Grow Your Accounting Firm With Digital Marketing Solutions
Digital marketing for accountants is guaranteed to make your accounting firm stand out from the many accounting firms in your area.
For more information about how Digital Logic has been able to boost business for many firms all over the nation, contact one of our digital marketing specialists today.
In today’s digital age, digital marketing has become indispensable for accounting firms aiming to expand their reach and attract more clients.
Leveraging various online channels and marketing efforts, such as social media, content marketing, and search engine optimization (SEO), can help accounting firms showcase their expertise and nurture relationships in the financial industry.
Thoughtful content marketing, including creating content for blogs, service pages, and even video marketing, can position most firms as trusted resources for financial services.
Additionally, a targeted paid marketing campaign can help reach the target audience, while email and direct mail marketing and tolls for building relatioships can help nurture relationships with current clients.
Embracing a successful marketing strategy allows many firms to stay competitive, build a robust online presence, and ultimately drive growth in their target market.
When SEO for the financial services industry is executed correctly, the marketing strategy outperforms all other channels that accountants can use to grow their business.
What is Accounting Marketing?
Accounting marketing, or marketing for accountants, refers to the strategic marketing efforts and activities undertaken by accounting firms or digital marketing agencies to promote their services, increase brand recognition, attract new clients, and retain existing clients.
It encompasses a wide range of marketing strategies and channels tailored to the accounting firm’s unique needs and target audience.
Marketing for accountants helps accountants fast-track the digital marketing process. It aims to position accounting firms as trusted advisors, communicate their value proposition, and ultimately attract and retain the ideal client over and over in a highly competitive industry.
Marketing for accountants requires a combination of online and offline strategies tailored to the firm’s goals and target market.
Key components of marketing for accountants may include:
Social Media Marketing
Engaging with current clients and prospective clients on social media platforms to build relationships with consumers and local businesses, share valuable information, and promote services.
Email Marketing
Sending newsletters, updates, and valuable information to a firm’s email subscriber list to stay connected with current clients and nurture leads with potential clients.
Pay-Per-Click Advertising
Running targeted online advertising campaigns to drive traffic to the website and generate leads.
Online Presence
Establishing a professional and informative website that showcases the services, team, and client testimonials of the accounting firm.
Content Marketing
Creating and sharing relevant content, such as blog posts, service pages, and guides, to demonstrate expertise and provide helpful information to potential clients.
Search Engine Optimization (SEO)
Establishing a professional and informative website that showcases the services, team, and client testimonials of the accounting firm.
Networking
Attending local events, having firm leaders join professional organizations, and building relationships with other local businesses and professionals in the community.
Client Referral Programs
Encouraging paying clients to refer new clients through incentives or rewards.
Client Relationship Management (CRM)
Implementing scalable firm software solutions to manage and track client interactions and communication.
Why Do Accounting Firms Need Digital Marketing?
The benefits of marketing for accountants cannot be understated. A professional digital strategy for accounting firms can help with determining the target market, attracting new clients, speeding up the sales cycle or sales pipeline, and making the accounting firm (or even future firm) appear as reliable as possible.
Attract Clients
The goal of any marketing plan is to promote the business or future firm and its services. This naturally brings in more clients.
Traditional marketing channels used to be the main way to do this. Now, most businesses across various industries have realized that the best and only way to stay afloat in this economy is to generate leads through search engines, paid ads online, and social media marketing.
Potential clients looking for a local accounting firm are most likely scouring Google or other search engines, like Bing. Your accounting firm needs to invest in at least search engine optimization services in order to have the best chance of attracting your target audience.
Your website is your best and biggest selling point at this stage in the buyer’s journey.
Speed Up The Sales Cycle
Now that you have the attention of your target audience, your accounting firm needs to make the sale. This sounds easy, but if you’re switching from traditional marketing to digital marketing, it’s often a challenge.
