You understand the basics of how geofencing works, in general. But, you aren’t quite sure how you can implement the strategy for your specific business. In this post we provide a few geofencing examples to get you on the right track to success!
Here are some examples of how small businesses could use geofencing to enhance their digital marketing efforts and unleash the full power of geofencing:
Geofencing for Retail Stores
This strategy has been around for a few years and is typically used by retailers to increase traffic into physical brick and mortar locations. A retail store could create a geofence in an area surrounding its physical location. When users pass through the designated area, they would receive a location-based alert. Or offer a deal that might make them much more likely to stop in and shop at the store.
Apps are no longer considered a stand-alone feature. Many companies integrate this technology in their in-store experience to better merge their online and in-store worlds. A good example of this is using an app to scan a barcode inside of a store to find the price. Other apps switch to “in store” mode once the customer enters the pre-set border. Menu items such as “product locator” appear on the app, once you’re inside.
Geofencing for Auto Dealers
Auto dealerships are constantly looking for new, innovative ways to market their brand. Here are a few ways auto dealerships can use geofencing marketing:
- Set up a geofenced ad which targets individuals who are leaving a competing dealership after browsing for a vehicle. This auto dealer could send a direct message to them with an offer for zero percent financing on a comparable car model. The customer is likely to continue browsing at the advertised location since the deal addressed a particular need they had at the time.
- Geofence your own location or “sister locations” to keep it top of mind or to offer additional incentives to customers who are shopping currently.
- Target major local events with geofencing marketing. Only target events where you believe the a large portion of the audience will be in the market for a new car. For example, an auto enthusiast gathering or a car show would be a good place to geofence.
Geofencing for Events
Concert and event producers can geofence venues for art or music events with offers for upcoming events that are relevant. Artists and musicians could set up geofences around different tour stop ahead of time. Then they can promote upcoming shows for those who are likely to revisit the location. This same process could collect data about people within the geofenced area to understand the mindset of the attendees. This might be able to predict and prepare future event turnouts. A few ideal geofencing locations include:
- Convention Centers
- Trade Shows
Geofencing for Attorneys
An attorney, lawyer, or law firm could set up a geofencing advertising campaign to target specific areas of interest. This might include:
- Hospitals, clinics or emergency rooms for personal injury attorneys. Other options include chiropractors, physical therapists or even collision repair shops.
- Jails, courthouses, bars or clubs for criminal defense attorneys.
- Lawyers can also set up geo-targeting around competitor locations.
Geofencing is fantastic for lawyer lead generation.
For more information on lawyer marketing, take a look at these Law firm Marketing Ideas.
Geofencing for Medical Practices and Hospitals
- A plastic surgery practice could use geotargeting to reach potential patients looking for plastic surgery.
- Chiropractor’s clinic may target a gym, advertising the benefits of healthy alignment.
- Orthopedic Practices can target parks or stadiums, or any other place where sports injuries are common.
Contact a Geofencing Expert
Even if a geofenced offer, advertisement, or notification doesn’t actually inspire an immediate visit or a sale, it still can allow business owners to know exactly what location a consumer passed through, and where they were when they received the message. This user-specific data should help with future refining targeting efforts. It depends on which types of messages and targeted users were the most successful.
If you need help with geofencing marketing, call us at 318-678-5070 to speak with one of our strategists about how geofencing can help your business.