Local SEO for Lawyers
Increase Leads From Local Consumers With Local Search Engine Services
Local Campaign Management for Law Firms
Did you know that nearly half of all Google searches have local intent?
That means that half of the online users who use Google search are seeking products or services from local businesses. This is especially true for law firms, as prospective clients who seek legal services are almost always looking for someone local to represent them.
As a reputable law firm SEO agency, our local SEO services can help your firm capture a larger share of the local market. By implementing conversion-driven tactics, we ensure that your local law firm ranks prominently in local search results, enabling potential customers in your area to easily find the legal services you offer.
If you’re looking for local SEO for lawyers, Digital Logic is the go-to resource.
What is Local SEO?
Local SEO, which stands for local search engine optimization, refers to a variety of practices and techniques that are used to help local businesses rank higher for local searches on search engines like Google.
Unlike traditional SEO, which focuses on improving ranking on the organic search results at the national level, local search engine optimization targets–you guessed it–local audiences by optimizing for “near me” searches and location-specific queries.
In most cases, local SEO services are employed to cater to the needs of small to medium-sized businesses, as well as businesses that have multiple locations in a specific geographic region.
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Benefits of Local SEO for Lawyers
Whether you’re a personal injury lawyer, a criminal defense attorney, or anything in between, you and your law firm can reap a number of benefits by investing in local SEO services.
For example, local SEO for lawyers helps:
- Improve visibility for local searches on search engines
- Garner local traffic to your law firm’s website
- Gain an edge over competitor law firms
- Connect with potential clients in the area
- Establish credibility and brand awareness
- Build an online reputation
- Generate high-quality leads with local intent
- Increase case intake
- Improve ROI and revenue
- Track and analyze marketing metrics
How Do Local SEO Services Work?
The difference between a typical Google search and a local search are the ranking factors that come into play. Factors for local rankings include things like the searcher’s location, Google My Business listings, Google reviews, NAP citations (business name, address, phone number) on local directories, and more. Each of these elements sends a signal to Google telling it the business (or law firm, in this case) is local and should be suggested to those who are seeking services in that area. By optimizing these unique ranking factors and implementing a strong SEO strategy, law firms can move their way up to the top of search engine results pages and attract local clientele who are actively seeking their services.Other Law Firm Marketing Services
- Law Firm SEO Services
- Local SEO for Lawyers
- Law Firm PPC Services
- Law Firm LSA
- Law Firm Web Design
- Law Firm Content Marketing
- Law Firm Social Media
- Bankruptcy Lawyer Marketing
- Criminal Defense Marketing
- Family Law Marketing
- Personal Injury Marketing
- Immigration Lawyer Marketing
- Divorce Attorney Marketing
- Estate Planning Marketing
Why Is It Important for Law Firms to Rank High in Local Search Results?
When a person seeks legal services, nine times out of ten, they are going to look for someone local and are using local search to find them. They also more than likely want the best law firm there is for their particular case.
And how do we determine who is the best for the job?
In today’s day and age, it’s all about rankings on local search results. Whoever is at the top of search engines, like Google, automatically gains a level of credibility, trust, and respect among prospective clients.
That’s why those top few spots on Google’s local rankings (as well as Google’s local pack) are so coveted, and that’s why it’s so important that lawyers invest in law firm local SEO services to secure those high search engine results page rankings.
Benefits of Local SEO for Lawyers
We already touched on some of the benefits of local SEO for lawyers, but let’s break a few of them down in more detail.
Better Results From Your Google Business Profile
By investing in local SEO for lawyers, law firms can increase their chances of securing a spot in Google’s local pack.
Google’s local pack, also known as the “map pack,” is a coveted position that prominently displays your business information when local searches are conducted for legal services in your area.
As the local pack is positioned at the top of Google’s local search results, securing a position (of which there are 3) means your law firm is showcased above all other paid and organic local business listings.
This, in turn, leads to increased online visibility and a competitive advantage over your competitor law firms in capturing the attention of potential clients.
Even if you don’t land in Google’s prized local pack, you can still benefit from an optimized Google Business profile.