Your potential customers are going to see your Google ad or your organic listing on Google’s organic results pages and immediately go to your website to check out your accounting firm further.
If your website is not up to par, you’ll lose these potential customers in a matter of seconds.
A big part of digital marketing for accountants is not only to improve visibility on Google so that you can generate leads but also to improve your website so that you can actually make the sale. In most cases, search engine optimization and social media marketing efforts speed up the sales cycle so that you can have a constant stream of new clients coming in.
Positions Your Accounting Services as Reliable
Lastly, online marketing for accountants is extremely important because it can boost the appearance of reliability. Businesses have no choice but to place a lot of trust in the hands of their accounting firms. When you invest in marketing for accountants, the goal is for your website and advertisements to really highlight this sense of reliability.
This can help turn potential clients into current clients at a much faster rate.
Accountant Marketing Services
By now, you should understand how much of a valuable tool online advertising and marketing services are, especially within the accounting industry.
So – how does one get started marketing for accountants?
Below, our top SEO agency breaks down everything that goes into a successful accounting marketing campaign.
PPC Management Services for Accounting Firms
Pay per click (PPC) ads are a common and effective form of paid advertising within the digital strategy in which accountants (or their marketers) pay a certain amount of money when someone clicks on the ad.
While this is a great way to generate leads, you’re essentially paying for each and every lead you get through the ad, so these leads are not organic.
This is how paid ads work: the advertisers or accounting firms bid a certain amount of money on relevant keywords, create online ads using those keywords, and place them at the top of search results pages when prospective clients use those keywords in their search queries.
This can be a great way to increase the number of website visitors, driving the target audience towards an accountant’s website.
Ready to speak with one of our PPC consultants? Here’s more helpful ad information!
Search Ads
Search ads, also known as sponsored ads, are those that appear at the top of Google when prospective clients use specific keywords in their search query that an advertiser has placed bids on.
When potential clients click on these search ads, they’ll be taken to the advertiser’s specified page. If the landing page is convincing enough, potential clients will then take some sort of action: calling, emailing, messaging, or setting an appointment.
For example, if one of the prospective clients in your area searches “CPA firm,” which is one of the many keywords you have bid on, your own firm will appear alongside other accounting firms in the area.
The client may click on your ad and then go to your website or other landing page.
Google ads are an excellent way to increase paid website traffic and improve your local visibility organically.
Local Service Ads
Local service ads (LSAs) are another form of digital advertising. LSAs typically contain a small picture along with positive reviews from existing clients, office hours, contact information, and years of experience.
The main difference between these paid ads and the aforementioned ads is that you’re not paying every time someone clicks on the ad. Instead, you’re paying a certain amount of money every single time someone contacts you through the ad. Essentially, you’re paying for leads.
Local Service Ads are a great form of marketing for accountants.
Remarketing Ads
No successful accounting marketing strategy has a “set and forget” section. The same is true with marketing for accountants.
Remarketing ads are also called retargeting ads because they retarget prospective clients who have seen your ad or your website before and didn’t take some sort of action (call, email, text, or schedule an appointment.)
Remarketing ads can appear in Google searches that contain similar keywords that you have bid on. The goal is to remind potential clients that your accounting firm still exists after they checked out your site and didn’t complete the buyer’s journey.
Remarketing ads are incredibly effective because, many times, consumers need lots of encouragement to actually invest in a product or service. This is especially the case when the product or service is expensive and could cost them their entire business or their livelihood.
A business owner that is looking for an accounting firm will likely need more encouragement and more reassurance that your accounting firm is the right choice, compared to consumers just shopping around for the best lawn mower.
That’s where remarketing ads come in handy – they can be the final push the ideal client needs to move into the decision phase of the buyer’s journey and invest in your firm’s services.
Geofencing
Geofencing is a virtual perimeter on a map. This plays a big role in local search engine optimization and paid advertisements when marketing for accountants.
