Hospital Website Design
The healthcare industry is one of the busiest sectors, especially currently. Although everyone relies heavily on the industry, many don’t understand just how complex the medical sector can be.
As a consequence, many hospital owners and healthcare providers overlook the importance of good branding and marketing.
In today’s ever-changing landscape, no business can rely on traditional advertising, not even established hospitals. If you want to outrank (or continue to outrank) your competitors, you’ll need to find innovative ways to highlight your specializations and medical facilities in the digital world.
The safest and most effective way to do this is to partner with a trusted hospital web design company. Doing so will simplify the marketing operations, allowing you to focus on bigger, more important tasks.
Why is Having a Healthcare Website Necessary?
Over 80%, or at least 94 million Americans use the internet to search for health information online.
This includes searches for:
- information about prescriptions or over the counter drugs,
- medical case studies, and
- hospital reviews.
People turn to Google for information, the healthcare industry is no different. For most people, the internet is the best way to evaluate a hospital’s credibility and services.
So, you really want to give your audience and potential customers the right impression by presenting them with a professional website.
Hospital Websites Should Sell
Your healthcare website design should act as an online sales person for your hospital. It is one of the most effective platforms to encourage more patients to choose your hospital over the competition, as well as establish a strong reputation, both locally and across the United States.
Don’t believe us? According to studies, nearly 30 percent of leads come from hospital or medical websites, and over 88% of patients choose hospitals with a well-designed healthcare website.
In fact, some of the studies are so overwhelming that many medical professionals and doctors are now considering having their own healthcare website, even when they’re under the “hospital umbrella”.
At Digital Logic, our hospital web design experts can help you get more leads and look for ways to innovate your online services. Our experienced team uses data-driven strategies to build your interactive platform, ensuring that we streamline processes that make it easier for your staff to keep in touch with prospective, existing and previous patients.
As a leading hospital SEO agency, we ensure that your medical website is optimized for SEO from the start. We understand the importance of investing in both SEO services, as well as hospital PPC services, so we make sure that your hospital marketing team has the foundation necessary to get started!
What Makes a Hospital Website Different?
Each industry has its own overall feel, when it comes to web design. Across the board, they’re all pretty similar. But, hospitals need to be cognizant of the fact that the vast majority of those visiting their healthcare websites are experiencing some type of an emergency or will need to find information quickly.
Therefore, hospitals should aim to follow a general set of standards, in order to make their healthcare website more helpful to visitors:
- Easy to navigate very quickly
- Most commonly accessed information is presented first
- Fully accessible on all mobile devices and tablets
While it’s important to have a hospital website design that looks pretty, it’s also equally, if not more important to have critical information available where the audience doesn’t have to look.
When you’re looking for hospital web designers, keep those needs in the back of your mind.
Because if the marketing agency you select doesn’t hold these standards high, your website may not be able to serve those in emergency situations. And, this may lead them to visiting another healthcare provider or worse, experience a catastrophe because the information wasn’t readily available.
Everyone in the medical field knows that for some patients, a couple of minutes can be the difference between life and death.
Hospital or Healthcare Facility Website Best Practices
So, what else do healthcare websites need in order to be successful? We’ll explore the best practices for your hospital’s web design in a little more detail. Let’s start with one of the most important aspects-following along with what we just mentioned.
Clear and Simple Navigation
This is one of the most crucial aspects of a hospital’s website design.
As we mentioned, the majority of your audience will be rushed and looking for information in a hurry, your site navigation needs to be clear, concise, and easy to understand, even for children or teens, if possible.
If your navigation doesn’t meet these criteria, site visitors will most likely leave your site to find another hospital nearby.
Ideally, your site should have about 5 or 6 top-level items that sit on top of the homepage.
When site visitors hover over one of these items, the menu expands to show additional items, called sub-level categories. In some cases, subcategories can have additional subcategories, but don’t get carried away.
The website still needs to be mobile-friendly and having too many options will jam up someone’s phone pretty quickly.
Top Menu Items for Healthcare Sites
Most healthcare websites choose options, such as “visitors,” “patients,” “services,” “physicians,” and “forms.” When someone hovers over the “patients” menu item, they would see a drop down menu that shows choices like “inpatient procedures”, “medical records”, or “emergency information”.
This allows hospital website designers to keep the menu clear and concise, while keeping the homepage clean and offering a logical organization that site visitors of most ages can follow.
