Digital Marketing Services to Grow Your Plumbing Company
Plumbing advertising can result in more plumbing and HVAC leads as well as more booked appointments. Both of these will lead to increased revenue for your plumbing business.
We’ll review which aspects of plumber accomplish you can accomplish in-house and what internet marketing strategies are best hired out.
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Google's Local Services Ads for Plumbers
What are Google Local Services Ads?
Local services ads for plumbers is a pay-per-lead advertising platform owned by Google. It allows plumbing companies to advertise at the top of Google’s search results.
40% of consumers only consider one local contractor before they make a final decision.
Therefore, it’s crucial that your plumbing business can be found at the top of Google’s search engine results.
When you invest in Google Local Services ads, you’re:
- ensuring that your plumbing ads will be found at the very top of Google
- generating more qualified leads for a better price
- increasing inbound leads to your website
Google’s local services ads let plumbing businesses target customers using specific plumbing keywords for plumbing services, such as:
- fixture installation
- sewer line repair
- drain cleaning
- garbage disposal installation
- plumbing repair
How Do Local Services Ads Work?
When potential customers search for plumbing services in your area, your plumbing business has the opportunity to appear at the top of the Google search results page after your company undergoes thorough background checks and screening. If your plumbing business qualifies for the Google Guaranteed badge, you can start running local services ads online.
Once you’re certified with Google’s Local Service Ads:
- homeowners can see that you’re a trusted local plumber that is endorsed by Google.
- your plumbing business will receive a green check next to its name. This is the Google Guarantee badge.
Why Do Plumbing Companies Need Google Local Service Ads?
With google local service ads, you only pay for plumbing leads when they call instead of paying when a searcher clicks on your ad. This means that you’re only paying for absolutely qualified leads.
Plumbing SEO services can get you at the top of the organic search listings on Google, but in order to get the coveted #1 spot, you’ll need to invest in Google’s local service ads.
Still not convinced? Check out our case studies.
Google Search Ads for Plumbers
75% of consumers that click on search ads say that Google Ads make it easier to find what they’re looking for.
What are Google Search Ads?
Google search ads are digital ads that plumbers can run through the Google Ads program. Google search ads are displayed directly underneath Google’s local service ads. They provide the second most-coveted position on the search results page.
Once your search ads campaign is complete, you can consistently drive more traffic to your plumbing website. This will generate more leads and sales for your plumbing business.
Why Do Plumbing Businesses Need Google Ads?
With Google’s search ads, you have the power to set your company’s daily budget for each ad campaign you are running. You are also completely in control of bid prices for each ad group and keyword.
After your daily budget is set, you’ll never pay more for search ads than your monthly maximum. The search ads run until your advertising budget is used up.
Additionally, Google has advanced reporting features that can help you track more information regarding your ad’s performance. This allows you to make better data-driven decisions.
With Google Search Ads, you bid on specific keywords or keyphrases that you know your potential customers use to search for plumbing services. These search terms could include:
- plumbers near me
- plumbing service
- emergency plumbing services
- plumbing repair
- drain cleaning
When a potential consumer searches for one of these terms, one of your ads created for your plumbing business will appear. PPC campaigns run on a cost-per-click or PPC model. This means that as a business owner, you’ll only pay when someone clicks on one of your plumbing ads.
Local plumbers can use Google Search Ads to:
- reach a larger audience
- maximize their marketing budget
- get more business by targeting. those who are searching for plumbing services
What Should Google Search Ads Include?
Your search ads should include a:
- headline that includes the specific keyword that the customer used to search for your services
- description that shares your unique value proposition
- call to action that encourages searchers to take a specific action
- URL that brings prospects to a dedicated landing page
For plumbers search ads, you really need to be a search ad expert in order to get the best return on investment. If you need help with your plumbing advertising strategy, call our PPC management specialists.
Google Display Ads for Plumbers
Google display ads are another ad type offered by Google Ads. If you’re looking to attract customers in your area, using the pay-per-lead model with two different ad types is a great way to increase the amount of qualified traffic sent to your plumbing company’s website.
