Drive Traffic With Digital Logic's Med Spa Marketing Solutions
Gone are the days of getting new clients through traditional advertising channels like print ads, radio ads, and billboards. If you want your Medspa practice to survive and thrive in this increasingly digital world, your marketing plan needs to account for this change in landscape.
That’s where all your prospective patients are, after all – scrolling through social media platforms and Google search results pages, looking for ways to get rid of their wrinkles and acne scars. That means you need to be there when prospective clients search online for cosmetic procedures in your local area.
One of the best ways to improve online visibility for Med spas is through Medspa advertising and marketing strategies, such as PPC ads and search engine optimization (SEO). Contact Digital Logic’s team of advertising professionals today to create your individualized marketing plan.
Digital Advertising for Medical Spas
Both the plastic surgery industry and the medical spa industry are incredibly saturated these days, as today’s consumers try to reverse the natural aging process and fit in with today’s incredibly high beauty standards.
Regardless if you’re you’re marketing a plastic surgery practice or if you’re looking into Med Spa marketing, as a business owner or operator, you understand how competitive the cosmetic enhancement industry has become, as more and more consumers focus on reversing the natural aging process to restore their youthful appearance at much younger ages than prior generations.
What is Medspa Advertising?
Medspa advertising is the process of implementing a strong digital marketing strategy in order to attract and convert potential patients.
Common online advertising methods for a Medspa business include search engine optimization (SEO), pay-per-click (PPC) ads, local service ads (LSAs), social media advertising, online video advertising, and more. A combination of these online advertising methods for med spas is guaranteed to improve your rankings on search engines, like Google, and bring in far more patients than traditional advertising channels ever could.
Working with Digital Logic was the best marketing move I’ve ever made for my practice.
They have helped me continually stay booked with the right kind of patients with their strategic approach to drive more traffic to our website.
FORREST WALL, The Plastic Surgery Center
How to Use Online Advertising Effectively to Promote Your Med Spa Business
The best way to effectively promote your Medspa services is through paid ads on search engines and social platforms. Not only will paid advertisements drive traffic to your med spa website, but they will also result in an influx of new patients.
Types of Medical Spa Ads
If you’re looking into med spa marketing, there are several types of paid ads that can help your business secure new clients for your med spa quickly.
At Digital Logic, we focus on search ads, display ads, remarketing ads, Local Service Ads, and social media ads.
Search ads refer to a form of online advertising that allows medical spas to display their ads in Google’s search engine results. These types of ads appear at the top or bottom of search engine pages when consumers enter med spa-specific keywords or queries and are created using the Google Ads (formerly Google AdWords) platform.
By leveraging search ads, business owners can target specific keywords and reach a highly targeted audience that is actively searching for skin care products or med spa services.
At Digital Logic, our Medspa marketing agency plays a critical role in creating and optimizing search advertising campaigns. We ensure that our clients’ ads are compelling, match search intent, and are tailored to the target audience.
By using effective keyword research, quality ad copywriting, and professional bid management techniques, our med spa marketing pros can help your business maximize online visibility, drive more website traffic, and generate more clients for your med spa business.
Additionally, our med spa marketing experts continually monitor and refine our search ads based on key performance data, ensuring that we deliver the best return on investment possible.
Display ads also fall under the umbrella category of PPC ads. They are one type of online advertising that works by utilizing visual elements. These can include images, videos, or interactive elements to engage and capture the attention of more clients.
Your med spa can display these ads on websites, mobile apps, or social media platforms within designated ad spaces.
In terms of Medspa marketing, the marketing agency you select can play a critical role in creating visually appealing ad designs that align with your business objectives. At Digital Logic, we strategically select relevant websites or platforms for display ad placement. Then, by utilizing audience targeting options, our marketing team can ensure that your display ads are shown to the most qualified leads.
Investing in display ads can be an incredibly effective way to advertise your Medspa practice and services to people in your area by building brand awareness and driving traffic to your med spa website.
Remarketing ads – also known as retargeting ads – are ads that retarget consumers who visit your med spa website without taking any sort of action, like calling your practice or requesting an appointment at your medical spa. These remarketing ads can appear in other Google searches that use similar keywords or through email marketing campaigns. The goal is to remind the potential patient that you still exist after they initially checked out your site.
