Insurance Marketing
Grow Your Insurance Agency With Digital Marketing Solutions
Growing an insurance agency requires having a strong online presence and effective online marketing strategies. At Digital Logic, we specialize in helping business owners leverage the power of online marketing channels to reach their target audience and drive growth. Through comprehensive insurance marketing strategies, our marketing professionals can increase brand exposure, generate more leads, and boost consumer engagement.
Our experts will craft a tailored insurance marketing strategy that includes SEO, PPC advertising, social media advertising, content marketing, and more.
With our proven track record in insurance marketing strategies, our marketing team is dedicated to helping your insurance agency thrive in this competitive business landscape and achieve the most value for your marketing budget.
Partner with the Internet marketing professionals at Digital Logic and watch your insurance agency flourish through the power of Internet marketing.
Insurance Agency Marketing Services
- INSURANCE LEAD GENERATION
- INSURANCE ADVERTISING
- INSURANCE SEO
What is Insurance Marketing?
It is the practice of using the best insurance marketing ideas and strategies to build a customer base and attract new clients for an insurance company. Insurance marketing strategies can involve the use of various digital channels, like search engines, social media platforms, email marketing, and content marketing, to help the agency create brand awareness, generate leads, and drive more conversions.
At Digital Logic, we’re a full-service digital marketing agency that understands the unique challenges insurance agents face. Our team specializes in crafting effective marketing strategies tailored to insurance companies, like yours.
Why Do Insurance Providers Need Online Marketing?
Providers need effective insurance marketing strategies to stay competitive and effectively reach their target audience. By partnering with an established marketing agency, business owners can leverage the power of online marketing channels to expand their agency’s reach, increase brand credibility, and ultimately drive more business growth in today’s competitive industry.
Here are just a few ways that our effective insurance marketing strategies can help an insurance business:
Reach Target Audience
Insurance marketing efforts can help agencies reach their target audience. With a combination of PPC ads and SEO, it’s easy to target the ideal customer and convert that consumer into a sale.
Increased Sales
Your marketing efforts must then convince those potential customers that your agency should handle their insurance needs. Insurance marketing strategies work by generating leads and by turning those leads into sales for your business.
Increase Brand Exposure
As a local insurance company, you need the local community to recognize your brand. Digital Logic’s insurance marketing ideas can help ensure this happens.
Stronger Customer Relationships
Having strong relationships and connections with people in your local community is great for business. Insurance marketing efforts also build relationships with both existing customers and current customers.
Better Online Reputation
Local businesses that utilize insurance marketing strategies tend to have better online reputations.
Consumers look to Google’s search results to view online reviews before selecting an insurance company. If your agency has more negative reviews than positive reviews, your business will struggle to drive traffic and secure more leads.
Local businesses should have an influx of good reviews to compensate for any negative reviews that may come.
At Digital Logic, our review management experts will help your insurance agency secure more online reviews for your Google Business profile and on social platforms.
Digital Marketing Services for Insurance Agencies
At Digital Logic, we offer comprehensive online marketing services tailored specifically for each insurance company we work with. Each marketing strategy we produce aligns with the client’s goals and target audience.
We use organic optimization, pay-per-click ads, social media advertising, content marketing, and more to drive results for your business.
Because of our data-driven approach and focus on ROI, our marketing strategies will help your business stay ahead of the competition and drive more revenue.
Paid Ads Management Services for Insurance Agents
At Digital Logic, we specialize in providing exceptional paid ads management services that are tailored specifically for insurance businesses. Our pay-per-click management services can help generate more qualified leads and drive more conversions.
Our experienced PPC ads managers conduct thorough keyword research to identify the highest-performing keywords for your insurance company. We then craft compelling ad copy and create optimized landing pages to ensure more on-site conversions.
Search Ads
Search ads are an extremely effective form of lead generation.
This ad type appears at the top of Google’s search engine results pages when a consumer searches for specific keywords targeted by the PPC ad. Once potential clients click on this type of PPC ad, Google will immediately direct the consumers to custom landing pages that our marketing experts have strategically optimized for conversions.
This helps increase the Google Quality Score and stretches the ad budget further.
Display Ads
Display ads are another common type of PPC ads that use pictures, video, audio, or other interactive elements to catch the eye of potential customers.
Investing in display ads can be an incredibly effective way to advertise your insurance company policies and services to your local community.
Remarketing Ads
Remarketing ads, also called retargeting ads, help to re-engage potential customers that have previously shown interest in your insurance company. Using remarketing technology, our Google ads managers can target potential clients who have visited your website or interacted with your brand but that have not converted just yet.
Our marketing experts use strategic ad placements across a variety of digital platforms, including social media pages, display networks, and Google’s search results, to keep your insurance agency top of mind and encourage curious consumers to convert to new customers.
Local Service Ads
Local Service Ads (LSAs) are a type of paid advertisement prominently displayed at the top of Google’s search engine result pages. This ad type features verified local service providers, including insurance agencies.
LSAs allow any reputable insurance company to reach potential customers in their local community for specific service areas. This increases brand visibility and drives more potential customers. These ads typically include important business information such as contact details, online reviews, and service offerings. And, they’re designed to ensure credibility, as LSAs are only available to businesses that have undergone a rigorous verification process with Google.