Unlike search ads, Google Display ads appear as graphics, banner ads, or video ads that show to relevant consumers searching the internet.
Display ads are a great way for plumbers to leverage demographic data that is collected by your marketing team or previous marketing efforts. These ads can provide valuable information for most plumbing companies.
Why Should Plumbing Businesses Use Google Display Ads?
Google’s display network reaches over 90% of internet searchers worldwide.
This creates a huge list of websites that will allow local businesses to show their ad campaigns to their target audience.
With Google display ads for plumbers, you’re able to get very specific with your targeting preferences. This helps you ensure that your efforts are more focused on your local community and those who are more likely to convert.
Plumbers can use Google Display Ads as part of their plumber advertising strategy to:
- increase website traffic
- improve online visibility
In order to get the most out of any ads, you’ll want to track the performance of your posted ads and make adjustments as needed.
But what about those people who visit your website but don’t call you?
Google Remarketing Ads for Plumbing Business
Have you ever shopped for something online and then started seeing that product everywhere? You see it on social media ads, on random websites, etc. It seems like you simply can’t shake the product.
That is Google remarketing ads.
Consumers that received retargeted ads are 70% more likely to convert on your website.
Google’s renarketing ads connect your plumbing business with potential customers that previously visited your website. These remarketing ads will get your plumbing services right back in front of the prospects who have already shown interest in your services.
The goal is to create ads that keep your plumbing business top of mind and provide potential customers with another opportunity of conversion.
Social Media Plumbing Ads
Social media platforms can be some of the best advertising channels for local plumbers. Social media allows you to easily posts ads, target customers, and measure the results from your social media marketing strategy.
Plumbing businesses can use social media advertising to:
- increase brand awareness
- generate more leads
- create and target specific audience groups based on specific data
- select your advertising budget
Facebook Ads for Plumbers
Social media channels may seem like an odd spot to run an advertising campaign for someone in the plumbing industry. But Facebook ads allow you to get in front of users in your target market that are using social media.
Facebook allows you to advertise your business by either boosting a Facebook post that is already on your Facebook page or by creating specific ads for plumbers.
Boosted Post vs. Sponsored Plumbing Ads on Facebook
A boosted post is a Facebook post on your Facebook timeline that you pay to show to your target market.
A sponsored Facebook ad is an ad campaign set up in Facebook Ads Manager. These plumbing ads feature the ability to customize your message, your target audience, and your call-to-action to reach your plumber advertising goals.
When you run an advertising campaign using Facebook ads manager, filling out the lead form is much easier.
Once a person clicks on your Facebook ad, Facebook then populates a form with the person’s contact information that they have available on their Facebook page, such as name, email address, phone number, etc.
The data gained from your Facebook ad provides:
- an easy way to build your email marketing list
- a connection with potential customers searching for plumbing services in your area
- the opportunity to convert social media users into new customers
When prospects or new customers have to do less work to submit the form, your Facebook ads will generate more qualified leads for your plumbing business.
Instagram Ads for Plumbers
Instagram is a image-based social media platform. In order to stand out from other plumbing ads on Instagram, you’ll want to crease strong images or reels that tell a store of the work that your plumbing business has done for previous customers.
Traditional Plumbing Advertising Ideas
For most plumbing companies, digital ads will convert more prospects into paying customers than traditional forms of advertising. But, plumbers can still use traditional advertising methods as part of their marketing strategy.
Here are just a few traditional plumber advertising ideas:
- send direct mail
- use lawn signs on properties belonging to happy clients
- post ads in local stores or newspapers
Ready to Grow Your Plumbing Company With Online Advertising?
At Digital Logic, we’re experts in plumber advertising. We have over a decade of experience managing plumbing advertising campaigns for local business owners just like you.
Call the internet marketing experts at Digital Logic to see how a custom advertising strategy can grow your plumbing business. We provide free SEO audit services and free consultations. Call us today at 318-678-5020.
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