When your GMB (Google My Business) profile is properly optimized, potential clients have easier access to your law firm’s website and business information.
Local SEO Services are Easy to Track
Another benefit of local SEO for lawyers is that it is extremely easy to track.
Tracking data aggregators and metrics generated by your local SEO campaign is important for monitoring its performance and effectiveness.
When you work with a trusted local SEO agency like Digital Logic, you’ll stay up-to-date on all key performance indicators so you never have to question whether or not your local SEO campaign is doing what it’s supposed to. Our team of local search experts utilizes various platforms, such as Google Analytics and Google Search Console, to track and measure real-time data, using the information we gather to identify any underperforming aspects of your local search campaign and make necessary adjustments to improve and optimize your law firm local SEO efforts.
Increased Law Firm Website Traffic
When a law firm employs a solid local SEO strategy, its firm will become more visible on Google’s local search results pages. As a direct result of moving higher up the rank of organic search results, the law firm will benefit from increased organic traffic to its website.
By optimizing web content, keeping your Google business listing updated, creating strategic Google business profile posts, optimizing listings on local and legal directories, and focusing on location-specific keywords, local SEO for lawyers can help attract new clients in your local area.
Competitive Edge Over Other Law Firms
Far too many local law firms lack the knowledge of effectively optimizing their local presence, leading them to neglect claiming their Google Business profile or local citations. In these cases, your law firm has a considerable advantage in securing a prominent position as a local search result.
When your law firm has several positive reviews from previous clients, paired with your website, Google business profile, and listings on local directories being optimized for Google and other search engines, local searchers will naturally feel more at ease when it comes to hiring your law firm.
Having a solid and consistent online presence is critical for law firms to succeed in today’s era. This is why local SEO for lawyers is so important.
What are Local Ranking Factors for Lawyers?
Local searches happen every day, but what puts one law firm in front of the other when it comes to search engine rankings?
There are a number of factors that Google examines and interprets when it comes to determining local rankings for local businesses and law firms.
Searcher Location
“How does Google know where users are located?” you may be asking.
Google actually uses the desktop IP address or mobile device location of users to enhance the local search experience for geo-targeted keywords.
When a potential client searches for a local personal injury attorney, for example, Google will display multiple options in the Google Maps section (local pack). Using a variety of ranking signals, Google presents the nearest personal injury law firms to the user’s exact location. Typically, as a consumer, you would be inclined to click on one of these top listings in the local search results, as they are considered the most favorable choices according to Google My Business and Google Maps Optimization services for your specific local search query.
Legal Directories and Local Citations
When we take on new local SEO clients at Digital Logic, one of the first things we do is ensure the consistency and accuracy of contact information across various platforms.
This includes the law firm’s Google Business profile, local directories (like Yellow Pages), legal directories, social media platforms, and any other platform where potential clients might seek local legal services.
Maintaining uniformity in your citations is not only important for obtaining qualified leads, but also for search engine crawlers who rely on this information. Any discrepancies in your citations can have a negative impact on your local SEO efforts.
Online Reviews
Never underestimate the power of positive reviews on Google (or any other search engine or online directory, for that matter). Not only do positive reviews help influence potential clients, but they can also act as a sort of “safety net” in the event that your law firm receives even one bad review. Your law firm needs a healthy safety net of positive reviews because negative reviews tend to attract more attention than positive reviews.
How Google Reviews Can Help Improve Your Firm’s Position in the Local Pack
Not only are Google reviews influential to prospective customers, but they also play an important role in Google’s ranking system.
Google’s search crawlers analyze reviews posted on various platforms such as Google My Business, Yelp, and other online directories to determine local search rankings (with Google reviews arguably having the biggest impact).
The response time for reviews is also considered, as engaging with reviews (both positive and negative) signals to search engines that your firm actively interacts with clients. This demonstrates that your law firm is both engaging and operational, which also happens to positively influence your local search ranking.
Google Business Profile Optimization
In today’s digital landscape, consumers tend to rely on local search by entering keywords related to the services they seek, and more often than not, those consumers expect to see Google My Business listings displayed at the top of the SERP. Also, more often than not, they rely on these listings to direct them to the nearest and greatest service provider related to their search query.