Remarketing ads are particularly useful for those operating in the medical spa industry. Why?
These ads are incredibly effective because oftentimes, the process of client acquisition for medical spa services takes a little longer. Prospective patients typically search online and weigh options longer since, relatively speaking, the product or service is expensive and could potentially change their entire cosmetic appearance and self-image.
For example, if a potential patient is looking for the best medical spa practice to visit for dermal fillers, they may be pushed into the decision phase of the buyer’s journey if they see your medical spa advertisement several times.
Local Service Ads are a specialized form of online advertising designed to connect local med spas with more clients in their specific geographic area.
These local ads are prominently displayed at the top of Google search results, above the traditional paid ads. LSAs typically contain a small picture along with positive reviews from your Google My Business (GMB) profile, medical spa hours, years of experience, and contact information.
Unlike PPC paid advertising methods, business owners do not pay for each click with Local Service Ads. Instead, they pay every time a prospective patient calls using the link on the LSA.
One major benefit of using Local Service Ads as part of your med spa marketing campaign is the ability to dispute charges with Google’s Ad platform.
At Digital Logic, our med spa marketing experts assist business owners in creating and managing Local Services Ads campaigns. Our campaign managers ensure that the ads are optimized to reach more patients locally. We’ll also monitor the calls from your medical spa ad and dispute any charges on your behalf.
Local service ads are an effective way for businesses to establish a strong local presence, generate leads, and connect with customers actively seeking their services.
Social ads are those that appear on social media platforms such as Facebook, Instagram, Youtube, Twitter, and Tik Tok.
These types of ads are possibly one of the best ways to advertise medical spa services because young people in their 20s or 30s are often the largest demographic that plastic surgeons and estheticians want to target.
Social ads work particularly well for Medspa advertising, as the demographics for consumers in the medical spa industry tend to correlate with social media users.
According to 2022 data, 26% of social media users in the United States were between the ages of 18 to 29, while 27% were between the ages of 30 and 39. This is the ideal demographic for most med spas. So the most effective med spa marketing and advertising strategy should definitely include the power of social media.
How Does PPC Advertising for Medspas Work?
This form of Medspa advertising is a marketing technique that falls under the Medspa marketing umbrella.
PPC advertising for med spas works by placing targeted ads on search engines and other platforms, such as social media, to drive traffic to the medical spa’s website.
Using thorough keyword research and website data analysis, our marketing agency identifies relevant keywords that potential med spa clients may use when searching for medspa services. We then use these keywords to create compelling ad copy, highlighting the unique offerings of the medical spa practice, such as rejuvenating treatments, advanced procedures, or exceptional customer service. Our marketing managers then display the ads to potential clients who are searching for related terms.
With PPC advertising, medspa business owners pay only when prospective clients click on the ads, making it a cost-effective way to drive traffic to their website or landing pages. By continuously monitoring and optimizing the PPC campaigns, our marketing agency ensures that our Medspa clients achieve maximum visibility online, attract more clients, and ultimately increase business and revenue.
Know What You Are Getting
How Our Med Spa Marketing Experts Set Up a Paid Advertising Campaign
Our Medspa advertising agency takes the following steps when starting a paid advertising campaign on Google Ads:
Define Campaign Goals
Our marketing managers begin by clarifying the objectives of the digital marketing campaign. We determine whether the campaign’s goal is to drive website traffic, increase on-site conversions, increase branding awareness parameters to secure more patients from neighboring cities or towns, or all of the above.
Choose a Location
Our digital advertising experts often tell our clients to start locally. Meaning, advertise your Medspa business in the local community. However, we understand that the medspa industry is a little different because it’s common for prospective patients to look far and wide for the best cosmetic results. So – do you want to appeal to more local patients or more new patients across city or state lines?
Keyword selection is tricky without the help of a digital advertising expert. In order to have the most successful online advertising campaign, our med spa marketing team conducts thorough keyword research to identify relevant, high-value keywords that align with the Medspa’s advertising goals. We use various keyword research tools and conduct a competitor analysis to identify unique focus opportunities.
