Introduction to Franchise Marketing
As a franchise owner, understanding the importance of effective franchise marketing is crucial for the expansion and success of your brand. Franchise marketing is a specialized field that focuses on promoting your brand while also supporting the unique needs of each franchise location. It involves striking a perfect balance between overarching brand promotion and tailored […]
Geofencing Examples
You understand the basics of how geofencing works, in general. But, you aren’t quite sure how you can implement the strategy for your specific business. In this post, we provide a few geofencing examples to get you on the right track to success! If you want to reach more local consumers and entice potential customers […]
Geofencing Apps
As a leading digital marketing company with extensive expertise in PPC managed services, we understand the immense potential that geofencing apps hold in transforming digital marketing strategies. Geofencing location tracking has revolutionized the way in which businesses engage with their audiences by leveraging location-based targeting and real-time interactions. At Digital Logic, our team of Google […]
Snapchat Geofencing
If you don’t have a Snapchat account, you’re basically in the minority. With over 210 million daily users and the recent updates to Instagram and Facebook, Snapchat has recently topped Facebook’s engagement rate and is neck-and-neck with Instagram’s 85%, at 81%. Snapchat was built on and thrives on organic content. So, how does this fit into […]
Facebook Geofencing
As a business owner, you understand that your business thrives off of new customers and growing your existing base, correct? Of course, it does. But how can you target this group of potential customers on Facebook? The answer lies within geofencing Facebook ads. Geofencing marketing allows you to target a specific audience based on where […]
How to Set Up a Geofence
Whether you’re a retailer aiming to attract in-person traffic to your store, an event coordinator looking to engage attendees, or a service provider targeting prospective customers in a particular region, geofencing marketing can significantly enhance your digital marketing efforts. Our PPC consultants will walk you through the process of setting up a geofence, from defining […]
How Does Geofencing Work?
Geofencing technology gives businesses the ability to target their most qualified audience via boundaries. When a potential customer steps into pre-set boundaries, they activate ads or notifications for the business. This entices the audience within that boundary to visit a brick-and-mortar location. Geofencing technology can be used with PPC ads, Facebook, and more! But how […]
Geofencing Definition and How Location Based Marketing Can Help Your Business
Geofencing is the use of GPS or RFID to create a virtual geographic boundary, which enables software to trigger responses when a mobile device crosses the boundary. In this post, we’ll dive into the basic geofencing definition. Geofencing Definition Geofencing is a location based marketing tactic that triggers an action when a device enters a […]
How To Do a Marketing Audit
What is a Marketing Audit? A marketing audit is a systematic examination of the way a business is being marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful; a marketing audit may also show the failures so the necessary changes can be made for your business to thrive. Businesses […]
Identifying the Nature of SEO Links: The Evolution of “Nofollow” Links
Link attributes are the means by which a webmaster explains their website’s relationship with a website on the other end of an outbound link to Google. As the Internet grows, spreads, and evolves, it is essential for web giants like Google to grow, spread, and evolve with it. On September 10, 2019, Google unveiled two […]
11 Smart Orthopedic Marketing Tactics for 2023
Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has evolved almost 100% to digital marketing. Everyone knows that smartphones have revolutionized the way we do… well, just about everything, […]
How to Advertise on LinkedIn
In today’s fast-paced digital landscape, LinkedIn has emerged as the world’s largest professional network for connecting with professional audience members and decision-makers. This makes it an ideal channel for businesses aiming to reach a B2B audience or generate high-quality leads. As experts in the field of digital advertising and lead gen, we understand the significance […]