When law firms optimize their Google My Business listing, they are harnessing the opportunity to present themselves as a reputable local law firm for searchers who are actively seeking their services.
Local SEO Keywords
Anyone with any kind of local SEO experience can tell you that keywords play a critical role in ranking for local search terms, especially in terms of local SEO for lawyers. Comprehensive keyword research is extremely important, as it not only determines the success of your SEO performance but also impacts the effectiveness of your paid advertising campaigns in conjunction with your traditional SEO strategy.
Professional Keyword Research for Local Law Firms
When it comes to understanding how consumers in your area search for local law firms, local SEO efforts should rely heavily on keyword research. Using data-driven SEO tools and resources, our SEO team at Digital Logic meticulously selects keywords that align with your target audience’s search behavior.
These keywords serve as the foundation for optimizing your law firm’s website, Google business profile, legal directory listings, and other digital platforms.
Strategically implementing relevant and traffic-heavy keywords allows us to enhance your visibility on Google’s search results pages, allowing your law firm to reach a larger pool of potential clients in your service area.
Using High-Intent Local Keywords
In addition to the relevance of your keywords, it is also important to consider keyword intent when creating an effective local SEO strategy. Merely focusing on high or low-volume keywords is insufficient, especially for law firms operating in competitive local markets or practice areas.
As an experienced local SEO marketing agency with a focus on local SEO for lawyers, our team at Digital Logic analyzes and learns the search behaviors of your target audience, leveraging this information to carefully select keywords that work for your law firm and prove pertinent to your local legal services. Once we identify these high-intent local keywords, we begin integrating them into every possible area of your digital reach to help capitalize on high-value local searches.
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Let us know if your business needs technical SEO services.
Local SEO for Lawyers: What's Included
There is plenty that goes into a successful local SEO campaign. At Digital Logic, we understand that when it comes to local SEO for lawyers, each client and business is unique, so we customize our monthly local SEO packages accordingly.
Some of the technical SEO services we offer include:
Google Business Profile Optimization
Our team will conduct a comprehensive analysis of your current GMB profile, thoroughly assess its performance, and devise a tailored plan to enhance its optimization.
At Digital Logic, we take a comprehensive approach to optimizing a Google Business profile for law firms, ensuring maximum local visibility and attracting potential clients.
We begin by conducting in-depth keyword research specific to your firm’s practice area or areas. By strategically integrating these keywords into the business description, services, and attributes sections, we’re able to enhance your Google business profile’s relevance and improve your ranking in local search results.
Our law firm marketing team pays close attention to accurate and consistent information, including the business name, address, phone number, website URL, and business hours, to provide potential clients with the essential details they need. Additionally, we compile and upload high-quality photos that showcase your law firm’s expertise, professionalism, and unique selling features.
Encouraging positive client reviews and promptly responding to feedback is also a vital aspect of local SEO for lawyers, as it helps builds trust, boosts credibility, and enhances the online reputation of your law firm.
Because of our expertise in Google Business profile optimization for lawyers, we can position your law firm as a prominent local authority, driving increased online visibility, organic website traffic, and, ultimately, new clients for your law firm.
Distribution of Online Reviews
When you receive good reviews, you want to show them off, right? Allow us to do that for you.
At Digital Logic, we make sure that glowing reviews are recognized by prospective clients, whether that’s creating social media posts to highlight them or placing them in prominent locations across your website.
As a law firm marketing company, our role in distributing online reviews for our legal clients is critical for helping them build a positive online reputation and attracting new clients.
We implement a proactive approach in terms of encouraging clients to leave reviews on various platforms such as Google, Yelp, legal directories, and legal-specific review websites. Our law firm marketing team develops personalized strategies to engage clients, emphasizing the importance of sharing their experiences and feedback. We provide your clients with clear instructions and convenient methods to leave reviews, whether through direct links, email campaigns, or follow-up communications.
Additionally, our SEO experts monitor and respond to reviews promptly (if this is what your firm prefers), addressing any concerns or issues raised by former clients.
