Digital Logic Blog

What is a Pre Roll Ad?

What is a Pre Roll Ad?

A pre-roll ad is a promotional video advertisement that plays before the content of an online video. These ads are typically 6 seconds, 15 seconds or 30 seconds. Pre-roll ads on YouTube and Facebook are the most common type of pre-roll advertisements. It's possible...

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What Does an SEO Company Do?

What Does an SEO Company Do?

The digital marketing agency has a reputation for being fast-paced and changing rapidly. This holds true for topics such as Google algorithms, digital technology, platforms, etc. However, when we tell a customer that we recommend SEO, the same questions are normally...

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Search Engine Advertising | What You Need To Know

Search Engine Advertising | What You Need To Know

Search engine advertising also referred to as search advertising, online search advertising, PPC marketing, or internet search advertising, is a form of marketing that allows you to display your ads on a search engine platform, such as Google or Bing. Businesses who...

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Digital Healthcare Marketing Strategy for 2020

Digital Healthcare Marketing Strategy for 2020

Healthcare marketing strategy involves communicating health information using customer-centered and science-based strategies to promote healthcare practices. Digital marketing for the healthcare industry can be a challenge, no doubt. Just as the healthcare industry...

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Youtube vs TV Advertising: Where to Market Your Business?

Youtube vs TV Advertising: Where to Market Your Business?

Well, television, you had a good run, but is it too soon for business owners to change the channel? We’ll answer this and the resounding question asked by so many small business owners: “How do I get the best return on investment for my marketing efforts?”. In 2019,...

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How Attorneys Can Generate More Referrals

How Attorneys Can Generate More Referrals

Getting Started with Attorney Referral Marketing Besides doing your law firm marketing online extremely well, it's important to focus on referral marketing for your law practice. Referred legal client prospects turn into paying clients. They are the least expensive to...

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Plastic Surgery Marketing | Grow Your Practice Now

Plastic Surgery Marketing | Grow Your Practice Now

Plastic surgery marketing refers to the marketing strategies plastic and cosmetic surgery providers, and practices use to attract new patients and increase awareness of their plastic surgery or cosmetic surgery business. Plastic surgery marketing has evolved almost...

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What is the Buyer’s Journey

What is the Buyer’s Journey

If, as a business owner, you're wondering, "What is the buyer's journey?", you aren’t alone.  As important as the journey that your buyers take to purchase your product is, it is commonly overlooked helpful marketing information. Even though your customers don’t want...

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How to Create the Ultimate Facebook Business Page

How to Create the Ultimate Facebook Business Page

Facebook Business Page is the place where you can spark up and develop a relationship between your brand that the world of potential customers, out there. In 2019, a Facebook Business Page is a necessary tool for operating your business. It allows you to perform a...

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What is Geofencing Marketing?

What is Geofencing Marketing?

Frequently Asked Geofencing Marketing and Advertising Questions: [ps2id id='What is Geofencing Marketing?' target=''/] What is Geofencing Marketing? How Does Geofencing Work? Is Geofencing Expensive? Can I Use Geofencing Without SEO? Why Should I Start Geofencing...

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Strategies for Online Lead Generation

Strategies for Online Lead Generation

As the times change, so do consumer habits and your strategies for online lead generation should too. The expectations of today’s customers are different than those of customers in years past.   Jump to a topic: What is Online Lead Generation? High-Quality Lead...

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Do I need a Website for My Small Business?

Do I need a Website for My Small Business?

The truth is, if you’ve stumbled across our page, you probably already know the answer to that question. Yes, even your small business needs a website. Websites serve as the home for your business online. Websites are the gateway to communicate with potential...

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37 Web Design Best Practices for Conversions in 2020

37 Web Design Best Practices for Conversions in 2020

You probably are here because you want to improve the website you already have, or you're trying to figure out what you should do for your new site. What is web design? Web design is the umbrella term for the process of creating a website. This includes the website...

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Best Attorney Lead Generation Guide for 2020

Best Attorney Lead Generation Guide for 2020

Lead generation can be a great way for lawyers to market themselves and acquire new clients. This guide gives helpful tips on the best practices regarding lead generation for attorneys. From direct lead recommendations to third-party generators, we have compiled the...

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Top 10 Business Social Media Sites and How to Use Them

Top 10 Business Social Media Sites and How to Use Them

This post will help you explore the top social media sites for business. All social media networks are not created equally. So, how do you choose where to invest your time and potentially your ad spend for social media? We'll take a look at several top social media...

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What Is A Social Media Campaign?

What Is A Social Media Campaign?

Definition: The execution of a planned social media and social media advertising strategy to improve brand awareness, social media user interaction, as well as business goals or KPI’s (key performance indicators), which are measured through analytics and sales revenue...

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What is SEO and How it Works

What is SEO and How it Works

SEO or search engine optimization is the process of increasing not only the quantity of website traffic but the quality, as well, in order to increase the visibility of a website to a target audience using an online search engine. This process of optimizing your...

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How Much Do Google Ads Cost?

How Much Do Google Ads Cost?

“How much do Google ads cost?” This is one of the most common questions that we get from new clients at Digital Logic. Of course, business owners who are new to pay-per-click (PPC) marketing are mainly interested in how much they’ll have to spend in order to advertise...

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Google Quality Score: How Quality Score Works with Google

Google Quality Score: How Quality Score Works with Google

Google Quality Score is a very important component for the keywords in a Google Ads account. Advertisers don't even know what's happening behind the scenes with Google Quality Scores. We've made a guide to help you learn more about Quality Score.   In this post, we...

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How to Write a Marketing Plan

How to Write a Marketing Plan

How to Write a Marketing Plan This post will explain how to write a marketing plan. Most people understand the value of building a business plan, yet many business owners, marketers, and other key stakeholders don’t realize that creating a marketing plan is just as...

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SEO vs SEM | Which is better to grow your business?

SEO vs SEM | Which is better to grow your business?

SEO vs SEM Lots of people are wondering when it comes to SEO vs SEM, what's the difference and what is better? The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO deals with organic listings on search engines, and...

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11 Small Business Online Marketing Challenges and Solutions

11 Small Business Online Marketing Challenges and Solutions

Small business online marketing doesn't have to be difficult. Each day, small business owners must make decisions about how to spend their time and energy. Both when improving their business and progressing toward their goals. Many of these efforts get spent on the...

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How To Create a Post on a Google Business Profile

How To Create a Post on a Google Business Profile

Learn How To Create a Post on a Google Business Profile Google has now enabled Google Posts for all business owners that have a Google Business page, this is part of the Google My Business program, which has been an initiative to get more business owners to claim...

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