And, for searchers who aren’t in a hurry, having clear organization will keep them engaged with your content and encourage them to stay on your website longer.
Hospital web design should also conform to mobile-friendly standards. This means that your site should automatically resize to display content without the user needing to zoom in or out, and without excessive scrolling on a mobile device or tablet.
If your current healthcare website doesn’t do this, or isn’t responsive, it needs to be redesigned by a professional hospital design team.
Investing in a responsive hospital website design ensures that you’re providing a consistent experience to all visitors, both now and later in the future, regardless of what mobile device sizes are released.
In 2015, Google announced that more searches take place on mobile devices than on desktops.
Paired with the algorithm update that takes mobile-friendliness into account when ranking sites, you really must have a hospital website that is optimized for mobile.
Failing to do so means that regardless of how good your hospital’s site looks on desktop, Google will never let you outrank even a mediocre site that’s optimized for all devices.
Clear Contact Information
You should have your:
- operating hours for specific offices or areas,
- full address,
- phone number,
- email address, and
- any other contact information
in a clear location on your hospital website.
Contact Information Location
We recommend putting the information at the top of every page or having a navigation tab on the homepage that is dedicated to contact information.
When you make this information easily accessible, you’re making sure that those coming to your site in the event of an emergency can come to your hospital as quickly as possible.
They won’t have time to fumble around with your menu, pop-ups or additional pages to find your phone number or location.
Consistency is Key
While we’re on the topic of information, it’s important to make sure that your contact information is the same everywhere.
If you have “street” spelled out on your website, then you also need to make sure that your Google Business listing, social media pages, as well as every other directory listing also has “street” spelled out.
Accurate Photography and Videos
While you don’t want to slow your site down with graphics, you do want a few images to break up the monotony.
We feel that it’s best if you skip over the overly-cheesy stock photos of doctors smiling and nurses posing awkwardly with beakers. Those are ridiculous, and they don’t give an accurate representation of your hospital or your staff.
From a hospital web design perspective, they cheapen the look of your site and undermine the hard work of your staff.
Hospital Website Marketing Ideas
Have a doctor or nurse with great bedside manner? Ask them if they mind a photographer taking a few photos of them. Feature them on your website. This boosts employee morale while giving a much more personalized experience to those who may become patients.
Or, maybe you have some great patient testimonials stored away. You could ask if the patient minded being photographed and added to your website’s patient testimonials section. Many healthcare websites do this!
You want to convey that your hospital is made up of real people who really provide the best possible care to everyone who walks through the door.
Experienced Hospital Website Design Company
Digital Logic is a reputable hospital web design agency. Our design projects have exceeded expectations of our clients across a variety of industries, including those who have commissioned healthcare websites.
At Digital Logic, we continue to innovate in order to provide the best possible results for our clients.
Because of our experience and attention to detail, we’re able to provide premium hospital web design services you simply don’t see with many other agencies.
Still on the fence? Here are a few reasons why hospital owners and marketers choose us to design their healthcare websites:
At Digital Logic, we know how to set our priorities. We don’t just see clients as numbers but more like partners! Being a client-facing agency has led us to many successful milestones.
In order to create and develop a successful hospital website for your healthcare organization, you need real time data and accurate analysis.
At Digital Logic, we’re well-equipped with the latest online marketing tools and software. This allows our hospital web designers to develop and implement a well-thought out, data-driven marketing strategy.
Digital Logic prides itself on providing clear and transparent reporting to our clients. We always give you the latest updates on your website’s progress. We also sent monthly or quarterly executive summaries of your analytics, if you choose to market with us.
At Digital Logic, our team ensures that you understand the recommendations that we present to you. Every client also has access to our client portal, so you can check your progress anytime you’d like!
It’s hard to be transparent, if you aren’t honest. We truly value honesty and integrity every step of the way. We refuse to offer clients or potential clients irrelevant services just to earn an extra buck.
Instead, we choose to focus on providing the absolute best strategy to meet each client’s unique set of needs and goals.
Regardless if you’re paying $2,000 or $20,000 a month, we treat each web design client with the utmost respect and work daily with complete integrity.
We’re committed to delivering quality output in a timely manner. We don’t accept projects if we can’t complete them on time and to the fullest of our ability.
Our team evaluates your requirements and looks for hurdles that may cause delays upfront, so that we can set realistic timelines.
As a marketing partner, we strive to follow-through on every promise and keep you in the loop as much or as little as you’d like!