By strategically distributing positive reviews and maintaining open communication channels with clients, we help establish your law firm’s credibility, trustworthiness, and practice area expertise, ultimately driving more inquiries and new leads.
Technical SEO Services
One of the most important factors in securing local SEO rankings is ensuring that the technical elements of your site (including but not limited to page speed, website structure, user experience, and mobile responsiveness) are properly optimized. Doing so helps make sure that search engines like Google can understand, crawl, and index the website’s content.
Our technical SEO services play a vital role in local SEO for lawyers.
We begin by conducting a comprehensive free website audit to identify any technical issues that may hinder performance on local search rankings. Our marketing team focuses on optimizing your website’s structure, ensuring proper indexing and crawling, and improving site speed and mobile responsiveness.
We then employ strategic keyword research and implementation to optimize on-page elements such as meta tags, headings, and content structure, aligning those with relevant practice area-specific keywords and search intent. Additionally, we include various schema markups to enhance search engine understanding and visibility of the law firm’s information on search results, including its location, contact details, and practice area(s).
Our legal marketing team also pays close attention to website navigation, internal linking, and XML sitemap optimization to enhance your prospective client’s website experience and search engine crawling.
By implementing these technical SEO strategies as part of our local services, we improve the law firm’s website performance, increase search engine and Google Maps visibility, and ultimately drive organic traffic and local client leads.
Content Marketing Services
While optimizing your website in other areas is important, the absence of valuable content can seriously impede your growth. By creating engaging, relevant content, such as blog posts and pages that align closely with target keywords related to your business, you can attract the right audience to your site.
As a leading law firm content marketing agency, we understand the power of content marketing in boosting local SEO for lawyers.
We begin by conducting in-depth research on your local target audience as well as your local market to identify relevant topics and trends. Our legal content marketing team develops a comprehensive content strategy that aligns with the law firm’s practice area(s) and the local audience’s interests. We create informative and engaging blogs, practice area pages, and guides that address common legal questions in the local area, provide valuable insights, and help to showcase the firm’s expertise.
By incorporating location-specific keywords and optimizing content for local search intent, we enhance your law firm’s visibility in local search results.
Our legal content marketing services also extend to your social media accounts, where we share compelling content, engage with the local community, and drive traffic to your law firm’s website.
Through consistent and highly-targeted content creation, we can help establish your legal firm as a trusted authority in your local area, attract potential clients, and improve overall local SEO performance.
Online Directories Optimization
Creating profiles for local and legal directories is a great way for lawyers to expand their online presence and catch the eyes of prospective clients who may be browsing through. It is also a great avenue for acquiring backlinks from reputable sites with high domain ratings when optimized properly.
This is why we include optimized directory listings as part of our local SEO for lawyers.
Our SEO experts begin by conducting a thorough audit of your firm’s existing directory listings to ensure accurate and consistent information, including the business name, address, phone number, and website URL. We then add your firm to authoritative and relevant directories, such as Google My Business, Yelp, Yellow Pages, and legal-specific directories, to maximize your legal firm’s online visibility.
Our legal marketing team ensures that each listing is optimized with targeted keywords, compelling descriptions, and appropriate categorization to increase your firm’s chances of appearing in the local pack as well as the local search results. We also encourage clients to leave positive reviews on these directories, enhancing your law firm’s online reputation.
By consistently managing and optimizing your online directory listings, we help your firm establish a strong local online presence, improve local SEO rankings, and attract potential clients in your target geographic area.
Internal and External Link Building Strategy
Internal links (links from one page of your site to another) and external links (links from other websites) are both important aspects of your local SEO strategy. When you obtain our services, we’ll identify and implement the best internal and external linking strategies for your website.
When implementing local SEO for lawyers, our marketing team creates a strategic approach to building both internal and external links for your law firm’s website.
Internal Link Building Strategy for Local SEO
Internally, our SEO team analyzes your website structure and current legal content to identify opportunities for internal linking, ensuring that relevant pages are interconnected to enhance the website experience and improve search engine crawling.
Our internal linking strategy helps search engines understand your website’s architecture and boosts the visibility of important pages, like practice area pages.