Create Compelling Ad Copy
We work as a team. Digital Logic’s PPC program is built to support your overall digital marketing strategy, working with our content marketing team for better conversion rate optimization and search engine optimization efforts.
Set Up Landing Pages
Our content marketing team then creates optimized landing pages that include quality content and align with the ad copy, thus providing a seamless user experience. These landing pages should focus on converting new patients and must have clear next steps for prospective patients.
Set Budget and Bidding
Determine the paid advertising budget and bidding strategy. An experienced digital advertising expert at Digital Logic can help you decide on the best budget for your advertising goals. We’ll help you allocate the advertising budget effectively across various keywords and ad groups.
Additionally, our med spa marketing pros can help you determine a rough estimate of how many website visitors you’ll get on a monthly basis based on your advertising budget.
Our med spa marketing team takes advantage of several ad extensions, such as site link extensions, location extensions, or call extensions, to provide additional informational content and improve the ad’s visibility.
Once our Medspa advertising campaign managers approve the look and phrasing of your ads, you’ll begin seeing them on relevant Google search results pages, Google Maps, third-party websites, and/or social media, depending on the ads’ budget and your wishes. Over the course of a few months, you should see an increase in website visitors and qualified leads.
Monitor and Optimize
Our marketing agency continuously monitors the online advertising performance, including click-through rates, conversion rates, return on ad spend, etc. We’re able to make data-driven optimizations by adjusting bids, testing med spa ad variations, and refining keyword targeting.
Our digital marketing experts always implement conversion tracking, as this helps to measure the effectiveness of the online advertising campaign. We set up goals and track conversions, such as an opt-in for your practice’s email marketing list or an online form submission, using tools like Google Analytics to gain insights into campaign performance.
Our marketing pros can ensure more sales and patients by consistently reviewing and optimizing the campaign based on performance data. As part of the marketing plan, our professionals refine keywords, ad copy, and targeting to ensure the campaign delivers the desired results for all of our clients.
Analyze and Report
Part of our business model is providing regular reports to clients, highlighting key performance metrics and insights, based on the client’s preferences. Our Medspa marketing experts use this data to refine marketing strategies for your Medspa practice and to help make informed decisions for future campaigns.
Keyword Match Types for Medical Spas
In order to secure more new patients and sales from your paid advertising campaign, our med spa marketing experts additionally select the type of keyword match.
The type of match will determine which types of keywords will trigger the medical spa ad on Google search results. So, in turn, this determines the types of clients or patients that your business attracts.
Common match types include broad match, broad match modifier, exact match, and phrase match. Our digital marketing experts can help you select the best match type for your advertising goals.
A broad match keyword for med spa campaigns is the default keyword setting that allows your Medspa practice’s ads to be triggered by a wide range of search terms that are related to your target keywords.
For example, if the broad match keyword is “med spa,” your ads may appear for searches such as “best med spa near me,” “med spa sales,” or “med spa online reviews.”
Broad match keywords provide a broader reach so they’re able to capture a larger audience.
However, they can also be less targeted and may result in your ads being displayed for less relevant searches that don’t result in sales. So, if we select this keyword match, our digital marketing experts consistently monitor and refine the broad match keyword list to ensure that the ads are appearing for relevant search queries and are driving more prospective patients to your med spa website.
With the exact match type, your advertisement will reach a smaller number of searchers, because your ad will only appear if prospective patients use an exact set of keywords.
Exact match gives our Medspa marketing experts the most control over who sees your ad, which can be a great thing if you have specific goals in mind. This match type can give your medical spa practice exactly the type of leads that you’re looking for instead of leads for a wide variety of different medical spa services or leads that are completely unrelated to your medical spa practice.
A phrase match keyword is a keyword setting that allows your medical spa ads to be triggered by search queries that include the exact phrase or a close variation of the phrase.
For example, if your phrase match keyword is “med spa,” your ads may appear for searches such as “local med spa business,” “med spa dermal fillers,” or “best med spa sales in [location].”
The keyword phrase must be present in the searcher’s query, but other words can be included before or after the phrase.
