Digital Logic Blog

What is SEO and How it Works

What is SEO and How it Works

SEO or search engine optimization is the process of increasing not only the quantity of website traffic but the quality, as well, in order to increase the visibility of a website to a target audience using an online search engine. This process of optimizing your...

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Google Quality Score: How Quality Score Works with Google

Google Quality Score: How Quality Score Works with Google

Google Quality Score is a very important component for the keywords in a Google Ads account. Advertisers don't even know what's happening behind the scenes with Google Quality Scores. We've made a guide to help you learn more about Quality Score.   In this post, we...

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How to Write a Marketing Plan

How to Write a Marketing Plan

How to Write a Marketing Plan This post will explain how to write a marketing plan. Most people understand the value of building a business plan, yet many business owners, marketers, and other key stakeholders don’t realize that creating a marketing plan is just as...

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SEO vs SEM | Which is better to grow your business?

SEO vs SEM | Which is better to grow your business?

SEO vs SEM Lots of people are wondering when it comes to SEO vs SEM, what's the difference and what is better? The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO deals with organic listings on search engines, and...

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Graphic Design / Web Design Job in Shreveport

UPDATE - AS OF 2-16-2018 THIS POSITION HAS BEEN FILLED. Digital Logic is a Shreveport, Louisiana based internet marketing and advertising company. Our services include Business Strategy, Web Design, Digital Marketing, Analytics, Campaign Management, Graphic Design,...

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11 Small Business Online Marketing Challenges and Solutions

11 Small Business Online Marketing Challenges and Solutions

Small business online marketing doesn't have to be difficult. Each day, small business owners must make decisions about how to spend their time and energy. Both when improving their business and progressing toward their goals. Many of these efforts get spent on the...

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How To Create a Post on a Google Business Profile

How To Create a Post on a Google Business Profile

Learn How To Create a Post on a Google Business Profile Google has now enabled Google Posts for all business owners that have a Google Business page, this is part of the Google My Business program, which has been an initiative to...

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8 Simple Law Firm Online Marketing Tips

8 Simple Law Firm Online Marketing Tips

8 Free Law Firm Online Marketing Ideas What should your law practice be doing with online marketing? We've created a short list of the 8 things your law firm should be doing with local online marketing. Most of these items are free to do. They need some research, and...

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Top Questions To Ask When Hiring a Digital Marketing Agency

Top Questions To Ask When Hiring a Digital Marketing Agency

Questions to ask Digital Marketing Agencies Before you Hire Them How will they measure if the campaign is successful? What is the long term goal for your account? Your digital marketing agency needs to determine what the short term and long term goals of your account...

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Why YouTube Advertising is Better Than TV Advertising

Why YouTube Advertising is Better Than TV Advertising

Guess what? Advertising on YouTube is better for local businesses than advertising on TV. Before I get into the specifics as to why let’s take a look at the evolution of content discovery, things have changed significantly over the past 40 years and the past 15 years,...

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How Some Local Businesses Get Screwed With Online Marketing

How Some Local Businesses Get Screwed With Online Marketing

I've worked in the digital advertising agency field for over the past decade. I can't tell you how many times I’ve heard local and regional businesses say, "I’ve been burned,” or “we tried digital marketing and it didn’t work.” It’s truly frustrating to hear some of...

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6 Tips For Local Business Online Marketing in 2019

6 Tips For Local Business Online Marketing in 2019

1.) Use Logic To Establish an Initial Marketing Budget Many businesses we work with will pick an amount to spend on marketing without using much hard logic to determine how much the amount will be. A quick example: A percentage of average monthly revenue or target...

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4 Tips To Stand Out Locally On Google Search

4 Tips To Stand Out Locally On Google Search

Let's start with the basics of Google Listings on Google, for those of you who don’t know, there are several primary listing areas on the Google Search Engine Results Page (SERP). For more help getting started, check out our blog here! Paid Listings: these are the...

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Online Advertising Spend Overtakes TV Ad Spend in 2017

Online Advertising Spend Overtakes TV Ad Spend in 2017

According to a recent report from PwC, online advertising will overtake total TV spend in 2017 in the United States. For 2016, Internet Advertising is expected to reach $68.1 Billion and have annual growth of 9.4% to $74.7 Billion in 2017. By 2020 Online ad spend is...

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