Geofencing is the use of GPS or RFID to create a virtual geographic boundary, which enables software to trigger responses when a mobile device crosses the boundary. In this post, we’ll dive into the basic geofencing definition.
Geofencing is a marketing tactic triggers an action when a device enters a predetermined location. This practice uses uses global positioning (GPS) or radio frequency identification (RFID) to define geographic boundaries. Once the user sets up specific “boundaries”, they can set triggers that send texts, emails, alerts, or app notifications to any mobile device that enters this area. Some geofences monitor activity in secure areas, while some send messages for chosen areas.
What is Geofencing?
Geofencing marketing and Geo Targeting are location-based services. An app, browser or other service uses location data. This location data could include cellular data, Wi-Fi, global positioning (GPS), satellite, radio frequency identification (RFID). A device, transmitter, or RFID tag can enter or leave the location parameters known as a geofence, location target, or Geo Targeting.
Once this “location boundary” is set, the location information can trigger a programmed action. This might be a push notification, SMS message, alert, display targeted advertising, tracking on a fleet vehicle, enable or disable certain equipped technologies, or create and collect location-based marketing data. Geofencing and Geo Targeting are often used in search engine advertising, online advertising, social media marketing, as well as other tracking and location services. Geofencing isn’t just an option for marketers, though. Some geofences may be set up to track activity in certain areas, which alerts when anyone enters or leaves a specified area. Businesses can also use geofencing to track employees, automate time cards, or maintain awareness of company property.
With so many options available, it’s important for businesses and online marketers to use the powers of geofencing advertising/marketing.It’s always important to refine the targeting of digital marketing or geofencing and location-based advertising campaigns to restrict audience locations.