices can leverage. The primary digital advertising channels are PPC, Display Advertising, Remarketing and Social Media Advertising. Digital Logic is the best PPC dental marketing agency and orthodontic PPC marketing agency for both up and coming dental practices, as well as established dental practices that need some redirection! We also provide quality orthodontic marketing services!PPC using Google Ads (Adwords)
According to the American Dental Association, almost 45% of those surveyed said that they don’t go to the dentist because it’s too expensive. A way to combat this is to advertise specials via PPC Advertising.
Although the process of maintaining and optimizing Google Ads can be extremely difficult, the condensed and overly simplified version is as follows:
- You choose keywords you feel best to describe your service or product.
- A potential customer searches for your keywords.
- Your ad shows on the top of the search page.
- Only when someone clicks on your ad, do you pay.
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Track everything that happens from ads (phone calls, forms, etc)
Google Display ads and Remarketing
Display ads allow you to target users across the internet in certain locations. You see these ads on various news websites and links you click on from articles on Facebook, as well. These ads can be set up in Google Ads, and the targeting is very comprehensive. The main ways to target display ads are by age, sex, location, interests as well as content targeting. Pricing for display ads is typically done by the cost per thousand or CPM (cost per mill). The typical CPM for Dentist display ads is between $1 – $2 per thousand people. As an example, at $2CPM you can get 500,000 ad views for only $1,000. The low price point makes it affordable to run branding and awareness campaigns for your dental practice. You can also setup a remarketing campaign and only serve ads to people who have previously been to your website, this allows you to retarget potential patients if they didn’t convert the first time they visit your site.
Email Marketing for Dentists
Email marketing has one of the best conversion rates there is to be had, and for online lead generation, there’s really nothing close with respect to pricing and conversions. This type of marketing is one of the most simple ways to communicate with your already existing patients. They will consider it a perk of using your dental office. You can send emails to remind patients of upcoming appointments, random tips, and tricks, send invoice billing, etc.
Most younger adults would prefer to communicate via email, and according to MedCity, over 90% of patients want better email communication from their doctor, because let’s face it, for the most part, it’s non-existent.
Here are a few types of email that you should take advantage of:
- Dental Promotions / Offers
- Seasonal tips and tricks
- Announcements about office updates and the latest technology
- Dental News
- Request referrals
- “It’s time for” or “It’s time to” reminders
- Appointment reminders