External Link Building Strategy for Local SEO
Externally, our SEO team conducts thorough research to identify authoritative and relevant websites, directories, and legal publications where your legal firm can earn high-quality backlinks.
We reach out to legal industry influencers, legal publications, and industry-specific websites to establish relationships and secure opportunities for guest posting.
Our external link-building strategy helps to enhance your firm’s online reputation, credibility, and visibility in local search results and Google Maps. By executing a comprehensive link-building strategy, we improve your firm’s local SEO performance, increase organic traffic, and attract potential clients within your target market.
Local SEO Reporting and Analytics
At Digital Logic, we know that the best way (and really the only way) to measure the growth and success of local SEO for lawyers is by first performing a comprehensive analysis of your site. This initial SEO audit will give us a reference point as we continue to perform regular audits to track your growth over time. It also allows us to see what areas are working for you and which areas might need improvement.
At Digital Logic, we strongly believe in the power of data-driven decisions, and that’s why we use reporting and analytics to drive the success of our local SEO strategies.
Our legal marketing team implements robust tracking and measurement tools to monitor key metrics and key performance indicators, such as website traffic, keyword rankings, conversion rates, and user engagement.
Why We Only Make Data-Driven Decisions for Local SEO Campaigns
Through comprehensive reporting, our SEO experts provide your firm with valuable insights into the effectiveness of our local SEO efforts and identify areas for improvement. Our team analyzes this data to uncover trends and opportunities for further optimization. This allows us to make informed decisions and refine your local SEO strategy accordingly.
By consistently tracking and analyzing your local SEO campaign performance, we can measure the return on investment (ROI) and make data-backed recommendations to enhance visibility, attract more targeted traffic, and ultimately drive new client leads.
Our commitment to reporting and analytics ensures transparency, accountability, and ongoing optimization for your firm’s local SEO success.
Image Optimization
Images also play an important role in attracting and engaging site visitors, but it is not enough to just throw an image on a page and hope for the best. If the file size is too large, it can impact page load times. If it is too small, the quality of the image will suffer.
As such, you must find the right balance between image quality and file size. At Digital Logic, we specialize in optimizing images through compression techniques, effectively reducing their file size without compromising quality to ensure the best user experience for your web page visitors.
Website Structure
Your website’s structure helps Google’s crawlers understand how your web pages are related to one another.
Our technical SEO specialists leverage internal links, URL pathways, menus, and other website elements to help search engine crawlers better understand your website’s hierarchy.
Essentially, your website’s structure should look like a pyramid, with your homepage at the top, your service or practice area pages directly under, and then your supporting content beneath those.
For larger, more complex websites, the structure becomes much more important for website performance, as the crawl budget is spread across more thinly.
Duplicate Content Optimization
What many people (and a few major SEO companies) do not know is that having duplicate content, whether that be replicated blog posts, URL variations, or any other type of duplicate content, can seriously harm a website’s search engine visibility and rankings.
That’s why our team of SEO specialists uses advanced tools and techniques to identify and resolve any duplicate content issues that may be found on your site.
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Google Business Profile Optimization
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Distribution of Online Reviews
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Technical SEO Services
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Content Marketing Services
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Online Directories Optimization
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Internal and External Link Building Strategy
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Local SEO Reporting and Analytics
Our team will conduct a comprehensive analysis of your current GMB profile, thoroughly assess its performance, and devise a tailored plan to enhance its optimization.
At Digital Logic, we take a comprehensive approach to optimizing a Google Business profile for law firms, ensuring maximum local visibility and attracting potential clients.
We begin by conducting in-depth keyword research specific to your firm’s practice area or areas. By strategically integrating these keywords into the business description, services, and attributes sections, we’re able to enhance your Google business profile’s relevance and improve your ranking in local search results.
Our law firm marketing team pays close attention to accurate and consistent information, including the business name, address, phone number, website URL, and business hours, to provide potential clients with the essential details they need. Additionally, we compile and upload high-quality photos that showcase your law firm’s expertise, professionalism, and unique selling features.