Your accounting firm will choose which specific location for which they want to attract more leads. That way, when prospective clients within this virtual perimeter search for their services on Google, they are more likely to appear.
When mobile devices exit this virtual perimeter, the advertisements may not appear on the results pages on their device.
Geofencing marketing allows advertisers to promote to their target market seamlessly.
Search Engine Optimization Services for Accounting Firms
SEO Plans
At Digital Logic, we have created a fool-proof SEO marketing plan that is guaranteed to bring success to your accounting firm. We provide local and national SEO services that typically include content marketing, technical SEO, web development, social media marketing, and so much more.
Local SEO Services
Did you know that almost 50% of online searches have local search intent? It’s true, and that’s why local search engine optimization efforts are so important for the success of all accounting firms.
The goal of SEO isn’t for everyone in the entire nation – or even the entire globe – to discover your accounting services on their Google search engine results pages. The main goal of digital marketing for accountants is to be one of the most visible accounting firms in your target market, not the most visible firm in the world. Most firms don’t want to attract clients from all the way across the ocean, they usually want to start locally.
Learn more about our local SEO marketing services.
National SEO Services
National SEO services are the exact opposite of local SEO services. The goal of some businesses is to attract customers all across the nation, especially if the business is a large chain with hundreds of locations everywhere. In order to gain national visibility on Google and dominate industry competitors, businesses must rank for very specific, highly targeted keywords.
If you’re part of a nationally recognized accounting firm, our United States-based SEO firm can help you outrank your competitors on a national level.
In order to create the most successful digital marketing strategy for your accounting firm, you should invest in both search engine optimization and paid advertising. This will ensure that you will attract and convert as many prospective clients as possible.
There are many crucial components of a successful search engine optimization strategy. Below, we discuss just a few of the SEO services that you should expect from a top SEO agency like Digital Logic.
Technical SEO Services
Technical search engine optimization (SEO) typically refers to website improvements that you and your target audience don’t see. Just because you can’t see it, though, doesn’t mean it isn’t important for Google rankings and organic traffic. Technical should be part of any successful marketing strategy.
At Digital Logic, our technical SEO services include:
Website migration services
Technical SEO audits
On-page SEO
Mobile responsive SEO
Page speed optimization
Sitemap optimization
Structured data markup
Image optimization
Website structure
Duplicate content optimization
Online Directories and Google Business Profile
Google My Business profiles and local directories are another way to improve Google rankings and organic traffic. GMB and directory profiles give accounting firms another avenue through which they can appeal to their target market.
Some of the top Google search results for most firms are directories. Having a solid directory profile that provides searchers with basic contact information, address, and office hours can be a game changer for an accounting marketing strategy. The more questions you can answer with the profile alone, the more likely a searcher is to contact you for accounting services.
Google My Business (GMB) profiles can serve the same purpose.
When marketing for accountants, GMB profiles should be filled out as fully and accurately as possible so that they include the following information:
Office hours, address, and phone number
Positive reviews from existing and past clients
Relevant pictures and videos
Q&A
Social media profiles
One of the most important parts of a good Google Business profile is client testimonials. Chances are that your target audience is going to check your Google reviews before trusting your accounting firm with their business’s finances.
If they see a large number of happy and satisfied clients, they will be more inclined to choose and trust you. Additionally, a large number of positive reviews can improve Google rankings in your local area.
This is just one of the few ways organic marketing strategies work.
Content Marketing Services
Content marketing is arguably the most important part of an accounting marketing plan because this is how you rank for the most competitive keywords in your area that are relevant to your services. You want to ensure that your accounting firm’s website is packed with relevant content using the right keywords. So when someone searches for a specific keyword that you want to rank for, you have a higher chance of appearing near the top of the search results and, therefore, securing the client.
Not only that, but you want to create content that’s useful, informative, and captivating as well. You should have web pages for all of your accounting services as well as a large number of relevant blog posts, both of which will help generate leads and increase organic traffic.
