Frequently Asked Geofencing Marketing and Advertising Questions: What is Geofencing Marketing? How Does Geofencing Work? Is Geofencing Expensive? Can I Use Geofencing Without SEO? Why Should I Start Geofencing...
As the times change, so do consumer habits and your strategies for online lead generation should too. The expectations of today’s customers are different than those of customers in years past. Jump to a topic: What is Online Lead Generation? High-Quality Lead...
The truth is, if you’ve stumbled across our page, you probably already know the answer to that question. Yes, even your small business needs a website. Websites serve as the home for your business online. Websites are the gateway to communicate with potential...
If you are a fan of the ABC "Shark Tank" program, you may have heard famous entrepreneur "shark," Mark Cuban says, "You must keep up with your metrics." If you don't keep up with your metrics, he'll simply say, "For that reason, I'm out!" If you are not measuring your...
You probably are here because you want to improve the website you already have, or you're trying to figure out what you should do for your new site. What is web design? Web design is the umbrella term for the process of creating a website. This includes the website...
Digital advertising for small business is a strategic plan that includes a targeted, data-driven road-map to reach consumers and guide them through every step of the buying funnel. It's the not-so-well-kept secret of the online world. Using a digital advertising...
Lead generation can be a great way for lawyers to market themselves and acquire new clients. This guide gives helpful tips on the best practices regarding lead generation for attorneys. From direct lead recommendations to third-party generators, we have compiled the...
Working with a limited marketing budget can be tough. Many SMB marketers become disheartened when their budget isn’t enough to “fill the seats”, so to speak. If your small business needs more website traffic, the importance of using the best online advertising...
This post will help you explore the top social media sites for business. All social media networks are not created equally. So, how do you choose where to invest your time and potentially your ad spend for social media? We'll take a look at several top social media...
We've put together an interactive chart that shows how much lawyers make by each state in the United States. The data source was compiled from the US Department of Labor. Infogram The following is 2017 Data on Annual mean wage for Lawyers in all industries for each US...
Definition: The execution of a planned social media and social media advertising strategy to improve brand awareness, social media user interaction, as well as business goals or KPI’s (key performance indicators), which are measured through analytics and sales revenue...
One of the most difficult aspects of managing the social media campaign for your company is the creation of fresh social media marketing ideas. Your audience looks to your brand to provide fresh content on a regular basis, but after a while, it can become very...
SEO or search engine optimization is the process of increasing not only the quantity of website traffic but the quality, as well, in order to increase the visibility of a website to a target audience using an online search engine. This process of optimizing your...
“How much do Google ads cost?” This is one of the most common questions that we get from new clients at Digital Logic. Of course, business owners who are new to pay-per-click (PPC) marketing are mainly interested in how much they’ll have to spend in order to advertise...
Google Quality Score is a very important component for the keywords in a Google Ads account. Advertisers don't even know what's happening behind the scenes with Google Quality Scores. We've made a guide to help you learn more about Quality Score. In this post, we...
How to Write a Marketing Plan This post will explain how to write a marketing plan. Most people understand the value of building a business plan, yet many business owners, marketers, and other key stakeholders don’t realize that creating a marketing plan is just as...
SEO vs SEM Lots of people are wondering when it comes to SEO vs SEM, what's the difference and what is better? The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO deals with organic listings on search engines, and...
Social media marketing and social media management are critical for local businesses.Social media marketing involves activities that work in concert to generate views. It helps to nurture leads, and close sales for your business online. It’s important to apply each...
There should be little doubt how high the importance of social media in business is today. Companies are dependent on internet marketing strategies to bring in more business. Most people are joining social media sites to learn how to use them to find the information...
There are a lot of social media management tools out there today. But which ones are the best social media management tools for your organization? It depends on which social media sites you use, and how many channels you need to manage. The answer is going to vary,...
It's irrelevant what your job title is, we give the same advice to everyone looking to expand their business via digital marketing: in order to grow your firm, practice, business, etc. you must think of yourself first as a marketer and second as your profession. We're...
Google Event: 7/2 Introduction to Online Marketing in Shreveport This is part of the Get Your Business Online (GYBO) by Google Training. There are billions of local searches happening on Google every day. This session will be an introduction to online marketing with...
Internet advertising is expected to pass T.V. by over $40 Billion dollars in 2018. 2017 was the first year that global internet advertising spends passed TV, and the amount advertisers are spending on internet advertising does not seem to be slowing down. 2017 Global...
We've put together 23 proven law firm marketing ideas for you and your law firm to implement. It's challenging enough to be a full-time attorney, keeping up with your current cases, let alone trying to figure out how to consistently acquire new cases. Marketing a law...
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Before you get started with social media for your business, it's important to start with a clear marketing plan as part of your social media management campaign. There are new social media marketing companies created every day. It seems like there is a new social...
Google My Business or GMB, formerly known as Google Places for business, offers the best opportunity to local businesses for appearing in the search results. There are several new features brought forth by the search engine-giant to GMB that make it easier for...
Just a few months after rolling out customer posts from a Google Business Profile, Google has now introduced a chat feature that allows customers to directly contact businesses without even visiting their website. This feature is...
Small business online marketing doesn't have to be difficult. Each day, small business owners must make decisions about how to spend their time and energy. Both when improving their business and progressing toward their goals. Many of these efforts get spent on the...
Learn How To Create a Post on a Google Business Profile Google has now enabled Google Posts for all business owners that have a Google Business page, this is part of the Google My Business program, which has been an initiative to get more business owners to claim...
8 Free Law Firm Online Marketing Ideas What should your law practice be doing with online marketing? We've created a short list of the 8 things your law firm should be doing with local online marketing. Most of these items are free to do. They need some research, and...
Questions to ask Digital Marketing Agencies Before you Hire Them How will they measure if the campaign is successful? What is the long term goal for your account? Your digital marketing agency needs to determine what the short term and long term goals of your account...
Guess what? Advertising on YouTube is better for local businesses than advertising on TV. Before I get into the specifics as to why let’s take a look at the evolution of content discovery, things have changed significantly over the past 40 years and the past 15 years,...
I've worked in the digital advertising agency field for over the past decade. I can't tell you how many times I’ve heard local and regional businesses say, "I’ve been burned,” or “we tried digital marketing and it didn’t work.” It’s truly frustrating to hear some of...
If you're starting a new business or if you already have an established company, but your marketing efforts seem to be heading nowhere, you may find yourself looking online at tips for local business online marketing. The good news is, you've come to the right place!...
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (Junto, 2019) (Source: https://www.hubspot.com/marketing-statistics). SEO is a long-distance race. The more you update your content and tweak your website the...
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40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. Having an experienced online marketing company that has been a Google partner since 2013 alleviates the need to worry about if your campaigns are...
30% of mobile searches are related to a location. Making sure that your online ads are being targeted to the right location is crucial to getting better conversion rates. When these online searches happen will your business show up? With the right SEO strategy and...