Encouraging positive client reviews and promptly responding to feedback is also a vital aspect of local SEO for lawyers, as it helps builds trust, boosts credibility, and enhances the online reputation of your law firm.
Because of our expertise in Google Business profile optimization for lawyers, we can position your law firm as a prominent local authority, driving increased online visibility, organic website traffic, and, ultimately, new clients for your law firm.
When you receive good reviews, you want to show them off, right? Allow us to do that for you.
At Digital Logic, we make sure that glowing reviews are recognized by prospective clients, whether that’s creating social media posts to highlight them or placing them in prominent locations across your website.
As a law firm marketing company, our role in distributing online reviews for our legal clients is critical for helping them build a positive online reputation and attracting new clients.
We implement a proactive approach in terms of encouraging clients to leave reviews on various platforms such as Google, Yelp, legal directories, and legal-specific review websites. Our law firm marketing team develops personalized strategies to engage clients, emphasizing the importance of sharing their experiences and feedback. We provide your clients with clear instructions and convenient methods to leave reviews, whether through direct links, email campaigns, or follow-up communications.
Additionally, our SEO experts monitor and respond to reviews promptly (if this is what your firm prefers), addressing any concerns or issues raised by former clients.
By strategically distributing positive reviews and maintaining open communication channels with clients, we help establish your law firm’s credibility, trustworthiness, and practice area expertise, ultimately driving more inquiries and new leads.
One of the most important factors in securing local SEO rankings is ensuring that the technical elements of your site (including but not limited to page speed, website structure, user experience, and mobile responsiveness) are properly optimized. Doing so helps make sure that search engines like Google can understand, crawl, and index the website’s content.
Our technical SEO services play a vital role in local SEO for lawyers.
We begin by conducting a comprehensive free website audit to identify any technical issues that may hinder performance on local search rankings. Our marketing team focuses on optimizing your website’s structure, ensuring proper indexing and crawling, and improving site speed and mobile responsiveness.
We then employ strategic keyword research and implementation to optimize on-page elements such as meta tags, headings, and content structure, aligning those with relevant practice area-specific keywords and search intent. Additionally, we include various schema markups to enhance search engine understanding and visibility of the law firm’s information on search results, including its location, contact details, and practice area(s).
Our legal marketing team also pays close attention to website navigation, internal linking, and XML sitemap optimization to enhance your prospective client’s website experience and search engine crawling.
By implementing these technical SEO strategies as part of our local services, we improve the law firm’s website performance, increase search engine and Google Maps visibility, and ultimately drive organic traffic and local client leads.
While optimizing your website in other areas is important, the absence of valuable content can seriously impede your growth. By creating engaging, relevant content, such as blog posts and pages that align closely with target keywords related to your business, you can attract the right audience to your site.
As a leading law firm content marketing agency, we understand the power of content marketing in boosting local SEO for lawyers.
We begin by conducting in-depth research on your local target audience as well as your local market to identify relevant topics and trends. Our legal content marketing team develops a comprehensive content strategy that aligns with the law firm’s practice area(s) and the local audience’s interests. We create informative and engaging blogs, practice area pages, and guides that address common legal questions in the local area, provide valuable insights, and help to showcase the firm’s expertise.
By incorporating location-specific keywords and optimizing content for local search intent, we enhance your law firm’s visibility in local search results.
Our legal content marketing services also extend to your social media accounts, where we share compelling content, engage with the local community, and drive traffic to your law firm’s website.
Through consistent and highly-targeted content creation, we can help establish your legal firm as a trusted authority in your local area, attract potential clients, and improve overall local SEO performance.
Creating profiles for local and legal directories is a great way for lawyers to expand their online presence and catch the eyes of prospective clients who may be browsing through. It is also a great avenue for acquiring backlinks from reputable sites with high domain ratings when optimized properly.
This is why we include optimized directory listings as part of our local SEO for lawyers.
Our SEO experts begin by conducting a thorough audit of your firm’s existing directory listings to ensure accurate and consistent information, including the business name, address, phone number, and website URL. We then add your firm to authoritative and relevant directories, such as Google My Business, Yelp, Yellow Pages, and legal-specific directories, to maximize your legal firm’s online visibility.