The content team at Digital Logic can handle all of this for you – one blog post and service page at a time.
Website Development Services for Accounting Firms
The user experience, or UX, is the client-facing side of website design.
Remember what we said earlier?
For successful accounting marketing, your website is usually your best and biggest selling point, and many firms don’t realize this. Not only does the website for your accounting firm need to be visually appealing, but it also needs to have a scalable website framework, responsive designs, and conversion pathways to better convert your target market.
The web development team at Digital Logic can help you do all this and more.
Scalable Website Framework
Having a scalable framework means your accounting firm’s website can handle increases in usage, demand, or complexity without decreasing overall functionality, performance, or quality.
In other words, a website framework should be able to handle anywhere between one page and one blog post to hundreds of pages and blogs.
Responsive Designs
Having a website with a responsive design means that the aesthetics and overall design can adapt to the device it’s being viewed on.
In other words, your website needs to look different on a laptop compared to a mobile device. Additionally, your website needs to maintain its functionality, usability, and navigation on both laptops and mobile devices.
Optimized for Conversions
Lastly, your website should present an easy path for potential clients to receive help from your accounting firm.
This means that your website can quickly and efficiently turn leads into sales.
Optimized for Search Engines
As part of your content marketing strategy, all the content on your website needs to be optimized for search engines like Google, meaning that all the content on your site contains plenty of relevant keywords that you’re trying to rank for.
Regardless if you’re a wealth management professional or a law firm, your content marketing strategy is critical to the success of your firm.
Learn more about our wealth management marketing services.
Social Media Marketing Services for Accounting Firms
Yes, social media is a way for all of us to kick back and catch up with our loved ones, but it’s also an incredibly powerful marketing tool for any industry, especially when combined with content marketing efforts.
That’s because more than half of the global population – a whopping 4.76 billion people – are scrolling through social media channels on a daily basis. Chances are, at least one of them is looking for a trustworthy accounting firm on those social media channels. Use this in conjunction with content marketing efforts to your advantage.
Content Marketing for Social Media
Many accounting firms like to shy away from the power of a social media presence because no one is interested anyway, right?
Wrong!
Out of the billions of people perusing through social media pages every day, potential clients are interested in what you offer on social media platforms.
Your accounting firm just has to figure out a way to create videos, graphics, statuses, polls, stories, and other content that people will care about. Video marketing and viral marketing are possibly the most effective forms of social media marketing right now, and typically they occur on TikTok.
If you’re not quite ready to jump into the viral video trends of TikTok, creating content for social media marketing elsewhere (such as Facebook, Instagram, and Twitter) is a great place to start.
The goal of social media marketing for accountants is not just to promote your services but to build brand recognition and nurture relationships with existing clients as well. Building relationships with clients and people within your community (whether offline or online) has always been one of the most powerful marketing tools out there.
Paid Ads on Social Platforms
Social media ads are those that appear on social media platforms such as Facebook, Instagram, YouTube, Twitter, and TikTok.
In some industries, social media ads can be even more effective at lead generation than Google ads due to the sheer volume of consumers scrolling through social media channels every day.
Just like Google ads, ads on social media allow you to promote your services to your exact target market, which can lead to an increase in website visitors and sales.
At Digital Logic, our paid advertising managers can help run ads on popular social media channels as part of social media marketing for accountants.
Work With a Top-Rated Digital Marketing Firm for Accountants
Chances are, if you’re running an accounting firm, you have no time or energy to worry about digital marketing efforts too. That’s why it’s so important to hire a full-service digital marketing agency like Digital Logic to worry about all your marketing campaigns. Our team of online marketing experts has what it takes to handle marketing for accountants so that your accounting or CPA firm can not just survive in this economy but thrive.
We offer digital marketing services for many other industries as well.
If you still don’t believe that we can get you more leads and sales in no time, check out our case studies, claim your free SEO audit, and give us a call.
