Shreveport SEO and Search Engine Optimization Services

Search Engine Optimization

SEO brings in more leads consistently

BUILD YOUR BRAND. GET RESULTS. GROW YOUR BUSINESS.

Great SEO doesn’t happen overnight. In order to have continual growth from Search Engine Optimization, a clear plan needs to be built and executed correctly.

Everyone uses search engines to find the information they’re looking for, therefore, the visibility of your business is essential for discovery and growth.

Why SEO and Search Engine Optimization is Important

HOW SEO WORKS

SEO is short for Search Engine Optimization. It may sound intimidating and difficult, but all it really entails is how well you inform search engines that your online content is worth showing to their users. There are over 250 different factors that work in concert to determine how your website ranks on search engines like Google, Bing and Yahoo. Ranking in the organic listings on search engines is not just what a page title tag is or how many times you use a keyword on the page; the end user has to be the top priority when it comes to website SEO content. Below are several of the core elements of SEO rankings.

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Ranking

Google sends out bots every day to read your online content and determine if it is relevant, good quality, and consistently updated. These are a few things that affect how well your website ranks.

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Backlinks

Good quality backlinks gives your website more credit and pushes your site forward as more relevant than others in search page results.

Fundamentals of SEO and Search Engine Optimization for Shreveport Louisiana
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Content

Your online content needs to be intentional with a specific strategy behind it. Content without a purpose does not help your SEO.

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Listings

When search engines find your business in accredited online business listings, they consider it as a referral and rank your content higher than those who are not listed.

Client SEO and Search Engine Optimization Project Image

Project Summary of client bellow

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A quote about how the website built by Digital Logic has brought in conversions and a roi…
-Dr. Rodriquez – The Pain Relief Center

WHY SEO IS IMPORTANT

There are over 40,000 Google searches a second, but it’s not enough to show up for your business name alone; you need to appear for the search terms and phrases that people use when they’re researching your products or services. If you do not have a proper SEO strategy in place, you’re missing out on many potential customers that are searching for your products or services online.

SEO / Search Engine Optimization along with all other Digital Marketing channels in Shreveport, LA
SEO / Search Engine Optimization Icon with Digital Logic Shreveport Louisiana

FOUNDATIONAL SEO ITEMS

(SEO) SEARCH ENGINE OPTIMIZATION STARTING CHECKLIST

thumb_01_60_60Website Audit

thumb_01_60_60Competitor Link Profile

thumb_01_60_60Keyword Research

thumb_01_60_60Webmaster Tools Setup

thumb_01_60_60XML Sitemap Submission

thumb_01_60_60Google Analytics Setup

thumb_01_60_60Google Reporting Keyword

thumb_01_60_60H1, H2, H3, & H4 Tags

thumb_01_60_60Image Alt Tags and Descriptions

thumb_01_60_60Authoritative Linking

thumb_01_60_60Internal Linking

thumb_01_60_60External Citations

BUSINESS LISTING MANAGEMENT & DIRECTORY SYNDICATION (CITATION BUILDING)

One factor that affects SEO ranking, especially local search engine ranking, is what’s known as Business Citations. Business Citations are how your primary business information, or NAP (Name Address and Phone Number), are distributed across the web, and more importantly, how consistent they are. You’ll never want multiple versions of how your business is listed or incorrect business information published online. Typically, over half of all traffic to a business site comes from people searching specifically for the business name or brand.

For local SEO citation building and business directory syndication, we start with creating or modifying master listings and business information that we will then provide to your business’s Google Local Listing and Facebook Business Page Listing. We leverage those two primary business data sources and then syndicate the information from the master listings across the internet to hundreds of online directories and category listing websites. The primary information we syndicate are: business name, address, phone number, website, description, category, hours, directions, service descriptions, and photographs of your business and business services.

Search Engine Optimization and SEO results page example
Off-site SEO and Search Engine Optimization link map example

OFF-SITE LINK BUILDING

A major ranking factor for Search Engine Optimization (SEO) is how many quality links are lead back to a website by inbound links. A good way to measure link quality is to use a Moz Rank score of over 20-30 to understand what each websites link profile looks like. Search engines view the number of links pointing back to a website and assign a quality score, which then determines how much authority the website has. For example: if there is a website that has zero quality inbound links, in most cases, it will rank lower than a website that has dozens or even hundreds of inbound links. The context and type of content also plays a role in determining link quality. A good example is to look at the way Wikipedia ranks for so many keywords- they have a massive number of inbound links. The anchor text is also extremely important to pass value on the link that’s pointing to your site.

Depending on how competitive the industry is, some clients have fantastic link profiles which means they have a high number of quality websites that link back to them. Others might struggle with their link profiles due to an oversaturated market. Whatever the case may be, we manually find and generate external link opportunities for our clients so that we can increase the client link profile each month.

CONTENT MARKETING

We help the majority of our clients with monthly content marketing as a part of our SEO strategy. This includes an editorial plan of new content that we write, design and publish on their website or blog and is part of a much more strategic SEO and marketing plan. Search engines love fresh content, but content alone is NOT king; there has to be a proper balance of quality content for user intent and quality offsite link building.

At Digital Logic, we provide quality long term SEO. Depending on the project size, our monthly SEO engagements typically start around $2,000. We’ll work with you to create a thorough and comprehensive SEO plan that will get you ranking higher in search engines and keep you there. There is no one size fits all solution. It’s all custom.

Content Marketing Graphic for Digital Logic in Shreveport Louisiana

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