Our legal marketing team ensures that each listing is optimized with targeted keywords, compelling descriptions, and appropriate categorization to increase your firm’s chances of appearing in the local pack as well as the local search results. We also encourage clients to leave positive reviews on these directories, enhancing your law firm’s online reputation.
By consistently managing and optimizing your online directory listings, we help your firm establish a strong local online presence, improve local SEO rankings, and attract potential clients in your target geographic area.
Internal links (links from one page of your site to another) and external links (links from other websites) are both important aspects of your local SEO strategy. When you obtain our services, we’ll identify and implement the best internal and external linking strategies for your website.
When implementing local SEO for lawyers, our marketing team creates a strategic approach to building both internal and external links for your law firm’s website.
Internal Link Building Strategy for Local SEO
Internally, our SEO team analyzes your website structure and current legal content to identify opportunities for internal linking, ensuring that relevant pages are interconnected to enhance the website experience and improve search engine crawling.
Our internal linking strategy helps search engines understand your website’s architecture and boosts the visibility of important pages, like practice area pages.
External Link Building Strategy for Local SEO
Externally, our SEO team conducts thorough research to identify authoritative and relevant websites, directories, and legal publications where your legal firm can earn high-quality backlinks.
We reach out to legal industry influencers, legal publications, and industry-specific websites to establish relationships and secure opportunities for guest posting.
Our external link-building strategy helps to enhance your firm’s online reputation, credibility, and visibility in local search results and Google Maps. By executing a comprehensive link-building strategy, we improve your firm’s local SEO performance, increase organic traffic, and attract potential clients within your target market.
At Digital Logic, we know that the best way (and really the only way) to measure the growth and success of local SEO for lawyers is by first performing a comprehensive analysis of your site. This initial SEO audit will give us a reference point as we continue to perform regular audits to track your growth over time. It also allows us to see what areas are working for you and which areas might need improvement.
At Digital Logic, we strongly believe in the power of data-driven decisions, and that’s why we use reporting and analytics to drive the success of our local SEO strategies.
Our legal marketing team implements robust tracking and measurement tools to monitor key metrics and key performance indicators, such as website traffic, keyword rankings, conversion rates, and user engagement.
Why We Only Make Data-Driven Decisions for Local SEO Campaigns
Through comprehensive reporting, our SEO experts provide your firm with valuable insights into the effectiveness of our local SEO efforts and identify areas for improvement. Our team analyzes this data to uncover trends and opportunities for further optimization. This allows us to make informed decisions and refine your local SEO strategy accordingly.
By consistently tracking and analyzing your local SEO campaign performance, we can measure the return on investment (ROI) and make data-backed recommendations to enhance visibility, attract more targeted traffic, and ultimately drive new client leads.
Our commitment to reporting and analytics ensures transparency, accountability, and ongoing optimization for your firm’s local SEO success.
How to Find the Best Local SEO Agency for Law Firms
When searching for the best local SEO agency for your specific needs (which, in this case, is local SEO for lawyers), there are a few things you should look out for.
For starters, the legal SEO company should rank well, offer transparent pricing, and have a history of satisfied clients.
Local SEO Agencies Should Rank Well on Search Engine Results Pages
One of the best ways to determine whether your local SEO company can do for you what they say they can is to check to see if they rank well in Google search results.
After all, how can you trust that a local SEO agency is going to help your legal firm rank on Google or Google Maps when it can’t even rank itself?
The digital marketing industry and the legal industry are two of the most competitive markets online. To compete in local SEO for lawyers, the digital marketing agency must know the ins and outs of your specific practice areas, as well as what it takes to rank your legal website, beforehand.
Transparent Pricing for Local SEO Services
When you reach out to a local SEO agency, they should be able to provide a comprehensive proposal detailing the services they offer and the corresponding costs for each service. This transparent pricing approach ensures clarity, establishes a level of trust, and allows you to get an idea of the value you will receive from their services.
In terms of local SEO for lawyers, transparent pricing for those services is crucial for several reasons.