At Digital Logic, our ads managers specialize in helping agencies optimize their LSAs so they can effectively connect with local potential clients. This ultimately drives business growth and enhances its online presence.
SEO for Insurance Agents
The best insurance marketing ideas all stem from search engine optimization efforts. SEO is the process of improving a website’s organic search rankings on search engines, like Google. SEO is crucial for any insurance company that needs to attract targeted organic traffic, increase brand awareness, and generate qualified leads.
As a top SEO agency, we develop customized insurance marketing strategies to optimize website content, meta information, URLs, and the overall user experience. Our marketing agency utilizes proven optimization techniques to help insurance agents achieve better organic visibility, drive more website traffic, and ultimately grow their business.
Keyword Research
Our SEO experts start every insurance marketing strategy with extensive keyword research. This helps our SEO managers learn which keywords or phrases consumers are using in search queries. It also sheds light on the keywords other local insurance agencies are targeting.
For example, here are some of the average monthly search volumes for popular insurance terms:
- Auto insurance: 440,000
- Life insurance: 228,000
- Homeowners insurance: 190,000
- Health insurance: 165,000
- Pet insurance: 147,000
To help your insurance company rank locally for these terms (and other high-value keywords), we’ll add location-specific keywords as modifiers.
Content Marketing Strategy
Next, our SEO experts create high-quality content for your insurance website based on the data extracted from the keyword research.
In order to secure more clients, your insurance website needs to have in-depth and helpful information on every insurance policy offered by your agency, as well as informative blog posts that serve as supportive content. You want your website to be a one-stop shop for new prospects as well as warm leads.
Essentially content marketing provides the ideal customer with the right information to convert.
Technical SEO Services
Technical search engine optimization typically refers to back-end website improvements. Technical improvements are also crucial for boosting Google rankings and growing the customer base.
Local SEO Strategy
50% of online searches have local search intent, so local search engine optimization is crucial for the successor local businesses.
The goal of SEO is for everyone in your target market to know that your insurance company exists. So, when a consumer in your local area needs an insurance policy and searches on Google, they’ll see your website ranking high on the search results page.
Link Building Strategy
Link building includes obtaining both internal and external links, as both link types are important to improve Google rankings and search authority.
It’s important to note that not all external links are created equally. Having a large number of external links will lead to little to no benefits, especially if they’re all from scammy websites. Ideally, you want the majority of your external links to come from high-quality websites within the insurance industry that also have relatively high search authority.
Website Development for Insurance Agents
In order for your insurance website to truly be your best and biggest selling point, it needs to look good, load fast, and function well. Our experienced web developers can do all of this and more for our clients.
Responsive Design
Having a website with a responsive design means that the entire design of the site can change to fit the device it’s being viewed on. A website cannot look or function the same on a laptop as it does on an iPhone. Good web development for an insurance company ensures that the aesthetics, functionality, and usability of a website are consistent, regardless of the device it’s being viewed on.
Optimized for Search Engines
All the content on your insurance business’s website needs to be optimized for Google and other search engines. In other words, all pages and blogs on your website must contain all the keywords for which you are trying to rank.
Optimized for Conversions
Your website should also have an easy conversion path. This means that new prospects should easily turn into new customers because of the high-quality content and calls-to-actions on your site.
Fast Site Speed
All websites load in less than 3 seconds. Anything over this will increase the bounce rate and decrease lead generation efforts. Everything about your website should be clean, functional, easy, and aesthetically pleasing.
Social Media Marketing Services
Social platforms have recently turned into unique marketing channels that provide value to both business owners and their clients, as well. And with 4.76 billion people scrolling through social media posts on a daily basis, these platforms provide a reasonable gateway for lead generation.
By using organic social media posts and social media ads, we’re able to help your business make connections with potential clients and maintain connections with past clients.
Which is Better for Insurance Business: PPC Management or SEO Services?
Which marketing strategy is best for you and your insurance business?
The answer depends on the goals for your insurance marketing strategy, the current market, and the budget for your marketing campaign.
If you have a tight budget and need increased leads and visibility within a short timeframe, PPC ads may be the best for your marketing strategy. But if you want increased organic traffic and leads over a longer timeframe, SEO may be the best marketing strategy for your business.
Since the insurance industry is so competitive, you really want to invest in a combination of SEO, PPC ads, and social media ads for the best possible results.
How Much Should an Insurance Agency Spend on Digital Marketing Services?
Most marketing experts say that local businesses should spend around 10% of revenue on Internet marketing efforts.
Some insurance agencies can get by spending the bare minimum on their online marketing tactics, while others (especially those with a more competitive target market) have to spend way more to rank higher in the search results.
A marketing campaign specialist at Digital Logic can listen to your marketing goals and help you determine what SEO and ad budget will give you the most bang for your buck in terms of generating leads. We offer several monthly SEO packages that start at just $2,500, which is a small price to pay for what you can reap in rewards.
Work With a Top-Rated Insurance Marketing Company
If you need a professional marketing strategy to help your business bring in new clients and outrank local competitors, you need the expertise of a professional marketing agency with industry experience. We can help you get more leads and more sales in no time. Contact our team of online marketing specialists for a free quote and claim your free SEO audit today.
Shoot us your email and our team will be in touch about your proposal