Phrase match keywords offer a unique balance between using broad reach and targeting to reach local patients, as they provide some level of specificity while still allowing for some variations within the search terms. This helps ensure that your med spa ads are displayed for more relevant searches and attract more qualified prospects to your med spa business.
Your Medspa Website and PPC Advertising
Along with optimized landing pages, attractive, informative, and functional Medspa websites are possibly the most important part of any med spa marketing or advertising campaign.
Think of your med spa website as an extension of you as a plastic surgeon or esthetician. If your prospective patients don’t like something about your med spa website – whether that be slow page loading speed, unattractive web design, and poor quality content – then for all they know, they won’t like you.
Having an unprofessional med spa website can and will cause your practice to lose business. This is why we frequently preach that good Medspa websites are the best selling point you can invest in.
What Do Medspa Advertising Campaigns Need Out of the Med Spa Website
There are many elements of a “good website.”
Firstly, as a medical spa that is all about making people feel beautiful, you need to have a beautiful-looking website.
Next, you need to have plenty of web pages with informational content about all of the med spa services that you offer. This is crucial for a successful content marketing strategy.
Additionally, your medical spa website should have a section dedicated solely to positive online reviews and a section dedicated to “before and after” pictures. Both of these elements are crucial for bringing more patients to your clinic.
Think about it – why would someone want to risk their money, appearance, and overall health with a medical spa that doesn’t provide any proof of beautiful, happy clients?
Most people wouldn’t. So be sure to ask current patients if they would be willing to leave positive reviews or pose for before and after shots on your site.
At Digital Logic, we ensure that your medical spa website is compatible with mobile devices. This means that prospective patients can easily scroll through your website on their phones. This is because most consumers search online using their phones these days.
We ensure your medical spa practice is able to cater to your prospective patients regardless of what device they’re using to search online.
SEO vs. PPC for Medical Spa Services
Let’s start with the basic definitions of med spa marketing and advertising.
Search engine optimization (SEO) is the process of improving a medical spa website in order to improve Google rankings and appear on the first page of organic search results. Search engine marketing is now the best way to promote your Medspa services, attract new patients, increase website traffic, and obtain more visibility on search engines like Google.
PPC ads are a common and effective form of paid advertising in which you pay a certain amount of money every single time someone clicks on your ad. This is how medical spa ads work: the advertisers (in this case, the plastic surgeons or estheticians) bid a certain amount of money on relevant keywords, create online ads using those keywords, and place them at the top of search engine results pages (SERPs) when prospective patients search for those keywords. This can be a great way to improve online visibility and drive more web traffic toward a medical spa website.
Both SEO and PPC ads go together in most med spa marketing campaigns. In other words, you need both to stand out in the heavily saturated medical spa industry and generate qualified leads. Still, these two med spa marketing methods differ and come with their own sets of pros and cons.
How Much Should Medical Spas Spend on Advertising Services?
The amount that a medical spa should spend on advertising services can vary based on many factors, such as the spa’s goals, target market, competition, and available marketing budget.
As a general guideline, most industry experts recommend allocating around 5-10% of the medical spa practice’s annual revenue toward marketing and advertising efforts. However, it’s important for every medical spa business to assess its specific objectives to determine the appropriate Medspa advertising budget.
Factors such as the level of local med spa competition, desired practice growth rate, and the effectiveness of various advertising channels should be considered when setting the advertising budget.
Consulting with a marketing agency that specializes in medical spa advertising can provide valuable insights and help tailor a customized medical spa advertising strategy within the allocated budget. Our marketing experts regularly review the performance of advertising campaigns and adjust the budget accordingly to optimize our clients’ return on investment and achieve the desired business outcomes.
Grow Your Med Spa Business With Digital Marketing Services From Digital Logic
If you’re looking to stand out in the Medspa industry but you’re not sure where to start, you’re in the right place.
Digital Logic is a full-service digital marketing agency based in Shreveport, LA. Our team specializes in creating individualized marketing strategies for various industries. We have the skill and experience necessary to create the best Medspa marketing strategy for you that will fulfill all of your goals. If you’re still not convinced, check out our case studies and then check out our free SEO audit service.
Shoot us your email and our team will be in touch about your proposal