Transparent Pricing Helps Your Firm Understand Cost and Value Propositions
First, it helps your firm understand the cost and value you can expect from the services we provide. By clearly outlining our pricing structure for your specific local SEO campaign upfront, your firm can make informed decisions and assess whether the services align with their budget and goals.
Transparent Pricing Helps Foster Trust and Credibility
Our transparent pricing model also fosters trust and credibility between us, as your legal marketing company, and yourself, as it eliminates any ambiguity or hidden fees.
Our clients appreciate our transparency, as it demonstrates our commitment to openness and ethical business practices in this confusing landscape. Furthermore, transparent pricing allows for fair comparisons among different marketing agencies, enabling our clients to evaluate their unique value propositions.
Ultimately, transparent pricing builds a strong foundation for a positive client relationship and helps to ensure that both parties have a clear understanding of the services and associated costs of our local SEO efforts.
The Digital Marketing Agency Has Happy Clients and a High Client-Retention Rate
Client testimonials, reviews, and retention rates all serve as a testament to the quality and effectiveness of an SEO company’s local SEO solutions.
At Digital Logic, we have a long track record of success stories and happy clients, many of whom are eager to share their honest feedback regarding our local SEO services. Our current client retention rate is 97.3%, which is unheard of in the digital marketing realm.
How Much Does Local SEO for Lawyers Cost?
When it comes to the question of local SEO pricing for lawyers, the answer is: it simply depends.
There are many factors to take into consideration. For one, the marketing needs of your law firm and the practice area(s) you wish to see cases for. If your law firm handles a more competitive practice area like personal injury, for example, the average monthly SEO cost may be a bit higher than other less competitive markets.
Another factor to consider is the needs, or rather goals, of your firm.
For example, if you want to see growth sooner rather than later, it will cost more. If you want an entire website built out, equipped with a practice area page for every niche and blog posts to support those pages, this will also contribute to the cost.
Of course, different SEO companies offer various pricing models and SEO packages, so the company you choose to work with will also play a large role in local SEO costs.
At the end of the day, some law firms may pay a couple of hundred dollars, while others may spend tens of thousands of dollars for local SEO services.
The best way to learn what to expect with your local SEO pricing is to discuss your specific needs with an experienced SEO agency, like Digital Logic. This will help you get a better understanding of the costs involved in achieving tangible results and allow you to make an informed decision based on your budget and desired outcomes.
Local SEO Contracts With Digital Logic
As we mentioned above, the price for local SEO depends largely on the unique needs of your law firm. But how do you know what your law firm needs to succeed? The answer simply depends on the goals you have for your business and what you expect to achieve from your local SEO services.
What Do Our Local SEO Packages Include?
Although we always customize your plan to fit your specific needs, all of our SEO packages include the following services:
- Free local SEO strategy call or video chat about your firm's unique business goals
- Free website audit service to analyze the state of your current website
- A customized local SEO strategy that centers around your law firm’s specific needs
- Strategic allocation of your monthly budget across several channels, including content creation, technical SEO, and link building
- Regular updates regarding your website’s progress and budget allocation
- No long-term contracts
- KPI (key performance indicator) reporting
- Transparent monthly billing
When it comes to our local SEO pricing, our approach is based on providing value that aligns with your firm’s needs, focusing on delivering results rather than trying to maximize our profits.
For a quote on what you can expect to pay for your local SEO services with Digital Logic, reach out to our team of professionals today.
Work With a Top-Rated Local SEO Agency For Lawyers
Here at Digital Logic, we know that the aspect of local SEO and digital marketing practices, in general, can be confusing for those who are not seasoned professionals. That’s why we believe in truly getting to know our clients and their businesses before identifying their needs and recommending local SEO contracts.
We value open communication and transparency, meaning we take the time to sit down with each of our clients to learn their business goals and provide a thorough explanation of what they can expect when working with us.
We also take pride in offering affordable SEO services that deliver comprehensive solutions for our local SEO clients. If you’re looking to start local SEO services or are simply wanting to improve local SEO efforts, what are you waiting for? Speak to a local SEO specialist at Digital Logic today.
