The first step to a successful business is answering a question or filling a need. As a business owner, you’ve checked this off your list. More than likely, you know, at least vaguely, which people need your product or service. The next step becomes a little more tricky–targeting that audience. Your business trives off of new customers and growing your existing base, correct? Of course, it does. But how can you target this group of potential customers on Facebook? The answer lies within geofencing Facebook ads.
Geofencing allows you to target a specific audience based on where they’re located. This style of targeting is much more specific than typical location settings, though. You may be used to selecting demographics and location, but geofencing actually allows you to draw a virtual box around the areas you believe are “hot”.
How to Set Up Geofencing on Facebook
To set up geofencing advertising and location targeting on Facebook and Instagram, start the normal campaign creation process. Next, in Audiences, you can select the location to target or location to exclude.
To drill down to a very specific local area, select the geography that you’d like to target. In the following example, you can select “Drop Pin” on the exact location that meets your targeting parameters.
Then select the radius to target around the desired location. This screenshot shows a 1-mile radius near Highland Park in Dallas.
Since polygon targeting is not available on Facebook, additional targeting exclusions can be set to block in your geofencing even closer than a mile around the location pin drop.
How to Exclude Locations With Facebook Geofencing
In the example you can see the original targeting with the location pin drop. You can also see the location exclusions built around the target location. This makes the geofencing and geotargeting even tighter than the one-mile radius.
This is how you build a geofence on Facebook advertising.